People Counting System Market by Type (Unidirectional, Bidirectional), Technology (Infrared Beam, Thermal Imaging, Video-Based), Offering (Hardware, Software), End-use Application & Region( North America, Europe, APAC, ROW) - Global Forecast to 2029
The people counting system market is projected to grow from USD 1.2 billion in 2024 and is expected to reach USD 2.1 billion by 2029, growing at a CAGR of 11.6% from 2024 to 2029. People counting systems can yield useful information about the number of individuals in a given area at any given time. alarms being set off when a certain occupancy level is reached. This can be very important for controlling capacity in event venues or buildings subject to fire safety regulations.
Scope of the Report
Years Considered for the Study
2020-2029
Base Year
2023
Forecast Period
2024-2029
Units Considered
Value (USD Billion)
Segments
By Type, Technology, Offering, End-use Application & Region
Regions covered
Asia Pacific, North America, Europe, and the Rest of the World [RoW]
"Video-based segment of the people counting system market is expected to hold largest market share during the forecast period."
People counting systems equipped with video-based technology are highly flexible. These systems have the ability to record not only the number of people counted but also potentially collect data on customer behavior patterns, dwell times in particular locations, and demographics. Furthermore, due to advancements in video analytics and AI highly precise people counting with features like highly accurate people counting, even in challenging environments with varying lighting or obstructions are available.
"In the End-use Application the retail segment of the people counting system market is expected to hold largest market share during the forecast period."
Retailers can improve workforce levels based on actual consumer traffic in real time by utilizing people counting data. This guarantees that there is enough staff on hand during busy times to respond to queries from customers and expedite the checkout process. Retailers can spot heavy traffic regions or possible bottlenecks by examining consumer flow patterns. By placing security staff in high-risk areas strategically, this can be extremely important for loss prevention efforts.
"The US is expected to hold the largest market size in the North American region during the forecast period."
The US accounted for the largest share of the North American people counting system market in 2023, and a similar trend is expected to be witnessed during the forecast period. The growing transportation sector, which includes railway stations, airports, bus stands, and public transport vehicles, such as buses, trains, and airplanes, accounted for a significant share of the people counting system market in the US. For instance, in February 2023, according to an Airline Business, Atlanta Hartsfield Airport alone handled just under 94 million passengers a year. People counting systems are used to manage continuously flowing passengers effectively, fleet, scheduling of public transport, deployment of demand-based staff, and control of passenger traffic in transportation. Moreover, the presence of major players in this region such as RETAILNEXT, INC. (US), Sensormatic Solutions (US), CountWise (US), and Teledyne Technologies Incorporated. (US), is driving the market.
By Company Type: Tier 1 - 52%, Tier 2 - 31%, and Tier 3 - 17%
By Designation: C-level Executives - 47%, Directors -31%, and Others - 22%
By Region: North America -37%, Europe - 28%, Asia Pacific- 31%, and RoW - 4%
The report profiles key players in the people counting system market with their respective market ranking analysis. Prominent players profiled in this report include Axis Communications AB. (Sweden), Axiomatic Technologies Ltd (UK), DILAX Intelcom GmbH (Germany), Eurotech S.p.A. (Italy), FootfallCam (UK), Hangzhou Hikvision Digital Technology Co., Ltd. (China), HELLA AGLAIA MOBILE VISION GMBH (Germany), IEE Smart Sensing Solutions (Luxembourg), iris-GmbH infrared & intelligent sensors (Germany), Irisys (InfraRed Integrated Systems Ltd) (UK), RETAILNEXT, INC. (US), SensMax (Latvia), Sensormatic Solutions (US), VIVOTEK Inc. (Taiwan), and V-Count (UK). Clever Devices Ltd. (New York), CountWise (US), DELOPT (India), Density (US), Infodev EDI inc. (Canada), Inkryptis AI (India), SenSource (US), Teledyne Technologies Incorporated. (US), Traf-Sys (US), and Xovis AG (Switzerland) are among a few other key companies in the people counting system market.
Report Coverage
The report defines, describes, and forecasts the people counting system market based on By offering, type, technology, end-use application and region. It provides detailed information regarding drivers, restraints, opportunities, and challenges influencing the growth of the people counting system market. It also analyzes competitive developments such as product launches, acquisitions, expansions, and actions carried out by the key players to grow in the market.
Reasons to Buy This Report
The report will help the market leaders/new entrants in the market with information on the closest approximations of the revenue for the overall people counting systems market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insight to position their business better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key drivers, restraints, opportunities, and challenges.
The report will provide insights into the following pointers:
Analysis of key drivers (increasing need for optimizing space management and occupancy control), restraints (Growing privacy threats owing to installation of video-based people counters), opportunities (Integration of 4D technology into video-based people counters), and challenges (Differential store metrics limit effectiveness of video based counters) of the people counting system market.
Product development /Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the people counting system market.
Market Development: Comprehensive information about lucrative markets; the report analyses the people counting system market across various regions.
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the people counting system market.
Competitive Assessment: In-depth assessment of market share, growth strategies, and services, offering of leading players like Axis Communications AB. (Sweden), Axiomatic Technologies Ltd (UK), DILAX Intelcom GmbH (Germany), Eurotech S.p.A. (Italy), FootfallCam (UK) among others in the people counting system market.
