Electronic Shelf Labels Market by Full Graphic E-paper, LCDs, Segmented E-paper, Retail, Industrial, Label Management, Inventory & Stock Management, Transceivers, Infrared, Radio Frequency, Near-field Communication and Region - Global Forecast to 2029
The electronic shelf labels market was valued at 2.34 billion in 2024 and is projected to reach USD 4.18 billion by 2029; it is expected to register a CAGR of 12.3% during the forecast period. The integration of ESL facilitates dynamic price changes, eliminating the need for manual price updat is driving the growth. Whereas lack of suitable infrastructures for wireless technologies and high installation and supporting infrastructure expenses is restraining the growth of the electronic shelf labels market.
Scope of the Report
Years Considered for the Study
2020-2029
Base Year
2023
Forecast Period
2024-2029
Units Considered
Value (USD Billion)
Segments
By component, product type, communication technology, display size, end-user, region
Regions covered
North America, Europe, APAC, RoW
"The LCD segment is expected to grow at the second highest CAGR during the forecast period."
The LCD segment is projected to grow at the second highest CAGR during the forecast period. This growth can be attributed to the increasing penetration of LCD-based ESL solutions in retail environments where high quality clear display capabilities are important in capturing consumer attention, and to offer information which can easily be read from a distance.
The Near-field Communication type is likely to grow at the second highest CAGR during the forecast period
The Near-field Communication is expected to grow at second highest CAGR during the forecast period.
The NFC-based ESLs have unique characteristics especially in terms of their capability to interface with smart phones and other devices equipped with NFC technology. As a result, NFC-based labels are quite appropriate for various uses such as stock checking, changes in prices, as well as product verification; all of which prove the versatility of the programmes. NFC is fast, accurate and contactless - perfect for a retail environment where time is of the essence. ESLs that are NFC compatible enable retailers to make changes such as prices, product and promotional information on the go by touching the device on the NFC label.
"Europe is likely to grow at the largest share during the forecast period."
The market in Europe is expected to grow at the largest share during the forecast period. There are several reasons that support this dominance, such as established retail market, continuous integration of the advanced technologies in the operation of retail outlets, and a strong focus on enhancing customer experience. ESL is becoming incredibly popular with the European retailers as they are interested in enhancing their in-/store efficiency, minimizing costs, and giving the consumers accurate timely information on the product prices. Some of the prominent market players in Europe and their ongoing innovation and expansion schemes contribute to the growth of the market. The region's business environment, which promotes the use of efficient energy technology ad sustainability, also provides another consideration for the use of electronic shelf labels.
Breakdown of primaries
The study contains insights from various industry experts, ranging from component suppliers to Tier 1 companies and OEMs. The break-up of the primaries is as follows:
By Company Type - Tier 1 - 55%, Tier 2 - 25%, Tier 3 - 20%
By Region-North America - 40%, Europe - 35%, Asia Pacific - 20%, RoW - 5%
The electronic shelf labels market is dominated by a few globally established players such as VusionGroup (France), SOLUM (South Korea), Pricer (Sweden), Displaydata Ltd. (UK), Teraoka Seiko Co., Ltd. (Japan). The study includes an in-depth competitive analysis of these key players in the electronic shelf labels market, with their company profiles, recent developments, and key market strategies.
Research Coverage:
The report segments the Home automation system market and forecasts its size by component, product type, communications technology, display size, end-user, region. The report also discusses the drivers, restraints, opportunities, and challenges pertaining to the market. It gives a detailed view of the market across four main region-North America, Asia Pacific, Europe, RoW. Supply chain analysis has been included in the report, along with the key players and their competitive analysis in the electronic shelf labels ecosystem.
Key Benefits to Buy the Report:
Analysis of key Drivers (Growing trend of retail automation, Benefits offered by ESLs, High demand for price optimization from retailers, Electronic shelf labels facilitate reduced labor efforts, Advent of 5G), Restraints (High installation and supporting infrastructure expenses, Lack of suitable infrastructures for wireless technologies), Opportunities (Constantly growing retail sector, Growth in Omni-Channel Retail, Digital disruptions facilitating adoption of advanced retail solutions), Challenges (Low labor costs in developing countries, Growing trend of e-commerce, Low retail margins hindering adoption of advanced retail solutions)
Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new product launches in the electronic shelf labels market.
Market Development: Comprehensive information about lucrative markets - the report analyses the Home automation system market across varied countries.
