Global Web3 Marketing Market Research Report By Type, By application,By Industry Vertical and By Region Forecast Till 2032
상품코드:1637057
리서치사:Market Research Future
발행일:2024년 12월
페이지 정보:영문 137 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 Web3 마케팅 시장 규모는 2023년 15억 8,890만 달러, 2024년 19억 6,660만 달러에서 예측 기간 동안 26.5%의 연평균 복합 성장률(CAGR)로 성장을 지속하여 2032년에는 128억 7,920만 달러 규모에 달할 것으로 예측됩니다.
블록체인, 분산 플랫폼, 디지털 자산은 투명성이 높은 커뮤니티 주도 전략을 개발하기 위해 Web3 마케팅에 의해 채택되었습니다. 사용자에게 데이터 관리 능력을 제공함으로써 소비자와 직접 상호작용하거나 개인정보 보호를 고려한 광고를 홍보할 수 있습니다. 브랜드 참여를 위한 NFT, 커뮤니티 거버넌스를 위한 DAO, 행동에 인센티브를 제공하기 위한 토큰화 및 암호화 통화, 보상을 위한 마이크로 결제는 필수적인 구성 요소입니다. 가상 환경에서의 몰입형 경험, 게이미피케이션, 토큰화된 프로그램으로 로열티를 육성합니다. 또한 Web3 마케팅은 브랜드가 여러 분산 플랫폼과 연관되도록 하는 상호 운용성을 선호하고 개인화된 전략을 개발하기 위해 AI와 데이터 분석을 통합합니다.
본 보고서에서는 세계의 Web3 마케팅 시장을 조사했으며, 시장 정의와 개요, 시장 성장에 대한 각종 영향요인 분석, 시장 규모 추이와 예측, 각종 구분·지역/주요 국가별 분석, 경쟁환경, 주요기업프로파일 등을 정리했습니다.
목차
제1장 주요 요약
제2장 시장 개요
제3장 조사 방법
제4장 시장 역학
성장 촉진요인
분산형 용도(DAPPS)의 성장
WEB3 마케팅 투자 증가
억제요인
WEB3 마케팅 서비스의 고비용
기회
분산형 네트워크에 의한 투명성의 향상
COVID-19의 영향 분석
제5장 시장 요인 분석
공급망 분석
Porter's Five Forces 분석
마케팅에 있어서의 AI의 전망
마케팅의 블록체인 전망
마케팅에 있어서의 Web3의 전망
시장과 기술의 동향
SWOT 분석
제6장 세계의 Web3 마케팅 시장 : 유형별
개요
퍼블릭
프라이빗
컨소시엄
하이브리드
제7장 세계의 Web3 마케팅 시장 : 용도별
개요
NFT 마케팅
메타버스 마케팅
컨텐츠 마케팅
소셜 미디어 마케팅
인플루엔서 마케팅
퍼블릭 릴레이션
클릭 과금형 광고(PPC)
기타
제8장 세계의 Web3 마케팅 시장 : 산업별
개요
BFSI
소매 및 E-Commerce
미디어 및 엔터테인먼트
의약품
IT 및 통신
기타
제9장 세계의 Web3 마케팅 시장 : 지역별
개요
북미
미국
캐나다
멕시코
유럽
독일
영국
프랑스
기타
아시아태평양
중국
인도
일본
기타
중동 및 아프리카
남미
제10장 경쟁 구도
경쟁 벤치마킹
벤더 점유율 분석
최근 동향
제11장 기업 프로파일
ROKETTO
COINBOUND
CROWDCREATE
SINGLE GRAIN
BLOCKWIZ
LUNAR STRATEGY
NINJA PROMO
REHAB AGENCY
KRYPTONITE AGENCY
CRYPTOARMY
ICODA
VIRAL NATION
NEOREACH
GUERILLABUZZ
TOKENSUITE
JHS
영문 목차
영문목차
Global Web3 Marketing Market Research Report By Type (Public ,Private, Consortium, Hybrid), By application (NFT Marketing, Metaverse Marketing, Content Marketing, social media marketing, influencer marketing, public relations, pay-per-click marketing, and others),By Industry Vertical (BFSI, Retail & e-Commerce, Media & Entertainment, pharmaceuticals, IT & Telecom, and others) and By Region (North America, Europe, Asia-Pacific, Middle East and Africa, South America) Forecast Till 2032
Market Overview
In 2023, the Web3 Marketing Market Size was estimated to be USD 1,588.9 million. The Web3 Marketing Market industry is anticipated to experience a compound annual growth rate (CAGR) of 26.5% from USD 1,966.6 million in 2024 to USD 12,879.2 million by 2032.
