Automotive Software Market by ICE Application (ADAS, Autonomous Driving, Infotainment, Body Control & Comfort, Telematics), Software Layer (OS, Middleware, Application), Vehicle Type (PCs, LCVs, HCVs), EV Application & Region - Global Forecast to 2030
Software Layer, ICE Application, EV Application, Vehicle Type, and Region
Regions covered
Asia Pacific, North America, Europe, Latin America and Rest of the World
The global automotive software market size is projected to grow from USD 19.0 Billion in 2023 to USD 32.3 Billion by 2030, at a CAGR of 7.8%. The demand for automotive software solutions is anticipated to increase owing to the increasing adoption of ADAS features in vehicle across several countries. Also, anticipated rise in number of ECUs/domain controllers in vehicles paired with growing developments in semi-autonomous and autonomous vehicles are expected to bolster the revenue growth of the automotive software market.
The passenger cars segment is expected to have significant opportunities during the forecast period
The passenger cars segment is expected to dominate the automotive software market during the forecast period as software services have a higher penetration in passenger cars than commercial vehicles. The major factor accelerating the demand for automotive software in passenger cars in developed countries is a strong demand for advanced applications such as ADAS and connected car services. The rise in demand for advanced applications for the automotive sector led the major players to adopt the strategy. For example, in February 2022, Harman International (US) acquired Apostera (Germany) to focus on connected technologies for automotive, consumer, and enterprise markets. Apostera's augmented reality (AR) and mixed reality (MR) software solutions will expand HARMAN's automotive product offerings. All these factors are expected to boost the revenue growth for passenger cars segment in the automotive software market.
Battery management systems segment is likely have noticeable grow in the automotive software market during the forecast period
The battery management systems segment, by EV application, is expected to hold a significant market share in the automotive software market during the forecast period. Battery management systems play a critical role in enhancing the battery's performance and useful lifespan. These systems monitor operational parameters such as the current, voltage, and internal temperature and reduce the stress on the battery by delivering adequate power to the electric vehicle's motor. The increase in sales of BEVs is likely to support the revenue growth of the battery management systems segment in the automotive software market. For instance, in June 2023, Toyota Motor Corporation (Japan) announced that they will launch next-generation BEVs globally and full lineup to be launched by 2026. Such development of BEVs will increase the demand for battery management systems, and automotive software plays a critical role in it as it enabls the system to perform its essential functions such as controlling the charging and discharging of the battery, and optimizing power, among others.
Europe shows noticeable growth potential for automotive software market
Europe region is expected to register the noticeable growth in the automotive software market during the forecast period. Europe covers France, Germany, Italy, the UK, Spain, Russia, Turkey, and the Rest of Europe for market analysis. The region is home to the top Tier I suppliers in the automotive sector, such as Continental AG (Germany), Robert Bosch GmbH (Germany), and ZF Friedrichshafen AG (Germany). The presence of these companies would contribute to the growth of European automotive software during the forecast period. The region is among the largest markets for passenger cars, particularly premium cars (C segment and above). The high volume of premium car sales can be attributed to the high purchasing power of European buyers. The presence of automotive OEMs such as Volkswagen (Germany), Mercedes-Benz Group AG (Germany), Renault (France), Stellantis NV (Netherlands), and AB Volvo (Sweden) further offers lucrative opportunities for the automotive software market in the region.
In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the automotive software market. The break-up of the primaries is as follows:
By Company Type: OEMs - 40%, Tier I & Tier II - 60%
By Designation: C Level Executives - 15%, Directors - 20%, and Executives - 65%
By Region: North America - 30%, Europe - 35%, Asia Pacific - 25%, Latin America - 6%, Rest of World - 4%
The automotive software market comprises major manufacturers such as Robert Bosch GmbH (Germany), NXP Semiconductors (Netherlands), NVIDIA Corporation (US), BlackBerry Limited (Canada), and Continental AG (Germany), etc.
Research Coverage:
The study covers the automotive software market across various segments. It aims at estimating the market size and future growth potential of this market across different segments such as ICE application, EV application, software layer, vehicle type, and region. The study also includes an in-depth competitive analysis of key market players, their company profiles, key observations related to product and business offerings, recent developments, and acquisitions.
