세계의 근안 디스플레이 시장 : 기술별, 디바이스 유형별, 해상도별, 업계별, 지역별 예측(-2030년)
Near-Eye Display Market by Augmented Reality (AR) Devices, Virtual Reality (VR) & Mixed Reality (MR) Devices, Electronic Viewfinders (EVFs), TFT LCD, AMOLED, LCOS, OLEDOS, MicroLED, Laser Beam Scanning and Region - Global Forecast to 2030
상품코드:1742434
리서치사:MarketsandMarkets
발행일:2025년 06월
페이지 정보:영문 257 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
세계의 근안 디스플레이 시장 규모는 25.1%의 연평균 복합 성장률(CAGR)로 확대되어 2025년 21억 7,000만 달러에서 2030년에는 66억 5,000만 달러에 이를 것으로 예측되고 있습니다.
조사 범위
조사 대상 연도
2020-2030년
기준연도
2024년
예측 기간
2025-2030년
검토 단위
금액(100만 달러)
부문별
기술별, 디바이스 유형별, 해상도별, 업계별, 지역별
대상 지역
북미, 유럽, 아시아태평양 및 기타 지역
근안 디스플레이 시장은 게임, 트레이닝, 시뮬레이션에서 사용자 체험을 향상시키는 몰입형 솔루션에 대한 수요가 높아짐에 따라, 큰 성장을 이루고 있습니다. 픽셀 밀도나 전력 효율의 향상 등, 마이크로 디스플레이 기술의 추가 향상도 이 성장을 뒷받침하고 있습니다. 또한, 교육, 제조, 비즈니스 환경에서 새로운 증강현실(AR) 및 가상현실(VR) 용도에 대한 수요 증가는 근안 디스플레이의 관련성과 응용을 높이고 있습니다.
MicroLED 기술은 예측 기간 동안 근안 디스플레이 시장에서 가장 빠른 성장을 기록할 전망입니다. 뿐만 아니라 에너지 효율도 향상되어 스마트 글라스나 헤드 마운트 디스플레이 등의 소형 디바이스에 최적이 됩니다. 따라서 MicroLED 디스플레이는 건강 관리, 군사, 산업 훈련 환경 등의 분야에서 중요한 용도에 특히 적합합니다.
지금까지 대량생산에는 복잡한 제조기술에 의한 과제가 있었습니다만, 최근의 진보에 의해 비용 삭감과 확장성의 향상이 진행되고 있습니다.
HD 해상도의 근안 디스플레이는 예측 기간을 통해 최대 시장 점유율을 차지할 것으로 예측됩니다. 4K 스크린과 관련된 높은 하드웨어 요구 사항 없이 가상현실(VR), 증강현실(AR), 복합 현실(MR)과 같은 용도를 위한 선명하고 매력적인 시각 경험을 제공하기에 충분한 픽셀 밀도를 제공합니다.
오늘날 많은 소비자 레벨 디바이스는 웨어러블에 필수적인 저전력 및 장시간 배터리 수명을 확보하면서 탁월한 성능을 제공하기 위해 HD 스크린을 이용하고 있습니다. 기업용 스마트 글래스나 헤드셋에 대한 관심의 고조도, 견고하고 에너지 효율이 뛰어난 스크린에 수요를 뒷받침하고 있어, HD 패널은 현실적이고 효과적인 선택지로 계속하고 있습니다.
예측기간 중 아시아태평양이 근안 디스플레이 시장에서 가장 큰 점유율을 차지할 것으로 보입니다.
게임, 교육, 산업용도로 몰입형 기술에 대한 요구가 높아지고 있는 것이 시장의 성장을 더욱 뒷받침하고 있습니다. 또, 정부와 민간 투자자는 메타버스 플랫폼, 스마트 제조, 디지털 헬스 케어 등의 신기술에 대규모 투자를 실시하고 있어, 이것이 근안 디스플레이 수요를 촉진하고 있습니다. 급속한 도시화, 전자 기기에 대한 소비 지출 증가, 기술 지향이 높은 사용자의 대량 베이스가 이 지역의 리더적 지위를 더욱 증명하고 있습니다. 디스플레이 생산에 대한 추가 투자와 AR/VR 디바이스의 높은 보급률에 의해 아시아태평양은 가까운 미래에도 근안 디스플레이 시장을 리드하고 있다고 생각됩니다.
