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ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.
한글목차
헬스케어 운영 분석 시장 규모는 2025년에 137억 5,000만 달러로 추정되며, 예측 기간(2025-2030년) 동안 CAGR 13.38%로 성장하여 2030년에는 257억 7,000만 달러에 달할 것으로 예측됩니다.
주요 하이라이트
COVID-19의 유행은 헬스케어 운영 분석에 큰 영향을 미쳤고 의료 기관이 데이터와 분석을 활용하여 운영을 관리하는 방식에 변화를 가져왔습니다. 자원의 필요성을 예측하고 자원을 효율적으로 배분하기 위한 실시간 데이터 수요가 높아진 것입니다. 봉쇄와 완화 조치를 위한 고위험 지역 분석에서 인공지능과 빅데이터가 중요한 역할을 한 것으로 밝혀졌습니다. 이는 분석, 공급 체인 최적화, 그리고 원격 의료 데이터 통합의 필요성을 돋보이게 했습니다.
시장 성장을 가속하는 주요 요인으로는 가치 기반 의료(VBC)에 대한 수요 증가, 수집한 헬스케어 데이터의 분석 요구 상승, 헬스케어 표준이나 기술 향상에 관한 의식 고조 등을 들 수 있습니다. 이러한 요인들은 의료 제공의 전반적인 질과 효율성을 향상시키고자 하는 욕구에 힘입어 여러 가지 이유로 증가하고 있습니다. 인도 보건부가 발표한 보고서에 따르면 인도 정부는 Pradhan Mantri Jan Arogya Yojana(PM-JAY) 프로그램 하에 PM-JAY Quality Certification 프로그램을 설립하고 브론즈, 실버, 그리고 골드 인증을 등록 의료 기관(EHCP)에 제공함으로써 양 기반에서 가치 기반 의료로 중점을 옮기려 합니다. 의료의 질 향상을 지원하기 위해 개시된 인증 절차를 통해, 인증 자격을 얻은 참가 병원은 인증 레벨에 따라 금전적인 인센티브를 받을 수 있습니다.
게다가 정부기관으로부터의 지원의 급증도 예측 기간 동안 시장 성장을 가속할 것으로 예측되고 있습니다. 인도 보건부는 또한 Digital Health Incentive Scheme(DHIS)을 개시했습니다. DHIS 아래 정부는 4 칼로르 루피(50만 달러)를 할당하여 클리닉, 진단센터, 그리고 병원 및 연구소에서 작성되고 Ayusman Barat Health 계정에 연결된 디지털 헬스케어 기록 수에 따라 인센티브를 제공할 예정입니다.
게다가, 가치 기반 의료나 헬스케어 데이터 분석에 대한 수요가 높아지고 디지털화에 수반하는 방대한 헬스 케어 데이터의 생성에 따라 조사 대상 시장의 각사는 지속적으로 연구개발 활동에 종사하여 자사 제품의 기능을 강화함과 동시에 신제품 및 솔루션을 시장에 투입하고 있으며 이는 시장의 성장을 더욱 밀어 올릴 것으로 예상됩니다. 2023년 6월, Syntax Health는 분석, 인프라 및 공동 작업을 위한 가상 작업공간을 사용하여 계약 프로세스에서 불필요한 갈등을 최소화하는 플랫폼을 발표했습니다.
따라서 가치 기반 의료에 대한 수요 증가, 수집된 헬스케어 데이터의 분석 요구 상승, 그리고 헬스케어 표준과 기술 향상에 대한 의식 고조에 따라 조사 시장은 큰 성장을 나타낼 것으로 예상됩니다.
헬스케어 운영 분석 시장 동향
소프트웨어 컴포넌트가 예측 기간 동안 큰 성장을 이룰 전망
헬스케어 운영 분석 소프트웨어는 의료 기관이 정기적으로 수집하는 엄청난 양의 데이터를 처리하고 분석하여 의료 시설의 운영에 영향을 미치는 실용적인 인사이트로 변환하는 데 도움이 됩니다. 도입과 사용도 간단하고 재무 데이터 및 업무 데이터와 완전히 통합되어 있기 때문에 조직을 올바른 방향으로 이끌 수 있습니다.
