The global livestock monitoring market is estimated to be valued at USD 2.57 billion by 2031, up from USD 1.65 billion in 2025, at a CAGR of 7.7% during the forecast period. The main growth drivers for the livestock monitoring market are innovation in animal tracking technology, increased needs for efficient production of livestock, and increased demand to improve the health management of animals. The incorporation of IoT-enabled devices and sensors within livestock monitoring is improving real-time tracking, allowing the farmer or rancher to efficiently optimize the caring, health monitoring, and breeding process of the animal. Innovations in wearable devices, including RFID tags and GPS-enabled collars, will allow better tracking, disease prevention, and farm management. Concerns over food safety, traceability, and quality assurance are also driving demand for advanced livestock monitoring solutions in agricultural and food sectors. An increase in the global population and higher food production efficiency requirements are also boosting the acceleration of market growth, especially within developed and emerging economies.
Scope of the Report
Years Considered for the Study
2021-2031
Base Year
2024
Forecast Period
2025-2031
Units Considered
Value (USD Billion)
Segments
By Offering, Livestock Type, Farm Size, Application, and Region
Regions covered
North America, Europe, APAC, RoW
"Poultry to register the highest CAGR during the forecast period."
The poultry segment in the livestock monitoring market is expected to witness the highest CAGR during the forecast period. Such growth is due to factors such as increased demand for efficient and more sustainable poultry farming practices. Advanced technologies include sensors, GPS tracking, and Internet of Things (IoT) solutions applied for real-time monitoring of key health metrics, feed intake, and environmental conditions. These technologies enable farmers to take data-backed decisions for better operational efficiency, with less waste and better animal welfare. Moreover, with consumers demanding traceable, ethically produced food, the demand for very robust livestock monitoring systems in poultry has become a priority. Monitoring technologies also enable better disease management, enhancing biosecurity and reducing the risk of outbreaks. As it relates to the drive for higher productivity, sustainability, and traceability, poultry makes up the most rapidly growing area within the livestock monitoring market, which is very much likely to carry on as such in the wake of innovation in technologies designed to further boost optimization of poultry farming operations.
"Large Farms to account the largest market share during the forecast period."
Large farms in the livestock monitoring market are anticipated to lead during the forecast period, as it is at the scale of herds above 300 that some unique challenges associated with management, such as managing health, reproduction, feeding, and productivity, make its manual management nearly impossible, so the demand for real-time monitoring systems powered by IoT sensors and data analytics rises. These technologies enhance operational efficiency, reduce labor costs, and improve herd performance. The integration of AI-driven analytics and predictive tools is emerging as a key trend, allowing farmers to anticipate health issues, optimize breeding schedules, and enhance milk yields. Advanced solutions, such as Nedap SmartTag, monitor individual animal health, fertility, and behaviour, while Afimilk's AfiAct II tracks milk production, feeding, and health status, enabling timely interventions to prevent disease outbreaks. Additional focus on sustainable farm practices and animal welfare regulations creates a demand for such technologies. These systems can optimize key activities such as harvesting and feeding management accurately, ensuring optimum nutrient intake levels and higher production values. Large farms utilizing innovative monitoring systems to manage their entire operations, develop healthier herds, and gain market share within increased demands will certainly be profitable for the long haul in this transforming agricultural environment.
"North America registered the second largest market share during the forecast period."
North America is expected to account for the second-largest market share in the livestock monitoring market, driven by advanced agricultural practices, smart farming technologies, and government initiatives promoting livestock health. Due to this fact, adoption leads in the US, as much of its area is into the cattle and dairy industries, investing the most into the IoT-enabled system for monitoring of real-time and healthy livestock. The region is focusing more and more on automation while keeping it sustainable through innovations in feeding, prevention of disease, and reduction of carbon footprint. The reasons for the adaptation of Canada revolve around their interest in dairy farming and being a sustainable country where organizations such as the Canadian Cattlemen's Association (CCA) encourage highly advanced technologies to be adopted, and Mexico's rise as one of the leading livestock-exporting countries brings in the need to adapt monitoring solutions to ensure a higher level of international quality compliance. Smart traceability technologies are growing in their interest in the country, leading to further market enhancement. For instance, during January 2021, Nedap N.V. (Netherlands) partnered with GENEX (Canada) to launch HerdMonitor, an all-inclusive cow monitoring system aimed at better dairy herd management. The partnership is contributing to regional growth by providing real-time insights into animal health and performance, which ultimately enhances productivity and sustainability in livestock farming. Some of the significant major players are Merck & Co., Inc. (US), BouMatic (US), Ever.Ag (US), Sensaphone (US), and Cowlar (US); these significant names contribute to the dynamic ecosystem of the region, thereby positioning it as a major region in the global livestock monitoring market.
