Threat Hunting Market Size, Share, Growth Analysis, By Offering (Tools, Service), Threat Type, Deployment Mode, Organization Size, Vertical (BFSI, Healthcare, IT&ITEs Government) and Region - Global Industry Forecast to 2029
The threat-hunting market is set to grow significantly. It's expected to be worth around USD 3.4 billion in 2024 and increase to about USD 6.9 billion by 2029 at a CAGR of 14.9% during the forecast period. The threat-hunting market is thriving in response to the escalating sophistication and frequency of cyberattacks. The ever-evolving landscape of cyber threats necessitates a more dynamic defense. Traditional security tools need help to keep up with the ever-increasing cunning of attackers who employ novel tactics and exploit previously unknown vulnerabilities. Through a combination of skilled analysts, advanced threat intelligence, and specialized tools, threat hunting empowers organizations to uncover these hidden threats before they can cause significant damage. Businesses are becoming increasingly cognizant of the potential ramifications of cyberattacks, driving them to invest in proactive security solutions. As the threat landscape evolves, the need for threat hunting will only become more critical, ensuring this vital security practice's continued growth and importance.
Scope of the Report
Years Considered for the Study
2018-2029
Base Year
2023
Forecast Period
2024-2029
Units Considered
USD (Billion)
Segments
By Offering, By Threat Type, By Organization Size, By Deployment mode, By Vertical, and By Region
Regions covered
North America, Europe, Asia Pacific, Middle East Africa, and Latin America
"By deployment mode, the cloud segment will grow at a higher CAGR during the forecast period."
Cloud environments are highly dynamic and complex, incorporating multiple infrastructure layers, platforms, and services across public, private, and hybrid clouds. This complexity introduces new attack surfaces and vulnerabilities that traditional security measures may need help to detect and mitigate effectively. Cloud environments' increasing complexity, scale, and regulatory scrutiny drive the demand for robust threat-hunting solutions. By addressing the unique security challenges of cloud deployments and leveraging advanced technologies, threat hunting enables organizations to protect sensitive data, maintain compliance with regulatory requirements, and safeguard their digital assets in the evolving threat landscape of cloud computing.
"By Tools, the Network Detection and Response segment will grow at the highest CAGR during the forecast period. "
Network Detection and Response (NDR) is poised to exhibit the highest Compound Annual Growth Rate (CAGR) in the threat-hunting market segmented by tools. NDR solutions are crucial for threat hunting because they monitor real-time network traffic, detect suspicious activities, and provide rapid incident response capabilities. As organizations increasingly recognize the importance of proactive network security and real-time threat detection, the demand for NDR tools is expected to surge. NDR solutions leverage advanced analytics, machine learning, and AI-driven algorithms to identify anomalies and potential threats across complex network environments, enhancing overall cybersecurity resilience.
"By region, North America will have the largest market size during the forecast period."
North America has many large enterprises across various sectors like finance, healthcare, and technology. These organizations hold vast amounts of sensitive data and intellectual property, making them prime cyberattack targets. The United States is often more involved in or directly impacted by geopolitical events. As per the State of Threat Hunting published by census, the US experiences the highest number of cyberattacks globally - twice as many as Europe. This fuels the need for proactive threat hunting to identify and neutralize threats before they can cause significant damage across the region. Also, while there's a global cybersecurity talent shortage, North America has a relatively more extensive pool of skilled professionals than other regions.
Breakdown of primaries:
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the Threat hunting market.
By company type: Tier 1: 20%, Tier 2: 47%, and Tier 3: 33%
By designation: C-level: 40%, Managers and another level: 60%
By Region: North America: 20%, Europe: 35%, Asia Pacific: 45%,
Major vendors in the global Threat hunting market include IBM(US), Kaspersky (Russia), Capgemini (France), CrowdStrike(US), Trustwave(US), Verizon (US), SecureWorks(US), Sangfor (China), Eviden (France), Rapid 7(US), VMware (US), Solidworks (US), Trend Micro (Japan), Cynet (US), Palo Alto Networks (US) Cipher (India), Talatek (US), SOC Prime (US), RSI Security (US), Protected Harbour (US), Mindpoint Group (US), Exponential- E (UK), Redscan (UK), Iron Net Cybersecurity (US), LiveAction (US). The study includes an in-depth competitive analysis of the critical threat hunting market players, company profiles, recent developments, and key market strategies.
Research Coverage
The report comprehensively segments the Threat hunting market. It provides forecasts regarding its size across various dimensions, including offering (tools, services), threat type, organization size (large enterprises and SMEs), deployment mode (cloud and on-premises), vertical (BFSI, IT & ITES, government, energy & utilities, manufacturing, healthcare, retail, and other verticals), and region (North America, Europe, Middle East & Africa, Asia Pacific, and Latin America).
Additionally, the study encompasses a thorough competitive analysis of key market players, offering insights into their company profiles, product and business offerings, recent developments, and key market strategies.
Key benefits of buying report
The report offers valuable insights to market leaders and new entrants by providing close approximations of revenue figures for the Threat hunting market and its subsegments. Stakeholders can leverage this report to understand the competitive landscape better, enabling them to position their businesses more effectively and develop tailored go-to-market strategies. Additionally, stakeholders can grasp the market dynamics and stay informed about key drivers, restraints, challenges, and opportunities shaping the industry landscape.
The report provides insights on the following pointers:
Analysis of critical drivers (the rise and the speed in the ferocity of cyberattacks, the growing menace of supply chain attacks), restraints (Budget constraints and return on investments), opportunities (The rise of generative AI leading to AI-based threat-hunting tools), and challenges (false positives & unknown assets)
Product Development/Innovation: Detailed insights on upcoming technologies, research development activities, new products, and service launches in the threat-hunting market.