Market Diversification: Exhaustive information about new products and services, untapped geographies, recent developments, and investments in the electronic shelf labels market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, and system types of leading players like VusionGroup (France), SOLUM (South Korea), Pricer (Sweden), Displaydata Ltd. (UK), Teraoka Seiko Co., Ltd. (Japan), M2COMM (Taiwan), Opticon (Netherlands), PARTRON ESL (South Korea), Shanghai SUNMI Technology Co., Ltd. (China), Hanshow (China), Dalian Sertag Technology Co., Ltd. (China), among others in the electronic shelf labels market.
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED AND REGIONAL SCOPE
1.3.2 YEARS CONSIDERED
1.3.3 INCLUSIONS AND EXCLUSIONS
1.4 CURRENCY CONSIDERED
1.5 UNITS CONSIDERED
1.6 LIMITATIONS
1.7 STAKEHOLDERS
1.8 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY AND PRIMARY RESEARCH
2.1.2 SECONDARY DATA
2.1.2.1 List of key secondary sources
2.1.2.2 Key data from secondary sources
2.1.3 PRIMARY DATA
2.1.3.1 Breakdown of primaries
2.1.3.2 List of key primary interview participants
2.1.3.3 Key data from primary sources
2.1.3.4 Keys industry insights
2.2 FACTOR ANALYSIS
2.2.1 SUPPLY-SIDE ANALYSIS
2.2.2 DEMAND-SIDE ANALYSIS
2.2.3 GROWTH FORECAST ASSUMPTIONS
2.3 MARKET SIZE ESTIMATION METHODOLOGY
2.3.1 BOTTOM-UP APPROACH
2.3.1.1 Approach to arrive at market size using bottom-up analysis (demand side)
2.3.2 TOP-DOWN APPROACH
2.3.2.1 Approach to arrive at market size using top-down analysis (supply side)
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION
2.5 RESEARCH ASSUMPTIONS
2.6 RESEARCH LIMITATIONS
2.7 RISK ASSESSMENT
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR KEY PLAYERS IN ELECTRONIC SHELF LABELS MARKET
4.2 ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE
4.3 ELECTRONIC SHELF LABELS MARKET, BY COMMUNICATION TECHNOLOGY
4.4 ELECTRONIC SHELF LABELS MARKET, BY RETAIL STORE TYPE
4.5 ELECTRONIC SHELF LABELS MARKET IN EUROPE, BY END USER
4.6 ELECTRONIC SHELF LABELS MARKET, BY REGION
4.7 ELECTRONIC SHELF LABELS MARKET, BY COUNTRY
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Growing trend of retail automation
5.2.1.2 Increasing need for dynamic pricing in retail sector
5.2.1.3 Need to reduce labor and human errors
5.2.1.4 Advent of 5G technology
5.2.2 RESTRAINTS
5.2.2.1 High cost of installation and supporting infrastructure
5.2.2.2 Lack of suitable infrastructures for wireless technologies
5.2.3 OPPORTUNITIES
5.2.3.1 Adoption of omnichannel sales by retailers
5.2.3.2 Expansion of retail sector
5.2.3.3 Implementation of advanced retail solutions
5.2.4 CHALLENGES
5.2.4.1 Low labor costs in developing countries
5.2.4.2 Growth of e-commerce sector
5.2.4.3 Low profit margins hindering adoption of automation technology
5.3 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS
5.4 PRICING ANALYSIS
5.4.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY DISPLAY SIZE, 2023
5.4.2 AVERAGE SELLING PRICE TREND, BY REGION (2020-2023)
5.5 SUPPLY CHAIN ANALYSIS
5.6 ECOSYSTEM ANALYSIS
5.7 INVESTMENT AND FUNDING SCENARIO
5.8 TECHNOLOGY ANALYSIS