This research report categorizes automotive software market by Software Layer (Operating System, Middleware, and Application Software), ICE Application (ADAS & Safety Systems, Autonomous Driving, Body & Comfort Systems, Infotainment Systems, Engine Management & Powertrain, Vehicle Telematics), EV Application (Battery Management Systems, ADAS & Safety Systems, Autonomous Driving, Body Control & Comfort Systems, Infotainment Systems, Electric Drive, Engine Management & Powertrain, Vehicle Telematics), Vehicle Type (Passenger Cars, Light Commercial Vehicles, and Heavy Commercial Vehicles), and Region (Asia Pacific, Europe, North America, Latin America, and Rest of the World).
The report's scope covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the automotive software market. A detailed analysis of the key industry players provides insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the automotive software market. Competitive analysis of SMEs/startups in the automotive software market ecosystem is covered in this report.
Reasons to buy this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall automotive software market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (Rapid integration of ADAS features in vehicles, increasing adoption of connected car services, advancements in infotainment systems, rising deployment of ECUs and domain controllers in vehicles, growing collaborations between OEMs and software providers), restraints (Lack of standard protocols for development of software platforms, absence of connected infrastructure and seamless connectivity, troubleshooting and maintenance constraints for automotive software), opportunities (Untapped potential of 5G and AI, advent of software-defined vehicles, developments in semi-autonomous and autonomous vehicles, booming sales of premium passenger cars, adoption of software-over-the-air (SOTA) updates), and challenges (Risk of cyberattacks, complexity of vehicle architecture) influencing the growth of the automotive software market
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the automotive software market
Market Development: Comprehensive information about lucrative markets - the report analyses the automotive software market across varied regions.
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the automotive software market
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Robert Bosch GmbH (Germany), NXP Semiconductors (Netherlands), NVIDIA Corporation (US), BlackBerry Limited (Canada), and Continental AG (Germany), among others in the automotive software market.
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
TABLE 1 MARKET DEFINITION, BY SOFTWARE LAYER
TABLE 2 MARKET DEFINITION, BY ICE & EV APPLICATION
TABLE 3 MARKET DEFINITION, BY VEHICLE TYPE
1.2.1 INCLUSIONS AND EXCLUSIONS
TABLE 4 INCLUSIONS AND EXCLUSIONS
1.3 STUDY SCOPE
FIGURE 1 AUTOMOTIVE SOFTWARE MARKET SEGMENTATION
1.3.1 REGIONS COVERED
1.3.2 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
TABLE 5 USD EXCHANGE RATES
1.5 STAKEHOLDERS
1.6 SUMMARY OF CHANGES
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 2 RESEARCH DESIGN
FIGURE 3 RESEARCH DESIGN MODEL
2.1.1 SECONDARY DATA
