세계의 POU(Point-of-use) 수처리 시스템 시장 예측(-2030년) : 기기별, 기술별, 판매채널별, 용도별, 지역별
Point-of-use Water Treatment Systems Market by Device, Technology, Sales Channel, Application & Region - Global Forecast to 2030
상품코드:1746469
리서치사:MarketsandMarkets
발행일:2025년 06월
페이지 정보:영문 393 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
POU(Point-of-use) 수처리 시스템 시장 규모는 2025년에 151억 4,280만 달러로 예측되며, 6.2%의 CAGR로 확대하며, 2030년에는 204억 4,750만 달러에 달할 것으로 예측됩니다. POU(Point-of-use) 수처리 시스템 시장은 수질오염 및 미처리 폐수의 증가, 급속한 인구증가, 수처리의 이점에 대한 의식의 향상이 원동력이 되고 있습니다. 그러나 시장에는 높은 설치·설비·운영 비용, 도시에서 생수의 소비량 및 대체 수원의 증가 등의 억제요인도 있습니다.
조사 범위
조사 대상연도
2021-2030년
기준연도
2024년
예측 기간
2025-2030년
검토 단위
금액(100만 달러) 수량(1,000대)
부문
장비별, 기술별, 판매채널별, 용도별, 지역별
대상 지역
북미, 아시아태평양, 유럽, 중동 및 아프리카, 남미
예측 기간 중, 독립형 정수기는 실용적이고 효율적이며 현대 가정과 직장에 적합한 다양한 기능을 갖추고 있으므로 두 번째로 빠른 성장률을 보일 것으로 예측됩니다. 이 정수기는 바닥이나 카운터 위에 놓을 수 있도록 컴팩트하게 설계되어 있습니다. 이 장비 중 상당수는 실시간 정보를 위한 LED 디스플레이가 장착되어 있습니다. 높은 여과 능력으로 사무실과 같이 대량의 정수가 필요한 환경에 적합합니다. 상위 모델에는 온도 조절 기능이 있는 제품도 있으며, 방에서 방으로 이동하거나 이동할 때 쉽게 휴대할 수 있습니다.
활성탄 부문은 예측 기간 중 사용 시점 수처리 시스템 시장에서 두 번째로 빠른 성장세를 보일 것으로 예측됩니다. 물 속 오염물질의 대부분은 다공성 물질인 활성탄에 흡수됩니다. 활성탄은 농약, 미량 오염물질, 휘발성 유기화합물(VOC), 염소 제거에 도움을 줍니다. 활성탄은 물의 전반적인 맛, 냄새, 안전성을 개선하기 위해 지자체 수처리 시설에서 사용되고 있습니다. 이 외에도 엄격한 환경 및 위생 규정을 충족하고 가정과 기업에 깨끗한 물을 보장하기 위해 장비 제조업체는 필터링 시스템에 활성탄을 사용하고 있습니다. 활성탄 정수기는 대규모 커뮤니티의 요구에 맞게 규모를 조정할 수 있으며 다른 정화 방법보다 저렴합니다.
판매 채널별로는 예측 기간 중 가장 빠른 성장이 예상되는 것은 직접 판매 부문입니다. 직접 판매는 판매 방식과 관련하여 사용 시점 수처리 시스템 중 가장 높은 성장률을 기록할 가능성이 높습니다. 물 정화는 건강과 직결되므로 소비자들은 구매 제품에 대한 철저한 정보를 요구하는 경향이 있습니다. 지식이 풍부한 담당자는 개별 상담을 통해 제품의 작동 방식, 대응하는 특정 오염 물질, 투자 이유 등에 대한 자세한 인사이트를 제공할 수 있습니다. 대리점이나 소매점 진열대는 이러한 개별화된 커뮤니케이션을 통해 얻을 수 있는 신뢰도를 거의 제공하지 못합니다.
