Proposal Management Software Market Report: Trends, Forecast and Competitive Analysis to 2031
상품코드:1783376
리서치사:Lucintel
발행일:2025년 07월
페이지 정보:영문 150 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.
한글목차
세계 제안 관리 소프트웨어 시장의 미래는 대기업과 중소기업 시장에 기회가 있을 것으로 보입니다. 세계 제안 관리 소프트웨어 시장 규모는 2025-2031년 CAGR 14.7%로 성장할 것으로 예상됩니다. 이 시장의 주요 촉진요인은 합리적이고 효율적인 제안서 작성 및 관리 프로세스에 대한 수요 증가, 협업 및 접근성 향상을 위한 클라우드 기반 솔루션의 채택 증가, 복잡하고 대량의 제안서를 처리하기 위한 자동화에 대한 요구 증가 등입니다.
Lucintel은 유형별로는 클라우드 기반이 예측 기간 동안 높은 성장세를 보일 것으로 예상하고 있습니다.
용도별로는 대기업용이 높은 성장세를 보일 것으로 예상됩니다.
지역별로는 아시아태평양이 예측 기간 동안 가장 높은 성장을 보일 것으로 예상됩니다.
제안 관리 소프트웨어 시장의 새로운 동향
제안 관리 소프트웨어 시장은 기업이 제안서를 작성하고 관리하는 방식을 변화시키는 몇 가지 주요 트렌드에 의해 변화하고 있습니다. 이러한 추세는 기술 발전, 협업 강화, 제안 워크플로우의 효율화를 기반으로 하고 있습니다.
AI와 머신러닝의 통합 : AI와 머신러닝이 제안서 관리 도구에 통합되어 문서 포맷, 컨텐츠 생성, 데이터 분석 등 반복적인 작업을 자동화하고 있습니다. 이러한 기술은 수작업을 줄이고, 제안서의 정확성을 높이며, 제출 서류의 개인화를 지원하여 기업이 더 나은 품질의 제안서를 더 빠르게 작성할 수 있도록 돕습니다.
클라우드 기반 솔루션 : 클라우드 기반 제안 관리 소프트웨어를 통해 팀은 장소에 관계없이 실시간으로 협업할 수 있습니다. 원격 근무가 계속 증가함에 따라 이는 매우 중요해지고 있습니다. 클라우드 솔루션은 접근성, 확장성, 보안을 향상시키고, 워크플로우를 간소화하고, 문서를 효율적으로 관리하며, 최신 요구사항에 부합하는 제안서 작성을 지원합니다.
커스터마이징 및 개인화 강화 : 제안 관리 도구는 제안의 질을 높이기 위해 커스터마이징과 개인화에 점점 더 중점을 두고 있습니다. 고급 데이터 분석의 통합을 통해 기업은 고객의 취향과 니즈, 과거 상호 작용을 기반으로 제안서를 맞춤화할 수 있게 되었습니다. 이러한 추세는 보다 타겟팅된 매력적이고 적절한 제안을 제공함으로써 경쟁 시장에서 눈에 띄는 존재감을 드러내는 데 도움이 될 것입니다.
협업 및 워크플로우 자동화 : 팀워크에 대한 관심이 높아지면서 많은 제안서 관리 도구들이 제안서 작성 워크플로우를 강화하기 위해 노력하고 있습니다. 승인 프로세스, 작업 할당, 실시간 협업 등의 기능을 통해 팀은 보다 효율적으로 협업하고 제안서를 완성할 수 있습니다. 이를 통해 기업은 제안서 제출의 지연이나 실수를 방지할 수 있습니다.
분석 및 성과 지표 : 제안 관리 소프트웨어에는 보다 고급 분석 및 보고 기능이 탑재되어 있습니다. 제안의 성공률을 추적하고, 팀의 성과를 측정하고, 더 나은 개선을 위한 인사이트를 제공합니다. 이 모든 지표를 통해 기업은 제안 전략을 개선하고, 모범 사례를 파악하며, 계약 체결을 늘리기 위한 데이터 기반 의사결정을 내릴 수 있습니다.