2.1.1.1 Secondary sources
2.1.1.2 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Breakdown of primary interviews
2.1.2.2 Primary participants
2.2 MARKET SIZE ESTIMATION
FIGURE 4 RESEARCH METHODOLOGY: HYPOTHESIS BUILDING
2.2.1 RECESSION IMPACT ANALYSIS
2.2.2 BOTTOM-UP APPROACH
FIGURE 5 DETAILED ILLUSTRATION OF BOTTOM-UP APPROACH
FIGURE 6 BOTTOM-UP APPROACH
2.2.3 TOP-DOWN APPROACH
FIGURE 7 TOP-DOWN APPROACH
FIGURE 8 RESEARCH APPROACH
FIGURE 9 MARKET SIZE ESTIMATION NOTES
2.3 DATA TRIANGULATION
FIGURE 10 DATA TRIANGULATION
2.4 FACTOR ANALYSIS
FIGURE 11 FACTOR ANALYSIS
FIGURE 12 FACTOR ANALYSIS FOR MARKET SIZING: DEMAND AND SUPPLY SIDES
2.5 RESEARCH ASSUMPTIONS
2.6 RESEARCH LIMITATIONS
3 EXECUTIVE SUMMARY
FIGURE 13 AUTOMOTIVE SOFTWARE MARKET OVERVIEW
FIGURE 14 ASIA PACIFIC TO SECURE LEADING MARKET POSITION DURING FORECAST PERIOD
FIGURE 15 PASSENGER CARS TO BE LARGEST SEGMENT DURING FORECAST PERIOD
FIGURE 16 KEY PLAYERS IN AUTOMOTIVE SOFTWARE MARKET
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AUTOMOTIVE SOFTWARE MARKET
FIGURE 17 INCREASE IN DEMAND FOR SAFETY AND DRIVING ASSISTANCE FEATURES
4.2 AUTOMOTIVE SOFTWARE MARKET, BY REGION
FIGURE 18 ASIA PACIFIC TO DOMINATE MARKET DURING FORECAST PERIOD
4.3 AUTOMOTIVE SOFTWARE MARKET, BY ICE APPLICATION
FIGURE 19 ADAS & SAFETY SYSTEMS SEGMENT TO HOLD LARGEST MARKET SHARE IN 2030
4.4 AUTOMOTIVE SOFTWARE MARKET, BY SOFTWARE LAYER
FIGURE 20 APPLICATION SOFTWARE SEGMENT TO ACQUIRE MAXIMUM MARKET SHARE IN 2030
4.5 AUTOMOTIVE SOFTWARE MARKET, BY EV APPLICATION
FIGURE 21 AUTONOMOUS DRIVING TO BE FASTEST-GROWING SEGMENT IN EV SOFTWARE MARKET DURING FORECAST PERIOD
4.6 AUTOMOTIVE SOFTWARE MARKET, BY VEHICLE TYPE
FIGURE 22 PASSENGER CARS TO SURPASS OTHER SEGMENTS DURING FORECAST PERIOD
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 23 AUTOMOTIVE SOFTWARE MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Rapid integration of ADAS features in vehicles
FIGURE 24 EVOLUTION OF AUTOMATED SAFETY TECHNOLOGIES
TABLE 6 INDIA: VEHICLES EQUIPPED WITH ADAS FEATURES
FIGURE 25 AUTONOMOUS LEVELS WITH REQUIRED ADAS FEATURES
5.2.1.2 Increasing adoption of connected car services
FIGURE 26 CONNECTED CAR FEATURES
5.2.1.3 Advancements in infotainment systems
FIGURE 27 IN-VEHICLE INFOTAINMENT SYSTEMS
5.2.1.4 Rising deployment of ECUs and domain controllers in vehicles
FIGURE 28 IN-VEHICLE ELECTRONICS CONTROLLED VIA BODY CONTROL MODULE
FIGURE 29 ELECTRONIC CONTROL UNITS PRESENT IN VEHICLES
FIGURE 30 FUNCTIONING OF DOMAIN CONTROLLERS
5.2.1.5 Growing collaborations between OEMs and software providers
5.2.2 RESTRAINTS
5.2.2.1 Lack of standard protocols for development of software platforms
5.2.2.2 Absence of connected infrastructure and seamless connectivity
5.2.2.3 Troubleshooting and maintenance constraints for automotive software
5.2.3 OPPORTUNITIES
5.2.3.1 Untapped potential of 5G and AI
TABLE 7 RECENT DEVELOPMENTS IN 5G TECHNOLOGY
5.2.3.2 Advent of software-defined vehicles
FIGURE 31 DOMAIN EXPANSION IN AUTOMOTIVE INDUSTRY
FIGURE 32 CONVENTIONAL VS. SOFTWARE-DEFINED VEHICLES
5.2.3.3 Developments in semi-autonomous and autonomous vehicles
TABLE 8 LAUNCH OF SEMI-AUTONOMOUS VEHICLES, 2021-2024