5.8.1 KEY TECHNOLOGIES
5.8.1.1 AI-powered dynamic pricing solutions
5.8.1.2 E-paper displays
5.8.2 COMPLEMENTARY TECHNOLOGIES
5.8.2.1 Shelf monitoring software
5.8.2.2 Self-scanning solutions
5.8.3 ADJACENT TECHNOLOGIES
5.8.3.1 Endcap shelf edge displays
5.9 PATENT ANALYSIS
5.10 TRADE ANALYSIS
5.10.1 IMPORT DATA (HS CODE 853120)
5.10.2 EXPORT DATA (HS CODE 853120)
5.11 KEY CONFERENCES AND EVENTS, 2024-2025
5.12 CASE STUDY ANALYSIS
5.12.1 PENGUIN RANDOM HOUSE ADOPTED ELECTRONIC SHELF LABELS TO OPTIMIZE BOOK FAIR LOGISTICS
5.12.2 LOSURDOS IMPLEMENTED COMPREHENSIVE DIGITAL TRANSFORMATION SOLUTION TO ENHANCE EFFICIENCY AND CUSTOMER SATISFACTION
5.12.3 LOBESHOP.DK ADOPTS DISPLAYDATA LIMITED'S ESL SOLUTION TO ALIGN ONLINE AND OFFLINE PRODUCT PRICES
5.12.4 SHOPRITE ADOPTED SOLUM'S ESL TO ENHANCE RETAIL DIGITIZATION
5.13 TARIFF AND REGULATORY LANDSCAPE
5.13.1 TARIFF DATA
5.13.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.13.3 STANDARDS
5.14 PORTER'S FIVE FORCES ANALYSIS
5.14.1 THREAT OF NEW ENTRANTS
5.14.2 THREAT OF SUBSTITUTES
5.14.3 BARGAINING POWER OF SUPPLIERS
5.14.4 BARGAINING POWER OF BUYERS
5.14.5 INTENSITY OF COMPETITIVE RIVALRY
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS
5.15.2 BUYING CRITERIA
5.16 IMPACT OF AI/GEN AI ON ELECTRONIC SHELF LABELS MARKET
6 ELECTRONIC SHELF LABELS MARKET, BY COMPONENT
6.1 INTRODUCTION
6.2 DISPLAYS
6.2.1 GROWING USE OF ELECTRONIC SHELF LABELS IN RETAIL SECTOR TO DRIVE DEMAND FOR DISPLAYS
6.3 BATTERIES
6.3.1 EASY DEPLOYMENT OF BATTERY-POWERED ELECTRONIC SHELF LABELS TO DRIVE DEMAND
6.4 TRANSCEIVERS
6.4.1 ABILITY TO ENABLE COMMUNICATION BETWEEN ELECTRONIC SHELF LABELS AND CENTRAL HUB COMPUTERS TO DRIVE MARKET
6.5 MICROPROCESSORS
6.5.1 NEED TO PROCESS DATA RECEIVED BY TRANSCEIVERS FROM CENTRAL HUBS TO FUEL SEGMENTAL GROWTH
6.6 OTHER COMPONENTS
7 ELECTRONIC SHELF LABELS MARKET, BY PRODUCT TYPE
7.1 INTRODUCTION
7.2 LCD
7.2.1 MAINTENANCE-FREE AND LOW POWER CONSUMPTION BENEFITS TO DRIVE DEMAND
7.3 SEGMENTED E-PAPER DISPLAY
7.3.1 NEED FOR EFFORTLESS UPDATES TO BOOST DEMAND
7.4 FULLY GRAPHIC E-PAPER DISPLAY
7.4.1 GROWING NEED TO DISPLAY GRAPHIC-BASED CONTENT IN TIER I AND TIER II RETAIL STORES TO DRIVE MARKET
8 ELECTRONIC SHELF LABELS MARKET, BY OFFERING
8.1 INTRODUCTION
8.2 HARDWARE
8.2.1 NEED FOR AUTOMATED RETAIL PRICING TO DRIVE MARKET GROWTH
8.3 SOFTWARE & SERVICES
8.3.1 LABEL MANAGEMENT SOFTWARE
8.3.1.1 Necessity to streamline pricing updates to boost demand
8.3.2 INVENTORY & STOCK MANAGEMENT SOFTWARE
8.3.2.1 Demand for optimizing retail operations with ESL fueling growth
9 ELECTRONIC SHELF LABELS MARKET, BY COMMUNICATION TECHNOLOGY
9.1 INTRODUCTION
9.2 RADIO FREQUENCY
9.2.1 HIGH STABILITY AND FULLY AUTOMATED DATA TRANSFER BENEFITS DRIVING DEMAND FOR RF-BASED ESLS
9.3 INFRARED
9.3.1 ELIMINATES NEED FOR TRANSMITTERS AND RECEIVERS TO BE IN EACH OTHER'S LINE OF SIGHT
9.4 NEAR-FIELD COMMUNICATION
9.4.1 ABILITY TO CONNECT WITH NFC-BASED END DEVICES TO DRIVE MARKET
9.5 OTHER COMMUNICATION TECHNOLOGIES
10 ELECTRONIC SHELF LABELS MARKET, BY DISPLAY SIZE
10.1 INTRODUCTION
10.2 LESS THAN 3 INCHES
10.2.1 INCREASING NEED TO MANAGE SKUS EFFECTIVELY TO DRIVE MARKET
