세계 귀리 우유 시장 규모는 2023년 30억 1,000만 달러에서 2024년부터 2031년까지 예측 기간 동안 10.1%의 연평균 복합 성장률(CAGR)로 성장하여 2031년에는 65억 달러 규모로 성장할 것으로 예상됩니다.
최근 몇 년동안 이 시장은 괄목할 만한 성장세를 보이고 있으며, 앞으로도 꾸준한 성장세를 이어갈 것으로 예상됩니다.
식물성 대체품에 대한 수요 증가, 더 건강한 선택과 제품에 대한 소비자 선호도 증가 등의 요인이 시장 성장을 견인하고 있습니다. 배합, 포장, 맛, 유기농 옵션, 바리스타 블렌드 등을 제공하는 기업들의 혁신도 시장 성장을 가속하고 있습니다. 귀리 우유는 유당 불내증이나 알레르기가 있는 사람들에게 적합하기 때문에 인기가 높아지면서 소비자층이 확대되고 있습니다. 또한, 지속가능성과 크루얼티 프리 캠페인에 대한 인식이 높아지면서 시장 성장을 더욱 촉진하고 있으며, 공동 연구, 투자 및 지속적인 제품 개발도 세계 오트밀 밀크 시장 확대에 중요한 역할을 하고 있습니다.
비건 트렌드, 시장 성장을 견인하는 비건 트렌드
오트밀크는 유제품을 대체할 수 있는 식물성 우유로, 식물성 식단 및 채식주의 트렌드에 부합하는 제품입니다. 소비자의 선호도가 유제품을 사용하지 않는 비건, 채식주의자, 식물성 우유 대체품으로 이동하고 있습니다. 많은 소비자들이 윤리적, 환경적, 건강상의 이유로 기존의 동물성 식품을 대체할 수 있는 제품을 찾고 있습니다. 비건 우유를 포함한 식물성 제품 개발을 위한 끊임없는 기술 혁신은 맛, 질감, 다양성을 향상시키는 데 기여하고 있습니다. 이는 이러한 대체 식품의 인기 상승에 기여하고 있습니다.
유당 프리가 추진 요인으로 작용합니다.
오트밀크는 원래 유당을 함유하지 않아 유당불내증이 있는 분들에게도 적합합니다. 견과류, 콩 등 일반적인 알레르기 유발 물질이 포함되어 있지 않아 알레르기나 식이 제한이 있는 분들에게도 폭넓게 사용할 수 있습니다. 우유에 함유된 당분인 유당을 소화하기 어려운 사람들이 전 세계적으로 많으며, 오트밀크와 같은 유당 무함유 대체 식품은 이들에게 매력적인 선택이 될 수 있습니다.
유제품 알레르기와 과민증에 대한 인식이 높아지면서 소비자들은 유제품을 대체할 수 있는 제품을 찾고 있습니다. 무유당 오트밀크는 유당 함유 유제품에 알레르기나 불편함, 부작용을 느낄 수 있는 사람들에게 영양가 있고 풍미가 풍부한 대안을 제공합니다.
유기농 귀리 우유가 시장을 선도하고 있습니다.
건강과 환경에 대한 관심으로 유기농 귀리 우유를 찾는 소비자들이 늘고 있습니다. 유기농 귀리는 화학 합성 농약과 화학 비료를 사용하지 않고 재배되어 보다 깨끗하고 화학물질이 없는 우유를 소비하고자 하는 소비자의 욕구에 부합합니다. 유기농 귀리 우유에는 유전자 변형 작물(GMO)이 포함되어 있지 않기 때문에 건강을 중시하는 소비자들은 안심할 수 있습니다. 유기농 귀리에서 얻은 풍부한 맛과 영양학적 이점은 유기농 귀리 우유에 대한 소비자의 선호도를 높이는 데 기여하고 있습니다.
세계 귀리 우유(Oat Milk) 시장을 조사했으며, 시장 정의와 개요, 시장 규모 추이 및 예측, 각종 부문별/지역별 상세 분석, 산업 구조, 시장 성장에 영향을 미치는 요인 분석, 사례 연구, 경쟁 구도, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.