The break-up of the profile of primary participants in the livestock monitoring market-
By Company Type: Tier 1 - 25%, Tier 2 - 35%, Tier 3 - 40%
By Designation Type: C Level - 40%, Director Level - 30%, Others - 30%
By Region Type: Europe - 35%, North America - 25%, Asia Pacific - 25%, Rest of the World - 15%
The major players in the livestock monitoring market with a significant global presence include Merck & Co., Inc. (US), GEA Group (Germany), DeLaval (Sweden), Nedap N.V. (Netherlands), and Afimilk Ltd. (Israel), and others.
Research Coverage
The report segments the livestock monitoring market and forecasts its size by offering, livestock type, farm size, application, and region. It also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing market growth. The report covers qualitative aspects in addition to quantitative aspects of the market.
Reasons to buy the report:
The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall livestock monitoring market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, opportunities, and challenges.
The report provides insights on the following pointers:
Analysis of key drivers (meat production growth accelerating livestock monitoring systems adoption, increasing focus on real-time monitoring and early disease detection, and revolutionizing livestock monitoring with AI and IoT integration), restraints (high initial investment for implementing monitoring systems and infrastructure, and limited awareness and technological adoption in developing regions), opportunities (increasing use of smart wearables for livestock, growing focus on reproductive monitoring and breeding optimization, integration with blockchain technology, and rising demand for organic and sustainable livestock farming practices), and challenges (managing large volumes of data generated from multiple monitoring devices, concerns about environmental impacts associated with livestock farming, and impact of trade barriers and government regulations on the livestock monitoring market)
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new solution and service launches in the livestock monitoring market.
Market Development: Comprehensive information about lucrative markets - the report analyses the livestock monitoring market across varied regions.
Market Diversification: Exhaustive information about new solutions and services, untapped geographies, recent developments, and investments in the livestock monitoring market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, and solution and service offerings of leading players, including Merck & Co., Inc. (US), GEA Group (Germany), DeLaval (Sweden), Nedap N.V. (Netherlands), Afimilk Ltd. (Israel), BouMatic (US), Datamars (Switzerland), ENGS Systems (Israel), CowManager (Netherlands), and Dairymaster (Ireland).
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED AND REGIONAL SCOPE
1.3.2 INCLUSIONS AND EXCLUSIONS
1.3.3 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 UNIT CONSIDERED
1.6 STAKEHOLDERS
1.7 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY AND PRIMARY RESEARCH
2.1.2 SECONDARY DATA
2.1.2.1 List of key secondary sources
2.1.2.2 Key data from secondary sources