10.3 3 TO 7 INCHES
10.3.1 STRONG FOCUS OF RETAILERS ON ENHANCING SHOPPING EXPERIENCE TO FOSTER MARKET GROWTH
10.4 7 TO 10 INCHES
10.4.1 USE OF NFC TECHNOLOGY TO FACILITATE INTEGRATION WITH SMART DEVICES TO DRIVE DEMAND
10.5 MORE THAN 10 INCHES
10.5.1 GROWING USE IN INDUSTRIAL APPLICATIONS TO DRIVE MARKET
11 ELECTRONIC SHELF LABELS MARKET, BY END USER
11.1 INTRODUCTION
11.2 RETAIL
11.2.1 HYPERMARKETS
11.2.1.1 Need for reduced operational costs in hypermarkets to drive demand
11.2.2 SUPERMARKETS
11.2.2.1 Need for dynamic pricing capabilities to fuel demand
11.2.3 NON-FOOD RETAIL STORES
11.2.3.1 Ability to offer enhanced management capabilities to propel segmental growth
11.2.4 SPECIALTY STORES
11.2.4.1 Emphasis on attracting customers to foster increased adoption
11.2.5 OTHER RETAIL STORES
11.3 INDUSTRIAL
11.3.1 OFFERS HIGH EFFICIENCY AND VALUE ADDITION IN CRITICAL INDUSTRIAL PROCESSES
12 ELECTRONIC SHELF LABELS MARKET, BY REGION
12.1 INTRODUCTION
12.2 NORTH AMERICA
12.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA
12.2.2 US
12.2.2.1 Consolidation of retail stores to drive demand
12.2.3 CANADA
12.2.3.1 Growing trend of retail automation to drive market
12.2.4 MEXICO
12.2.4.1 Increasing number of retail stores to fuel adoption
12.3 EUROPE
12.3.1 MACROECONOMIC OUTLOOK FOR EUROPE
12.3.2 FRANCE
12.3.2.1 Presence of leading manufacturers and hypermarkets to propel market
12.3.3 UK
12.3.3.1 Growing need to reduce labor costs to facilitate increased adoption
12.3.4 GERMANY
12.3.4.1 Thriving retail and industrial sectors to provide growth opportunities for market players
12.3.5 ITALY
12.3.5.1 Need for regular price updates and enhanced product promotion to drive market
12.3.6 REST OF EUROPE
12.4 ASIA PACIFIC
12.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC
12.4.2 CHINA
12.4.2.1 Adoption of automated retail solutions by retailers to drive market
12.4.3 JAPAN
12.4.3.1 Expansion of global retail brands to create growth opportunities for market players
12.4.4 SOUTH KOREA
12.4.4.1 Favorable regulatory environment to drive market
12.4.5 TAIWAN
12.4.5.1 Presence of leading market players to fuel market growth
12.4.6 REST OF ASIA PACIFIC
12.5 ROW
12.5.1 MACROECONOMIC OUTLOOK FOR ROW
12.5.2 SOUTH AMERICA
12.5.2.1 Rapid urbanization and growth of retail sector to increase adoption
12.5.3 MIDDLE EAST & AFRICA
12.5.3.1 Expanding retail sector to drive market
12.5.3.2 GCC countries
12.5.3.3 Rest of Middle East & Africa
13 COMPETITIVE LANDSCAPE
13.1 OVERVIEW
13.2 KEY PLAYERS' STRATEGIES/RIGHT TO WIN, 2020-2024
13.3 MARKET SHARE ANALYSIS, 2023
13.4 REVENUE ANALYSIS, 2020-2023
13.5 COMPANY VALUATION AND FINANCIAL METRICS
13.6 BRAND/PRODUCT COMPARISON
13.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023
13.7.1 STARS
13.7.2 EMERGING LEADERS
13.7.3 PERVASIVE PLAYERS
13.7.4 PARTICIPANTS
13.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023
13.7.5.1 Company footprint
13.7.5.2 Region footprint
13.7.5.3 Display size footprint
13.7.5.4 Product type footprint
13.7.5.5 End user footprint
13.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023