용도별로는 예측 기간 중 주거 부문이 가장 큰 시장 점유율을 차지할 것으로 예측됩니다. 여과되지 않은 물과 관련된 건강 위험에 대한 개인의 인식이 높아지고 있습니다. 이러한 인식은 열악한 파이프라인 인프라와 노후화된 지자체 시스템이 수질에 영향을 미치는 도시 및 반도시 지역에서 특히 두드러지게 나타나고 있습니다. 안전한 식수를 확보하기 위해 소비자들은 현재 사용 시점 수처리 솔루션에 많은 투자를 하고 있습니다. 인구가 아파트와 공동주택에 거주함에 따라 중앙집중식 정수 시스템은 더 이상 인기가 없어지고, 소형의 점사용 수처리 솔루션에 대한 수요가 증가하고 있습니다.
아시아태평양은 사용 시점 수처리 시스템 시장에서 가장 빠르게 성장하는 지역입니다. 방글라데시, 베트남, 인도와 같은 아시아태평양 국가에서는 식수내 중금속, 산업 오염물질, 미생물 병원균의 존재가 심각한 문제로 대두되고 있습니다. 사용 시점 수처리 시스템은 여과 및 정화를 위한 신속하고 효율적인 솔루션을 제공하여 이러한 시급한 문제를 해결하고 있습니다. 중앙 집중식 수처리 및 물 분배 시설의 건설은 아시아태평양의 도시에서 증가하는 도시 인구의 요구를 충족시키지 못하는 경우가 많습니다. 또한 많은 농촌 지역과 도시 주변 지역에서는 처리된 수돗물을 사용할 수 없기 때문에 POU 시스템의 도입이 필수적입니다. 또한 중산층은 건강에 대한 인식이 높아지고 있으며, 특히 가정 환경에서 안전한 식수를 보장하는 제품에 기꺼이 투자할 의향이 있습니다.
세계의 POU(Point-of-use) 수처리 시스템 시장에 대해 조사했으며, 장비별, 기술별, 판매채널별, 용도별, 지역별 동향 및 시장에 참여하는 기업의 개요 등을 정리하여 전해드립니다.
목차
제1장 서론
제2장 조사 방법
제3장 개요
제4장 주요 인사이트
제5장 시장 개요
서론
시장 역학
고객 비즈니스에 영향을 미치는 동향/혼란
에코시스템 분석
밸류체인 분석
관세와 규제 상황
가격 분석
무역 분석
기술 분석
특허 분석
사례 연구 분석
주요 이해관계자와 구입 기준
2025-2026년의 주요 컨퍼런스와 이벤트
투자와 자금조달 시나리오
생성형 AI/AI가 POU(Point-of-use) 수처리 시스템 시장에 미치는 영향
Porter's Five Forces 분석
거시경제 분석
2025년 미국 관세가 POU(Point-of-use) 수처리 시스템 시장에 미치는 영향
제6장 POU(Point-of-use) 수처리 시스템 시장, 기기별
서론
탁상 피처
카운터톱 유닛
언더 싱크 필터
수도꼭지 장착형 필터
자립형 정수기
집 전체 수처리
기타
제7장 POU(Point-of-use) 수처리 시스템 시장, 기술별
서론
역침투 시스템
한외여과 시스템
증류
소독
활성탄
이온 교환
기타
제8장 POU(Point-of-use) 수처리 시스템 시장, 용도별
서론
주택
비주택
제9장 POU(Point-of-use) 수처리 시스템 시장, 판매채널별
서론
직접 판매
판매 대리점(제3자 판매)
제10장 POU(Point-of-use) 수처리 시스템 시장, 지역별
서론
아시아태평양
중국
인도
일본
한국
호주
기타
북미
미국
캐나다
유럽
독일
프랑스
이탈리아
영국
스페인
기타
중동 및 아프리카
GCC 국가
남아프리카공화국
기타
라틴아메리카
멕시코
브라질
아르헨티나
콜롬비아
칠레
페루
기타
제11장 경쟁 구도
개요
주요 참여 기업의 전략/강점
매출 분석
시장 점유율 분석
기업 평가와 재무 지표
재무 지표
브랜드/제품 비교
기업 평가 매트릭스 : 주요 참여 기업, 2024년
기업 평가 매트릭스 : 스타트업/중소기업, 2024년
경쟁 시나리오
제12장 기업 개요
주요 참여 기업
PENTAIR
EUREKA FORBES
PANASONIC HOLDINGS CORPORATION
LG ELECTRONICS
A. O. SMITH
TORAY INDUSTRIES, INC.
