세계 푸드 블렌더 및 믹서 시장 규모는 2023년 90억 5,000만 달러에서 2031년 160억 3,000만 달러에 이를 것으로 예측되며, 예측 기간에 복합 연간 성장률(CAGR)로 7.41%의 성장이 예상됩니다. 편리하고 시간을 절약하는 조리 솔루션에 대한 소비자 수요 증가와 폭넓은 조리 작업에 대응할 수 있는 주방 가전에 대한 선호 증가 등의 요인이 시장 성장을 크게 촉진하고 있습니다.
게다가 이유식의 조리나, 부드럽고, 섞어, 소화하기 쉬운 식품을 섭취하는 환자나 노인의 식사의 조리에 블렌더나 믹서가 필요하기 때문에 소비자의 푸드 블렌더나 믹서에 수요가 더욱 증가하고 있습니다.
소비자들은 요리 준비에 소요되는 시간을 크게 절약할 수 있는 빠르고 효율적인 조리 솔루션을 선호하고 시장은 성장을 보여주고 있습니다. 기술 혁신과 진보는 사용 편의성, 성능 향상, 블렌더 및 믹서의 범용성과 기능성 향상으로 제품의 매력을 높이고 시장 성장을 가속합니다. 첨단 블레이드 설계, 강력한 모터 탑재, 터치 컨트롤과 사전 설정된 기능과 프로그램 등의 스마트 기능 등 기술의 진보는 소비자의 경험을 풍부하게합니다.
게다가, 편리하고 기능적인 푸드 블렌더와 믹서가 소비자들 사이에서 인기를 끌고 있으며, 이들은 세척이 용이한 분리 가능한 부품, 다용도 기능, 휴대성을 향상시키는 무선 모델 등의 특징을 갖추고 있습니다. 카페, 레스토랑, 케이터링 서비스와 같은 푸드서비스 산업에서는 견고하고 고성능의 믹서기와 믹서에 대한 수요를 볼 수 있습니다.
아시아태평양은 전화 속도가 증가함에 따라 가장 빠르게 성장하는 지역 중 하나이며,이 지역의 국가들은 전력에 대한 접근성이 좋고 시장 성장을 가속하고 있습니다. International Energy Agency의 추계에 따르면 2022년 아시아태평양 97%가 전기를 이용할 수 있게 되어 인도, 방글라데시, 인도네시아에서 가장 진행되고 있습니다. 이 나라에서는 인도의 Saubhagya Scheme과 같은 정부 정책과 계획의 지원으로 약 99%의 전기 비율이 달성되었습니다.
소비자들 사이에서 인기를 모으는 다용도 푸드 블렌더 및 믹서
식품 혼합기와 믹서의 주요 촉진요인 중 하나는 소비자에게 다양한 능력과 편의성을 제공하는 식품 혼합기와 믹서에 다기능을 도입하는 것입니다.
소비자는 여러 제품을 구입하지 않고 혼합, 다진, 분쇄, 가공 등 다양한 작업을 수행할 수 있습니다. 따라서 다기능 특성은 결국 공간과 돈을 절약하고 부엌에 다양한 가제트를 보관할 필요성을 제거합니다.
다용도 식품 혼합기 믹서가 지원하는 또 다른 중요한 요소는 편리합니다. 대부분의 다기능 블렌더에는 사전 설정 프로그램과 가변 속도 제어가 함께 제공되어 사용자가 쉽게 완벽한 일관성을 달성할 수 있습니다. 사용하기 편한 것은 홈 베이커리와 많은 식사를 할 때 매우 바람직합니다.
예를 들어 2023년 4월, Blendtec Inc.는 최신의 완전히 새로운 이머전 블렌더를 발표했습니다. 이 블렌더는 다양한 어태치먼트를 사용하여 블렌드, 퓌레 및 믹싱을 수행할 수 있습니다. 거품기, 블렌딩 완드, 쵸퍼가 부속되어 있어 가정 요리에 최적인 올인원 툴이 되고 있습니다.