2.1.3 PRIMARY DATA
2.1.3.1 List of primary interview participants
2.1.3.2 Breakdown of primaries
2.1.3.3 Key data from primary sources
2.1.3.4 Key industry insights
2.2 MARKET SIZE ESTIMATION METHODOLOGY
2.2.1 BOTTOM-UP APPROACH
2.2.1.1 Approach to estimate market size using bottom-up analysis (demand side)
2.2.2 TOP-DOWN APPROACH
2.2.2.1 Approach to estimate market size using top-down analysis (supply side)
2.3 FACTOR ANALYSIS
2.3.1 DEMAND-SIDE ANALYSIS
2.3.2 SUPPLY-SIDE ANALYSIS
2.4 DATA TRIANGULATION
2.5 RESEARCH ASSUMPTIONS
2.6 RESEARCH LIMITATIONS
2.7 RISK ASSESSMENT
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN LIVESTOCK MONITORING MARKET
4.2 LIVESTOCK MONITORING MARKET, BY OFFERING
4.3 LIVESTOCK MONITORING MARKET, BY LIVESTOCK TYPE
4.4 LIVESTOCK MONITORING MARKET, BY FARM SIZE
4.5 LIVESTOCK MONITORING MARKET, BY APPLICATION
4.6 LIVESTOCK MONITORING MARKET, BY REGION
4.7 LIVESTOCK MONITORING MARKET, BY COUNTRY
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Growth in meat production
5.2.1.2 Increasing focus on real-time monitoring and early disease detection
5.2.1.3 Integration of AI and IoT
5.2.2 RESTRAINTS
5.2.2.1 High initial cost of implementation
5.2.2.2 Limited awareness and technology adoption in developing regions
5.2.3 OPPORTUNITIES
5.2.3.1 Increasing use of smart wearables for livestock
5.2.3.2 Growing focus on reproductive monitoring and breeding optimization
5.2.3.3 Integration of blockchain technology
5.2.3.4 Rising demand for organic and sustainable livestock practices
5.2.4 CHALLENGES
5.2.4.1 Managing large volumes of data generated from multiple monitoring devices
5.2.4.2 Concerns about environmental impacts associated with livestock farming
5.2.4.3 Trade barriers and government regulations
5.3 VALUE CHAIN ANALYSIS
5.4 ECOSYSTEM ANALYSIS
5.5 INVESTMENT AND FUNDING SCENARIO
5.6 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS
5.7 TECHNOLOGY ANALYSIS
5.7.1 KEY TECHNOLOGIES
5.7.1.1 Camera-based systems
5.7.1.2 Automated sorting systems
5.7.2 COMPLEMENTARY TECHNOLOGIES
5.7.2.1 AI and blockchain
5.7.2.2 Agriculture drones
5.7.3 ADJACENT TECHNOLOGIES
5.7.3.1 Body condition scoring (BCS) systems
5.8 PRICING ANALYSIS
5.8.1 AVERAGE SELLING PRICE TREND OF EAR TAGS, BY KEY PLAYERS, 2021-2024
5.8.2 AVERAGE SELLING PRICE TREND OF LIVESTOCK MONITORING PRODUCTS, BY REGION, 2021-2024
5.9 PORTER'S FIVE FORCES ANALYSIS
5.9.1 THREAT OF NEW ENTRANTS
5.9.2 THREAT OF SUBSTITUTES
5.9.3 BARGAINING POWER OF SUPPLIERS
5.9.4 BARGAINING POWER OF BUYERS
5.9.5 INTENSITY OF COMPETITIVE RIVALRY
5.10 KEY STAKEHOLDERS AND BUYING CRITERIA
5.10.1 KEY STAKEHOLDERS IN BUYING PROCESS
5.10.2 BUYING CRITERIA
5.11 CASE STUDY ANALYSIS
5.11.1 SERKET AND KANTERS COLLABORATE ON AI-BASED HEAT STRESS DETECTION FOR PIG WELFARE
5.11.2 OBJECTSPECTRUM REVOLUTIONIZING LIVESTOCK TRACKING WITH LORAWAN TECHNOLOGY
5.11.3 WELL COW AND TTP: ADVANCING DAIRY COW HEALTH WITH INGESTIBLE BOLUS TECHNOLOGY
5.12 TRADE ANALYSIS
5.12.1 IMPORT SCENARIO (HS CODE 01)
5.12.2 EXPORT SCENARIO (HS CODE 01)
5.12.3 IMPORT SCENARIO (HS CODE 8436)
5.12.4 EXPORT SCENARIO (HS CODE 8436)
5.13 PATENT ANALYSIS
5.14 TARIFF AND REGULATORY LANDSCAPE
5.14.1 TARIFF ANALYSIS (HS CODE 01)
