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세계의 오트밀크 시장 보고서(2025년)
Oat Milk Global Market Report 2025
상품코드 : 1805393
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

오트밀크 시장 규모는 향후 수년간 강력한 성장이 예상됩니다. 2029년에는 CAGR 10.0%로 성장할 전망이며, 51억 2,000만 달러로 성장이 예측됩니다. 예측 기간의 성장은 클린 라벨의 소구, 기능성 및 강화 음료, 청소년 시장의 영향력, 소셜 미디어 및 인플루언서의 영향, 소매점 및 카페의 확대에 기인하고 있습니다. 예측 기간 주요 동향에는 식물 기반 식단 채택, 환경 지속가능성, 채식주의 및 유제품 자유 운동, 기술 혁신 및 제품 다양성, 소매 및 카페 채용이 포함됩니다.

향후 5년간의 성장률 10.0%라고 하는 예측은 이 시장 전회 예측으로부터 0.1%라는 미감소를 반영한 것입니다. 스웨덴산과 캐나다산 오트밀에 대한 관세는 인기 있는 식물성 우유의 생산 비용을 높이기 때문입니다. 이 영향은 또한 상호 관세와 무역 긴장 증가 및 제한의 격화로 인한 세계 경제와 무역에 대한 악영향으로 더욱 널리 느껴질 것으로 보입니다.

비건 인구의 급증은 당분간 오트밀크 시장의 확대를 견인할 것으로 예측됩니다. 비건(완전 채식주의)은 동물성 식품을 피하는 것을 특징으로 하며, 체중 관리, 건강에 대한 배려, 동물 애호에 대한 우려 등 다양한 이유로 급성장하고 있습니다. 식물 유래 대체 식품인 오트밀크는 우유에 비해 높은 비타민 D 함량을 자랑하고, 뼈와 치아의 건강을 촉진하며, 면역 체계를 강화하는 등 다양한 건강상의 이점을 제공합니다. 미국을 거점으로 식물 유래 컨텐츠나 정보를 제공하는 VeganBites사의 보고에 의하면, 2023년에는 미국의 인구가 3억 2,700만 명으로 예측되는 가운데, 약 1,963만 2,000명이 비건으로 인정될 전망입니다. 이 수는 앞으로도 증가할 전망입니다. 따라서 채식 인구 증가는 오트밀크 시장의 성장을 가속하는 매우 중요한 역할을 담당합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장-거시경제 시나리오 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Oat milk, a plant-based beverage derived from blended oats, stands as a lactose-free alternative prominently utilized in the substitution of traditional dairy milk for coffee, tea, smoothies, and health beverages. The economic advantage of easily cultivated oats ensures a widespread and accessible availability of oat milk throughout various market segments.

The primary segments within the oat milk market comprise organic and conventional variants. Organic oat milk is crafted through organic methods, ensuring production without synthetic chemicals and the absence of genetically modified organisms. This category encompasses plain and flavored oat milk, with packaging options ranging from cartons to bottles. Oat milk finds applications across diverse sectors, including food and beverages, nutraceuticals, baby food, personal care, and pharmaceuticals.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The oat milk market research report is one of a series of new reports from The Business Research Company that provides oat milk market statistics, including oat milk industry global market size, regional shares, competitors with an oat milk market share, detailed oat milk market segments, market trends and opportunities, and any further data you may need to thrive in the oat milk industry. This oat milk market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The oat milk market size has grown strongly in recent years. It will grow from $3.25 billion in 2024 to $3.5 billion in 2025 at a compound annual growth rate (CAGR) of 7.8%. The growth in the historic period can be attributed to dairy alternatives rise, lactose intolerance awareness, innovation in dairy-free products, retail and cafe adoption, changing consumer perceptions.

The oat milk market size is expected to see strong growth in the next few years. It will grow to " $5.12 billion in 2029 at a compound annual growth rate (CAGR) of 10.0%. The growth in the forecast period can be attributed to clean label appeal, functional and fortified beverages, youth market influence, social media and influencer impact, retail and cafe expansion. Major trends in the forecast period include plant-based diet adoption, environmental sustainability, vegan and dairy-free movement, innovation and product diversity, retail and cafe adoption.

The forecast of 10.0% growth over the next five years reflects a slight reduction of 0.1% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by straining dairy alternative supplies, as tariffs on Swedish and Canadian oats raise production costs for popular plant-based milk.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The surge in the vegan population is anticipated to drive the expansion of the oat milk market in the foreseeable future. Veganism, characterized by the avoidance of animal products, especially in dietary choices, is witnessing rapid growth for various reasons, including weight management, health considerations, and concerns about animal welfare, among others. Oat milk, a plant-based alternative, boasts higher vitamin D content compared to cow's milk, offering a range of health benefits such as promoting bone and dental health, as well as enhancing the immune system. In 2023, as reported by VeganBites, a US-based provider of plant-based content and information, with a projected population of 327 million in the United States, approximately 19,632,000 individuals are expected to identify as vegans. This number is poised to increase in the future. Consequently, the upward trajectory of the vegan population plays a pivotal role in propelling the growth of the oat milk market.

