세계의 여성용 배뇨 디바이스 시장 규모는 2023년 27억 2,000만 달러에서 2031년에 59억 1,000만 달러에 달할 것으로 예측되며, 예측 기간인 2024-2031년에 CAGR로 10.18%의 성장이 전망됩니다. 화장실의 접근성 부족, 여행 중 더러운 공중 화장실의 만연, 요실금, 요로 및 질 감염 증가, 개인 위생 유지에 대한 소비자 선호, 의료 부문에서 의료 검사를 위한 소변 샘플 채취에 대한 유용성, 환경 친화적인 휴대용 여성용 배뇨 솔루션 등의 요인이 시장 성장을 촉진할 것으로 예상됩니다. 시장 성장을 촉진하고 있습니다. 또한 비위생적인 화장실에서의 배뇨와 장시간 소변을 참는 것의 잠재적 위험에 대한 소비자의 인식이 높아지면서 시장 성장에 더욱 박차를 가하고 있습니다.
개발도상국에서는 일하는 여성 인구 증가와 위생적이고 편리한 여행 솔루션에 대한 수요가 증가함에 따라 시장이 성장세를 보이고 있습니다. 소비자들은 온라인 소매 채널과 E-Commerce 플랫폼을 통해 이러한 장비를 구입하는 것을 선호하기 때문에 더 친숙해져 시장 성장을 가속하고 있습니다.
제조업체들은 여성의 주머니나 지갑에 쉽게 들어갈 수 있는 인체공학적 접이식 여성용 배뇨 디바이스를 출시하고 있으며, 어디서나 휴대하고 필요한 곳에서 사용할 수 있는 친숙한 선택이 되고 있습니다.
예를 들어 Pee Sport는 2023년 9월 최신 여성용 배뇨 디바이스인 소변 깔때기와 소변병의 유용성을 널리 알렸습니다. 소변 깔때기는 지갑에 쉽게 넣을 수 있는 주머니 크기의 소형 솔루션이며, Pee Sport의 소변병은 자동차, 텐트, 침대 등 어디에서나 사용할 수 있는 개인용 휴대용 화장실과 같습니다. 밀폐형으로 설계되어 누출이나 불쾌한 냄새가 나지 않고, 물 세척이 가능하며, 물 세척이 가능합니다. 또한 물 세척이 가능하여 악취가 나지 않고 필요할 때 언제든지 세척할 수 있습니다. 이처럼 이 회사의 소변병은 다용도로 사용할 수 있으며, 소비자들의 선택을 받고 있습니다.
시장을 독점하는 재사용 가능한 소변 깔때기
재사용이 가능한 여성용 배뇨 디바이스와 소변관(urine funnel)은 소비자가 일회용 솔루션에 대한 비용을 지출할 필요 없이 한 번 구매하면 여러 번 사용할 수 있으므로 비용 효율성이 뛰어나 인기를 끌고 있습니다. 또한 재사용 가능한 여성용 배뇨 디바이스는 폐기물을 줄여 일회용 장비보다 지속가능한 솔루션입니다. 또한 소비자에게 효과적인 솔루션을 제공하기 때문에 내구성이 뛰어나고 편안합니다.
2022년 4월, Anheuser-Busch Inc.의 브랜드인 Busch Light는 최신 소변 깔때기 키트로 구성된 제품 라인으로 'Save a Tree, Pee in a Busch'라는 최신 캠페인을 시작했습니다. 이 키트는 검은색과 파란색 두 가지 색상으로 출시되었으며 가격은 미화 20달러입니다. 이 브랜드는 사람들이 여행 중 나무 근처에서 용변을 보는 경향이 있으며, 이로 인해 나무가 다양한 질병, 영양 손실 및 해충에 취약해지는 것을 목격했습니다. 이에 따라 재사용이 가능하고 세척이 가능한 소변 솔루션인 Pee in a Busch 깔때기 키트(Pee in a Busch Funnel Kit)를 한정판으로 출시하게 되었습니다. 또한 이 캠페인을 통해 5,000그루의 나무를 심는 것을 목표로 삼았습니다.
