United States Prepaid Wireless Market by Technology, Applications and Services 2024 - 2030
상품코드:1619715
리서치사:Mind Commerce
발행일:2024년 12월
페이지 정보:영문 152 Pages
라이선스 & 가격 (부가세 별도)
한글목차
미국의 선불 무선 서비스 제공업체들은 최근 몇 년동안 후불 서비스의 기능과 요금제를 따라잡기 위해 서비스를 발전시키면서 경쟁이 치열해지고 있습니다. 예를 들어, Verizon Wireless는 현재 선불 가족 요금제, 무제한 요금제, BYOD 지원을 제공합니다.
선불형 무선 서비스는 후불형과 점점 더 동등해지는 지배적인 추세의 일부로 전반적인 진화가 계속될 것으로 예상됩니다. 이는 최근 Verizon이 TracFone을 인수한 것에서 알 수 있듯이, Verizon은 핵심 선불 무선 서비스를 차별화하는 한편, 보급형 선불 서비스도 유지할 것으로 보입니다.
이 보고서는 미국의 선불 무선 시장을 조사했으며, 주요 사업자 분석, 서비스 평가, 선불 서비스 제공 관련 기술, 선불 통신, 컨텐츠, 상거래의 미래 가능성 등을 평가했습니다. 5G의 영향에 대한 분석도 포함되어 있습니다.
또한, 주요 MVNO 사업자와 제공 서비스에 대해서도 분석했습니다. 또한, 선불 무선의 미래 전망과 2030년까지 가입자 수 및 수익 예측(음성/데이터/VAS별, 연결 유형별)도 함께 수록되어 있습니다.
기업 소개
Airlink Mobile(DS Mobile)
Airvoice Wireless
AT&T
Best Cellular
Black Wireless
Boom!
Boost Mobile
Bratz Mobile
CellNUVO
Cellular Abroad
Consumer Cellular
CREDO Mobile
Cricket Wireless(AT&T)
DataPass
Dataxoom
DBS Communications
Defense Mobile
Disney Mobile
easyGO(Locus)
EcoMobile
Freedom-Wireless
Freedompop
Gen Mobile
Google Fi
GoSmart Mobile
GreatCall
H2O Wireless(Locus Telecommunications)
Hayai Mobile
Ideal Mobile
Jasper Wireless(Cisco)
Jolt Mobile
kajeet
Karma Mobility
KidsConnect
KORE Wireless
Liberty Wireless
Lycamobile
Metro by T-Mobile
MetroPCS
Mint Mobile
내셔널지오그래픽
NET10
넥스텔 파트너스
Page Plus Cellular
Payless Cellular
PixWireless
PlatinumTel Communications
PureTalk
Red Pocket Mobile
Republic Wireless
RingPlus
Simple Mobile
Sprint
Straight Talk
T-Mobile
Tello
TextNow
Ting Mobile
Total Call Mobile
TracFone Wireless(Verizon)
Twigby
Ultra Mobile
Unreal Mobile
US Cellular
Verizon
Virgin Mobile USA
Wal-Mart
Walmart Family Mobile
Zing Wireless
ZingPCs
ZIP SIM
목차
제1장 주요 요약
제2장 서론
제3장 미국 통신 서비스 제공업체
무선 캐리어 제공
선불 및 후불 무선 시장 개요
선불과 후불 시장 전략
선불 기술 접근
선불 무선 기술
선불 시장 전망
미국의 선불 무선 시장 단말기 프로바이더
미국 무선 선불 서비스 성장 원동력과 과제
기타 요인과 전망
제4장 미국의 선불 무선 서비스 제공업체 분석
AT&T
T-Mobile
US Cellular
Verizon
무선 선불 플랜 비교 분석
선불 무선 업계 통합
제5장 Sprint와 T-Mobile 합병이 선불 무선에 미치는 영향
미국 항공사 에코시스템 전체에 대한 영향
모바일 가상 네트워크 사업자에게의 영향
선불 자회사에 대한 영향 : Boost, Metro PCS, Virgin Mobile