Market Development: Comprehensive information about lucrative markets - the report analyses the Threat hunting market across varied regions.
Market Diversification: Exhaustive information about new products and services, untapped geographies, recent developments, and investments in the threat-hunting market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players IBM(US), Kaspersky (Russia), Capgemini (France), CrowdStrike(US), Trustwave(US), Verizon (US), SecureWorks(US), Sangfor (China), Eviden (France), Rapid 7(US), VMware (US), Solidworks (US), Trend Micro (Japan), Cynet (US), Palo Alto Networks (US) among others, in the threat hunting market.
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS & EXCLUSIONS
1.3 STUDY SCOPE
1.3.1 MARKET SEGMENTATION
1.4 YEARS CONSIDERED
1.5 CURRENCY CONSIDERED
1.6 STAKEHOLDERS
1.7 RECESSION IMPACT
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
2.1.2.1 Breakdown of primary profiles
2.1.2.2 Key insights from industry experts
2.2 DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
2.3.1 REVENUE ESTIMATES
2.3.1.1 Top-down approach
2.3.1.2 Bottom-up approach
2.4 MARKET FORECAST
2.5 RESEARCH ASSUMPTIONS
2.6 LIMITATIONS AND RISK ASSESSMENT
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN THREAT HUNTING MARKET
4.2 THREAT HUNTING MARKET, BY OFFERING
4.3 THREAT HUNTING MARKET, BY TOOL
4.4 THREAT HUNTING MARKET, BY SERVICE
4.5 THREAT HUNTING MARKET, BY ORGANIZATION SIZE
4.6 THREAT HUNTING MARKET, BY DEPLOYMENT MODE
4.7 THREAT HUNTING MARKET, BY VERTICAL
4.8 THREAT HUNTING MARKET, BY REGION
4.9 MARKET INVESTMENT SCENARIO
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Increase in frequency and ferocity of cyberattacks
5.2.1.2 Spike in prevalence of supply chain attacks
5.2.1.3 Use of sophisticated techniques for exploiting cloud vulnerabilities
5.2.2 RESTRAINTS
5.2.2.1 Budget constraints and increasing complexity of calculating return on investments
5.2.2.2 Integration with existing security infrastructure
5.2.3 OPPORTUNITIES
5.2.3.1 Growing adoption of AI-based threat-hunting tools
5.2.3.2 Integration of robust threat intelligence platforms into threat-hunting capabilities
5.2.4 CHALLENGES
5.2.4.1 False positives and presence of unknown assets
5.2.4.2 Data overload and alert fatigue
5.2.4.3 Lack of skilled security professionals
5.3 THREAT HUNTING TECHNOLOGY EVOLUTION
5.3.1 EARLY DAYS - REACTIVE HUNTING WITH INDICATORS OF COMPROMISE (IOCS)
5.3.2 RISE OF PROACTIVE HUNTING - UNDERSTANDING ATTACKER BEHAVIOR
5.3.3 MODERN ERA - AUTOMATION AND ORCHESTRATION
5.4 CASE STUDY ANALYSIS
5.4.1 CAPGEMINI HELPED FINANCIAL SERVICES FIRM ESTABLISH SECURITY OPERATIONS CENTER (SOC) CAPABILITY ON AGGRESSIVE DEPLOYMENT SCHEDULE
5.4.2 CROWDSTRIKE ASSISTED GLOBAL MANUFACTURING COMPANY IN IMPROVING WORKFLOW AND INCREASING EFFICIENCY
5.4.3 TRUSTWAVE SPIDERLABS' THREAT HUNTER HELPED PUBLIC UTILITY COMPANY ENHANCE IT SECURITY POSTURE
5.5 VALUE CHAIN ANALYSIS
5.5.1 OFFERINGS
5.5.2 PLANNING AND DESIGNING
5.5.3 DEPLOYMENT (IF APPLICABLE)
5.5.4 SYSTEM INTEGRATION
5.5.5 CONSULTATION
5.5.6 ONSITE SUPPORT (IF REQUIRED)
5.5.7 END-USER GROUPS
5.6 MARKET MAP
5.7 PORTER'S FIVE FORCES ANALYSIS
5.7.1 THREAT OF NEW ENTRANTS
5.7.2 BARGAINING POWER OF SUPPLIERS
5.7.3 BARGAINING POWER OF BUYERS
5.7.4 THREAT OF SUBSTITUTES
5.7.5 INTENSITY OF COMPETITIVE RIVALRY
5.8 KEY STAKEHOLDERS & BUYING CRITERIA
5.8.1 KEY STAKEHOLDERS IN BUYING PROCESS
5.8.2 BUYING CRITERIA
5.9 PRICING ANALYSIS
5.9.1 INDICATIVE PRICE TREND OF KEY PLAYERS, BY OFFERING
5.9.2 INDICATIVE PRICING ANALYSIS, BY OFFERING
5.9.3 INDICATIVE PRICING ANALYSIS, BY VENDOR
5.10 TECHNOLOGY ANALYSIS
5.10.1 KEY TECHNOLOGIES
5.10.1.1 Security information and event management
5.10.1.2 Endpoint detection and response
5.10.1.3 User and entity behavior analytics
5.10.1.4 Threat intelligence
5.10.1.5 Machine learning and artificial intelligence
5.10.2 COMPLEMENTARY TECHNOLOGIES
5.10.2.1 Security orchestration, automation, and response