헬스케어 운영 분석 소프트웨어에 인공지능(AI)이나 머신러닝(ML) 등의 선진기술이 도입되면서 이러한 소프트웨어의 채용 확대로 이어지기 때문에 이 분야의 성장을 가속할 것으로 예상됩니다. Qventus는 AI 기반 소프트웨어 플랫폼으로 응급실과 입원 병동을 포함한 병원 전체의 환자 흐름을 최적화합니다. 이와 같이 사전 정의된 소프트웨어 구성 요소가 제공되고 있으며, VisAnalytics 또한 마찬가지로 Visualutions의 의료 업무 분석 소프트웨어이며 시간이 많이 소요되는 수작업과 업무 분석 없이도 매우 대량의 데이터를 시각적으로 판별하는 능력을 제공합니다.
또한 Learning Health Systems가 2022년 8월에 발표한 기사에 따르면 의료 데이터의 양과 복잡성이 증가함에 따라 의료 기관의 데이터 혁신을 강력하게 추진하는 운영 분석 전략이 제시되었으며 이를 위해서는 의료 운영 분석 소프트웨어와 같은 첨단 기술을 채택해야 합니다. Children's Healthcare System은 비즈니스와 일상 업무에 통합된 분석 모델 소프트웨어를 구축하는 조직입니다.
게다가 인간이 필요로 하는 사고, 학습, 의사결정 등의 작업을 수행할 수 있는 AI를 구현하기 위한 유능한 소프트웨어가 존재하며, Orthopaedic Center는 환자 참여를 개선하는 것 외에도 클라우드 EHR 및 수익 주기 관리(RCM) 솔루션의 효율성과 생산성 향상을 위해 Robotic Process Automation이 탑재된 eClinicalWorks를 선택했다고 발표했습니다.
따라서 AI 및 ML 기반 헬스케어 운영 분석 소프트웨어의 개발 및 의료기관 도입 증가와 함께 소프트웨어 채용이 증가하고 있는 등의 전술한 요인들로 인해 조사 대상 부문은 예측 기간 중에 성장을 나타낼 것으로 예상됩니다.
북미는 예측 기간 동안 큰 성장을 이룰 것으로 예상됩니다.
북미에서는 헬스케어 운영 분석의 이용이 증가하는 추세, 첨단 헬스케어 인프라, 기술적으로 선진적인 제품의 입수 용이성, 인수나 제품 발매 등 시장 개척이 진행되고 있는 점, 병원 등의 의료 기관이 증가하고 있는 점 등의 요인으로 인해 본 조사의 예측 기간 중 큰 성장이 일어날 것으로 예상됩니다.
국내 병원 등 헬스케어 조직 수 증가는 이러한 조직에서 헬스케어 업무 분석 제품의 이용을 늘리고 따라서 국내 시장 성장을 밀어올릴 것으로 예상됩니다. 그리고 미국에는 현재 6,129개의 병원이 있으며, 2022년 6,093개 병원보다 증가하였습니다.
페이퍼리스 기술의 채용 증가는 시장의 성장을 가속할 것으로 예상됩니다. 미국 헬스케어 IT 국가 협력 사무소의 보고서에 따르면, 연방 정부 이외의 일반 급성기 병원의 86%가 2015년에 인증된 전자 차트(EHR)를 도입하고 있었습니다. 한편, 재활병원에서는 40%, 전문병원에서는 23%만이 2015년판 인증 EHR을 도입하고 있었습니다.
또한 주요 시장 기업 및 기타 조직에 의한 제품 출시도 미국에서 시장 성장 속도를 높일 것으로 예상됩니다. Focus Pathway는 원래 Stratasan의 솔루션이었으나 최근 Syntellis가 인수했습니다. 마찬가지로 2021년 6월 차세데 클라우드 구축 및 공급망 솔루션 제공업체인 QAD Inc.는 Virtual Integrated Analytics Solutions Mexico(VIAS)와 파트너십 계약을 체결했습니다.
이와 같이 기술적으로 고도의 데이터 분석 솔루션의 발매와 시장 기업의 전략적 이니셔티브로 인해 예측 기간 중 조사 시장은 이 지역에서 큰 성장을 보일 것으로 기대됩니다.
헬스케어 운영 분석 산업 개요
헬스케어 운영 분석 시장은 세계 및 지역적으로 사업을 전개하는 기업이 여러 개 존재하기 때문에 적당히 통합되어 있습니다. 주요 기업으로는 MERATIVE (IBM Watson), VeradigmLLC (Allscripts Healthcare Solutions, Inc.), Oracle Corporation (Cerner Corporation), McKesson Corporation 등을 들 수 있습니다.
The Healthcare Operational Analytics Market size is estimated at USD 13.75 billion in 2025, and is expected to reach USD 25.77 billion by 2030, at a CAGR of 13.38% during the forecast period (2025-2030).