무선 푸드 블렌더 및 믹서가 시장 성장을 가속
소비자는 휴대성과 편의성 등 여러 가지 이유로 유선 가전제품보다 무선 푸드 블렌더와 믹서를 선호하게 되었습니다. 이 가전은 전원에 연결할 필요가 없으며 주방 카운터에서 식당 테이블, 심지어 야외까지 어디서나 사용할 수 있습니다. 이 기능은 주방에서 사용할 수 있는 콘센트의 수가 매우 제한적이거나 이동이 항상 필요한 격렬한 요리를 할 때 유용합니다. 이러한 믹서와 믹서는 소비자의 편의성을 추가하고 저장의 용이성을 제공합니다. 종종 무선 모델은 컴팩트하고 신중한 코드 관리가 필요하지 않으므로 수납이 용이합니다.
본 보고서에서는 세계 푸드 블렌더 및 믹서 시장에 대해 조사 분석하여 시장 규모와 예측, 시장 역학, 주요 기업의 정세와 전망 등의 정보를 제공합니다.
Global food blenders and mixers market is projected to witness a CAGR of 7.41% during the forecast period 2024-2031, growing from USD 9.05 billion in 2023 to USD 16.03 billion in 2031. Factors such as consumers' increasing demand for convenient and time saving cooking solutions and their increasing preference for kitchen appliances which are capable of handling a wide range of culinary tasks are majorly driving the market growth.
Additionally, the requirement of blenders and mixers in the preparation of baby food and meals for patients and elderly people as they consume soft, blended, and easy-to-digest food is further augmenting the demand for food blenders and mixers among the consumers.
The market is witnessing growth as consumers increasingly prefer quick and efficient cooking solutions, which enable them to save significant time during the preparation of food, which is particularly a case in working professionals. Innovations and advancements in technology are enhancing the product appeal due to ease of use, improved performance and increased versatility and functionality of the blenders and mixers to drive the market growth. Technological advancements such as advanced blade designs, incorporation of powerful motors, and smart features such as touch controls and preset functions and programs enrich the consumers' experience.
Moreover, convenient and functional food blenders and mixers are gaining more popularity among consumers which have features such as detachable parts that ensure easy cleaning, multi-purpose functionality, and wireless models for better portability. A demand for heavy duty and high-performance blenders and mixers has been witnessed in the foodservice industry, including cafes, restaurants, and catering services.
Asia-Pacific is one of the fastest growing regions as the electrification rate is increasing, with countries in the region enduring good access to electricity, driving the market growth. According to the estimates of the International Energy Agency in 2022, 97% of Asia-Pacific had access to electricity, with most progress occuring in India, Bangladesh, and Indonesia. These countries have an electrification rate of about 99% with the support of government policies and schemes such as the Saubhagya Scheme in India.
Multi-purpose Food Blenders and Mixers to Gain Popularity Among the Consumers
One of the major drivers of food blenders and mixers is the incorporation of multi-functionality in the food blenders and mixers which offers versatility and convenience to the consumers.
Consumers can carry out different operations such as blending, chopping, grinding, processing, along with other functions without purchasing more than one product. Thus, the feature of multi-functionality eliminates the need to store different gadgets in the kitchen, ultimately saving space and money.
Another important factor which multi-purpose food blenders and mixers cater for is convenience. Most multifunctional blenders come with preset programs and variable speed controls which help the user achieve perfect consistency effortlessly. Ease of use is extremely desirable to home bakers or during meal preparation for a larger audience.
For instance, in April 2023, Blendtec Inc. introduced its latest all-new immersion blender which offers versatility and convenience to the users as it is multi-functional. The blender offers blending, pureeing, and mixing with the help of different attachments available with it. It comes with a whisk, blending wand, and a chopper, which makes it a perfect all-in-one tool for home cooking.
Wireless Food Blenders and Mixers to Drive the Market Growth
Consumers increasingly prefer wireless food blenders and mixers over wired appliances for several reasons such as portability and convenience. These appliances can be used anywhere, from on the counter in the kitchen to tables in the dining room or even outdoors, without the requirement of plugging them to power supply. This feature is more useful when there is a very minimal number of power outlet availability within the kitchen or during times with heavy cooking activities when mobility is constantly required. These blenders and mixers offer ease of storage, further adding to the convenience of the consumers. Often, cordless models are compact and easier to store due to the elimination of careful cord management.