WHIRLPOOL CORPORATION
COWAY CO.,LTD.
HAVELLS INDIA LIMITED
KENT RO SYSTEMS LTD.
기타 기업
GRUPO ROTOPLAS, S.A.B. DE C.V.
WATER TECHNOLOGIES DE MEXICO, S.A. DE C.V.
ALXEDO
AB ELECTROLUX
AQUAPHOR INTERNATIONAL OU
BWT HOLDING GMBH
ENAGIC INTERNATIONAL
3M
DRINKPRIME
BEPURE
CYCLOPURE
OPTYSUN
PEORE
CERAMICA STEFANI S.A.
PURE AQUA, INC.
제13장 인접 시장과 관련 시장
제14장 부록
KSA
영문 목차
영문목차
The market for point-of-use water treatment systems is estimated to be USD 15,142.8 million in 2025 and is forecasted to reach USD 20,447.5 million in 2030 at a CAGR of 6.2%. The market for the point-of-use water treatment systems is driven by rising water pollution and untreated wastewater, rapid population growth, and greater awareness about the benefits of water treatment. However, the market is also facing restraints like high installation, equipment, and operation costs, and high bottled water consumption and alternative water sources in urban areas.
Scope of the Report
Years Considered for the Study
2021-2030
Base Year
2024
Forecast Period
2025-2030
Units Considered
Value (USD Million) Volume (Thousand Units)
Segments
Device, Technology, Sales Channel, Application, and Region
Regions covered
North America, Asia Pacific, Europe, Middle East & Africa, and South America
Based on Device, the free-standing water purifier segment accounted for the second-fastest growing market during the forecast period
During the projected period for the point-of-use water treatment systems market, free-standing water purifiers are expected to experience the second-fastest growth rate, as they come with numerous features that make them practical, efficient, and suitable for modern households and workplaces. They are designed to be compact enough for placement on floors or countertops. Many of these units include LED displays for real-time information. Their substantial filtration capacity makes them ideal for environments where large amounts of purified water are needed, such as offices. Higher-end models may provide temperature control options and are easy to relocate from one room to another or to transport during moves.
Based on Technology, the activated carbon segment accounted for the second-fastest growth during the forecast period
The activated carbon segment is expected to attain second-fastest growth in the market for point-of-use water treatment systems during the forecast period. The majority of the contaminants in the water are absorbed by activated carbon, which is a highly porous substance. It helps in the removal of pesticides, micropollutants, volatile organic compounds (VOCs), and chlorine. Activated carbon is used by municipal water treatment facilities to improve the overall taste, smell, and safety of water. In addition to this, to meet the strict environmental and health regulations and guarantee clean water for homes and businesses, equipment manufacturers use activated carbon in filtering systems. An activated carbon water filter can be scaled to meet the needs of large communities and is less expensive than other purification methods.
Based on sales channel, the reverse osmosis systems segment accounted for the fastest market growth during the forecast period
In terms of sales channels, the direct sales segment is expected to grow the fastest during the projected period. Direct sales are likely to achieve the highest growth within point-of-use water treatment systems regarding the method of selling. Since water purification is linked to health, consumers tend to want thorough information about their purchases. Knowledgeable representatives can offer detailed insights into the product's operation, the specific contaminants it addresses, and the reasoning behind the investment through personalized interactions. A distributor or retail display seldom provides the level of trust created by such individualized communication.
Based on application, the residential segment accounted for the largest market share during the forecast period
In terms of application, the residential segment is expected to hold the largest market share during the forecast period. Individuals are increasingly aware of the health dangers linked to unfiltered water. This awareness is especially noticeable in urban and semi-urban regions where subpar pipeline infrastructure or outdated municipal systems affect water quality. To secure safe drinking water, consumers are now investing higher in point-of-use water treatment solutions. As the population shifts toward living in apartments and housing societies, centralized water purification systems are becoming less prevalent, leading to a rise in demand for small, single-point-of-use water treatment solutions.