본 보고서에서는 세계의 근안 디스플레이 시장에 대해 조사했으며, 기술별, 디바이스 유형별, 해상도별, 업계별, 지역별 동향 및 시장 진출기업 프로파일 등을 정리했습니다.
The global near-eye display market is anticipated to reach USD 6.65 billion by 2030 from USD 2.17 billion in 2025, at a CAGR of 25.1%.
Scope of the Report
Years Considered for the Study
2020-2030
Base Year
2024
Forecast Period
2025-2030
Units Considered
Value (USD Million)
Segments
By technology, device type, resolution, vertical, and region
Regions covered
North America, Europe, APAC, RoW
The near-eye display market is experiencing significant growth, driven by the increasing demand for immersive solutions that enhance user experiences in gaming, training, and simulation. Advancements in OLED-on-Silicon (OLEDoS) technology are boosting the adoption of head-mounted displays and smart glasses, as this technology offers higher resolution, improved contrast, and smaller form factors. Additionally, the expanding use of near-eye displays in healthcare for surgical visualization and diagnostics, as well as in the defense sector for training and real-time situational awareness, is contributing to market growth. Further improvements in microdisplay technologies, such as enhanced pixel density and power efficiency, also drive this growth. Furthermore, the rising demand for new augmented reality (AR) and virtual reality (VR) applications in education, manufacturing, and business environments continues to increase the relevance and application of near-eye displays.
"MicroLED to register highest CAGR in near-eye display market, by technology, during forecast period"
MicroLED technology is expected to register the fastest growth in the near-eye display market during the forecast period. The demand for MicroLED technology is on the rise, driven by its exceptional attributes: high brightness, superior contrast ratios, low power consumption, and rapid response times-essential qualities for delivering high-quality graphics in augmented reality (AR) and virtual reality (VR) applications. MicroLED displays are composed of minuscule, self-emissive LEDs, effectively eliminating the need for a backlight. This results in displays that are not only thinner and lighter but also more energy-efficient, making them ideal for compact devices such as smart glasses and head-mounted displays. Unlike OLED technology, MicroLED boasts enhanced durability and an extended lifespan, with no susceptibility to burn-in issues. This makes MicroLED displays particularly suited for critical applications in sectors such as healthcare, military, and industrial training environments. Their clarity in brightly lit conditions positions MicroLED as a viable option for augmented reality, where users often operate in direct sunlight.
While mass production has historically posed challenges due to complex fabrication techniques, recent advancements are driving cost reductions and improving scalability. As these innovations develop, MicroLED is poised to become a transformative technology within the near-eye display market.
"HD to account for largest share of near-eye display market, by resolution, throughout forecast period"
Near-eye displays with HD resolution are expected to hold the largest market share throughout the forecast period. This is primarily due to their balance of image quality, processing demands, and affordability. HD screens found in on-board devices offer sufficient pixel density to deliver sharp and engaging visual experiences for applications such as virtual reality (VR), augmented reality (AR), and mixed reality (MR) without the higher hardware requirements associated with Full HD or 4K screens.
Many consumer-level devices today utilize HD screens to provide exceptional performance while ensuring lower power consumption and longer battery life, which are essential features for wearables. Furthermore, HD resolution is more cost-effective to manufacture, making it a popular choice in budget-sensitive industries such as education, training, and healthcare. The increasing interest in smart glasses and headsets for enterprise applications is also driving the demand for robust and energy-efficient screens, and HD panels continue to be a viable and effective option. As manufacturers strive to enhance display quality and miniaturize components, HD resolution is likely to remain the preferred choice for most near-eye display applications, ensuring a strong market position throughout the forecast period.
"Asia Pacific to account for largest market share throughout forecast period"
Asia Pacific will account for the largest share of the near-eye display market during the forecast period. The region's dominance is due to the high presence of major display panel makers and consumer electronics firms in China, Japan, South Korea, and Taiwan. All these nations are spearheading the growth and commercialization of advanced display technologies such as OLED, MicroLED, and LCD-based near-eye displays utilized in AR and VR solutions.
The growing need for immersive technology in gaming, education, and industrial applications further drives market growth. Besides, governments and private investors are making massive investments in emerging technologies, such as metaverse platforms, smart manufacturing, and digital healthcare, which are fuelling the demand for near-eye displays. Rapid urbanization, growing consumer expenditure on electronics, and a high-volume base of technology-inclined users further attest to the region's leadership status. With further investments in display production and high penetration of AR/VR devices, Asia Pacific will continue to lead the near-eye display market in the near future.