제6장 모바일 가상 네트워크 사업자
개요
MVNO : MNO 자산을 활용
MVNO : MVNE 인프라와 서비스를 활용
MVNO 전략
MVNO 차별화
선불과 후불
계획 개요및 분석
주요 MVNO 사례 연구 분석
Airlink Mobile(DS Mobile)
Airvoice Wireless
JOLT Mobile
Boost Mobile
Consumer Cellular
GreatCall
kajeet
Liberty Wireless
H2O Wireless(Locus Telecommunications)
Virgin Mobile USA
Cricket(AT&T)
Wal-Mart
Page Plus
제7장 미국의 선불 무선 예측
무선 선불 가입자 예측 : 접속 유형별
선불 무선 매출 예측·유형·접속 유형별
월간 ARPU 예측
선불 무선 서비스 제공업체 시장 점유율
제8장 선불 무선 향후 : 부가가치 서비스
실시간 통신 : RCS와 WebRTC
모바일 커머스 선불과 스트아드바류
BYOD와 선불
선불과 결제
선불과 웨어러블
선불과 스마트워크플레이스
선불과 가상현실
선불과 공공안전
선불과 IoT
부가가치 서비스 제공 전략
구독
종량제 서비스
데이터
메시징
온디맨드 서비스
온디맨드로부터 구독에의 업 셀
제9장 미국의 선불 무선 : Porter의 Five Forces 분석
제10장 미국의 선불 무선 : COVID-19의 영향
COVID-19는 미국의 선불 시장을 활성화 시켰어?
주요 기업에 의한 대처와 스텝
미국의 선불 무선 시장에의 역풍
제11장 결론 및 제안
제12장 부록 : MVNO 전략
MVNO 유형
Full MVNO
서비스 제공업체
ESP : 확장 서비스 제공업체(하이브리드 MVNO)
브랜드 재판 업자
MVNO 모델
저렴한 MVNO
라이프스타일/니치 MVNO
미디어/엔터테인먼트 MVNO
민족계 MVNO
비즈니스 MVNO
브랜드 MVNO
데이터 MVNO
M2M/텔레메트리 MVNO
쿼드 플레이 MVNO
로밍 MVNO
미국 MVNO 기업 추가 사례 연구 분석
CellNUVO
Cellular Abroad
AirVoice Wireless
Airlink Mobile
Jasper Wireless(Cisco)
ZingPCs
Boost Mobile
Disney Mobile
ZIP SIM
Bratz Mobile
Consumer Cellular
CREDO Mobile
DBS Communications
Defense Mobile
Freedom-Wireless
GreatCall
Kajeet
KORE Wireless
Liberty Wireless
MetroPCS
Lycamobile
PixWireless
National Geographic
NET10
Nextel Partners
Page Plus
Payless Cellular
PlatinumTel Communications
Google Fi
Red Pocket Mobile
Ting
Total Call Mobile
Tracfone Wireless
Virgin Mobile USA
Cricket Wireless
H2O Wireless
RingPlus
PureTalk
제13장 부록 : 5G기술, 인프라, 서비스
5G기술
5G와 코어 네트워크 인프라
5G와 무선 네트워크 인프라
5G 기능
5G와 초고정밀 음성 서비스
5G와 비음성 용도 및 서비스
5G가 공공안전 서비스에 미치는 영향
5G가 IoT에 미치는 영향
자동화, 로봇 공학, 산업 분야에의 5G 영향
5G가 비즈니스 서비스에 미치는 영향
5G와 고정 무선
5G와 실내 무선
LSH
영문 목차
영문목차
Overview:
This report evaluates the prepaid wireless market in the United States including major provider analysis and service assessment, technologies involved in prepaid service delivery, and assessment of the future of prepaid communications, content, and commerce. The report includes an analysis of the 5G impact.
