세계 커넥티드 모터사이클 시장 규모는 예측 기간 동안 CAGR 24.64%로 성장하여 2023년 6,251만 달러에서 2031년에는 36억 4,409만 달러로 성장할 것으로 예상됩니다.
커넥티드 모터사이클은 IoT 기술을 활용하여 스마트하고 지능적인 오토바이 이동을 가능하게 합니다. 커넥티드 모터사이클은 연결된 가젯 네트워크를 통해 데이터를 수집하고 전송하여 실시간 경고를 제공하여 도로상의 위험을 줄입니다. 충전, 주행 데이터 공유, 오토바이 상태 알림, 시스템 업그레이드 등이 포함됩니다. 기술 향상, 차량 안전의 발전, 오토바이의 운전 보조 시스템 도입, 소매 및 전자상거래 부문의 급격한 물류 확장 등이 커넥티드 모터사이클 시장의 성장에 크게 기여하고 있습니다.
또한, 스마트폰의 사용 확대와 인터넷의 보급은 향후 시장 성장을 가속화할 것으로 보입니다. 또한, 장거리 자전거와 오프로드 자전거의 인기가 높아짐에 따라 향후 몇 년동안 오토바이 산업의 성장을 견인할 것으로 예상됩니다. 이륜차 산업의 최신 첨단 기술 중 하나인 전기 오토바이에 대한 수요 증가도 시장 확대를 촉진할 것으로 예상됩니다. 반면, 적절한 네트워크 인프라의 부족과 데이터 해킹과 같은 사이버 위험 증가는 시장 성장을 억제할 것으로 예상됩니다.
확대되는 커넥티비티 솔루션의 역할
커넥티드 모터사이클은 실시간 GPS 내비게이션, 충돌 경고 시스템, 사각지대 감지, 크루즈 컨트롤 등의 기능을 갖추고 있습니다. 이러한 기능은 라이더가 사고를 피하고 안전성을 높이는 데 도움이 되기 때문에 안전에 민감한 고객에게 어필할 수 있습니다. 커넥티드 모터사이클 사용자는 스마트폰 앱을 통해 차량을 원격으로 모니터링할 수 있습니다. 여기에는 오토바이의 상태, 위치 및 유지 보수 간격 확인이 포함됩니다. 이러한 기능은 라이더에게 이익을 가져다주고 모터사이클의 수명을 연장할 수 있기 때문에 라이더가 커넥티드 기술을 사용하도록 동기를 부여할 수 있습니다.
도시 지역 교통량 증가가 성장을 견인
많은 사람들이 도시 생활을 선호하면서 도시 면적이 확대되고 있습니다. 그 결과 도시 인구가 크게 증가하고 도로를 달리는 자동차와 오토바이가 증가하여 도로가 혼잡하고 교통 체증이 길어지고 있습니다. 많은 사람들이 스쿠터와 오토바이를 선택함으로써 보다 저렴하고 효율적인 이동 수단으로 전환하고 있으며, 아시아태평양 및 유럽과 같은 인구 밀집 지역에서 이륜차 수요가 증가하고 있습니다. 이러한 요인으로 인해 도시 지역이 향후 커넥티드 바이크 기술 시장 수요를 주도할 것으로 예상됩니다.
세계 커넥티드 모터사이클(Connected Motorcycles) 시장을 조사했으며, 시장 정의와 개요, 시장 규모 추이 및 예측, 각종 부문별/지역별 상세 분석, 산업 구조, 시장 성장에 영향을 미치는 요인 분석, 사례 연구, 경쟁 구도, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.
Global connected motorcycle market is projected to witness a CAGR of 24.64% during the forecast period 2024-2031, growing from USD 62.51 million in 2023 to USD 364.09 million in 2031. A connected motorcycle uses internet of things (IoT) technology to enable smart, intelligent two-wheeler movement. It uses a network of connected gadgets to gather and send data, providing real-time alerts and reducing road hazards. It covers charging, ride data sharing, bike status notifications, and system upgrades. Technology improvements, advancements in vehicle safety, the introduction of driver-assist systems on bikes, and fast expanding logistics in retail and e-commerce sectors have contributed considerably to the growth of the connected motorcycle market.
Furthermore, growing smartphone usage and internet penetration may accelerate the market's growth in the future. However, a lack of adequate network infrastructure and rising cyber dangers such as data hacking are expected to limit the market's growth. Furthermore, the rising popularity of long-distance bike riding and off-road biking are expected to drive motorcycle industry growth in the coming years. Additionally, the growing demand for electric motorbikes, which are one of the latest cutting-edge technologies in the two-wheeler industry, is expected to boost market expansion.
For instance, in July 2023, BMW Motorrad unveiled its new ConnectedRide Smartglasses, motorcycle goggles that project a head-up display into the rider's field of view, allowing them to keep their eyes on the road. BMW and Eversight, an Israeli technology company known for their Raptor Smartglasses for bikers, collaborated on the goggles. The display shows the rider's current speed, gear position, navigation directions, and current speed limit.
Expanding Role of Connectivity Solutions in Road Vehicles
Over time, smartphones' definition of connectivity has evolved. Even when traveling, people want to keep connected to the outside world. Now that connectivity is a need, automobile manufacturers are incorporating connectivity technologies into their vehicles to increase vehicle sales. Connected motorcycles offer features like real-time GPS navigation, collision warning systems, blind-spot detection, and cruise control. These features help the rider to avoid accidents and increase their safety, thereby appealing to safety-conscious customers. Connectivity solutions in automobiles have risen to the top of the priority list for automakers. Many connectivity solutions are implemented in current motorcycles that require internet service to complete their respective roles. Users of connected motorcycles can remotely monitor their vehicles via smartphone apps. It involves verifying the bike's state, position, and maintenance intervals. Such features benefit the riser and can extend the life of a motorcycle, offering an incentive for riders to use connected technology.