Blockchain, decentralized platforms, and digital assets are employed by Web3 marketing to develop transparent, community-driven strategies. It provides users with the ability to manage their data, which in turn facilitates direct consumer interaction and privacy-conscious advertising. The following are essential components: NFTs for brand engagement, DAOs for community governance, tokenization and cryptocurrency for incentivizing behaviors, and micropayments for rewards. It cultivates loyalty by means of immersive experiences in virtual environments, gamification, and tokenized programs. Web3 marketing also prioritizes interoperability, which enables brands to engage with multiple decentralized platforms and incorporates AI and data analytics to develop personalized strategies. The Web3 Marketing Market is characterized by consistent growth and has been segmented by Type, Application, Industry Vertical, and Region.
Market segment insights
The market is segmented into public, private, consortium, and hybrid marketing based on the type.
The Web3 Marketing Market is fragmented into NFT Marketing, Metaverse Marketing, Content Marketing, social media marketing, influencer marketing, public relations, pay-per-click marketing, and other categories based on the application.
The global web3 market has been segmented into BFSI, Retail & e-Commerce, Media & Entertainment, pharmaceuticals, IT & Telecom, and others based on the Industry Vertical.
Regional Perspectives
The study offers market insights into North America, Europe, Asia-Pacific, the Middle East and Africa, and South America by region. In 2023, the Web3 Marketing Market was dominated by North America. The growing acceptance of web 3 in daily life, particularly in the context of digital marketing, has demonstrated its benefits for both individuals and enterprises in North America. In order to be successful, businesses, particularly those in the retail sector in the United States, must possess a comprehensive comprehension of blockchain and cryptocurrencies in order to create a more effective digital marketing strategy that will boost sales, income, and profitability.
The web3 marketing market in Europe is also experiencing a surge in popularity, as it is increasingly being adopted as a new technology stack that is based on blockchain. This technology stack utilizes a decentralized and distributed architecture to enhance transparency, security, and privacy. In addition, companies may employ it as a marketing instrument provided that privacy protection concerns are resolved.
The Web3 Marketing market in the Asia Pacific region is currently experiencing significant growth and transformation, which is being influenced by a diverse array of significant factors. APAC is home to some of the most technologically advanced and digitally connected populations in the world, with South Korea, Japan, China, Singapore, and India being notable examples.
Major Players
Roketto, Coinbound, Crowdcreate, Single Grain, Blockwiz, Lunar Strategy, Ninja Promo, Rehab Agency, Kryptonite, CryptoArmy, ICODA, Viral Nation, NeoReach, NinjaPromo, TechnoSuite, and GuerrillaBuzz are among the leading participants in the Web3 Marketing Market.
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
1.1 MARKET ATTRACTIVENESS ANALYSIS
2 MARKET INTRODUCTION
2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE
3 RESEARCH METHODOLOGY
4 MARKET DYNAMICS
4.1 INTRODUCTION
4.2 DRIVERS
4.2.1 GROWTH OF DECENTRALIZED APPLICATIONS (DAPPS)
4.2.2 INCREASING INVESTMENT IN WEB3 MARKETING
4.3 RESTRAINTS
4.3.1 HIGH COST OF WEB3 MARKETING SERVICES
4.4 OPPORTUNITIES
4.4.1 INCREASED TRANSPARENCY WITH THE DECENTRALIZED NETWORK
4.5 COVID-19 IMPACT ANALYSIS
4.5.1 IMPACT OF COVID-19 ON OVERALL ECONOMY
4.5.2 IMPACT OF COVID-19 ON WEB3 MARKETING PROVIDERS
5 MARKET FACTOR ANALYSIS
5.1 SUPPLY CHAIN ANALYSIS
5.1.1 BACKEND SUPPORT (RAW MATERIALS AND TECHNOLOGY PROVIDERS)
5.1.2 WEB3 MARKETING TECHNOLOGY DEVELOPMENT
5.1.3 DEMAND MANAGEMENT
5.2 PORTER'S FIVE FORCES MODEL
5.2.1 THREAT OF NEW ENTRANTS
5.2.2 BARGAINING POWER OF SUPPLIERS
5.2.3 THREAT OF SUBSTITUTES
5.2.4 BARGAINING POWER OF BUYERS
5.2.5 INTENSITY OF RIVALRY
5.3 OULOOK ON AI ON MARKETING
5.4 OUTLOOK ON BLOCKCHAIN IN MARKETING
5.5 OUTLOOK ON WEB3 IN MARKETING
5.6 MARKET AND TECHNOLOGICAL TRENDS
5.6.1 NON-FUNGIBLE TOKENS (NFTS) INTEGRATION IN MARKETING
5.6.2 DECENTRALISED SOCIAL MEDIA
5.7 MARKET SWOT ANALYSIS
6 GLOBAL WEB3 MARKETING MARKET, BY TYPE
6.1 OVERVIEW
6.1.1 GLOBAL WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
6.2 PUBLIC
6.3 PRIVATE
6.4 CONSORTIUM
6.5 HYBRID