These blenders and mixers are equipped with batteries. Advances in technology on the life of batteries and the ability to make cordless models more effective and efficient are driving the market growth. The modern cordless blenders or mixers are very powerful and convenient compared to the corded models, with batteries which last for longer duration on a single charge.
For instance, in September 2023, Magic Bullet launched its portable blender which is wireless and battery enabled. The compact portable blender offers over 15 blending cycles in every 90 minutes of charging with the help of two 2000mAh batteries and USB-C power source. It ensures versatility and makes it easier for consumers to carry during travels as well.
Durable Food Blenders and Mixers to Supplement the Market
The durable and superior quality food blenders and mixers offer long-term cost effectiveness. Long life for sturdy appliances developed with quality materials and robust construction requires less frequent replacement, hence, the customer derives cost savings in the long term from such sturdy blenders or mixers. Durable appliances reduce electronic waste by lessening the number of times an appliance will be trashed and replaced, which adds to the sustainability trend.
A sturdy mixer or blender reduces the wear and tear that comes with constant use and consistent performance. Be it blending, chopping, grinding, or mixing, they perform all tasks without too much degradation of performance. High-quality, as opposed to low-durable, appliances are thus less likely to malfunction or break down, minimizing the risks of accidents or injuries. They are designed to bear daily use and ensure a safer cooking environment for consumers.
For instance, in October 2023, Bajaj Electricals Limited launched the latest range of Mixer Grinders with 'Military Grade Jars', characterized to have unbeatable toughness. These jars have been designed by the company to withstand kitchen accidents and falls without sustaining damage or dents. These jars comply with the globally recognized MIL-STD 810H military standard in terms of toughness and durability.
The durable and superior quality food blenders and mixers offer customer satisfaction as they provide warranty, after-sale service, low cost repairs, and changes of parts in the appliance, ensuring the extension of the lifetime of the appliance.
Asia-Pacific to be the Fastest Growing Region
Asia-Pacific is witnessing continuous increase in the demand for food blenders and mixers due to factors such as increasing electrification rate in the region and introduction of various government schemes and initiatives which are aimed to promote domestic manufacturing to launch technologically advanced products, enhancing the appeal of the consumers.
For instance, launch of the flagship initiative, the Make in India campaign by the government of India, encourage domestic and foreign direct investments in the manufacturing of food blenders and mixers. The campaign offers incentives such as simplified regulations and tax breaks, expanding the production for kitchen appliances including blenders and mixers. In October 2023, Wonderchef Home Appliances Pvt. Ltd unveiled Wonderchef Nutriblend Smart which is the first fully automatic mixer grinder in India. The mixer is a fusion of mixer and grinder which makes the entire blending process automatic and does not require any human intervention. Its smart touch panel offers precise control over different blending modes and speed.
Similarly, China's "Made in China 2025" plan aimed at upgrading the manufacturing sector as the program focuses on the innovation and quality of the consumer goods. The emphasis on advanced manufacturing processes and smart appliances has driven the manufacturing of superior quality food blenders and mixers. Thailand 4.0 program is aimed to transition to support technological advancements and innovation in the domestic manufacturing sectors.
Future Market Scenario (2024 - 2031F)
The food blenders and mixers market are witnessing continuous expansion due to the technological advancements taking place in the market. Incorporation of powerful motors and smart controls such as voice control and durable blades is driving the market growth by enhancing performance and increasing the durability and longevity of the appliances.
The introduction of modern designs is anticipated to foster market growth. It is due to consumers seeking designs which match with the interiors of their kitchen and look aesthetic at the same time and are easy to clean, adding to the practicality of the food blenders and mixers.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
The key players are launching products which are convenient to carry during travel. Such blenders are usually battery enabled and cordless which offer long-lasting battery power to the users.
For instance, in 2022, Hamilton Beach Brands, Inc. launched its latest blender, Blend Now Portable Cordless blender which offers easy blending during the travel. It is battery-enabled and comes with long-lasting USB charging which can be conveniently recharged using a power bank and laptop and can be easily charged during the car travel. The blender contains a shatterproof 16 oz. jar with a travel lid which ensures portability for the consumers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.