Based on region, Asia Pacific is projected to account for the highest CAGR during the forecast period
The Asia Pacific region is the fastest-growing region in the point-of-use water treatment systems market. In several Asia Pacific nations like Bangladesh, Vietnam, and India, the presence of heavy metals, industrial pollutants, and microbiological pathogens in drinking water presents a serious challenge. Point-of-use water treatment systems offer a quick and efficient solution for filtration or purification, tackling these pressing concerns. The creation of centralized water treatment and distribution facilities frequently fails to satisfy the needs of the growing urban population in Asia Pacific cities. Additionally, in numerous rural and peri-urban regions, the lack of access to treated piped water makes it essential to adopt POU systems. Furthermore, the expanding middle class is becoming more health-aware and is willing to invest in products that guarantee safe drinking water, especially in household settings.
By Company Type: Tier 1: 40%, Tier 2: 25%, Tier 3: 35%
By Designation: C Level: 35%, Director Level: 30%, Others: 35%
By Region: North America: 25%, Europe: 20%, Asia Pacific: 45%, Middle East & Africa: 5%, and South America: 5%
Companies Covered:
Pentair (UK), Eureka Forbes (India), Panasonic Holdings Corporation (Japan), LG Electronics (South Korea), A.O. Smith Corporation (US), Toray Industries, Inc. (Japan), Whirlpool Corporation (US), Coway Co.,Ltd. (South Korea), Havells India Limited (India), and Kent Ro Systems Ltd. (India) are some key players in point-of-use water treatment systems market.
Research Coverage
The market study covers the point-of-use water treatment systems market across various segments. It aims to estimate the market size and the growth potential of this market across different segments based on device, technology, application, sales channel, and region. The study also includes an in-depth competitive analysis of key players in the market, their company profiles, key observations related to their products and business offerings, recent developments undertaken by them, and key growth strategies adopted by them to improve their positions in the point-of-use water treatment systems market.
Key Benefits of Buying the Report
The report is expected to help the market leaders/new entrants in this market share the closest approximations of the revenue numbers of the overall point-of-use water treatment systems market and its segments and subsegments. This report is projected to help stakeholders understand the competitive landscape of the market, gain insights to improve the positions of their businesses, and plan suitable go-to-market strategies. The report also aims to help stakeholders understand the pulse of the market and provides them with information on the key market drivers, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (rising water pollution and untreated wastewater, rapid population growth, and greater awareness about benefits of water treatment), restraints (High installation, equipment, and operation costs, and high bottled water consumption and alternative water sources in urban areas), opportunities (expanding middle-class population, and government and NGO support) and challenges (aging infrastructure, and limited rural reach and maintenance barriers) influencing the growth of the point-of-use water treatment systems market.
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the point-of-use water treatment systems market
Market Development: Comprehensive information about profitable markets - the report analyzes the point-of-use water treatment systems market across varied regions
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the point-of-use water treatment systems market
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players, such as Pentair (UK), Eureka Forbes (India), Panasonic Holdings Corporation (Japan), LG Electronics (South Korea), and A.O. Smith (US), Toray Industries, Inc. (Japan), Whirlpool Corporation (US), Coway Co.,Ltd. (South Korea), Havells India Limited(India), Kent Ro Systems Ltd. (India), and others in the point-of-use water treatment systems market. The report also helps stakeholders understand the pulse of the point-of-use water treatment systems market and provides them with information on key market drivers, restraints, challenges, and opportunities.