7 GLOBAL WEB3 MARKETING MARKET, BY APPLICATION
7.1 OVERVIEW
7.1.1 GLOBAL WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
7.2 NFT MARKETING
7.3 METAVERSE MARKETING
7.4 CONTENT MARKETING
7.5 SOCIAL MEDIA MARKETING
7.6 INFLUENCER MARKETING
7.7 PUBLIC-RELATION
7.8 PAY-PER-CLICK (PPC) ADVERTISING
7.9 OTHERS
8 GLOBAL WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL
8.1 OVERVIEW
8.1.1 GLOBAL WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
8.2 BFSI
8.3 RETAIL & E-COMMERCE
8.4 MEDIA & ENTERTAINMENT
8.5 PHARMACEUTICALS
8.6 IT & TELECOM
8.7 OTHERS
9 GLOBAL WEB3 MARKETING MARKET, BY REGION
9.1 OVERVIEW
9.1.1 GLOBAL WEB3 MARKETING MARKET, BY REGION, 2023 VS 2032 (USD MILLION)
9.1.2 GLOBAL WEB3 MARKETING MARKET, BY REGION, 2019-2032 (USD MILLION)
9.2 NORTH AMERICA
9.2.1 NORTH AMERICA: WEB3 MARKETING MARKET, BY COUNTRY, 2019-2032 (USD MILLION)
9.2.2 NORTH AMERICA WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.2.3 NORTH AMERICA WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.2.4 NORTH AMERICA WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
9.2.5 US
9.2.6 US WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.2.7 US WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.2.8 US WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
9.2.9 CANADA
9.2.10 CANADA WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.2.11 CANADA WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.2.12 CANADA WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
9.2.13 MEXICO
9.2.14 MEXICO WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.2.15 MEXICO WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.2.16 MEXICO WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
9.3 EUROPE
9.3.1 EUROPE: WEB3 MARKETING MARKET, BY COUNTRY, 2019-2032 (USD MILLION)
9.3.2 EUROPE WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.3.3 EUROPE WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.3.4 EUROPE WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
9.3.5 GERMANY
9.3.6 GERMANY WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.3.7 GERMANY WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.3.8 GERMANY WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
9.3.9 UK
9.3.10 UK WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.3.11 UK WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.3.12 UK WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
9.3.13 FRANCE
9.3.14 FRANCE WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.3.15 FRANCE WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.3.16 FRANCE WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
9.3.17 REST OF EUROPE
9.3.18 REST OF EUROPE WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.3.19 REST OF EUROPE WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.3.20 REST OF EUROPE WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
9.4 ASIA-PACIFIC
9.4.1 ASIA-PACIFIC: WEB3 MARKETING MARKET, BY COUNTRY, 2019-2032 (USD MILLION)
9.4.2 ASIA-PACIFIC WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.4.3 ASIA-PACIFIC WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.4.4 ASIA-PACIFIC WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
9.4.5 CHINA
9.4.6 CHINA WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.4.7 CHINA WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.4.8 CHINA WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
9.4.9 INDIA
9.4.10 INDIA WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.4.11 INDIA WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.4.12 INDIA WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
9.4.13 JAPAN
9.4.14 JAPAN WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.4.15 JAPAN WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.4.16 JAPAN WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
9.4.17 REST OF ASIA PACIFIC
9.4.18 REST OF ASIA PACIFIC WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.4.19 REST OF ASIA PACIFIC WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.4.20 REST OF ASIA PACIFIC WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
9.5 MIDDLE EAST & AFRICA
9.5.1 MIDDLE EAST & AFRICA WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.5.2 MIDDLE EAST & AFRICA WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.5.3 MIDDLE EAST & AFRICA WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
9.6 SOUTH AMERICA
9.6.1 SOUTH AMERICA WEB3 MARKETING MARKET, BY TYPE, 2019-2032 (USD MILLION)
9.6.2 SOUTH AMERICA WEB3 MARKETING MARKET, BY APPLICATION, 2019-2032 (USD MILLION)
9.6.3 SOUTH AMERICA WEB3 MARKETING MARKET, BY INDUSTRY VERTICAL, 2019-2032 (USD MILLION)