Key Highlights
The COVID-19 pandemic had a significant impact on healthcare operational analytics, transforming the way healthcare organizations utilize data and analytics to manage their operations. One of the most immediate effects was the heightened demand for real-time data to track the spread of the virus, predict resource needs, and allocate resources efficiently. For instance, a book released by the Head of Cybersecurity of the UAE Government in May 2023 revealed that artificial intelligence and big data played a crucial role in tracking and predicting the spread of COVID-19, identification of vulnerable populations, and analysis of high-risk areas for efficient containment and mitigation measures. Therefore, the COVID-19 pandemic accelerated the adoption of data-driven decision-making in healthcare operations, highlighting the need for real-time data analytics, supply chain optimization, and the integration of telehealth data. These changes have not only improved crisis response capabilities but have also set the stage for a more data-driven and resilient healthcare system in the post-pandemic era.
The major factors driving the market growth include increasing demand for value-based care (VBC), rising need to analyze the collected healthcare data, and rising awareness regarding healthcare standards and improving technologies. The demand for value-based care in healthcare is increasing for several reasons, driven by a desire to improve the overall quality and efficiency of healthcare delivery while managing costs. Some of the key factors contributing to the growing demand for value-based care include a focus on patient outcomes, cost containment, chronic disease management, advancement in health technology, and others. For instance, according to the report published by the National Health Authority of India in 2022, the government of India is shifting its focus from volume-based to value-based healthcare under its Pradhan Mantri Jan Arogya Yojana (PM-JAY) program by establishing PM-JAY Quality Certification Program which provides bronze, silver, and gold certification for the enlisted healthcare providers (EHCPs). Also, as per the same source, this 3-tier certification program has been launched to help hospitals improve their quality and patient safety, and the enlisted hospitals qualifying for the certification receive financial incentives linked to different levels of accreditation/certifications. This instills the importance and necessity of VBC, thereby increasing their adoption by more healthcare providers.
In addition, the surging support from government bodies is also projected to drive market growth during the forecast period. For instance, in January 2023, the National Health Authority (NHA) of India launched the Digital Health Incentive Scheme (DHIS) to boost digital health transactions in India under the Ayushman Bharat Digital Mission (ABDM). Under the DHIS, the government has allocated INR 4 crore (USD 500,000) for clinics, diagnostic centers, hospitals, and laboratories based on the number of digital health records created and linked to the Ayushman Bharat Health Account. Such initiatives are expected to boost the adoption of healthcare analytics solutions as they can help streamline and enhance the healthcare system of countries.
Moreover, with the rising demand for value-based care and healthcare data analysis, as well as the generation of huge amounts of healthcare data with digitalization, the companies in the studied market are continuously engaged in research and development activities to enhance the capabilities of their offerings and launching new products/solutions in the market which is further expected to boost the market's growth. For instance, in June 2023, Syntax Health launched a platform that removes friction in the contracting process using analytics, infrastructure, and a collaborative Virtual Workspace. As per the company, its new two-sided software-as-a-service solution allows payers and providers (as well as actuaries, network managers, and analysts) to collaborate in creating a value-based contract.
Therefore, due to the increasing demand for value-based care, the rising need to analyze the collected healthcare data, and rising awareness regarding healthcare standards and improving technologies, the market studied is expected to witness significant growth. However, concerns regarding data privacy and security and the lack of trained IT professionals in healthcare may hinder the market's growth.
Healthcare Operational Analytics Market Trends
Software Component is Expected to Witness Significant Growth Over a Forecast Period.
Healthcare operational analytics software helps in processing and analyzing the massive amounts of data that a healthcare organization regularly collects into actionable insights that impact the operation of healthcare facilities, which is an important factor for positive patient outcomes. These operational software help organizations increase efficiency, measure progress, and improve performance. They are also easy to implement, use, and fully integrated with financial and operational data to work and point the organization in the right direction. Other factors that are expected to drive the segment growth include the implementation of advanced technologies such as artificial intelligence (AI), the development of new healthcare operational software, and the increasing development of new healthcare facilities such as hospitals around the world.
The rising implementation of advanced technologies such as artificial intelligence (AI) and machine learning (ML) in healthcare operational analytics software is expected to enhance segment growth, as it would lead to the rising adoption of such software. For instance, Qventus is an AI-based software platform that optimizes patient flow across the hospital, including emergency departments and inpatient units. This software provides pre-defined software components that support best practices in operational processes in healthcare organizations. Similarly, VisAnalytics is a healthcare operation analytics software by Visualutions that provides a visual method of discerning very large amounts of data without the need for time-consuming manual data processing and operational analysis. Thus, the development of such AI and ML-based healthcare operational analytics software is expected to enhance the segment growth.