The report also analyzes major MVNO companies and offerings. The report also provides a view into the future of prepaid wireless and market forecasts through 2030 including subscribers and Revenue by Voice vs. Data vs. VAS and by Connectivity Type.
Prepaid wireless service providers in the United States have become increasingly competitive in recent years as they evolve offerings to be more on par with post-paid service features and plans. For example, Verizon Wireless now offers prepaid family plans, unlimited plans, and support for BYOD whereas this was not the case just a few years ago.
We anticipate the continued evolution of prepaid wireless in general as part of a dominant trend towards prepaying mobile services becoming increasingly more comparable with post-paid wireless. This is evidenced by Verizon's recent acquisition of TracFone, which we believe it will maintain as an entry-level prepaid offering while the company differentiates its core prepaid wireless service.
The future of prepaid wireless communications will depend on more than just carrier-centric applications, communications, content, and commerce. For example, we see prepaid as an important aspect of many next-generation services that are provided by a variety of third-party service companies that do not wish to offer a postpaid option as it would typically rely upon wireless carrier billing via prepay.
Growth in prepaid wireless service will also depend on the extent to which next-generation services, such as virtual reality, are generally supported on a pre-pay basis. This is to say that prepaid customers must have access to wireless data plans that put them on par with postpaid in terms of both bandwidth and low latency required for acceptable end-user quality of experience.
While many emerging applications will be offered by Over-the-Top (OTT) service providers, we strongly recommend that MNOs offer their own branded/controlled Value-added Service (VAS) applications. The OTT application business model has caused data payload (e.g. apps that use data) to become increasingly more valuable to consumers than data itself, which is rapidly becoming a marginalized commodity. With this development, VAS applications have become much more important to network operators.
With the ever-increasing commoditization of carrier core services (mostly voice and messaging), there will be a growing dependence on VAS applications for initially top-line revenue growth (as data growth tapers off and margins are squeezed) and then for margin growth as bearer services become a cost-plus commodity. Prepaid wireless service providers must also provide their own VAS apps to remain competitive, even if it requires them to offer those apps on an OTT basis themselves.
Companies in Report:
Airlink Mobile (DS Mobile)
Airvoice Wireless
AT&T
Best Cellular
Black Wireless
Boom! Mobile
Boost Mobile
Bratz Mobile
CellNUVO
Cellular Abroad
Consumer Cellular
CREDO Mobile
Cricket Wireless (AT&T)
DataPass
Dataxoom
DBS Communications
Defense Mobile
Disney Mobile
easyGO (Locus)
EcoMobile
Freedom-Wireless
Freedompop
Gen Mobile
Google Fi
GoSmart Mobile
GreatCall
H2O Wireless (Locus Telecommunications)
Hayai Mobile
Ideal Mobile
Jasper Wireless (Cisco)
Jolt Mobile
kajeet
Karma Mobility
KidsConnect
KORE Wireless
Liberty Wireless
Lycamobile
Metro by T-Mobile
MetroPCS
Mint Mobile
National Geographic
NET10
Nextel Partners
Page Plus Cellular
Payless Cellular
PixWireless
PlatinumTel Communications
PureTalk
Red Pocket Mobile
Republic Wireless
RingPlus
Simple Mobile
Sprint
Straight Talk
T-Mobile
Tello
TextNow
Ting Mobile
Total Call Mobile
TracFone Wireless (Verizon)