The breakdown of the profiles of primary participants in the near-eye display market is as follows:
By Company Type: Tier 1 - 30%, Tier 2 - 50%, and Tier 3 - 20%
By Designation Type: C-level Executives - 25%, Directors - 35%, and Others - 40%
By Region: Europe - 35%, North America - 25%, Asia Pacific - 30%, and Rest of the World - 10%
Note: Other designations include sales, marketing, and product managers.
The three tiers of the companies are based on their total revenues as of 2024, Tier 1: >USD 1 billion, Tier 2: USD 500 million-1 billion, and Tier 3: USD 500 million.
The major players in the near-eye display market with a significant global presence include Sony Group Corporation (Japan), Seiko Epson Corporation (Japan), BOE Technology Group Co., Ltd. (China), SeeYA Technology (China), and eMagin (US).
Study Coverage
The report segments the near-eye display market and forecasts its size by technology, device type, resolution, vertical, and region. It also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing market growth and covers qualitative and quantitative aspects of the market.
Reasons to buy the Report
The report will help market leaders/new entrants in this market with information on the closest approximate revenues for the overall near-eye display market and related segments. It will also help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, opportunities, and challenges.
The report provides insights on the following pointers:
Analysis of key drivers (rising demand for immersive technologies to enhance user experience, rapid advancements in OLEDoS technology, increasing adoption of near-eye displays in healthcare and defense sectors, advancements in microdisplay technologies, and rising demand for advanced AR and VR technologies), restraints (limited availability of high-quality and engaging XR content and health issues associated with excessive use of AR and VR devices), opportunities (ongoing innovations in near-eye display technologies, and surging investments in development of advanced display), and challenges (technical and usability challenges associated with HMDs, complex manufacturing processes)
Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and the latest product launches in the near-eye display market.
Market Development: Comprehensive information about lucrative markets - the report analyzes the near-eye display market across varied regions.
Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the near-eye display market
Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players, including Sony Group Corporation (Japan), Seiko Epson Corporation (Japan), BOE Technology Group Co., Ltd. (China), SeeYA Technology (China), eMagin (US), Kopin Corporation (US), Himax Technologies (Taiwan), MICROOLED Technologies (France), HOLOEYE Photonics AG (Germany), and Yunnan OLiGHTEK Opto-Electronic Technology Co., Ltd. (China).
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED AND REGIONAL SCOPE
1.3.2 INCLUSIONS AND EXCLUSIONS
1.3.3 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 UNIT CONSIDERED
1.6 LIMITATIONS
1.7 STAKEHOLDERS
1.8 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY AND PRIMARY RESEARCH
2.1.2 SECONDARY DATA
2.1.2.1 List of key secondary sources
2.1.2.2 Key data from secondary sources
2.1.3 PRIMARY DATA
2.1.3.1 Intended participants and key opinion leaders