Furthermore, an article published in August 2022 by Learning Health Systems stated that as the quantity and complexity of health data grows, it is critical for healthcare organizations to devise operational analytic strategies that power data innovation, and for that, the adoption of advanced technologies such as healthcare operational analytics software is necessary. According to the same source, Seattle Children's Healthcare System (Seattle Children's) is an organization that has built an operating model software that integrates analytics into its business and daily operations. Thus, the rising need for healthcare operational analytics software and the increasing implementation in healthcare organizations is expected to boost segment growth.
Moreover, there is capable software for the implementation of AI that can perform tasks such as thinking, learning, or decision-making required by humans. These features can be used to build prediction models to diagnose diseases in the early stages. Thus, incorporating such technologies is also driving the segment's growth. For instance, in June 2022, Eclinicalworks healthcare IT solutions promulgated that Midwest Orthopaedic Center selected eClinicalWorks for improved patient engagement plus its Cloud EHR and Revenue Cycle Management (RCM) solutions, powered by Robotic Process Automation for improved efficacy and productivity. Thus, such technological advancement in software and tools is driving the growth of this segment.
Therefore, owing to the aforementioned factors, such as the development of AI and ML-based healthcare operational analytical software and the rising adoption of software coupled with the increasing implementation in healthcare organizations, the studied segment is expected to witness growth over the forecast period.
North America is Expected to Witness a Significant Growth Over the Forecast Period.
North America is expected to experience significant growth during the forecast period of the study due to factors such as the rising usage of healthcare operational analytics in the country, advanced healthcare infrastructure, availability of technologically advanced products, the rising developments by market players such as acquisitions and product launches, and the increasing number of healthcare organizations such as hospitals in the country.
The increasing number of healthcare organizations, such as hospitals in the country, is expected to boost the market growth in the country as it will increase the usage of healthcare operational analytics products in such organizations. For instance, as per the data published by the American Hospital Association in 2023, there are currently 6,129 hospitals in the United States in 2023, which increased from 6,093 hospitals in 2022. Such an increase in the number of hospitals in the country is expected to enhance the adoption of advanced technologies such as healthcare operational analytics for better functionality.
Increasing the adoption of paperless technology is expected to propel the growth of the market. For instance, as per the Office of the National Coordinator for Health Information Technology report published in April 2022, 86% of non-Federal general acute care hospitals had implemented a 2015 Edition certified electronic health record (EHR). In contrast, just 40% of rehabilitation hospitals and 23% of specialty hospitals had adopted a 2015 Edition certified EHR. Thus, an increase in the adoption of electronic health records is expected to boost the healthcare operational analytics market over the forecast period.
The developments by major market players and other organizations, such as product launches, are also expected to enhance market growth in the United States. For instance, in November 2022, Syntellis Performance Solutions launched Focus Pathway in the United States. It is a robust claims visualization platform that transforms healthcare operational claims data into actionable intelligence. Focus Pathway was originally a solution by Stratasan, which Syntellis recently acquired. Similarly, in June 2021, QAD Inc., a provider of next-generation manufacturing and supply chain solutions in the cloud, signed a partnership agreement with Virtual Integrated Analytics Solutions Mexico (VIAS). This acquisition indicates that Mexico offers lucrative growth opportunities for the market players, and the integration of QAD's portfolio with VIAS's offerings will expand their offering in Mexico, therefore positively impacting the market growth.
Thus, owing to the launch of technologically advanced data analytics solutions coupled with the strategic initiatives by the market players, the market studied is expected to witness significant growth in the region during the forecast period.
Healthcare Operational Analytics Industry Overview
The healthcare operational analytics market is moderately consolidated due to the presence of a few companies operating globally and regionally. The competitive landscape includes an analysis of a few international and local companies with significant market shares. These players are MERATIVE (IBM Watson), VeradigmLLC (Allscripts Healthcare Solutions, Inc.), Oracle Corporation (Cerner Corporation), and McKesson Corporation, among others.
Additional Benefits:
The market estimate (ME) sheet in Excel format
3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Demand for Value-Based Care (VBC)
4.2.2 Rising Need to Analyze the Collected Healthcare Data
4.2.3 Rising Awareness regarding Healthcare Standards and Improving Technologies
4.3 Market Restraints
4.3.1 Concerns regarding Data Privacy and Security
4.3.2 Lack of Trained IT Professionals in Healthcare
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION (Market Size by Value - USD)