AI와 머신러닝, 클라우드 솔루션, 커스터마이징, 협업, 분석은 제안 관리 소프트웨어 시장을 크게 재편하고 있습니다. 이러한 혁신은 수작업을 자동화하고, 실시간 협업을 강화하며, 실용적인 고려 사항을 제공함으로써 기업이 제안서 작성을 최적화하고, 품질을 개선하며, 복잡하고 역동적인 업계에서 경쟁력을 유지할 수 있도록 돕고 있습니다.
제안 관리 소프트웨어 시장의 최근 발전
제안 관리 소프트웨어 시장의 최신 발전에는 기능 향상, 사용 편의성 향상, 최첨단 기술 채택 등이 있습니다. 이 개발을 통해 기업은 제안 프로세스를 다른 동종 업계보다 더 쉽고 우수하게 만들 수 있습니다.
AI를 통한 제안서 자동화 : AI를 강화한 자동화 툴은 과거 제안서를 기반으로 컨텐츠를 자동 생성하고 문서를 정리하여 제안서 작성 프로세스에 혁명을 일으키고 있습니다. 이 개발은 수작업에 소요되는 시간을 크게 줄이고, 팀이 보다 정확하고 일관성 있는 제안서를 작성할 수 있도록 도와주며, 궁극적으로 계약 체결 가능성을 높여줍니다.
클라우드와의 통합을 통한 손쉬운 협업 : 오늘날 제안 관리 소프트웨어의 가장 중요한 발전은 클라우드 통합입니다. 온라인에서 즉각적인 협업이 가능하기 때문에 모든 팀이 언제 어디서나 모든 제안서를 작업할 수 있습니다. 또한, 클라우드와의 통합을 통해 문서 관리, 버전 관리, 데이터 보안을 간소화하여 더 나은 진행 상황 관리와 효과적인 협업을 가능하게 합니다.
문서 관리 기능 강화 : 새로운 제안 관리 소프트웨어는 자동 버전 관리, 문서 공유, 승인 프로세스 등의 고급 기능을 자랑합니다. 이를 통해 이해관계자들이 최신 제안서 초안으로 작업할 수 있도록 향상된 기능을 보장하고, 검토 및 승인 워크플로우를 간소화합니다.
모바일 친화적인 솔루션 : 모바일 친화적인 제안 관리 소프트웨어는 전문가들이 이동 중에도 제안서를 작성, 편집, 관리할 수 있도록 하는 중요한 개발로 등장했습니다. 모바일 액세스는 원격 근무가 보편화되고, 빠르게 변화하고, 시간이 촉박한 산업에서 특히 가치가 있습니다. 이러한 도구는 유연성을 향상시키고, 사용자가 어디서든 제안서를 관리할 수 있도록 도와줍니다.
CRM 및 ERP 시스템과의 통합 : 현재 대부분의 제안 관리 소프트웨어 솔루션은 고객관계관리(CRM) 및 기업자원계획(ERP) 시스템과 통합되어 있습니다. 이 통합을 통해 기업은 고객 데이터를 제안서에 직접 통합하여 프로세스를 보다 효율적으로 만들고, 제안서가 고객의 기대와 조직의 목표에 부합하도록 할 수 있습니다.
제안 관리 소프트웨어의 제안은 AI 자동화, 클라우드 통합, 문서 관리, 모바일 액세스, 다른 CRM/ERP와의 통합 등 최근 기술에 의해 크게 발전하고 있습니다. 이를 통해 제안서 작성 프로세스의 효율성을 높이고, 제안서 관련 협업을 간소화하며, 응답성을 높이고, 일정 기간 내에 제출되는 제안서의 질 높은 산출물을 증가시킴으로써 보다 우수한 역량을 발휘할 수 있습니다.