2.1.3.2 Breakdown of primaries
2.1.3.3 Key data from primary sources
2.1.3.4 Key industry insights
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.1.1 Approach to arrive at market size using bottom-up analysis (demand side)
2.2.2 TOP-DOWN APPROACH
2.2.2.1 Approach to arrive at market size using top-down analysis (supply side)
2.3 DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
2.5 RESEARCH LIMITATIONS
2.6 RISK ANALYSIS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN NEAR-EYE DISPLAY MARKET
4.2 NEAR-EYE DISPLAY MARKET, BY DEVICE TYPE
4.3 NEAR-EYE DISPLAY MARKET, BY TECHNOLOGY AND VERTICAL
4.4 NEAR-EYE DISPLAY MARKET, BY RESOLUTION
4.5 NEAR-EYE DISPLAY MARKET, BY REGION
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Rising demand for immersive technologies to enhance user experience
5.2.1.2 Rapid advancements in OLEDoS technology
5.2.1.3 Increasing adoption of near-eye displays in healthcare and defense sectors
5.2.1.4 Advancements in microdisplay technologies
5.2.1.5 Rising demand for advanced AR and VR technologies
5.2.2 RESTRAINTS
5.2.2.1 Limited availability of high-quality and engaging XR content
5.2.2.2 Health issues associated with excessive use of AR and VR devices
5.2.3 OPPORTUNITIES
5.2.3.1 Ongoing innovations in near-eye display technologies
5.2.3.2 Surging investments in development of advanced display technologies
5.2.4 CHALLENGES
5.2.4.1 Technical and usability challenges associated with HMDs
5.2.4.2 Complex manufacturing processes
5.3 SUPPLY CHAIN ANALYSIS
5.4 TRENDS/DISRUPTIONS IMPACTING CONSUMER BUSINESS
5.5 ECOSYSTEM ANALYSIS
5.6 INVESTMENT AND FUNDING SCENARIO
5.7 TECHNOLOGY ANALYSIS
5.7.1 KEY TECHNOLOGIES
5.7.1.1 MicroLED
5.7.1.2 LCoS
5.7.2 COMPLEMENTARY TECHNOLOGIES
5.7.2.1 Thin-film encapsulation
5.7.3 ADJACENT TECHNOLOGIES
5.7.3.1 AR/VR
5.8 PORTER'S FIVE FORCES ANALYSIS
5.8.1 THREAT OF NEW ENTRANTS
5.8.2 THREAT OF SUBSTITUTES
5.8.3 BARGAINING POWER OF SUPPLIERS
5.8.4 BARGAINING POWER OF BUYERS
5.8.5 INTENSITY OF COMPETITIVE RIVALRY
5.9 KEY STAKEHOLDERS AND BUYING CRITERIA
5.9.1 KEY STAKEHOLDERS IN BUYING PROCESS
5.9.2 BUYING CRITERIA
5.10 CASE STUDY ANALYSIS
5.10.1 NATIONAL DENTAL CENTRE SINGAPORE AND THE MAGES INSTITUTE OF EXCELLENCE, WITH SEIKO EPSON, DEVELOPED SOLUTION BASED ON MOVERIO BT-200 SMART GLASSES, THAT ALLOWED DENTAL SURGEONS TO RETRIEVE PATIENT-SPECIFIC CONTENT
5.10.2 VERIZON DEPLOYED VR TECHNOLOGY TO UPSKILL SERVICE STAFF TO EMPATHIZE WITH CUSTOMERS
5.10.3 EMAGIN CORPORATION PROVIDED US ARMY WITH DISPLAYS THAT ENHANCED VISUAL ACUITY AND INFORMATION DENSITY IN AR APPLICATIONS
5.11 TRADE ANALYSIS
5.11.1 IMPORT SCENARIO (HS CODE 8537)
5.11.2 EXPORT SCENARIO (HS CODE 8537)
5.12 PATENT ANALYSIS, 2015-2024
5.13 PRICING ANALYSIS
5.13.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TECHNOLOGY, 2024
5.13.2 AVERAGE SELLING PRICE TREND, BY REGION, 2020-2024
5.14 KEY CONFERENCES AND EVENTS, 2025-2026
5.15 REGULATORY LANDSCAPE
5.15.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.15.2 STANDARDS AND REGULATIONS
5.15.2.1 Standards
5.15.2.2 Regulations
5.16 IMPACT OF AI/GEN AI ON NEAR-EYE DISPLAY MARKET
5.16.1 INTRODUCTION
5.17 IMPACT OF 2025 US TARIFF - NEAR-EYE DISPLAY MARKET
5.17.1 INTRODUCTION
5.17.2 KEY TARIFF RATES
5.17.3 PRICE IMPACT ANALYSIS
5.17.4 IMPACT ON COUNTRY/REGION
5.17.4.1 US
5.17.4.2 Europe
5.17.4.3 Asia Pacific
5.17.5 IMPACT ON VERTICALS