Twigby
Ultra Mobile
Unreal Mobile
US Cellular
Verizon
Virgin Mobile USA
Wal-Mart
Walmart Family Mobile
Zing Wireless
ZingPCs
ZIP SIM
Table of Contents
1. Executive Summary
2. Introduction
3. United States Communication Service Providers
3.1. Wireless Carrier Offerings
3.1.1. Prepaid and Postpaid Wireless Market Overview
3.1.2. Prepaid and Postpaid Market Strategy
3.1.3. Prepaid Technology Approaches
3.1.4. Prepaid Wireless Technology
3.1.5. Prepaid Market Outlook
3.2. USA Prepaid Wireless Market Handset Providers
3.3. Drivers and Challenges for Growth in the USA Wireless Prepaid Services
3.3.1. Prepaid Drivers
3.3.2. Prepaid Challenges
3.4. Other Factors and Outlook
4. United States Prepaid Wireless Service Provider Analysis
4.1. AT&T
4.1.1. Plans
4.1.2. Feature Analysis
4.1.3. SWOT Analysis
4.1.4. AT&T MVNO Companies
4.2. T-Mobile
4.2.1. Overview
4.2.2. Feature Analysis
4.2.3. SWOT Analysis
4.2.4. T-Mobile MVNO Companies
4.3. US Cellular
4.3.1. Overview
4.3.2. Plans
4.3.3. Feature Analysis
4.3.4. SWOT Analysis
4.4. Verizon
4.4.1. Overview
4.4.2. Plans
4.4.3. Feature Analysis
4.3.4. SWOT Analysis
4.4.5. Verizon MVNO Companies
4.5. Comparative Analysis of Wireless Prepaid Plans
4.6. Prepaid Wireless Industry Consolidation
5. Sprint and T-Mobile Merger Impact on Prepaid Wireless
5.1.1. Impact on the USA Carrier Ecosystem as a Whole
5.1.2. Impact on Mobile Virtual Network Operators
5.1.3. Impact on Prepaid Subsidiaries: Boost, Metro PCS, and Virgin Mobile
6. Mobile Virtual Network Operators
6.1. Overview
6.2. MVNOs Leverage MNO Assets
6.3. MVNOs Leverage MVNE Infrastructure and Services
6.4. MVNO Strategies
6.5. MVNO Differentiation
6.6. Prepaid vs. Postpaid Offerings
6.7. Plan Overview and Analysis
6.8. Select MVNO Case Study Analysis
6.8.1. Airlink Mobile (DS Mobile)
6.8.2. Airvoice Wireless
6.8.3. JOLT Mobile
6.8.4. Boost Mobile
6.8.5. Consumer Cellular
6.8.6. GreatCall
6.8.7. kajeet
6.8.8. Liberty Wireless
6.8.9. H2O Wireless (Locus Telecommunications)
6.8.10. Virgin Mobile USA
6.8.11. Cricket (AT&T)
6.8.12. Wal-Mart
6.8.13. Page Plus
7. USA Prepaid Wireless Forecasts 2024 - 2030
7.1. Wireless Prepaid Subscriber Forecast by Connectivity Type 2024 - 2030
7.2. Prepaid Wireless Revenue Forecast by Type, and Connectivity 2024 - 2030
7.3. Monthly ARPU Forecast 2024 - 2030
7.4. Prepaid Wireless Service Provider Market Share 2024 - 2030
8. Future of Prepaid Wireless: Value-added Services
8.1. Real-time Communications: RCS and WebRTC
8.2. Prepaid and Stored Value in Mobile Commerce
8.3. BYOD and Prepaid
8.4. Prepaid and Payments
8.5. Prepaid and Wearables
8.6. Prepaid and the Smart Workplace
8.7. Prepaid and Virtual Reality
8.8. Prepaid and Public Safety
8.9. Prepaid and Internet of Things (IoT)
8.10. Offer Strategies for Value Added Services
8.10.1. Subscription
8.10.2. Per-use Services
8.10.3. Data
8.10.4. Messaging
8.10.5. On-demand Service
8.10.6. Up-selling from On-demand to Subscription