5.14.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.14.3 STANDARDS
5.14.3.1 ISO and IEC standards
5.14.3.2 European Union standards
5.15 KEY CONFERENCES AND EVENTS, 2025-2026
5.16 IMPACT OF AI/GEN AI ON LIVESTOCK MONITORING MARKET
6 LIVESTOCK MONITORING MARKET, BY OFFERING
6.1 INTRODUCTION
6.2 HARDWARE
6.2.1 ADVANCEMENTS IN SENSOR-BASED HEALTH MONITORING TO FUEL MARKET GROWTH
6.2.2 SMART TAGS
6.2.2.1 Rising adoption of smart tags to enhance livestock tracking and monitoring
6.2.2.2 Ear tags
6.2.2.3 Leg tags
6.2.2.4 Neck tags
6.2.2.5 Bolus
6.2.3 SENSORS
6.2.3.1 Expanding use of IoT and automation to boost livestock monitoring sensor adoption
6.2.3.2 Temperature sensors
6.2.3.3 Accelerometers
6.2.3.4 Motion sensors
6.2.3.5 Environmental humidity sensors
6.2.3.6 Other sensors
6.2.4 CAMERAS
6.2.4.1 AI-powered cameras and thermal imaging adopted to enhance livestock health monitoring
6.2.5 GPS
6.2.5.1 GPS and virtual fencing used to optimize livestock tracking and security
6.2.6 OTHERS
6.2.6.1 Advancements in livestock automation and smart farming to fuel market growth
6.3 SOFTWARE
6.3.1 INCREASING ADOPTION OF AI & IOT TO BOOST MARKET GROWTH
6.3.2 CLOUD-BASED SOFTWARE
6.3.2.1 High scalability and remote monitoring to propel market expansion
6.3.3 PC-BASED SOFTWARE
6.3.3.1 Customization and data control to drive market growth
6.3.4 AI AND DATA ANALYTICS
6.3.4.1 Need for precision farming and food traceability to fuel market growth
6.4 SERVICES
6.4.1 RISING ADOPTION OF SMART FARMING SOLUTIONS TO ACCELERATE MARKET GROWTH
6.4.2 INTEGRATION AND DEPLOYMENT SERVICES
6.4.2.1 Advancements in IoT and AI-based analytics to propel demand
6.4.3 MANAGED SERVICES
6.4.3.1 Rising complexity of livestock monitoring to boost demand
6.4.4 MAINTENANCE AND SUPPORT SERVICES
6.4.4.1 Growing adoption of IoT-enabled solutions to drive demand
7 LIVESTOCK MONITORING MARKET, BY LIVESTOCK TYPE
7.1 INTRODUCTION
7.2 CATTLE
7.2.1 NEED FOR AI-DRIVEN INSIGHTS AND ADOPTION OF SENSOR-BASED AUTOMATION TO DRIVE MARKET GROWTH
7.2.2 DAIRY
7.2.3 BEEF
7.3 POULTRY
7.3.1 RISING DEMAND FOR POULTRY PRODUCTS AND DISEASE PREVENTION TO DRIVE MARKET
7.4 SWINE
7.4.1 GROWING DEMAND FOR PORK PRODUCTION TO ACCELERATE ADOPTION OF SWINE MONITORING SOLUTIONS
7.5 EQUINE
7.5.1 INTEGRATION OF SMART SENSORS AND WEARABLE TECHNOLOGIES TO PROPEL MARKET GROWTH
7.6 OTHERS
7.6.1 RISING DEMAND FOR SUSTAINABLE FARMING PRACTICES TO BOOST MARKET GROWTH
8 LIVESTOCK MONITORING MARKET, BY FARM SIZE
8.1 INTRODUCTION
8.2 SMALL FARMS
8.2.1 NEED FOR COST-EFFICIENT, SCALABLE, AND PRECISION FARMING TO DRIVE GROWTH
8.3 MEDIUM-SIZED FARMS
8.3.1 COST-EFFECTIVE SOLUTIONS AND HEALTH MONITORING MANAGEMENT ADVANCEMENTS FUELING MARKET GROWTH
8.4 LARGE FARMS
8.4.1 REAL-TIME MONITORING AND EFFICIENCY GAINS TO PROPEL MARKET GROWTH
9 LIVESTOCK MONITORING MARKET, BY APPLICATION
9.1 INTRODUCTION
9.2 MILK HARVESTING MANAGEMENT
9.2.1 SURGE IN DEMAND FOR AUTOMATED MILK HARVESTING SOLUTIONS TO BOOST MARKET GROWTH
9.3 HEAT DETECTION MONITORING
9.3.1 DATA-DRIVEN HEAT DETECTION SYSTEMS AND LABOR EFFICIENCY TO STIMULATE MARKET GROWTH
9.4 FEEDING MANAGEMENT
9.4.1 AUTOMATION AND PRECISION FEEDING TO REVOLUTIONIZE LIVESTOCK MONITORING MARKET