목차
제1장 주요 요약
제2장 세계의 제안 관리 소프트웨어 시장 : 시장 역학
소개, 배경, 분류
공급망
PESTLE 분석
특허 분석
규제 환경
업계 성장 촉진요인과 과제
제3장 시장 동향과 예측 분석(2019-2031년)
거시경제 동향(2019-2024년)과 예측(2025-2031년)
세계의 제안 관리 소프트웨어 시장 동향(2019-2024년)과 예측(2025-2031년)
세계의 제안 관리 소프트웨어 시장 : 유형별
클라우드 기반 : 동향과 예측(2019-2031년)
온프레미스 : 동향과 예측(2019-2031년)
세계의 제안 관리 소프트웨어 시장 : 용도별
중소기업 : 동향과 예측(2019-2031년)
대기업 : 동향과 예측(2019-2031년)
제4장 시장 동향과 예측 분석 : 지역별(2019-2031년)
세계의 제안 관리 소프트웨어 시장 : 지역별
북미의 제안 관리 소프트웨어 시장
유럽의 제안 관리 소프트웨어 시장
아시아태평양의 제안 관리 소프트웨어 시장
기타 지역의 제안 관리 소프트웨어 시장
제5장 경쟁 분석
제품 포트폴리오 분석
운영 통합
Porter's Five Forces 분석
경쟁 기업 간의 경쟁 관계
구매자의 교섭력
공급 기업의 교섭력
대체품의 위협
신규 참여업체의 위협
제6장 성장 기회와 전략 분석
성장 기회 분석
세계의 제안 관리 소프트웨어 시장 성장 기회 : 유형별
세계의 제안 관리 소프트웨어 시장 성장 기회 : 용도별
세계의 제안 관리 소프트웨어 시장 성장 기회 : 지역별
세계의 제안 관리 소프트웨어 시장 최신 동향
전략 분석
신제품 개발
세계 제안 관리 소프트웨어 시장 커패시티 확대
세계 제안 관리 소프트웨어 시장 합병, 인수, 합작투자
인증과 라이선싱
제7장 주요 기업 개요
Deltek
Sofon
Tilkee
WeSuite
GetAccept
KSM
영문 목차
영문목차
The future of the global proposal management software market looks promising with opportunities in the large enterprise and SMEs markets. The global proposal management software market is expected to grow with a CAGR of 14.7% from 2025 to 2031. The major drivers for this market are the rising demand for streamlined & efficient proposal creation & management processes, the increasing adoption of cloud-based solutions for improved collaboration & accessibility, and the growing need for automation in handling complex & high-volume proposals.
Lucintel forecasts that, within the type category, cloud-based is expected to witness higher growth over the forecast period.
Within the application category, large enterprise is expected to witness the higher growth.
In terms of region, APAC is expected to witness the highest growth over the forecast period.
Gain valuable insights for your business decisions with our comprehensive 150+ page report. Sample figures with some insights are shown below.
Emerging Trends in the Proposal Management Software Market
The proposal management software market is changing with several key trends that are transforming how businesses create and manage proposals. These trends are based on technological advancements, enhanced collaboration, and efficiency in proposal workflows.
AI and Machine Learning Integration: AI and machine learning are being integrated into proposal management tools to automate repetitive tasks like document formatting, content generation, and data analysis. These technologies help companies reduce manual effort, enhance proposal accuracy, and personalize submissions, allowing businesses to produce higher-quality proposals more quickly.
Cloud-Based Solutions: Cloud-based proposal management software enables teams to collaborate in real-time, regardless of their location. This has become crucial as remote work continues to rise. Cloud solutions improve accessibility, scalability, and security, helping businesses streamline workflows, manage documents efficiently, and ensure that proposals are up-to-date and compliant with the latest requirements.