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET SEGMENTATION AND REGIONAL SCOPE
1.3.2 INCLUSIONS AND EXCLUSIONS
1.3.3 YEARS CONSIDERED
1.3.4 CURRENCY CONSIDERED
1.3.5 UNITS CONSIDERED
1.4 STAKEHOLDERS
1.5 LIMITATIONS
1.6 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 List of key secondary sources
2.1.1.2 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Key industry insights
2.1.2.3 Breakdown of interviews with experts
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.3 DATA TRIANGULATION
2.4 FACTOR ANALYSIS
2.5 RESEARCH ASSUMPTIONS
2.6 RESEARCH LIMITATIONS
2.7 RISK ASSESSMENT
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN POINT-OF-USE WATER TREATMENT SYSTEMS MARKET
4.2 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY DEVICE
4.3 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY TECHNOLOGY
4.4 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY SALES CHANNEL
4.5 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY APPLICATION
4.6 ASIA PACIFIC: POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY APPLICATION & COUNTRY
4.7 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY KEY COUNTRY
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Rising water pollution and untreated wastewater
5.2.1.2 Rapid population growth
5.2.1.3 Greater awareness about benefits of water treatment
5.2.1.4 Technological innovations
5.2.2 RESTRAINTS
5.2.2.1 High installation, equipment, and operation costs
5.2.2.2 High bottled water consumption and alternative water sources in urban areas
5.2.2.3 Water quality in different regions
5.2.3 OPPORTUNITIES
5.2.3.1 Expanding middle-class population
5.2.3.2 Government and NGO support
5.2.4 CHALLENGES
5.2.4.1 Aging infrastructure
5.2.4.2 Limited rural reach and maintenance barriers
5.3 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
5.4 ECOSYSTEM ANALYSIS
5.5 VALUE CHAIN ANALYSIS
5.6 TARIFF AND REGULATORY LANDSCAPE
5.6.1 TARIFF SCENARIO
5.6.2 REGULATORY LANDSCAPE
5.6.2.1 Regulatory bodies, government agencies, and other organizations
5.6.3 KEY REGULATIONS
5.6.3.1 NSF/ANSI Standards
5.6.3.2 Sustainable Development Goal 6 (SDG 6)
5.6.3.3 Brazilian regulatory framework for POU/POE water treatment systems
5.6.3.4 Mexican standard NOM-127-SSA1-1994
5.6.3.5 Mexican standard NOM-127-SSA1-2021
5.6.3.6 Mexican Standard NOM-201-SSA1-2015
5.7 PRICING ANALYSIS
5.7.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TYPE,2024
5.7.2 AVERAGE SELLING PRICE TREND, BY REGION, 2021-2024
5.8 TRADE ANALYSIS
5.8.1 EXPORT SCENARIO (HS CODE 842121)
5.8.2 IMPORT SCENARIO (HS CODE 842121)
5.9 TECHNOLOGY ANALYSIS
5.9.1 KEY TECHNOLOGIES
5.9.1.1 Nanotechnology-based filtration
5.9.1.2 Electrochemical and electrocoagulation systems
5.9.1.3 IoT and smart water monitoring systems
5.9.2 COMPLEMENTARY TECHNOLOGIES
5.9.2.1 UV-based water purification technologies
5.9.2.2 Bio-based and microbial water purification technologies
5.9.2.3 Ceramic water filtration systems
5.9.3 ADJACENT TECHNOLOGIES
5.9.3.1 Solar water disinfection (SODIS)
5.9.3.2 Atmospheric water generators (AWGs)
