세계 사과식초 시장 규모는 2024년부터 2031년까지 예측 기간 동안 7.59%의 CAGR로 2023년 13억 3,000만 달러에서 2031년 23억 8,000만 달러로 확대될 것으로 예상됩니다. 이 시장은 최근 몇 년 동안 괄목할 만한 성장세를 보였으며, 앞으로도 견조한 성장세를 유지할 것으로 예상됩니다.
사과식초는 사과즙을 효모로 발효시켜 과즙의 당분을 에탄올로 전환시켜 만듭니다. 신맛과 강한 향이 특징이며, 물에 희석하여 표면 세척 및 탈취에 사용하거나 세탁 시 기존 섬유유연제를 대체하는 천연섬유유연제로 사용할 수 있어 요리, 청소 등 다양한 용도로 사용됩니다. 체중감량제로 작용하여 포만감을 높여 칼로리 섭취를 억제합니다.
또한 혈당을 조절하고 인슐린 감수성을 향상시켜 당뇨병 환자나 발병 위험에 처한 사람들에게 도움이 될 수 있습니다. 또한 ACV는 항균 및 항진균 작용이 있어 건강한 피부와 모발을 촉진하는 데 도움이 됩니다. ACV는 여드름과 비듬에 대한 자연 요법이나 로션으로 자주 사용됩니다. 사과식초의 다재다능한 특성으로 인해 사과식초의 수요가 증가하고 있으며, 이는 시장 성장에 더욱 기여하고 있습니다. 타임즈 오브 인디아(Times of India)가 2023년 9월에 발표한 기사에 따르면 사과식초는 물에 희석하여 두피 세정 샴푸로 사용되어 비듬, 먼지, 과도한 피지를 제거하는 데 도움이 된다고 합니다.
이 보고서는 세계 사과식초 시장을 조사했으며, 시장 개요와 함께 특성별, 제품 유형별, 형태별, 유통 채널별, 가격대별, 최종사용자별, 지역별 동향, 시장 진입 기업 개요 등의 정보를 전해드립니다.
Global apple cider vinegar market is projected to witness a CAGR of 7.59% during the forecast period 2024-2031, growing from USD 1.33 billion in 2023 to USD 2.38 billion in 2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.
Apple cider vinegar is made by fermenting apple juice with yeast, which converts the sugar into juice to ethanol. It has a strong smell with a sour taste and is used in various applications such as cooking and cleaning, as it can be diluted with water and used to clean surfaces, remove odor, and used as a natural alternative to conventional fabric softeners in laundry. It works as a weight loss remedy and increases the feeling of fullness, which reduces calorie intake.
Also, it helps regulate blood sugar levels and improve insulin sensitivity, which could be useful for people with diabetes or those at risk of developing it. In addition, ACV contains antibacterial and antifungal properties which helps in promoting healthy skin and hair. It is often used as a natural remedy for acne, dandruff, and even as a facial toner. Due to its versatile properties the demand for apple cider vinegar is increasing which is further contributing to the market growth. According to an article published by Times of India in September 2023, apple cider vinegar is used as scalp cleaning shampoo by diluting it with water, which helps remove dandruff, dirt, and excess oil.
Rising Consumer Awareness Due to Perceived Health Benefits
Apple cider vinegar is known for numerous benefits, such as improving skin health, helping in promoting weight loss, regulating blood sugar levels, and other health-related concerns. People are shifting towards natural remedies such as apple cider vinegar, as they become more health conscious and seek alternatives to processed products. In addition, the growing preferences of organic and holistic lifestyles has led individuals to explore natural supplements and ingredients such as apple cider vinegar as a part of their daily routines in the form of supplement and capsules, further boosting their demand in the market.
For instance, in January 2022, Bragg Live Food Products LLC Inc., one of the trusted health and wellness brand in the United States for apple cider vinegar, launched the Bragg True Energy Apple Cider Vinegar Supplement. This launch aims to provide energy daily at the cellular level, as it contains essential vitamins.
Furthermore, the availability of information through internet and social media platforms has supported customers to research and share their experiences about apple cider vinegar. Also, influencers and social media users favor its use and have significantly spread awareness about its health benefits.