FIGURE 33 KEY ASPECTS OF AUTONOMOUS DRIVING
5.2.3.4 Booming sales of premium passenger cars
FIGURE 34 GROWTH IN PREMIUM PASSENGER CAR SALES
5.2.3.5 Adoption of software-over-the-air (SOTA) updates
5.2.4 CHALLENGES
5.2.4.1 Risk of cyberattacks
TABLE 9 RISK OF CYBERATTACKS IN AUTOMOTIVE INDUSTRY
5.2.4.2 Complexity of vehicle architecture
5.2.5 IMPACT OF MARKET DYNAMICS
TABLE 10 IMPACT OF MARKET DYNAMICS
5.3 ECOSYSTEM MAPPING
FIGURE 35 ECOSYSTEM MAPPING
5.3.1 TIER I SUPPLIERS
5.3.2 AUTOMOTIVE SOFTWARE DEVELOPERS
5.3.3 AUTOMOTIVE OEMS
5.3.4 AUTOMOTIVE ECU MANUFACTURERS
TABLE 11 ROLE OF COMPANIES IN ECOSYSTEM
FIGURE 36 NEW MOBILITY ECOSYSTEM
5.4 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS' BUSINESSES
FIGURE 37 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS' BUSINESSES
5.5 SUPPLY CHAIN ANALYSIS
FIGURE 38 SUPPLY CHAIN ANALYSIS
5.6 TECHNOLOGY ANALYSIS
5.6.1 INTRODUCTION
5.6.2 AUTOMOTIVE SOFTWARE DEVELOPMENT
FIGURE 39 V-MODEL OF AUTOMOTIVE SOFTWARE DEVELOPMENT
5.6.2.1 Requirements analysis
5.6.2.2 System design
5.6.2.3 Component design
5.6.2.4 Implementation
5.6.2.5 Unit testing
5.6.2.6 Integration testing
5.6.2.7 System testing
5.6.3 CONSOLIDATION OF ECU AND DOMAIN-CONTROLLER
FIGURE 40 EVOLUTION OF DOMAIN CENTRALIZATION ARCHITECTURE
5.6.4 OVER-THE-AIR UPDATES
5.6.5 AUTOMOTIVE AI
5.6.6 CYBERSECURITY FOR IN-VEHICLE SOFTWARE
5.6.7 NEED FOR SOFTWARE IN AUTONOMOUS DRIVING
FIGURE 41 SOCIETY OF AUTOMOTIVE ENGINEERS AUTOMATION LEVELS
5.6.8 APPLICATION PROGRAM INTERFACE
5.6.9 OPEN-SOURCE SOFTWARE (OSS)
5.7 AUTOMOTIVE SOFTWARE CONSORTIUMS
5.7.1 AUTOSAR
FIGURE 42 3-LAYERED AUTOSAR SOFTWARE ARCHITECTURE
5.7.1.1 Basic Software (BSW)
5.7.1.2 AUTOSAR Runtime Environment (RTE)
5.7.1.3 Application Layer
TABLE 12 BENEFITS OF AUTOSAR FOR CONSORTIUMS
5.8 PATENT ANALYSIS
5.8.1 INTRODUCTION
FIGURE 43 PATENT PUBLICATION TRENDS, 2012-2022
5.8.2 LEGAL STATUS OF PATENTS, 2012-2022
FIGURE 44 LEGAL STATUS OF PATENTS, 2012-2022
5.8.3 TOP PATENT APPLICANTS, 2012-2022
FIGURE 45 TOP PATENT APPLICANTS, 2012-2022
TABLE 13 PATENT REGISTRATIONS
5.9 CASE STUDIES
5.9.1 GREEN HILLS SOFTWARE DELIVERS SAFETY AND SECURITY FOR MAHINDRA RACING'S ALL-ELECTRIC FORMULA E RACE CAR
5.9.2 GREEN HILLS SOFTWARE'S INTEGRITY MULTIVISOR POWERS ADVANCEMENTS IN MULTI-OS COCKPIT PLATFORMS FOR MARELLI
5.9.3 WIND RIVER AND AIRBIQUITY COLLABORATE ON VEHICLE-TO-CLOUD OTA SOLUTIONS FOR CONNECTED AND AUTONOMOUS CARS
5.9.4 GREEN HILLS SOFTWARE AND EXCELFORE COLLABORATE TO OFFER AUTOMOTIVE IN-VEHICLE NETWORKING PRODUCTS FOR ADVANCED VEHICLE GATEWAY PLATFORMS
5.10 TARIFF AND REGULATORY LANDSCAPE
5.10.1 INTERNATIONAL STANDARDS FOR AUTOMOTIVE SOFTWARE QUALITY
5.10.1.1 System and software engineering: ISO/IEC 12207
5.10.1.2 Automotive SPICE: ISO/IEC 15504
5.10.1.3 Software engineering-product quality: ISO/IEC 9126 and ISO/IEC 25010:2011
5.10.1.4 Functional safety road vehicles: ISO 26262 and IEC 61508
5.10.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 14 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 15 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 16 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 17 REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.11 KEY CONFERENCES AND EVENTS, 2023-2024