Global oat milk market is projected to witness a CAGR of 10.1% during the forecast period 2024-2031, growing from USD 3.01 billion in 2023 to USD 6.5 billion in 2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.
Factors like rising demand for plant-based alternatives, consumers' preference for healthier options and products drive the growth of the market. Innovations by companies in formulations, packaging, and other offerings like flavored varieties, organic options, and barista blends, further fuel the market growth. Oat milk's suitability for lactose-intolerant individuals and those with allergies contributes to its rising popularity and broadens its consumer base. Increased awareness of sustainability and cruelty-free campaigns further fuel market growth. Collaborations, investments, and continuous product development play a pivotal role in expanding the global oat milk market.
Moreover, the versatility of lactose-free options, providing consumers with easy usage while making coffee, baking, and cooking, has expanded its popularity. The creamy texture and neutral taste make it an excellent substitute in various recipes without compromising on flavor or texture. With the combination of health benefits, oat milk is a popular choice among the consumers, contributing to the growing demand for non-dairy milk alternatives.
For instance, Narra introduced its latest collection of ready-to-drink oat milk lattes in July 2023, drawing inspiration from Asian culture. These dairy-free beverages are naturally caffeinated, contain no added sugar, and are free from artificial ingredients. Rooted in the Filipino tradition of merienda, which involves a midday break for sipping, snacking, and recharging, Narra presents three culturally infused lattes designed for the perfect midday pick-me-up, Roasted Oolong, Black Tea, and Strawberry Matcha. Narra blends the essence of Asian flavors with the invigorating power of tea, offering a smooth and focused energy boost.
Vegan Trend Fuels the Growth of the Market
Oat milk is a plant-based alternative to dairy milk, aligning with the growing trend of plant-based diets and veganism. Consumers preferences are shifting towards dairy-free, vegan, and plant-based milk substitutes. Many consumers are seeking alternatives to traditional animal products for ethical, environmental, and health reasons. Continuous innovation in the development of plant-based products, including vegan milk, has led to improved taste, texture, and variety. It contributes to the increasing popularity of these alternatives.
In January 2023, Overherd, a start-up based out of Yorkshire, launched UK's first ever oat milk powder with the aim to make plant milk more sustainable. Ordinarily, commercially available plant based milks consist of more than 90% water, resulting in bulky and heavy packaging. Overherd addresses the issue with a 'just add water' approach, letting the consumers to add water at their home and substantially reducing the unnecessary bulky packaging. The company adopted super lightweight and recyclable pouches to market their products. Each unit offers the convenience of producing up to 8 liters of on-demand, instantly prepared oat milk. The innovative solution minimize environmental impact through reduced packaging waste and provide consumers with a convenient and sustainable way to enjoy oat milk at their convenience.
Lactose-Free Acting as a Catalyst
Oat milk is naturally lactose-free, making it suitable for individuals who are lactose intolerant. It is free from common allergens like nuts and soy, making it a versatile choice for those with allergies or dietary restrictions. Oat milk caters to the growing number of individuals with lactose intolerance. Many people in the world have faced difficulty in digesting lactose, the sugar present in milk, making lactose-free alternatives like oat milk an attractive option for them.
The rise in awareness about dairy allergies and sensitivities has prompted consumers to explore non-dairy alternatives. Lactose-free oat milk provides a nutritious and flavorful choice for those who may experience allergies, discomfort, or adverse reactions to lactose-containing dairy products.
In January 2024, Oatly Group AB, launched unsweetened oatmilk and super basic oatmilk. Oatly's Unsweetened Oatmilk showcases a freshly developed sugar-free milk with 0g of sugar. The Unsweetened variant from Oatly offers a pleasantly light and smooth beverage, delivering 40 calories per serving. On the other hand, Oatly's Super Basic Oatmilk is crafted with four ingredients, v.i.z., water, oats, sea salt, and citrus zest fiber. The unique fiber, derived from upcycled byproducts of the juice industry, adds environmental value and contributes excellent texturizing and stabilization capabilities to the product. Oatly Super Basic is a blend of simplicity, offering all the creamy and delicious qualities of oat milk with a straightforward and uncomplicated formulation.