According to an article published by The Indian Express in April 2024, consuming 15ml of ACV for eight weeks can reduce blood sugar levels and cholesterol level in obese people.
Increased Popularity Due to Versatile Usage of Apple Cider Vinegar
Apple cider vinegar is used in different ways in daily routine, whether it is used as a traditional culinary Form in the dressing of salad and marinades, housecleaning solutions, or in skin and hair care routines. As consumers seek natural ingredients, apple cider vinegar has the potential to cater and fulfill multiple purposes which makes it a desirable option. It helps clarify the skin, balance pH levels, and removes buildup from hair. In addition, its antimicrobial properties make it a perfect choice for cleaning and disinfecting surfaces. Its versatility influences those who seek to simplify their daily routine and supports the growing trend of eco-consciousness and sustainability. Its wide range of Forms in energy and detox drinks has contributed to its increased recognition among customers who are looking for multifunctional and natural solutions. For instance, in June 2023, Pureboost launched its new product, Apple Cider Vinegar in their superfood clean energy segment with a portable packaging, promising benefits with no added sugar.
Growing Concerns About Synthetic Additives Favor ACV
Rising concerns about synthetic additives in different products has led consumers to use natural alternatives such as apple cider vinegar. It offers a clear and unadulterated option that associates with the desire for cleaner ingredients. ACV is a simple and minimally processed substance made from fermented apples, unlike many other synthetic additives which are found in processed foods, cleaning supplies, and cosmetics products. Consumers are increasingly wary of the potential health risks associated with synthetic additives such as artificial flavors, colors, chemicals, and preservatives.
Apple cider vinegar provides a transparent alternative with its composition usually limited to apples and water. The simplicity resonates with individuals seeking cleaner and natural products, offering a holistic solution without the need for potentially harmful additives. The appeal of ACV as a natural alternative continues to rise, as the awareness about drawbacks of synthetic additives, which is fueling the apple cider vinegar market demand.
North America Dominates Global Apple Cider Vinegar Market Share
North America dominates the global apple cider vinegar market due to a strong presence of cider vinegar manufactures, high production in the countries such as Canada and the United States, and high demand for vinegar due to rising awareness for health-related concerns such as diabetes. Thus, the rising prevalence of diabetes across the United States is likely to support the growth and consumption of apple cider vinegar, which helps in blood sugar control. Organic and raw apple cider vinegar is made from organic apples and is unfiltered and unpasteurized, which means it retains more beneficial enzymes and nutrients. To capitalize on this trend, manufacturers in North America are expanding their product portfolio by offering organic apple cider vinegar.
For instance, Bragg offers Certified Bragg Organic Raw Apple Cider Vinegar, which is unfiltered, unheated, unpasteurized, and has 5% acidity. It is organically processed and grown according to California Organic Foods Act of 1990 and is Kosher Certified. It is a wholesome way to add delicious, light flavor to most foods.
Future Market Scenario (2024 - 2031F)
The demand for apple cider vinegar is fueled by strategies such as cost reduction or providing personalized innovative nutrition based on the preference of consumers, drives the demand for apple cider vinegar market growth.
Innovative advancements in flavor mixing techniques will encourage competitiveness among market players, driving product differentiation, improving quality, and offering consumers a wider range of appealing options, ultimately helping to drive market growth.
Working on shelf-life and stability concerns is crucial for maintaining quality and consistency of apple cider vinegar which boosts the market growth.
Key Players Landscape and Outlook
Continuous innovation by the key players characterizes the competitive landscape of the global apple cider vinegar market, as these companies compete to outperform one another in terms of taste and source. The market prognosis remains positive with the rising adoption of strategies by key players and is expected to rise over the projected horizon. Apple Cider vinegar manufacturers are concerned with supply chain resilience, product quality, and variety which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.
For instance, in May 2022, Molson Coors Beverage Company, invested USD 16 million in upgrading Aspall Cyder Limited Cyder 300-year-old factory in the United Kingdom. The investment has increased the company's production by 60%.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.