9.5 HEAT STRESS MANAGEMENT
9.5.1 INTEGRATION OF ENVIRONMENTAL SENSORS, REAL-TIME DATA ANALYSIS, AND COOLING TECHNOLOGIES TO PROPEL MARKET
9.6 HEALTH MONITORING MANAGEMENT
9.6.1 INTEGRATION OF REAL-TIME HEALTH DATA AND CLOUD PLATFORMS TO BOOST DEMAND FOR HEALTH MONITORING SOLUTIONS
9.7 SORTING & WEIGHING MANAGEMENT
9.7.1 DEMAND FOR AUTOMATED WEIGHING AND SMART SORTING SYSTEMS TO PROPEL MARKET EXPANSION
10 LIVESTOCK MONITORING MARKET, BY REGION
10.1 INTRODUCTION
10.2 NORTH AMERICA
10.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA
10.2.2 US
10.2.2.1 Labor shortages and automation driving market growth
10.2.3 CANADA
10.2.3.1 Technological advancements and smart farming initiatives to drive market
10.2.4 MEXICO
10.2.4.1 Government initiatives and technological adoption to create growth opportunities
10.3 EUROPE
10.3.1 MACROECONOMIC OUTLOOK FOR EUROPE
10.3.2 UK
10.3.2.1 Government support and automation in precision farming to propel market
10.3.3 GERMANY
10.3.3.1 Technological advancements and AI-powered health analytics to fuel market growth
10.3.4 FRANCE
10.3.4.1 Rising adoption of sensor-based solutions and sustainability trends to fuel demand
10.3.5 DENMARK
10.3.5.1 Growing herd sizes and advanced livestock monitoring solutions to fuel market growth
10.3.6 SWEDEN
10.3.6.1 Sustainability-focused initiatives and technological advancements to create opportunities
10.3.7 NETHERLANDS
10.3.7.1 Government focus on sustainability and greenhouse gas reduction to propel market
10.3.8 REST OF EUROPE
10.4 ASIA PACIFIC
10.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC
10.4.2 CHINA
10.4.2.1 Increased focus on food safety and disease control to boost demand
10.4.3 JAPAN
10.4.3.1 Technological advancements and aging workforce to augment market growth
10.4.4 INDIA
10.4.4.1 Rising disposable incomes and dairy demand to support market growth
10.4.5 AUSTRALIA & NEW ZEALAND
10.4.5.1 Adoption of GPS-enabled smart tags and blockchain solutions to foster market growth
10.4.6 REST OF ASIA PACIFIC
10.5 ROW
10.5.1 MACROECONOMIC OUTLOOK FOR ROW
10.5.2 MIDDLE EAST
10.5.2.1 GCC
10.5.2.1.1 Need for real-time health tracking and disease prevention to stimulate market growth
10.5.2.1.2 Rest of Middle East & Africa
10.5.3 AFRICA
10.5.4 SOUTH AMERICA
10.5.4.1 Brazil
10.5.4.1.1 Rising beef export and technological advancements to boost demand
10.5.4.2 Argentina
10.5.4.2.1 Technological advancements in feed optimization and breeding programs to fuel growth
10.5.4.3 Rest of South America
11 COMPETITIVE LANDSCAPE
11.1 OVERVIEW
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2020-2025
11.3 MARKET SHARE ANALYSIS, 2024
11.4 REVENUE ANALYSIS, 2020-2023
11.5 COMPANY VALUATION AND FINANCIAL METRICS, 2025
11.6 BRAND/PRODUCT COMPARISON
11.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
11.7.1 STARS
11.7.2 EMERGING LEADERS
11.7.3 PERVASIVE PLAYERS
11.7.4 PARTICIPANTS
11.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024
11.7.5.1 Company footprint
11.7.5.2 Region footprint
11.7.5.3 Offering footprint
11.7.5.4 Farm size footprint
11.7.5.5 Livestock type footprint
11.7.5.6 Application footprint
11.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024