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
FIGURE 1 PEOPLE COUNTING SYSTEM MARKET SEGMENTATION
1.3.2 GEOGRAPHIC SCOPE
FIGURE 2 PEOPLE COUNTING SYSTEM MARKET: REGIONAL SCOPE
1.3.3 YEARS CONSIDERED
1.3.4 INCLUSIONS AND EXCLUSIONS
1.4 CURRENCY CONSIDERED
TABLE 1 USD EXCHANGE RATES
1.5 UNIT CONSIDERED
1.6 LIMITATIONS
1.7 STAKEHOLDERS
1.8 SUMMARY OF CHANGES
1.9 IMPACT OF RECESSION
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 3 PEOPLE COUNTING SYSTEM MARKET: RESEARCH DESIGN
2.2 SECONDARY AND PRIMARY RESEARCH
FIGURE 4 RESEARCH APPROACH
2.2.1 SECONDARY DATA
2.2.1.1 Major secondary sources
2.2.1.2 Key data from secondary sources
2.2.1.3 List of major secondary sources
2.2.2 PRIMARY DATA
2.2.2.1 List of primary interview participants
2.2.2.2 Key data from primary sources
2.2.2.3 Key industry insights
2.2.2.4 Breakdown of primaries
2.3 MARKET SIZE ESTIMATION
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH (SUPPLY SIDE): REVENUE OF COMPANIES FROM SALES OF PEOPLE COUNTING SYSTEMS
2.3.1 BOTTOM-UP APPROACH
2.3.1.1 Approach to estimate market size using bottom-up analysis (supply side)
FIGURE 6 PEOPLE COUNTING SYSTEM MARKET: BOTTOM-UP APPROACH
2.3.2 TOP-DOWN APPROACH
2.3.2.1 Approach to estimate market size using top-down analysis (demand side)
FIGURE 7 PEOPLE COUNTING SYSTEM MARKET: TOP-DOWN APPROACH
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION
FIGURE 8 DATA TRIANGULATION
2.5 RESEARCH ASSUMPTIONS
2.6 RESEARCH LIMITATIONS
TABLE 2 RESEARCH LIMITATIONS
2.7 RECESSION IMPACT
2.8 RISK ASSESSMENT
3 EXECUTIVE SUMMARY
FIGURE 9 VIDEO-BASED PEOPLE COUNTING SYSTEMS TO HOLD LARGEST MARKET SIZE IN 2029
FIGURE 10 BIDIRECTIONAL SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD
FIGURE 11 RETAIL SEGMENT TO EXIBIT HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 12 NORTH AMERICA TO BE LARGEST MARKET IN 2024
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN PEOPLE COUNTING SYSTEM MARKET
FIGURE 13 INCREASING FOCUS OF RETAIL SECTOR ON PUBLIC SAFETY TO DRIVE ADOPTION OF PEOPLE COUNTING SYSTEMS
4.2 PEOPLE COUNTING SYSTEM MARKET, BY OFFERING
FIGURE 14 HARDWARE SEGMENT TO DOMINATE PEOPLE COUNTING SYSTEM MARKET DURING FORECAST PERIOD
4.3 PEOPLE COUNTING SYSTEM MARKET, BY END-USE APPLICATION
FIGURE 15 RETAIL SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
4.4 PEOPLE COUNTING SYSTEM MARKET, BY TECHNOLOGY
FIGURE 16 VIDEO-BASED TECHNOLOGY TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD
4.5 PEOPLE COUNTING SYSTEM MARKET IN ASIA PACIFIC, BY END-USE APPLICATION AND COUNTRY
FIGURE 17 RETAIL SEGMENT AND CHINA HELD LARGEST SHARES OF PEOPLE COUNTING SYSTEM MARKET IN ASIA PACIFIC IN 2023
4.6 PEOPLE COUNTING SYSTEM MARKET, BY COUNTRY
FIGURE 18 CHINA TO REGISTER HIGHEST CAGR IN GLOBAL MARKET DURING FORECAST PERIOD
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 19 PEOPLE COUNTING SYSTEM MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
FIGURE 20 DRIVERS
5.2.1.1 Rising adoption across various sectors for improved safety and security
5.2.1.2 Increasing need to track marketing effectiveness
5.2.1.3 Surging use in optimized space management and occupancy control
5.2.2 RESTRAINTS
FIGURE 21 RESTRAINTS
5.2.2.1 Privacy threats posed by video-based people counters
5.2.2.2 Rapid growth of e-commerce industry
5.2.3 OPPORTUNITIES
FIGURE 22 OPPORTUNITIES
5.2.3.1 Integration of 4D technology into video-based people counters
5.2.3.2 Growing installation in workspaces across several industries
5.2.4 CHALLENGES
FIGURE 23 CHALLENGES
5.2.4.1 Differential store metrics limiting effectiveness of video-based counters
5.3 VALUE CHAIN ANALYSIS
FIGURE 24 PEOPLE COUNTING SYSTEM MARKET: VALUE CHAIN ANALYSIS