6 BRIGHTNESS LEVELS IN NEAR-EYE DISPLAYS
6.1 INTRODUCTION
6.2 LESS THAN 500 NITS
6.3 500 TO 1,000 NITS
6.4 MORE THAN 1,000 NITS
7 COMPONENTS OF NEAR-EYE DISPLAY
7.1 INTRODUCTION
7.2 IMAGE GENERATORS
7.3 OPTICAL COMBINERS
7.4 IMAGING OPTICS
8 NEAR-EYE DISPLAY MARKET, BY TECHNOLOGY
8.1 INTRODUCTION
8.2 TFT LCD
8.2.1 IMPROVED RESOLUTION, RESPONSE TIME, AND COLOR REPRODUCTION TO FOSTER MARKET GROWTH
8.3 AMOLED
8.3.1 RISING DEMAND FOR LESS ENERGY DRAIN AND LIGHTER CONSTRUCTION DISPLAY TECHNOLOGY TO FUEL MARKET GROWTH
8.4 LCOS
8.4.1 SURGING APPLICATIONS IN MEDICAL-GRADED AR GLASSES, MILITARY-GRADED HMDS, AND SURGICAL VISUALIZATION SYSTEMS TO BOOST DEMAND
8.5 OLEDOS
8.5.1 GROWING ADOPTION OF OLEDOS IN PREMIUM VR AND MR HMDS TO BOOST DEMAND
8.6 MICROLED
8.6.1 RISING DEMAND FOR ULTRA-BRIGHT, POWER-EFFICIENT DISPLAYS IN AR SMART GLASSES TO FOSTER MARKET GROWTH
8.7 LASER BEAM SCANNING
8.7.1 GROWING DEMAND FOR ULTRA-COMPACT, LIGHTWEIGHT NEAR-EYE DISPLAYS IN AR SMART GLASSES TO FUEL MARKET GROWTH
9 NEAR-EYE DISPLAY MARKET, BY DEVICE TYPE
9.1 INTRODUCTION
9.2 AR
9.2.1 ENHANCED REAL-WORLD ENVIRONMENTS WITH COMPUTER-GENERATED VISUALS TO FOSTER MARKET GROWTH
9.3 VR & MR
9.3.1 RISING DEMAND FOR IMMERSIVE EXPERIENCE IN GAMING AND ENTERTAINMENT SECTORS TO SUPPORT MARKET GROWTH
9.4 EVFS
9.4.1 FOCUS ON REDUCING DISPLAY WEIGHT AND POWER CONSUMPTION TO DRIVE MARKET
10 NEAR-EYE DISPLAY MARKET, BY RESOLUTION
10.1 INTRODUCTION
10.2 LOWER THAN HD
10.2.1 RISING APPLICATION IN EVFS TO DRIVE MARKET
10.3 HD
10.3.1 GROWING DEMAND FOR COST-EFFICIENT DISPLAY PANELS IN MID-RANGE AR/VR DEVICES TO FOSTER MARKET GROWTH
10.4 FHD
10.4.1 INCREASING NEED FOR HIGH-QUALITY VISUALS AT COST-EFFECTIVE PRICES TO DRIVE MARKET
10.5 HIGHER THAN FHD
10.5.1 RISING DEMAND FOR IMMERSIVE EXPERIENCES AND IMPROVED PICTURE QUALITY TO FUEL MARKET GROWTH
11 NEAR-EYE DISPLAY MARKET, BY VERTICAL
11.1 INTRODUCTION
11.2 CONSUMER
11.2.1 GROWING NUMBER OF OEMS OFFERING AR/VR PRODUCTS TO BOOST DEMAND
11.3 AUTOMOTIVE
11.3.1 SIGNIFICANT CONTRIBUTION IN HUMAN-MACHINE INTERFACE (HMI) DEVELOPMENT AND FACTORY TRAINING SIMULATIONS TO FUEL MARKET GROWTH
11.4 INDUSTRIAL & ENTERPRISE
11.4.1 RISING EMPHASIS ON DIGITAL TRANSFORMATION TO SUPPORT MARKET GROWTH
11.5 MILITARY, AEROSPACE, & DEFENSE
11.5.1 INCREASING APPLICATIONS FOR PILOT TRAINING TO TACKLE IN-FLIGHT SCENARIOS TO DRIVE MARKET
11.6 RETAIL & HOSPITALITY
11.6.1 EVOLUTION IN MARKETING AND PROMOTION WITH TECHNOLOGICAL ADVANCES TO FOSTER MARKET GROWTH
11.7 MEDICAL
11.7.1 GROWING SURGERY PRACTICE ON REALISTIC 3D MODELS TO DRIVE MARKET
11.8 EDUCATION
11.8.1 ENHANCED ENGAGEMENT AND INTERACTIVITY IN LEARNING ENVIRONMENTS TO FOSTER MARKET GROWTH
11.9 SPORTS & ENTERTAINMENT
11.9.1 GLOBAL EXPANSION OF THEME PARKS TO BOOST DEMAND
11.10 OTHER VERTICALS
12 NEAR-EYE DISPLAY MARKET, BY REGION
12.1 INTRODUCTION
12.2 NORTH AMERICA
12.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA
12.2.2 US
12.2.2.1 Growing adoption of AR HMDs in simulation and thermal imaging in military sector to fuel market growth
12.2.3 CANADA
12.2.3.1 Government-led initiatives to focus on wearable technologies to drive market
12.2.4 MEXICO
12.2.4.1 Increased government expenditure in semiconductor sector to boost demand
12.3 EUROPE
12.3.1 MACROECONOMIC OUTLOOK FOR EUROPE
12.3.2 UK
12.3.2.1 Thriving gaming industry to fuel market growth
12.3.3 GERMANY