Increased Customization and Personalization: Proposal management tools are increasingly focusing on customization and personalization to enhance the quality of proposals. With the integration of advanced data analytics, companies can now tailor proposals based on customer preferences, needs, and past interactions. This trend helps businesses stand out in competitive markets by offering more targeted, engaging, and relevant proposals.
Collaboration and Workflow Automation: As there is an increased focus on teamwork, many proposal management tools are working on enhancing the proposal creation workflow. With features like approval processes, task assignments, and real-time collaboration, teams are able to align and complete proposals more efficiently. This ensures that businesses do not face delays and errors in the submission of their proposals.
Analytics and Performance Metrics: Proposals management software has now come equipped with more advanced analytics and reporting features. It tracks proposal success rates, measures team performance, and offers insights for further improvement. All these metrics enable businesses to improve their proposal strategy, identify the best practices, and make data-driven decisions for increasing the winning of contracts.
AI and machine learning, cloud solutions, customization, collaboration, and analytics-are significantly reshaping the Proposal Management Software market. By automating manual tasks, enhancing real-time collaboration, and providing actionable insights, these innovations are helping businesses optimize proposal creation, improve quality, and stay competitive in increasingly complex and dynamic industries.
Recent Developments in the Proposal Management Software Market
In the Proposal Management Software market, the latest trends include improvements in functionality, user-friendliness, and adoption of state-of-the-art technologies. This development will allow businesses to make proposal processes easier and better than the rest of their industry competitors.
AI-Enhanced Proposal Automation: AI-enhanced automation tools are revolutionizing the proposal creation process by automatically generating content and organizing documents based on previous proposals. This development significantly reduces the time spent on manual tasks and helps teams produce more accurate and consistent proposals, ultimately increasing the chances of winning contracts.
Cloud Integration For Effortless Collaboration: The most integral development in today's proposal management software is cloud integration. Its possibility of immediate collaboration online facilitates any team to work on any proposal anywhere, anytime. Its integration also streamlines document management, version control, and data security, thus enabling better progress tracking and effective collaboration.
Enhanced Document Management Features: The upcoming software on proposal management boasts advanced features of automated version control, document sharing, and approval processes. Thus, enhanced features are ensured so that stakeholders are working with the most up-to-date proposal drafts, streamlining the review and approval workflow.
Mobile-Friendly Solutions: Mobile-friendly proposal management software has emerged as a key development, allowing professionals to create, edit, and manage proposals on the go. Mobile access is especially valuable in fast-paced, time-sensitive industries where remote work is becoming more common. These tools improve flexibility and enable users to manage proposals from anywhere.
Integration with CRM and ERP Systems: Most of the proposal management software solutions are now integrating with Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems. This integration allows businesses to pull customer data directly into proposals, making the process more efficient and ensuring that proposals are aligned with customer expectations and organizational objectives.
Propositions in proposal management software have come a long way with recent technologies in AI automation, cloud integration, document management, mobile access, and integrations with other CRM/ERPs. Thereby, increasing the efficiency in the proposal preparation process, streamlining collaboration on proposals, responsiveness, and increasing the quality output of proposals given within a period of time results in better competencies.
Strategic Growth Opportunities in the Proposal Management Software Market
The Proposal Management Software market has immense growth opportunities, especially as businesses look to become more efficient, personalized, and collaborative in their proposal processes. Opportunities exist across applications and industries, allowing businesses to take advantage of growing demand.
E-Learning and Educational Institutions: E-learning institutions and platforms are a new market for proposal management software. There are similarities between these organizations and educational institutions with grant and research funding within their operations. Such institutions require streamlined processes of developing and submitting funding proposals. Therefore, proposal management tools will optimize the submission process of these institutions and enhance their chances of succeeding with such proposals.
Government Contracting: Government contracting is a key growth area for proposal management software, particularly in countries with large public sector projects. Software solutions that help businesses create compliant, detailed, and well-structured proposals for government contracts are in high demand. These tools improve efficiency and ensure compliance with government regulations, reducing the risk of proposal rejection.