요로감염증 증가로 인한 수요 급증
요로감염증은 불결하고 비위생적인 공중화장실 사용으로 인해 세균이 여성의 요로에 침입하여 발생하며, Chronic UTI Australia Inc.의 조사에 따르면 매년 여성의 약 85%, 전 세계에서 약 4억 4천만 명이 요로감염증에 걸린다고 합니다.
따라서 여성용 배뇨 디바이스는 여성이 공중 화장실을 사용할 때 위생을 유지하고 접촉을 피하는 데 편리합니다. 요로결석의 증상 중 하나는 절박뇨와 빈뇨입니다. 따라서 여성들은 편안한 빈뇨 문제를 해결할 수 있는 솔루션이 필요합니다. 야외에서든, 여행 중이든, 깨끗하고 위생적인 화장실에 접근 할 수없는 경우이든 여성용 배뇨 디바이스는 소비자의 문제를 해결할 수 있습니다. 따라서 요로결석 환자의 절박뇨 문제를 해결하기 위해 여성용 배뇨 디바이스에 대한 수요가 급증하고 있습니다.
세계의 여성용 배뇨 디바이스 시장에 대해 조사분석했으며, 시장 규모와 예측, 시장 역학, 주요 기업의 상황과 전망 등을 제공하고 있습니다.
Global female urination devices market is projected to witness a CAGR of 10.18% during the forecast period 2024-2031, growing from USD 2.72 billion in 2023 to USD 5.91 billion in 2031. Factors such as lack of accessibility of washrooms and prevalence of dirty public toilets during travels, urgency in urination, rise in number of urinary tract and vaginal infections, and consumers' preference for maintaining personal hygiene and utility in healthcare sector for the collection of urine samples for medical tests, and eco-friendly and portable female urination solutions are helping in boosting the growth of the market. Moreover, rising consumers' awareness regarding potential risks from urinating in unhygienic washrooms or controlling themselves from peeing for long hours is further fueling the growth of the market.
The market is witnessing a rising trend in developing economies due to the rising working-women population and generosity towards hygienic and convenient travel solutions. Consumers prefer purchasing such devices through online retail channels and e-commerce platforms, which has made them more accessible, driving the growth of the market.
Manufacturers are introducing ergonomic and foldable female urination devices that can easily fit into women's pockets and purses, making it an accessible option to carry it everywhere with them and use it wherever required.
For instance, Pee Sport spread awareness of the utility of its latest female urination devices, Pee Funnels and Pee Bottles, in September 2023. Pee funnels are a pocket-sized solution by the brand which are compact and can be easily put into a purse. PeeSport's Pee Bottles are like personal and portable washrooms, which can be used anywhere, be it a car, tent, or bed. They are designed to be sealed securely, ensuring no leakage or unpleasant odor. Moreover, they are washable and can be cleaned whenever required without any foul smell. Thus, the company's versatility of pee bottles makes them a preferred choice for consumers.
Reusable Pee Funnels to Dominate the Market
Reusable female urination devices and pee funnels are gaining popularity due to cost-effectiveness as consumers do not need to spend on disposable solutions by purchasing one product that can be used multiple times. Moreover, reusable female urination devices reduce wastage and are sustainable solutions over single-use devices. Additionally, they are more durable and comfortable as they provide an effective solution for consumers.
In April 2022, Busch Light, a brand of Anheuser-Busch Inc. launched its latest campaign, 'Save a Tree, Pee in a Busch,' with a product line that consisted of the latest pee funnel kit. The kits were launched in black and blue color for USD 20. The brand witnessed that while traveling, people tend to pee near the trees, which make the trees vulnerable to various diseases, nutrient loss, and pests. Thus, the brand launched its limited-edition Pee in a Busch funnel kit, which is a reusable and washable solution for peeing. Additionally, the brand aimed to plant 5,000 trees under the campaign.
Rising Urinary Tract Infections Surging Demand
Urinary tract infection happens due to the entry of bacteria into a female's urinary tract due to the usage of dirty and unhygienic public washrooms. According to the survey of Chronic UTI Australia Inc., UTI affects approximately 85 percent females, which is around 404 million people globally, each year.
