Global Female Urination Devices Market is estimated to be valued at USD 9,636.4 Mn in 2025 and is expected to reach USD 17,615.7 Mn by 2032, growing at a compound annual growth rate (CAGR) of 9.0% from 2025 to 2032.
Report Coverage
Report Details
Base Year:
2024
Market Size in 2025:
USD 9,636.4 Mn
Historical Data for:
2020 To 2024
Forecast Period:
2025 To 2032
Forecast Period 2025 to 2032 CAGR:
9.00%
2032 Value Projection:
USD 17,615.7 Mn
Figure. Global Female Urination Devices Market Share (%), By Region 2025
Female urination devices, also known as FUDs or she-wees, are designed to help women urinate while standing up. These products aim to address the sometimes difficult hygiene and mobility issues that women face during activities like camping, sports, or festivals. Allowing women to urinate in a way that is more familiar for men has utility in many situations. Devices range from standalone funnel products to collapsible cups that assemble for use. As more women participate in previously male-dominated spaces and activities, the female urination device market provides practical solutions. With continued innovation in designs and acceptance of gender equality, this market has seen steady growth and is expected to expand further to empower women in all areas of life.
Market Dynamics:
The female urination devices market is driven by the growing participation of women in outdoor activities and adventures. As social attitudes shift toward equality, more women are engaging in sports, hiking, camping, and other pursuits previously dominated by men. Since it can be difficult for women to find private, clean restrooms in many outdoor settings, FUDs address a real consumer need. However, some social conservatism remains a restraint as these products challenge traditional gender norms. Market players must emphasize dignity, discretion, and hygiene to change perceptions. Rising awareness among younger generations presents an opportunity to frame FUDs as promoting inclusion rather than taboo topics. Innovation in compact, easy-to-use designs will also drive the market growth by appealing to busy, active female lifestyles.
Key Features of the Study:
This report provides an in-depth analysis of the global female urination devices market, and provides market size (US$ Million) and Compound Annual Growth Rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global female urination devices market based on the following parameters such as company highlights, products portfolio, key highlights, financial performance, and strategies
The key companies covered as a part of this study include PeeBuddy, GoGirl, Whiz Freedom, LadyP, SheWee, P-Mate, Tinkle Belle, Feminal, Travelmate, Pibella, Freshette, and URINELLE
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global female urination devices market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global female urination devices market
Detailed Segmentation:
By Product Type:
Disposable
Reusable
By Material:
Silicone
Plastic
Paper
By Distribution Channel:
Pharmacies
E-commerce
Others (Supermarkets, etc.)
By Region:
North America
Europe
Asia Pacific
Latin America
Middle East
Africa
Company Profiles:
PeeBuddy
GoGirl
Whiz Freedom
LadyP
SheWee
P-Mate
Tinkle Belle
Feminal
Travelmate
Pibella
Freshette
URINELLE
Table of Contents:
1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Global Female Urination Devices Market, By Product Type
Global Female Urination Devices Market, By Material
Global Female Urination Devices Market, By Distribution Channel
Global Female Urination Devices Market, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Restraints
Opportunities
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
4. Global Female Urination Devices Market - Impact of Coronavirus (COVID-19) Pandemic
COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact
5. Global Female Urination Devices Market, By Product Type, 2020-2032, (US$ Million)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Disposable
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Reusable
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
6. Global Female Urination Devices Market, By Material, 2020-2032, (US$ Million)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Silicone
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Plastic
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Paper
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
7. Global Female Urination Devices Market, By Distribution Channel, 2020-2032, (US$ Million)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
Pharmacies
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
E-commerce
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Others
Introduction
Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
8. Global Female Urination Devices Market, By Region, 2020-2032, (US$ Million)
Introduction
Market Share Analysis, 2025 and 2032 (%)
Y-o-Y Growth Analysis, 2021 - 2032
Segment Trends
North America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Material, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Million)
U.S.
Canada
Europe
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Material, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Million)
U.K.
Germany
Italy
France
Spain
Russia
Rest of Europe
Asia Pacific
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Material, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Million)
China
Japan
India
ASEAN
Australia
South Korea
Rest of Asia Pacific
Latin America
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Material, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Million)
Brazil
Mexico
Argentina
Rest of Latin America
Middle East
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Material, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Million)
GCC
Israel
Rest of Middle East
Africa
Introduction
Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Material, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Million)
Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020-2032, (US$ Million)