9. Porter's Five Forces of Prepaid Wireless in the United States
10. COVID-19 Impact on Prepaid Wireless in the United States
10.1. Did Covid-19 lift the Prepaid Market in the United States?
10.2. Initiatives and Steps taken by Key Players
10.2.1. Verizon
10.2.2. T-Mobile (now including Sprint)
10.2.3. AT&T
10.3. Headwinds for the US Prepaid Wireless Market
11. Conclusions and Recommendations
12. Appendix: MVNO Strategies
12.1. MVNO Types
12.1.1. Full MVNO
12.1.2. Service Provider
12.1.3. ESP: Enhanced Service Provider (Hybrid MVNO)
12.1.4. Branded Reseller
12.2. MVNO Models
12.2.1. Discount MVNOs
12.2.2. Lifestyle/Niche MVNOs
12.2.3. Media/Entertainment MVNOs
12.2.4. Ethnic MVNOs
12.2.5. Business MVNOs
12.2.6. Brand MVNOs
12.2.7. Data MVNOs
12.2.8. M2M/Telemetry MVNOs
12.2.9. Quad Play MVNOs
12.2.10. Roaming MVNOs
12.3. Additional Case Study Analysis of USA MVNO Companies
12.3.1. CellNUVO
12.3.2. Cellular Abroad
12.3.3. AirVoice Wireless
12.3.4. Airlink Mobile
12.3.5. Jasper Wireless (Cisco)
12.3.6. ZingPCs
12.3.7. Boost Mobile
12.3.8. Disney Mobile
12.3.9. ZIP SIM
12.3.10. Bratz Mobile
12.3.11. Consumer Cellular
12.3.12. CREDO Mobile
12.3.13. DBS Communications
12.3.14. Defense Mobile
12.3.15. Freedom-Wireless
12.3.16. GreatCall
12.3.17. Kajeet
12.3.18. KORE Wireless
12.3.19. Liberty Wireless
12.3.20. MetroPCS
12.3.21. Lycamobile
12.3.22. PixWireless
12.3.23. National Geographic
12.3.24. NET10
12.3.25. Nextel Partners
12.3.26. Page Plus
12.3.27. Payless Cellular
12.3.28. PlatinumTel Communications
12.3.29. Google Fi
12.3.30. Red Pocket Mobile
12.3.31Ting
12.3.32. Total Call Mobile
12.3.33. Tracfone Wireless
12.3.34. Virgin Mobile USA
12.3.35. Cricket Wireless
12.3.36. H2O Wireless
12.3.37. RingPlus
12.3.38. PureTalk
13.0. Appendix: 5G Technology, Infrastructure, and Services
13.1. 5G Technology
13.2. 5G and Core Network Infrastructure
13.2.1. 5G and Edge Computing
13.2.2. 5G and Network Slicing
13.3. 5G and Radio Network Infrastructure
13.4. 5G Capabilities
13.5. 5G and Ultra-High-Definition Voice Service
13.6. 5G and Non-voice Applications and Services
13.7. 5G Impact on Public Safety Services
13.8. 5G Impact on the Internet of Things
13.9. 5G Impact on Automation, Robotics, and the Industrial Sector
13.10. 5G Impact on Business Services
13.11. 5G and Fixed Wireless
13.12. 5G and Indoor Wireless
Figures:
Figure 1: Prepaid Phone Options
Figure 2: Roaming in Cellular Networks
Figure 3: Drivers and Challenges of the USA Wireless Prepaid Services
Figure 4: AT&T Prepaid Pricing
Figure 5: T-Mobile Prepaid Pricing
Figure 6: US Cellular Prepaid Pricing
Figure 7: Verizon Prepaid Pricing
Figure 8: USA MVNOs
Figure 9: Airvoice Wireless Pricing
Figure 10: Jolt Mobile Pricing
Figure 11: Consumer Cellular Pricing
Figure 12: Competitive Rivalry Among Prepaid Providers
Figure 13: The 5G Network Slicing Infrastructure and Solution Ecosystem
Figure 14: 5G Network Slicing Support of Different Application Types