Organic Oat Milk Dominate the Market
Consumers increasingly demand organic oat milk due to health and environmental consciousness. Organic varieties of oats are cultivated without synthetic pesticides or fertilizers, aligning with consumers' desire to consume cleaner and chemical-free milk. The absence of genetically modified organisms (GMOs) in organic oat milk reassures health-conscious consumers. The rich taste and nutritional benefits derived from organically grown oats contribute to the rising preference of consumers for organic oat milk.
Manufacturers are understanding the evolving preferences of the consumers and trying to integrate organic oat milk in their product offerings.
For instance, Danone S.A.'s So Delicious Dairy Free, a market leader in dairy-free products, entered the oat milk market in April 2023 to meet surging consumer demand for organic dairy-free vegan milk products. The company's launch of its latest Organic Oatmilk aligns with the beverage's growing popularity, supported by company's remarkable 50% sales increase by June 2022 compared to the previous year. The drink was made available for the consumers in two flavours, original and extra creamy. Its oat milk is apt to be used in coffee, smoothies, and other foods and beverages owing to its richness and creaminess.
Natural Flavored Milk Ruling the Market
Natural or unflavored oat milk dominates the market due to reasons like retention of its natural taste, allowing consumers to experience the richness of the milk without added sweetness or flavours. Additionally, unflavored oat milk tends to have a lower sugar content, attracting the consumers who prioritize minimum sugar intake. It serves as a versatile ingredient in various applications, from cooking to baking, offering a neutral base. Furthermore, unflavored oat milk is perceived as a purer and more traditional choice, maintaining the authenticity of the product. Its simplicity aligns with diverse preferences and dietary needs, making it a staple in many households.
In March 2023, Nestle S.A. introduced its newest plant-based innovation, a milk alternative that brings together a distinctive blend of oat and fava, offering strong nutritional benefits. The new product provides 5g of protein per serving, incorporating all the essential amino acids required for a high-quality protein intake in the diet. The beverage delivers nutritional value with a mild, nutty taste, and a smooth texture derived from the combination of fava and oat. It makes the product versatile and suitable for consumption at any time of the day either on its own, or blended into a smoothie, or paired with cereal.
Future Market Scenario (2024 - 2031F)
The market is experiencing continuous growth due to upcoming trends of product innovations and a diverse range of product offerings. In response to evolving consumer preferences, manufacturers have introduced a wide variety of oat milk options tailored to different tastes, dietary preferences, and usage scenarios. The innovations include flavored oat milk (like vanilla, chocolate, etc.), specialized blends for coffee enthusiasts, low-sugar or unsweetened variations, and organic choices, expanding the appeal of oat milk to a broader audience. These developments ensure that oat milk can seamlessly fit into various culinary applications, ranging from coffee to cooking and baking.
Moreover, manufacturers have crafted specialized formulations to address specific dietary needs, including gluten-free or nut-free oat milk, making oat milk more accessible to individuals with allergies or sensitivities. By consistently pushing the boundaries of oat milk offerings, manufacturers have successfully captured the interest of consumers seeking unique and customizable alternatives to traditional dairy milk, thereby driving the market forward.
Key Players Landscape and Outlook
Key participants in the oat milk market such as Oatly and Califia Farms are driving the growth of the market through product innovation, expanding distribution, and strategic partnerships. They contribute to the market's success by meeting the rising demand for plant-based alternatives, addressing health-conscious consumer preferences, and fostering sustainability in the food industry.
Califia Farms, LLC introduced organic oat milk in January 2023. Made with the combination of three very simple ingredients, purified water, sea salt and organic oats, its oat milk is a delicious serve. It is certified by USDA as a completely organic milk with an oil-free and gum-free formulation. The milk is marketed in a 48-ounce bottle and made available in the format of refrigeration. It is priced at USD 6.49 by the company, making it an accessible product for different segments of consumers. The product was made available at Whole Foods Market, Kroger Co., Sprouts Farmers Market, and various other retailers in the world.
US Products LLC announced a new partnership with RISE Brewing Co. in July 2022. RISE Brewing Co.'s offerings include dairy-free, organic coffee and oat milk which are sold in cans and cartons packaging. US Products LLC aimed that the partnership would help in the distribution with RISE Brewing Co. to the channels away-from-home.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.