Rising health consciousness is anticipated to drive the growth of the oat milk market in the future. Health consciousness refers to the awareness and proactive pursuit of choices, behaviors, and lifestyles that contribute to overall well-being. Oat milk is favored by health-conscious consumers due to its nutrient-rich profile and plant-based advantages, which resonate with those striving for holistic wellness. For example, a report from the International Food Information Council, a US-based nonprofit organization focused on education and consumer research, indicated in May 2022 that there was a significant increase in dietary awareness among Americans, with 52% adhering to a specific diet or eating pattern in 2022. This represents a considerable rise compared to previous years. Thus, the growing health consciousness is propelling the oat milk market forward.

Leading companies within the oat milk market are strategically concentrating on the development of innovative beverages that cater to the growing demand for dairy-free options, such as the lactose-free alternative, with the dual objective of addressing specific health concerns and optimizing market profitability. A lactose-free alternative refers to a viable substitute for dairy products, deliberately formulated without lactose, making it suitable for individuals with lactose intolerance or other dairy-related health issues. As an illustration of this trend, in September 2023, Epigamia, a prominent India-based all-natural Greek yogurt brand, introduced the Oat Beverage Classic, a lactose-free alternative designed to provide a flavorful, low-calorie choice. Noteworthy features of Epigamia's oat milk include its unique ability to form micro-foam, enhancing the overall coffee experience and facilitating latte art. Beyond its taste and versatility, the Oat Beverage Classic directly addresses health concerns such as lactose intolerance, diabetes, and PCOD, presenting a wholesome alternative for those actively seeking a dairy-free and health-conscious lifestyle. This strategic focus on product innovation aligns with the industry's commitment to meeting evolving consumer preferences and fostering sustained market growth.

Prominent companies operating in the oat milk sector are strategically prioritizing collaboration and partnerships as part of their business strategy to deliver dependable services to customers. A strategic partnership involves a structured affiliation between two or more commercial enterprises, often established through one or more business agreements or contracts. A notable example of this strategic approach occurred in June 2023 when TH International Limited, a China-based coffee and bakery company, entered into a partnership with Oatly Group AB, a Sweden-based manufacturer specializing in dairy alternatives. Together, they launched a dairy-free ready-to-drink (RTD) oat milk latte product line. This collaboration not only allows TH International Limited to capitalize on the increasing demand for plant-based alternatives in China but also provides Oatly with access to a sizable and well-established distribution network, contributing to mutual business growth and customer satisfaction.

In September 2024, Forbidden Foods, an Australia-based health and wellness food company, acquired the plant-based non-dairy brand Oat Milk Goodness (OMG) for $3.42 million. This acquisition aims to enhance Forbidden Foods' product range, expand its market presence, improve operational efficiency, and drive international growth, particularly by leveraging OMG's sales momentum and market profile. OMG specializes in producing oat milk that is environmentally sustainable and suitable for coffee, offering a dairy-like taste and texture.

Major companies operating in the oat milk market include Rise Brewing Co, PepsiCo Inc., Danone North America, The Quaker Oats Company, The Hain Celestial Group Inc., Chobani LLC, Pacific Foods of Oregon Inc., Alpro NV, Thrive Market Inc., Oatly AB, Califia Farms LP, Earth's Own Food Company Inc., Ecotone SAS, Planet Oat, Minor Figures Ltd., Orgran, Elmhurst 1925 Inc., Natursoy S.L., Vly Foods GmbH, MALK Organics, Rude Health Foods Ltd., Plant Based Products Europe BV, Provamel, Happy Planet Foods Inc., Good & Gather, YooMoo Ltd., Plenish Cleanse Ltd., The Naked Oats Company Ltd., O'Milk Belgium BVBA, A. Vogel Bioforce AG

Asia-Pacific was the largest region in the oat milk market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the oat milk market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the oat milk market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The oat milk market consists of sales of oat milk coffee creamer, oat milk bottled coffee drinks, oat milk ice cream, oat milk yogurt. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Oat Milk Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on oat milk market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for oat milk ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The oat milk market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Oat Milk Market Characteristics

3. Oat Milk Market Trends And Strategies

4. Oat Milk Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Oat Milk Growth Analysis And Strategic Analysis Framework

6. Oat Milk Market Segmentation

7. Oat Milk Market Regional And Country Analysis

8. Asia-Pacific Oat Milk Market

9. China Oat Milk Market

10. India Oat Milk Market

11. Japan Oat Milk Market

12. Australia Oat Milk Market

13. Indonesia Oat Milk Market

14. South Korea Oat Milk Market

15. Western Europe Oat Milk Market

16. UK Oat Milk Market

17. Germany Oat Milk Market

18. France Oat Milk Market

19. Italy Oat Milk Market

20. Spain Oat Milk Market

21. Eastern Europe Oat Milk Market

22. Russia Oat Milk Market

23. North America Oat Milk Market

24. USA Oat Milk Market

25. Canada Oat Milk Market

26. South America Oat Milk Market

27. Brazil Oat Milk Market

28. Middle East Oat Milk Market

29. Africa Oat Milk Market

30. Oat Milk Market Competitive Landscape And Company Profiles

31. Oat Milk Market Other Major And Innovative Companies

32. Global Oat Milk Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Oat Milk Market

34. Recent Developments In The Oat Milk Market

35. Oat Milk Market High Potential Countries, Segments and Strategies

36. Appendix

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