Consulting Firms and Agencies: Consulting firms and agencies that rely on proposals to win clients and contracts can benefit from proposal management software that streamlines the creation, review, and submission of proposals. These tools help firms produce more professional and accurate proposals quickly, enhancing their chances of securing business in competitive markets.
Global Enterprises with Multiple Teams: Large enterprises spread globally with multiple proposal teams can receive some benefits from this proposal management software. This software enables proposing across regions and departments without causing any confusion due to its real-time access to proposal documents, improves communication, and ensures consistency in proposals in order to easily coordinate efforts by large teams so that they submit their proposals timely.
SMBs in Competitive Markets: SMBs in competitive industries such as technology and consulting can use proposal management software to play on a level field with their larger competitors. This is because proposal management software enables SMBs to produce professional, high-quality proposals without requiring large, dedicated teams, thereby increasing the chances of winning contracts in their target markets.
Strategic growth opportunities for Proposal Management Software are emerging in e-learning, government contracting, consulting, global enterprises, and SMBs. These opportunities are driven by the need for greater efficiency, collaboration, and compliance in proposal processes. By addressing these needs, businesses can position themselves for success in increasingly competitive and dynamic markets.
Proposal Management Software Market Driver and Challenges
The growth of the Proposal Management Software market is driven by various factors such as technological advancements, increasing competition, and the need for efficient proposal workflows. However, the market also faces challenges, including integration difficulties and concerns over data security.
The factors responsible for driving the proposal management software market include:
1. Technological Advancements: Innovations in AI, machine learning, and automation are driving the proposal management software market. These advancements help businesses automate content generation, improve proposal accuracy, and reduce the time spent on manual tasks. AI-driven insights and workflow automation are improving the overall efficiency of the proposal process.
2. Growing Demand for Efficiency: As competition intensifies across industries, businesses are seeking ways to improve the efficiency of their proposal processes. Proposal management software helps organizations save time, reduce errors, and increase collaboration, making it easier to create high-quality proposals quickly. This growing need for efficiency is driving software adoption.
3. Customization and Personalization Demand: Companies are increasingly focused on creating personalized proposals that meet specific client needs. Proposal management software that offers customizable templates, content management features, and data-driven insights helps businesses tailor their proposals, improving the chances of winning contracts.
4. Regulatory Compliance Needs: Proposal management software that helps organizations comply with regulations is in high demand, especially in industries like government contracting and healthcare. Software that ensures proposals meet specific compliance standards, such as those required by government agencies, is a significant driver in the market.
Challenges in the proposal management software market are:
1. Integration with Current Systems: Many of the challenges arise from the difficulty of integrating proposal management software with existing systems, such as CRM and ERP. Seamless integration is critical for businesses to ensure that data are transferred smoothly from one system to another in an error-free manner, which may be an expensive and complex process.
2. Data Security and Privacy Concerns: As proposal management software handles sensitive information, data security and privacy are major concerns. Organizations need to ensure that the software complies with data protection regulations and implements robust security measures to safeguard confidential information.
3. User Adoption and Training: Another challenge is whether the users will adopt the software and be trained effectively. Proposal management tools can be complex, and businesses must invest in user training to maximize the software's potential and ensure an easy transition from traditional methods.
The key drivers of the Proposal Management Software market include technological advancements, growing demand for efficiency, remote work trends, customization needs, and regulatory compliance. However, challenges such as integration with existing systems, data security concerns, and user adoption need to be addressed for continued growth in the market. These factors will shape the future of the industry.
List of Proposal Management Software Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies proposal management software companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the proposal management software companies profiled in this report include-
Deltek
Sofon
Tilkee
WeSuite
GetAccept
Proposal Management Software Market by Segment
The study includes a forecast for the global proposal management software market by type, application, and region.