For instance, in September 2023, connected vehicle technology company, Sibros, announced a partnership with PIERER Mobility to enable its advanced connected capabilities for its line-up of high-performance motorcycle and offroad bikes including V-Twin Series, Supe Adventure, and Super Duke. Its Deep Connected Platform will provide the ability to collect live microcontroller and sensor data, deploy over-the-air updates (OTA), and dispatch remote diagnostic and end-user commands.
Increased Traffic in Urban Areas to Drive the Growth
Most of the people prefer to live in urban locations due to the ease of accessibility and connectivity, which has led to rapid growth of urban regions and metropolitan cities. However, this has led to a massive shift in the urban population, thereby leading to increased vehicles and motorcycles on the road. It resulted in congestion of roads and long traffic breaks. A lot of people are switching towards a cheaper and more efficient mode of transportation by choosing scooters and motorcycles, which has led to an increase in demand for two-wheelers in densely populated regions like Asia-Pacific and Europe. Due to these factors, urban regions are expected to drive market demand for connected bike technology in the future.
For instance, in November 2023, TVS Motor partnered with Emil Frey to leverage its extensive distribution network to sell its products in Europe. The company plans to sell various two-wheeler models including iQube S and X electric scooters as well as other models including Jupiter 125, Raider, Ronin, Apache RR 310, and Apache RTR 310.
Government Initiatives
Government regulations and safety standards in various geographies may promote or mandate the integration of certain features to improve road safety. Strict compliance of these regulations will drive manufacturers to develop and invest in connected motorcycle technology. The system may include social and community features, like group ride coordination, ride data sharing with friends, and connecting with other riders. The industry wide adoption of IoT technology has led to the development of interconnected ecosystems. Motorcycles are becoming an integral part of the huge IoT ecosystem, which includes vehicles, road infrastructure, and smart cities.
For instance, in April 2023, the central government implemented the updated BS6 Phase 2 emission norms in India, which includes On-Board Diagnostics (OBD 2) for two-wheelers. OBD is a computer system that monitors and regulates the vehicle's operation. An onboard computer collects data from a wide range of sensors throughout a vehicle and uses it to ensure correct operation and to inform the operator if something goes wrong.
Dominance of Infotainment Segment
The infotainment segment is currently dominating the global connected motorcycle market as it offers the rider an immersive experience through features such as touchscreen display, navigation systems, music streaming, and smartphone connectivity. Infotainment systems have become an integral part of motorcycles as they are used to gather motorcycle information to keep the ride informed about the vehicle and enhance the overall riding experience. Furthermore, it can serve as a platform for over-the-air updates, allowing for continuous improvement and customization, which firmly signify their importance in the connected motorcycle market.
For instance, in September 2023, Australia based company Spedal launched NaviCam, a weatherproof, 6.8 inch, auto-dimming, ultrawide touchscreen infotainment dash which can be retrofitted on any old motorcycle. It is compatible with dual dashcams, Apple CarPlay or Android Auto and is equipped with dual Bluetooth and tire pressure monitors.
Asia-Pacific Dominates Connected Motorcycle Market
Asia-Pacific is exerting its dominance in the global connected motorcycle market. It includes significant production hubs in China, India, Indonesia, Philippines, and Vietnam. As two-wheelers have become a popular mode of transportation due to affordability and low maintenance, the Asia-Pacific has higher market penetration for motorcycles. Furthermore, as consumers become more aware of high-end motorcycle specifications, the market for connected motorcycles will rise. Major motorcycle manufacturers such as Bajaj, Honda, Yamaha, and KTM have already ventured into the connected motorcycle market.
For instance, in September 2021, Suzuki announced the GTX 1000, which includes the Bosch developed mySPIN linked automobile application. The app offers features such as course sharing, climate management, and navigation control, among others. In October 2020, Yamaha released its FZS-FI bike, which includes the Connect-X linked bike application.
Future Market Scenario (2024 - 2031F)
Technological advancements in vehicle safety, introduction of driver-assists systems, navigation, and GPS monitoring are expected to drive the connected motorcycle market.
Increasing smartphone usage, internet penetration, improvements in connectivity and 5G will support vehicle-to-vehicle and vehicle-to-infrastructure connectivity, which is expected to increase the demand of connected motorcycles.
Compliance of government regulations and safety standards will drive motorcycle manufacturers to develop and invest in connected technology platforms.
Product launches, strategic alliances, and agreements between key players may potentially contribute to the growth of the industry.
Key Players Landscape and Outlook
Key participants in global connected motorcycle market include BMW Motorrad, Robert Bosch GmbH, TE Connectivity Ltd., Vodafone PLC, and KPIT Technologies Ltd., and others. Major market players are investing strongly in research and development to expand their product offerings, which is expected to contribute positively to market growth. They are undertaking various strategic initiatives to increase their global footprint, with the help of contractual agreements, mergers and acquisitions, higher investments, and partnerships with other organizations. To survive and expand in a highly competitive and growing market scenario, the connected motorcycle industry must offer cheaper and more efficient products.
In May 2023, Qualcomm, Inc. announced the acquisition of Israel's Autotalks Ltd. With the acquisition, the company hopes to expand its automotive-related business and develop dedicated chips for manned and driverless vehicles to increase road safety.
In January 2023, Robert Bosch GmbH partnered with Qualcomm Technologies Inc., to develop a platform for connected vehicles. The platform will be based on Qualcomm's Snapdragon Ride platform and integrate Bosch's motorcycle sensors, software, and services.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.