Thus, the female urination devices are handy for women to maintain their hygiene and avoid contacts while using the public restrooms. One of the symptoms of UTI is urinary urgency and frequency. As a result, females need a solution which solves their problem of frequent urination providing them comfort. Whether being outdoors, traveling or facing a lack of access to clean and hygienic restrooms, the female urination devices can cater to the problem of the consumers. Thus, a surge in demand for female urination devices can be witnessed to address the problem of urine urgency among the UTI patients.
As per the report of WebMD LLC in January 2023, UTI is a common issue leading to at least 8 million visits of infected patients to various healthcare facilities in the United States each year. Additionally, the report coined that 20 percent of women suffered UTI at least once in their lifetime.
Convenience in Medical Testing to Drive the Growth
Female urination devices have seen a surge in the market as they are a convenient option for conducting medical tests like urine sample collection for examinations such as urinalysis, drug screenings, or pregnancy tests.
They provide convenience to healthcare workers in hygienic collection of the urine samples of pregnant women and other patients who cannot move from the bed. It helps in preventing the contamination of sample and allows the patients to directly pee into the container with the help of the urination devices.
For instance, Abbi Jones, invented one of the first disposable pee funnels in March 2021, called, EcoPi. The aim behind the launch was to make it convenient for the pregnant women to monitor their health and maintain their personal hygiene. EcoPi is a paper pee funnel which has been designed, keeping in mind the inconvenience faced by the pregnant women to urinate and address the issue of difficulty in gathering their urine sample preventing the fallouts. Thus, the product made the lives of both, nurses and patients easier for the collection of samples, driving its demand in the healthcare sector.
Traveling to Drive the Growth of the Market
Urinary urgency during travel is one of the major concerns for a female traveler. They have to either wait for long hours to find a clean toilet during a road trip or manage to pee in open, or at filthy washrooms which are unhygienic and might cause UTIs and other diseases.
These funnels allow the women to urinate while standing, eliminating the contact with unsanitary restroom facilities. Thus, these female urination devices provide hygienic, quick, and convenient solution to the consumers, to help them experience a comfortable journey without taking a stress of peeing at an uncomfortable place.
Thus, various companies are launching female urination devices to address and solve problems for female travelers. For instance, Awkward Essentials announced the launch of Mainstream in December 2021. It is a disposable pee funnel which helps females to enjoy a comfortable trip. The product comes in a packaging of three, wrapped individually in a reusable pouch including toilet paper for maintaining the hygiene. The brand is developing more products in the space to cater to the consumers providing them with a fuss-free solution.
Future Market Scenario (2024 - 2031F)
Female urination devices have seen a growth in recent years and will witness a surge in the upcoming years as well. The rise in demand could be seen due to its applicability in providing comfort to women in various situations. Innovations are being done to enhance the applicability of the product.
For instance, currently, NASA is conducting studies on developing female urination device solutions for women to create redesigned urination funnels to improve female urination experience during simultaneous operations in the space.
Additionally, innovations are being done in labs for collecting urine sample tests conveniently with the help of female urination devices. For instance, in January 2023, Withings announced the launch of U-Scan which is world's first hands free product for the purpose of home urine tests. Thus, market has a positive trajectory and the demand for female urination devices will grow in future.
Key Players Landscape and Outlook
Key players in the market are helping in the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers and catering to their evolving needs.
Sirona Hygiene Private Limited launched a campaign, 'Here For Her', in March 2022, in partnership with Redbus.in. Under this campaign, the women representatives of redBus distributed the PeeBuddy Stand and Pee Funnels and PeeBuddy Toilet Seat Cover sample for free to female travelers. The product was distributed at the significant boarding points of the bus, and the relevance and usage of the product were explained to unfamiliar consumers. RedBus established kiosks at the prime bus stations in Bengaluru and Pune, India, from 6th March to 8th March for the distribution of approximately 10,000 kits to the female passengers with the intention of spreading the campaign to other regions as well in the country.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.