12.3.3.1 Emphasis on innovating automotive industry to foster market growth
12.3.4 FRANCE
12.3.4.1 Expanding aerospace & defense sector to drive market
12.3.5 SPAIN
12.3.5.1 Surging investments in digital technologies to foster market growth
12.3.6 ITALY
12.3.6.1 Increasing adoption of digital solutions in key verticals to fuel market growth
12.3.7 POLAND
12.3.7.1 Thriving electronics and manufacturing sectors to boost demand
12.3.8 NORDICS
12.3.8.1 Surging adoption of immersive technologies through public-private partnerships to drive market
12.3.9 REST OF EUROPE
12.4 ASIA PACIFIC
12.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC
12.4.2 CHINA
12.4.2.1 Focusing on switching from manufacturing-driven to innovation-driven economy to offer lucrative growth opportunities
12.4.3 JAPAN
12.4.3.1 Increasing expenditure on healthcare and R&D activities to fuel market growth
12.4.4 SOUTH KOREA
12.4.4.1 Government-led investments in promising technologies to offer lucrative growth opportunities
12.4.5 INDIA
12.4.5.1 Rising application of AR glasses in tourism, hospitality, medical, real estate, retail, and gaming sectors to drive market
12.4.6 AUSTRALIA
12.4.6.1 Surging procurement of AR/VR-based HMDs for simulation training, tactical visualization, and situational awareness to foster market growth
12.4.7 INDONESIA
12.4.7.1 Fast-growing digital economy and expanding manufacturing base to support market growth
12.4.8 MALAYSIA
12.4.8.1 Government-backed pilot programs and academic collaborations to drive market
12.4.9 THAILAND
12.4.9.1 Rise of smart factory pilots under Thailand 4.0 to offer lucrative growth opportunities
12.4.10 VIETNAM
12.4.10.1 Strong electronics manufacturing sector and government-backed digital initiatives to drive market
12.4.11 REST OF ASIA PACIFIC
12.5 ROW
12.5.1 MIDDLE EAST
12.5.1.1 Bahrain
12.5.1.1.1 Increasing integration of VR and AR technologies in education sector to drive market
12.5.1.2 Kuwait
12.5.1.2.1 Growing interest of public and private sectors in immersive technologies to fuel market growth
12.5.1.3 Qatar
12.5.1.3.1 Rising emphasis on innovation and presence of well-developed infrastructure for smart technologies to boost demand
12.5.1.4 Saudi Arabia
12.5.1.4.1 Government-led initiatives to diversify economy and boost digital transformation to foster market growth
12.5.1.5 UAE
12.5.1.5.1 Investment in digital infrastructure to boost demand
12.5.1.6 Rest of Middle East
12.5.2 AFRICA
12.5.2.1 South Africa
12.5.2.1.1 Advancements in education, healthcare, and entertainment sectors to boost demand
12.5.2.2 Rest of Africa
12.5.3 SOUTH AMERICA
12.5.3.1 Growing demand for HMDs in engineering and design to foster market growth
13 COMPETITIVE LANDSCAPE
13.1 OVERVIEW
13.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021-2024
13.3 MARKET SHARE ANALYSIS, 2024
13.4 REVENUE ANALYSIS, 2019-2024
13.5 COMPANY VALUATION AND FINANCIAL METRICS
13.6 BRAND/PRODUCT COMPARISON
13.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
13.7.1 STARS
13.7.2 EMERGING LEADERS
13.7.3 PERVASIVE PLAYERS
13.7.4 PARTICIPANTS
13.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024
13.7.5.1 Company footprint
13.7.5.2 Region footprint
13.7.5.3 Device type footprint
13.7.5.4 Technology footprint
13.7.5.5 Vertical footprint
13.7.5.6 Resolution footprint
13.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024