TABLE 18 KEY CONFERENCES AND EVENTS, 2023-2024
5.12 KEY OEM PARTNERSHIPS FOR OS DEVELOPMENT
TABLE 19 OEM PARTNERSHIPS FOR OS DEVELOPMENT
5.13 KEY OEM DEVELOPMENTS TOWARD IN-HOUSE OS
TABLE 20 IN-HOUSE OS DEVELOPMENT BY OEMS
5.14 IMPACT OF SOFTWARE-DEFINED VEHICLES ON AUTOMOTIVE SOFTWARE MARKET
5.14.1 OPEN-SOURCE PLATFORM FOR SOFTWARE-DEFINED VEHICLES
5.14.1.1 Benefits of using open-source platforms for software-defined vehicles
5.14.2 SOFTWARE-DEFINED VEHICLE STANDARDS, INITIATIVES, AND OPEN-SOURCE PROJECTS
TABLE 21 SOFTWARE-DEFINED VEHICLE STANDARDS, INITIATIVES, AND OPEN-SOURCE PROJECTS
5.14.3 ROADMAP FOR SOFTWARE-DEFINED VEHICLES
FIGURE 46 HYUNDAI'S ROADMAP FOR SOFTWARE-DEFINED VEHICLES
5.14.4 EVOLUTION OF E/E ARCHITECTURE TOWARD CENTRALIZATION
FIGURE 47 EVOLUTION OF E/E ARCHITECTURE TOWARD CENTRALIZATION
5.14.5 ADAS DOMAIN REQUIREMENTS FOR SOFTWARE-DEFINED VEHICLES
5.14.6 DEVELOPMENTS RELATED TO OPEN-SOURCE SOFTWARE AND SOFTWARE-DEFINED VEHICLES, 2022-2023
TABLE 22 DEVELOPMENTS RELATED TO OPEN-SOURCE SOFTWARE AND SOFTWARE-DEFINED VEHICLES, 2022-2023
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 48 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR AUTOMOTIVE SOFTWARE
TABLE 23 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR AUTOMOTIVE SOFTWARE (%)
5.15.2 BUYING CRITERIA
FIGURE 49 KEY BUYING CRITERIA FOR AUTOMOTIVE SOFTWARE
TABLE 24 KEY BUYING CRITERIA FOR AUTOMOTIVE SOFTWARE
6 AUTOMOTIVE SOFTWARE MARKET, BY ICE APPLICATION
6.1 INTRODUCTION
FIGURE 50 AUTOMOTIVE SOFTWARE MARKET, BY ICE APPLICATION, 2023-2030
TABLE 187 GREEN HILLS SOFTWARE: PRODUCT DEVELOPMENTS
TABLE 188 GREEN HILLS SOFTWARE: DEALS
12.1.9 APTIV
TABLE 189 APTIV: COMPANY OVERVIEW
FIGURE 78 APTIV: COMPANY SNAPSHOT
TABLE 190 APTIV: PRODUCTS OFFERED
TABLE 191 APTIV: DEALS
TABLE 192 APTIV: OTHERS
12.1.10 MOBILEYE
TABLE 193 MOBILEYE: COMPANY OVERVIEW
FIGURE 79 MOBILEYE: COMPANY SNAPSHOT
TABLE 194 MOBILEYE: PRODUCTS OFFERED
FIGURE 80 MOBILEYE: PRODUCT PORTFOLIO
TABLE 195 MOBILEYE: PRODUCT DEVELOPMENTS
TABLE 196 MOBILEYE: DEALS
12.2 OTHER PLAYERS
12.2.1 AIRBIQUITY INC.
TABLE 197 AIRBIQUITY INC.: COMPANY OVERVIEW
12.2.2 KPIT
TABLE 198 KPIT: COMPANY OVERVIEW
12.2.3 TOMTOM INTERNATIONAL BV
TABLE 199 TOMTOM INTERNATIONAL BV: COMPANY OVERVIEW
12.2.4 SIGMA SOFTWARE
TABLE 200 SIGMA SOFTWARE: COMPANY OVERVIEW
12.2.5 SIEMENS
TABLE 201 SIEMENS: COMPANY OVERVIEW
12.2.6 ZF FRIEDRICHSHAFEN AG
TABLE 202 ZF FRIEDRICHSHAFEN AG: COMPANY OVERVIEW
12.2.7 DCX TECHNOLOGY
TABLE 203 DCX TECHNOLOGY: COMPANY OVERVIEW
12.2.8 RED HAT, INC.
TABLE 204 RED HAT, INC.: COMPANY OVERVIEW
12.2.9 MONTAVISTA SOFTWARE, LLC.
TABLE 205 MONTAVISTA SOFTWARE, LLC.: COMPANY OVERVIEW
12.2.10 AIMOTIVE
TABLE 206 AIMOTIVE: COMPANY OVERVIEW
*Details on Business overview, Products offered, Recent developments, MnM view, Key strengths, Strategic choices, and Weaknesses and Competitive threats might not be captured in case of unlisted companies.
13 RECOMMENDATIONS BY MARKETSANDMARKETS
13.1 ASIA PACIFIC TO BE LUCRATIVE MARKET FOR AUTOMOTIVE SOFTWARE
13.2 AUTONOMOUS DRIVING TO EMERGE AS CRITICAL APPLICATION
13.3 ADAS & SAFETY SYSTEMS TO BE PROMISING SEGMENT