인도의 피넛버터 시장 규모는 2024년 7,939만 달러에서 예측 기간 동안 21%의 연평균 복합 성장률(CAGR)로 성장하여 2032년에는 3억 6,479만 달러에 달할 것으로 예상됩니다.
피넛버터의 인기가 높아지는 이유는 바쁜 스케줄을 소화하는 사람들에게 건강하고 편리한 대안으로 인기를 끌고 있기 때문입니다. 피넛버터는 고단백, 고영양 식품으로 건강에 대한 관심이 높아짐에 따라 식단에 영양을 보충하고자 하는 건강 지향적인 소비자들이 선호하는 식품으로 자리 잡았습니다.
다양한 용도로 사용할 수 있다는 점이 인도의 피넛버터 시장의 주요 촉진요인 중 하나입니다. 피넛버터의 인기는 식품 산업이 발전함에 따라 전통적인 용도를 넘어 다양한 미식가들이 피넛버터를 사용하고 있습니다. 피넛버터는 기본적인 스프레드 외에도 고소한 매리 네이드와 소스, 진한 디저트와 스낵에 이르기까지 모든 음식에 사용할 수 있습니다.
World Population Review의 통계에 따르면 인도의 피넛버터 소비량은 2015년 16만 1,200톤에서 2023년 149만 4,000톤으로 9배 이상 급증할 것으로 예상됩니다. 피넛버터 소비는 성인에게만 국한되지 않고 어린이들도 피넛버터를 좋아하기 때문에 제조업체들은 어린이 전용 제품을 출시하고 있습니다. 예를 들어, 2023년 7월 Modi Naturals Ltd.는 Oleev Kitchen이라는 브랜드로 4세에서 12세 어린이를 위해 특별히 고안된 주니어 땅콩 버터를 출시했습니다. 이 제품은 필요한 비타민과 미네랄을 함유하고 GrowX 배합으로 강화된 국내 유일의 어린이 전용 피넛버터 브랜드입니다.
건강과 영양에 대한 인식이 높아짐에 따라 시장 성장이 촉진되고 있습니다.
수년 동안 피넛버터는 식습관과 건강 트렌드에 큰 영향을 미쳐왔습니다. 피넛버터는 그 적응성과 영양학적 특성으로 인해 사람들이 건강을 우선시하고 영양이 풍부한 식품을 찾는 가운데 많은 건강한 식습관의 기초가 되고 있습니다. 고단백질, 양질의 지방, 필수 비타민과 미네랄을 함유한 피넛버터는 균형 잡힌 식단을 추구하는 사람들 사이에서 인기를 얻고 있습니다. 또한, 피넛버터가 널리 보급됨에 따라 천연 및 유기농 등 더 건강한 대체품의 개발이 촉진되어 가공을 최소화하고 첨가물을 넣지 않은 대안에 대한 소비자의 요구가 증가하고 있습니다. 더 깨끗한 성분 표시와 윤리적이고 명확한 조달은 의식적인 식습관과 지속 가능한 식품 생산을 향한 큰 흐름과 일치하여 땅콩 버터의 입지를 강화하고 시장 성장을 가속하고 있습니다.
편리성에 대한 관심이 피넛버터 수요를 견인하고 있습니다.
피넛버터가 제공하는 적응성과 사용 편의성은 시장 확대의 주요 요인입니다. 바로 먹을 수 있는(RTE) 품질은 준비할 필요 없이 빠르고 간편하게 영양을 공급할 수 있어 바쁜 현대인들에게 완벽한 식품 선택이 될 수 있습니다. 또한, 피넛버터는 시간이 가장 중요한 도시 환경에서 특히 매력적입니다. 피넛버터의 다재다능함은 기본적인 빵 스프레드뿐만 아니라 디저트, 스무디, 소금에 절인 음식에 이르기까지 다양한 요리에 활용되고 있습니다. 또한, 피넛버터는 상온 안정성이 높고 유통기한이 길어 식품 폐기량과 구매 빈도를 줄일 수 있어 편의성이 높습니다.
인도의 피넛버터(Peanut Butter) 시장을 조사했으며, 시장 정의와 개요, 시장 규모 추이 및 예측, 각종 부문별/지역별 상세 분석, 산업 구조, 시장 성장에 영향을 미치는 요인 분석, 사례 연구, 경쟁 구도, 주요 기업 프로파일 등의 정보를 전해드립니다.
India peanut butter market was valued at USD 79.39 million in FY2024, expected to reach USD 364.79 million in FY2032, with a CAGR of 21% for the forecast period between FY2025 and FY2032. Peanut butter's rising appeal has been boosted by its popularity as a healthy and convenient choice for people with hectic schedules. The product's high protein content and advantageous nutrients have made it a preferred option for health-conscious customers looking for a filling and nutritious supplement to their diet, as the emphasis on health and wellness has grown.
The versatility of the product is one of the major drivers of India peanut butter market. It is used in various dishes, making its mark on the gastronomic landscape. Peanut butter's popularity is growing beyond its conventional use as the food business is developing, and it is eventually incorporated into a wide range of gourmet creations. Since peanut butter can be used for much more than just a basic spread, its adaptability has allowed it to be used in everything from savory marinades and sauces to rich desserts and snacks.