5.10 PATENT ANALYSIS
5.10.1 INTRODUCTION
5.11 CASE STUDY ANALYSIS
5.11.1 EXPANDING SAFE DRINKING WATER ACCESS THROUGH AFFORDABLE INNOVATION
5.11.2 SOLAR-POWERED POU WATER PURIFICATION IN LA MANCALONA, MEXICO
5.11.3 TIME-TESTED HOUSEHOLD SOLUTION IMPROVING ACCESS TO SAFE DRINKING WATER IN RURAL BRAZIL
5.12 KEY STAKEHOLDERS AND BUYING CRITERIA
5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS
5.12.2 BUYING CRITERIA
5.13 KEY CONFERENCES AND EVENTS, 2025-2026
5.14 INVESTMENT AND FUNDING SCENARIO
5.15 IMPACT OF GEN AI/AI ON POINT-OF-USE WATER TREATMENT SYSTEMS MARKET
5.15.1 INTRODUCTION
5.15.1.1 Impact of Gen Ai on point-of-use water treatment systems market
5.16 PORTER'S FIVE FORCES ANALYSIS
5.16.1 THREAT OF NEW ENTRANTS
5.16.2 THREAT OF SUBSTITUTES
5.16.3 BARGAINING POWER OF SUPPLIERS
5.16.4 BARGAINING POWER OF BUYERS
5.16.5 INTENSITY OF COMPETITIVE RIVALRY
5.17 MACROECONOMIC ANALYSIS
5.17.1 INTRODUCTION
5.17.2 GDP TRENDS AND FORECASTS
5.18 IMPACT OF 2025 US TARIFF ON POINT-OF-USE WATER TREATMENT SYSTEMS MARKET
5.18.1 INTRODUCTION
5.18.2 KEY TARIFF RATES
5.18.3 PRICE IMPACT ANALYSIS
5.18.4 IMPACT ON COUNTRY/REGION
5.18.4.1 US
5.18.4.2 China
5.18.4.3 Europe
5.18.5 IMPACT ON END-USE INDUSTRIES
6 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY DEVICE
6.1 INTRODUCTION
6.2 TABLETOP PITCHERS
6.2.1 COST-EFFECTIVENESS AND EASE OF USE TO DRIVE MARKET GROWTH
6.3 COUNTER-TOP UNITS
6.3.1 DEMAND FOR CLEAN DRINKING WATER ALONG WITH RAPID URBANIZATION TO BOOST MARKET
6.4 UNDER-THE-SINK FILTERS
6.4.1 SPACE OPTIMIZATION, MODERN KITCHEN DESIGN, AND ADVANCED FILTRATION TECHNOLOGY TO PROPEL MARKET
6.5 FAUCET-MOUNTED FILTERS
6.5.1 EASE OF USE AND COST-EFFECTIVITY TO DRIVE DEMAND
6.6 FREE-STANDING WATER PURIFIERS
6.6.1 RISING NEED FOR PURIFIED DRINKING WATER IN FACILITIES AND INSTITUTIONS TO FUEL MARKET
6.7 WHOLE HOUSE WATER TREATMENT
6.7.1 HEALTH AND SAFETY CONCERNS OF MUNICIPAL WATER TO DRIVE MARKET
6.8 OTHER DEVICES
7 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY TECHNOLOGY
7.1 INTRODUCTION
7.2 REVERSE OSMOSIS SYSTEMS
7.2.1 RISING CONCERNS OVER CONTAMINATION AND DEMAND FOR CLEAN DRINKING WATER TO DRIVE MARKET DEMAND
7.3 ULTRAFILTRATION SYSTEMS
7.3.1 COST-EFFECTIVENESS TO DRIVE GROWTH
7.4 DISTILLATION
7.4.1 RISING WATER PURITY STANDARDS AND TECHNOLOGICAL BREAKTHROUGHS TO ENHANCE MARKET GROWTH
7.5 DISINFECTION
7.5.1 ADVANCING TECHNOLOGIES AND AVAILABILITY OF DIFFERENT TECHNOLOGIES TO ENHANCE MARKET GROWTH
7.5.2 CHLORINATION
7.5.3 OZONATION
7.5.4 UV RADIATION
7.6 ACTIVATED CARBON
7.6.1 ENHANCED WATER PURITY THROUGH ADSORPTIVE FILTRATION AND MEDIA INNOVATION TO BOOST MARKET
7.7 ION EXCHANGE
7.7.1 TARGETED REMOVAL OF HARDNESS FROM WATER TO DRIVE MARKET
7.8 OTHER TECHNOLOGIES
8 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY APPLICATION
8.1 INTRODUCTION
8.2 RESIDENTIAL
8.2.1 RISING NEED FOR POTABLE WATER FOR DOMESTIC CONSUMPTION TO DRIVE MARKET
8.3 NON-RESIDENTIAL
8.3.1 DEMAND FOR SAFE DRINKING WATER FOR COMMERCIAL, INDUSTRIAL, HEALTHCARE, AND EDUCATIONAL INSTITUTIONS TO BOOST MARKET
9 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY SALES CHANNEL