Proposal Management Software Market by Type [Value from 2019 to 2031]:
Cloud-Based
On-Premises
Proposal Management Software Market by Application [Value from 2019 to 2031]:
SMEs
Large Enterprises
Proposal Management Software Market by Region [Value from 2019 to 2031]:
North America
Europe
Asia Pacific
The Rest of the World
Country Wise Outlook for the Proposal Management Software Market
The Proposal Management Software market has been evolving rapidly in response to increasing global competition, the rise of digital transformation, and the need for more efficient proposal creation and management. These software solutions help businesses streamline the proposal process, enhance collaboration, and improve the chances of winning contracts, which has led to significant developments in countries like the United States, China, Germany, India, and Japan.
United States: In the United States, Proposal Management Software is increasingly integrating AI and machine learning to automate proposal creation and improve the decision-making process. This is helping businesses reduce time spent on proposal preparation while ensuring higher quality submissions. The focus is also on cloud-based solutions, allowing for seamless collaboration among distributed teams and improving overall workflow efficiency in competitive industries like government contracting.
China: In China, the Proposal Management Software market is booming due to companies trying to make their processes streamlined, which has a boost from the strong economic growth in the country. It is also widely implemented by construction, manufacturing, and technology industries. Also, AI and machine learning are added to the solution for automated document management and improvement in proposal quality as required in fast-paced competitive business environment.
Germany: In Germany, Proposal Management Software is benefiting from increased integration with digital document management systems. Companies are adopting these solutions to comply with strict regulatory requirements and improve efficiency in their proposal submissions. The software's ability to handle large volumes of documents and ensure compliance with legal frameworks has made it a critical tool for industries like engineering, construction, and IT services.
India: India's proposal management software market has very healthy growth in it, and more so since businesses, particularly in the IT and service industries, are trying to streamline their proposal processes. The country witnesses increasing automation and cloud-based solutions that allow firms to produce better-quality proposals at a faster rate. Adoption by SMEs due to digital transformation fosters market growth.
Japan: In Japan, Proposal Management Software is integrating with advanced analytics and AI-driven insights to enhance the proposal submission process. Companies are using the software to personalize proposals and enhance the customer experience. There is also a growing demand for mobile-friendly software, allowing professionals to work on proposals in real time, which is particularly important in Japan's highly competitive and time-sensitive market.
Features of the Global Proposal Management Software Market
Market Size Estimates: Proposal management software market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Proposal management software market size by type, application, and region in terms of value ($B).
Regional Analysis: Proposal management software market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the proposal management software market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the proposal management software market.
Analysis of competitive intensity of the industry based on Porter's Five Forces model.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the proposal management software market by type (cloud-based and on-premises), application (SMEs and large enterprises), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
Table of Contents
1. Executive Summary
2. Global Proposal Management Software Market : Market Dynamics
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: PESTLE Analysis
2.4: Patent Analysis
2.5: Regulatory Environment
2.6: Industry Drivers and Challenges
3. Market Trends and Forecast Analysis from 2019 to 2031
3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
3.2. Global Proposal Management Software Market Trends (2019-2024) and Forecast (2025-2031)
3.3: Global Proposal Management Software Market by Type
3.3.1: Cloud-based: Trends and Forecast (2019 to 2031)
3.3.2: On-premises: Trends and Forecast (2019 to 2031)
3.4: Global Proposal Management Software Market by Application
3.4.1: SMEs: Trends and Forecast (2019 to 2031)
3.4.2: Large Enterprises: Trends and Forecast (2019 to 2031)
4. Market Trends and Forecast Analysis by Region from 2019 to 2031
4.1: Global Proposal Management Software Market by Region
4.2: North American Proposal Management Software Market
4.2.1: North American Market by Type: Cloud-based and On-premises
4.2.2: North American Market by Application: SMEs and Large Enterprises
4.2.3: The United States Proposal Management Software Market