As per the statistics by World Population Review, the consumption of peanut butter in India increased tremendously from 161.20 TMT in 2015 to 1,494 TMT in 2023, which is more than 9 times. Furthermore, the consumption of peanut butter is not limited to adults. Kids are also fond of peanut butter, so manufacturers are introducing products specifically targeted at them. For instance, in July 2023, Modi Naturals Ltd, under its brand Oleev Kitchen, launched Junior Peanut Butter which was specially designed for kids aged 4 to 12 years. The product contains necessary vitamins and minerals, fortified with the GrowX formula, making it the only kids-specific peanut butter brand in the country.
Additionally, the rising demand for peanut butter can be attributed to its nutritional value, affordability, and adaptability. Its emergence as a popular and enduring ingredient in the food business has been established by its widespread adoption and integration into a wide range of culinary applications.
Rising Awareness for Health and Nutrition Fuels the Market Growth
Over the years, peanut butter has significantly influenced diet and health trends. Due to its adaptability and nutrient profile, peanut butter has become a basis of many healthy diets as people prioritize wellness and look for nutrient-rich options. Due to its high protein level, good fats, and necessary vitamins and minerals, peanut butter has gained popularity among people trying to eat a nutritious, well-balanced diet. Furthermore, the wide availability of peanut butter has prompted the invention of healthier substitutes, such as natural and organic types, which meet consumers' increasing need for minimally processed and additive-free options. Its cleaner ingredient labels and ethical and clear sourcing is consistent with a larger trend towards conscious eating and sustainable food production, which reinforces peanut butter's place in the changing nutritional and health landscape, driving the growth of the market.
In January 2023, after extensive customer research and expert consultation, Bengaluru-based WOW Life Science launched the first peanut butter infused with superfoods in two varieties, one that contains super seeds (sunflower, chia, pumpkin, and watermelon) and the other that has Sattu (roasted chana powder). Packed with these superfoods, the products are high in protein and essential elements including magnesium, vitamin E, and omega 3. They include no added sugar, emulsifiers, palm oil, or preservatives, and are entirely natural. Furthermore, they are sweetened using pure jaggery.
Increasing Focus on Convenience Drives the Demand for Peanut Butter
The adaptability and ease of use offered by peanut butter are major factors for the market's expansion. Its ready-to-eat (RTE) quality, which provides a quick and simple source of nourishment without the need for preparation, makes it the perfect food choice for people leading busy lives. Moreover, peanut butter is especially tempting in urban environments where time is of the essence. Its versatility goes beyond just using it as a basic bread spread, it's extensively utilized in a variety of culinary applications, from sweets and smoothies to savory foods. Additionally, peanut butter's high room temperature stability and long shelf life make it more convenient, cutting down on the amount of food waste and frequent buying.
In March 2023, Apis India launched its new range of Peanut Butter in 2 variants, creamy and crunchy, made with natural ingredients without containing any trans fats. The company claims the product to be gluten-free, and rich in antioxidants and vitamins E, B3, and B6.
Creamy Peanut Butter Holds Larger Market Share
In comparison to crunchy peanut butter, creamy peanut butter has a higher demand in the Indian market. The smooth texture, diverse applications, and easy spreadability of the product make it a preferred choice among consumers. It is used in sandwiches, smoothies, and baked goods recipes. Though people like the nutty bits in crunchy peanut butter variant, the segment of the consumers preferring it is comparatively smaller. In addition, producers are concentrating on creating unique flavours and health-conscious formulations, such as high-protein, low-sugar, and low-sodium versions, to differentiate their products from their competitors. The smooth peanut butter market is growing because of the launch of organic and natural versions, which address the growing need for healthy and sustainable food options. In October 2022, Dabur India Ltd. launched Real Health Peanut Butter in 4 variants including 100 per cent natural creamy peanut butter in 350 grams jar packaging. The product claims to be entirely natural, with no added sugar and preservatives.
Future Market Scenario (FY2025 - FY2032F)
Innovations are likely to spur the market as per the evolving tastes of consumers. Unique flavours and varieties are expected to capture niche markets and attract a wider consumer base.
As convenience is a key factor in driving the market growth, manufacturers will focus more on producing portable packaging options in the form of sachets and squeezers, to facilitate on-the-go consumption.
Online retail channels are expected to play an essential role in product distribution as consumers are drawn towards the wide variety of products offered by them providing the ease of price comparison.
Key Players Landscape and Outlook
Indian market for peanut butter is consolidated in nature. There are a few small to medium-sized local firms along with the well-known worldwide players, who define the market. Major international firms have a substantial share in the Indian market. Moreover, new firms are entering the market as consumer awareness of products rises steadily. Manufacturers are concentrating on product innovation, product introduction, production growth, and geographic penetration. To expand their product offerings to a larger consumer base, market players are experimenting with new product variations that are fortified with additional nutritional elements. With consumers becoming more aware and inclined towards convenience, companies are competing to gain a larger portion of the total market share.
In June 2023, RM Foods launched a range of premium peanut butter, Nutberry, in 3 variants: Natural Peanut Butter, Classic Peanut Butter, and Chocolate Peanut Butter. Each variant is available in creamy and crunchy textures, and in convenient pack sizes of 200 grams, 400 grams, 510 grams, and 1 kilo gram.
All segments will be provided for all regions covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work