9.1 INTRODUCTION
9.2 DIRECT SALES
9.2.1 PERSONALIZED PRODUCT EDUCATION AND DEMONSTRATIONS TO DRIVE MARKET
9.3 DISTRIBUTOR (THIRD-PARTY SALES)
9.3.1 GROWING DEMAND FOR LOCALIZED, RAPID-RESPONSE SERVICES TO BOOST MARKET
10 POINT-OF-USE WATER TREATMENT SYSTEMS MARKET, BY REGION
10.1 INTRODUCTION
10.2 ASIA PACIFIC
10.2.1 CHINA
10.2.1.1 Public health policy reforms under Healthy China 2030 to drive market
10.2.2 INDIA
10.2.2.1 E-commerce expansion to boost market
10.2.3 JAPAN
10.2.3.1 Aging population to create growth opportunities
10.2.4 SOUTH KOREA
10.2.4.1 Wellness-driven lifestyle to boost market
10.2.5 AUSTRALIA
10.2.5.1 Water quality challenges to propel market
10.2.6 REST OF ASIA PACIFIC
10.3 NORTH AMERICA
10.3.1 US
10.3.1.1 Rising residential sales and NFSI standards for water purifying systems to drive demand
10.3.2 CANADA
10.3.2.1 Increase in residential and non-residential investments to drive demand
10.3.3 EUROPE
10.3.4 GERMANY
10.3.4.1 Stringent drinking water regulations and climate-resilient water investments to drive demand
10.3.5 FRANCE
10.3.5.1 Concerns of quality due to groundwater contamination by PFAS to create demand
10.3.6 ITALY
10.3.6.1 Growing concerns over tap water quality and strict PFAS regulations to drive demand
10.3.7 UK
10.3.7.1 Stricter regulations and aging infrastructure to propel demand
10.3.8 SPAIN
10.3.8.1 New residential construction and contamination in certain areas to drive market
10.3.9 REST OF EUROPE
10.4 MIDDLE EAST & AFRICA
10.4.1 GCC COUNTRIES
10.4.1.1 Saudi Arabia
10.4.1.1.1 Vision 2030 to boost demand
10.4.1.2 UAE
10.4.1.2.1 Rapid urban expansion to propel market
10.4.1.3 Rest of GCC countries
10.4.2 SOUTH AFRICA
10.4.2.1 Water quality challenges to fuel market
10.4.3 REST OF MIDDLE EAST & AFRICA
10.5 LATIN AMERICA
10.5.1 MEXICO
10.5.1.1 Government regulations for clean water to drive market
10.5.2 BRAZIL
10.5.2.1 Water for all and other programs to fuel market
10.5.3 ARGENTINA
10.5.3.1 Growing public expenditure on residential and commercial constructions to boost market
10.5.4 COLOMBIA
10.5.4.1 Microbiological contamination and inadequate chlorination to drive market
10.5.5 CHILE
10.5.5.1 Urbanization, population growth, and large mining sector to drive demand
10.5.6 PERU
10.5.6.1 Widespread and chronic arsenic contamination in water to support market growth
10.5.7 REST OF LATIN AMERICA
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
11.3 REVENUE ANALYSIS
11.4 MARKET SHARE ANALYSIS
11.5 COMPANY VALUATION AND FINANCIAL METRICS
11.5.1 COMPANY VALUATION
11.6 FINANCIAL METRICS
11.7 BRAND/PRODUCT COMPARISON
11.8 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
11.8.1 STARS
11.8.2 EMERGING LEADERS
11.8.3 PERVASIVE PLAYERS
11.8.4 PARTICIPANTS
11.8.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024
11.8.5.1 Company footprint
11.8.5.2 Region footprint
11.8.5.3 Device footprint
11.8.5.4 Technology footprint
11.8.5.5 Application footprint
11.8.5.6 Sales channel footprint
11.9 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024
