한글목차

세계 비디오 커머스 시장의 미래는 소매/전자상거래, 패션/뷰티, 전자기기/가젯, 가정/가구, 식음료, 여행/숙박 등 다양한 시장에서의 기회로 인해 유망한 시장입니다. 세계 비디오 커머스 시장은 2025-2031년 30.3%의 연평균 복합 성장률(CAGR)로 2031년까지 약 5조 936억 달러에 달할 것으로 예측됩니다. 이 시장의 주요 촉진요인은 라이브 스트리밍 증가, 소비자 취향의 진화, 온라인 쇼핑 증가입니다.

• Lucintel의 예측에 따르면, 플랫폼별로는 소셜 미디어 플랫폼이 예측 기간 동안 가장 높은 성장세를 보일 것으로 예측됩니다.
• 최종 용도별로는 소매 및 전자상거래가 가장 높은 성장세를 보일 것으로 예측됩니다.
• 지역별로는 아시아태평양이 예측 기간 동안 가장 높은 성장을 보일 것으로 예측됩니다.

비디오 커머스 시장의 전략적 성장 기회

비디오 커머스는 주요 용도에서 큰 전략적 성장 기회를 제공합니다. 이는 브랜드가 동영상 컨텐츠를 활용해 소비자 경험을 향상시키면서 상품을 판매하고, 역동적이고 매력적인 쇼핑 환경을 구축함으로써 얻을 수 있는 다양한 이점을 반영하고 있습니다.

• 이커머스와의 통합: 이커머스 사이트에 동영상 컨텐츠를 추가하는 것은 그 자체로 성장의 기회가 될 수 있습니다. 브랜드는 튜토리얼, 리뷰, 라이브 데모를 통해 제품을 더 보기 쉽고 매력적으로 만들 수 있습니다. 이를 통해 풍부한 쇼핑 경험을 촉진하고, 구매 욕구를 높이고, 전환율을 높일 수 있습니다.
• 인플루언서와의 협업: 인플루언서와의 협업도 비디오 커머스의 성장을 가속하는 훌륭한 전략입니다. 인플루언서는 매력적인 동영상 컨텐츠를 통해 제품을 정면으로 홍보할 수 있고, 브랜드 인지도를 크게 높일 수 있습니다. 이러한 협업을 통해 브랜드는 인플루언서의 신뢰와 신용을 통해 새로운 시청자에게 다가갈 수 있으며, 소비자 참여와 판매를 촉진할 수 있습니다.
• 판매 이벤트 라이브 스트리밍: 라이브 스트리밍을 통한 판매 이벤트는 긴박감과 실시간 상호 작용을 창출하여 판매를 촉진할 수 있습니다. 적절한 프로모션을 통해 이러한 이벤트는 청중을 끌어들이고, 커뮤니티를 형성하며, 즉각적인 구매 결정을 유도할 수 있습니다.
• 맞춤형 쇼핑 경험: 상품 동영상은 독특하고 개인적인 쇼핑 경험을 제공합니다. 데이터 분석을 통해 컨텐츠를 개인에 맞게 맞춤화하여 소비자의 참여도를 높일 수 있습니다. 개인화는 고객과 브랜드 간의 관계를 강화하여 신뢰와 충성도를 높이고 반복 구매를 증가시킵니다.
• 신흥 시장 진출: 신흥 시장은 비디오 커머스에 있어 중요한 성장 기회입니다. 브랜드는 인터넷 연결과 스마트폰 사용률 증가를 활용하여 새롭게 연결된 소비자를 공략할 수 있습니다. 미개척 시장에서는 현지인의 취향에 맞는 컨텐츠를 제작하여 보급과 판매를 촉진할 수 있습니다.

이러한 비디오 커머스의 전략적 성장 기회는 브랜드 인지도와 참여도를 높이는 데 활용될 수 있습니다. 브랜드 인지도 캠페인과 교육용 컨텐츠를 제공함으로써 이러한 용도를 사용하는 기업은 고객 충성도와 매출을 향상시킬 수 있습니다. 이러한 적극적인 접근이 끊임없이 변화하는 비디오 커머스를 성공적으로 이끌고 있습니다.

비디오 커머스 시장 활성화 요인 및 과제

여러 기술적, 경제적, 규제적 요인들이 비디오 커머스 시장에 큰 영향을 미치고 있습니다. 이러한 촉진요인은 시장 성장 전망을 증가시키지만, 과제는 이러한 성장에 부정적인 영향을 미칠 수 있습니다. 이러한 요인을 이해하는 것은 이해관계자들이 변화하는 상황을 효율적으로 헤쳐나가는 데 매우 중요합니다.

비디오 커머스 시장을 이끄는 요인은 다음과 같습니다.

• 기술의 발전: 초고속 인터넷과 스마트폰의 보급으로 동영상 컨텐츠는 그 어느 때보다 쉽게 접근할 수 있게 되었습니다. 이는 스트리밍 기술과 동영상 제작 도구의 혁신을 촉진하고, 브랜드가 소비자에게 흥미롭고 매력적인 고품질 컨텐츠를 제작할 수 있도록 돕습니다. 그 결과, 소비자 경험은 향상되고, 전환율이 높아지며, 비디오 커머스가 선호되는 쇼핑 방식이 될 수 있습니다.
• 소셜 미디어와의 통합: Instagram, TikTok, Facebook 등의 플랫폼이 동영상 컨텐츠 기반의 쇼핑 기능을 채택함에 따라, 브랜드는 더 많은 잠재고객에게 다가갈 수 있고, 진정성 있고 친근한 동영상 경험을 통해 잠재고객과 직접 소통할 수 있게 되었습니다. 직접적으로 소통할 수 있게 되었습니다. 소셜 미디어의 바이럴 특성 또한 노출을 증가시키고 브랜드 인지도를 빠르게 높이는 데 도움이 되고 있습니다.
• 시각적 컨텐츠에 대한 소비자 선호도: 비디오 커머스는 보다 시각적이고 풍부한 경험을 제공하는 솔루션으로 소비자 행동이 변화하는 것과 일치합니다. 연구에 따르면, 소비자들은 상품에 대한 동영상 컨텐츠를 본 후 구매 의향이 더 높은 것으로 나타났습니다. 그 결과, 동영상은 점점 더 마케팅 전략에 필수적인 요소로 자리 잡고 있으며, 참여와 전환 모두에서 중요한 역할을 하고 있습니다.
• 개인화 및 타겟팅: 고급 분석을 통해 브랜드는 고도로 개인화된 동영상 컨텐츠를 타겟팅된 시청자 부문에 전달할 가능성이 있습니다. 사용자 행동에 기반한 개인화된 추천은 컨텐츠의 관련성을 높이고 소비자와의 정서적 유대감을 강화합니다. 개인화는 참여율과 전환율 향상에 직접적인 영향을 미칩니다.
• 인플루언서 마케팅의 등장: 인플루언서는 신뢰할 수 있는 추천과 리뷰를 통해 비디오 커머스에서 중요한 역할을 합니다. 그들의 친밀감은 팔로워들과의 신뢰와 믿음을 쌓고, 브랜드 메시지를 증폭시켜 트래픽과 판매를 촉진합니다. 인플루언서의 행동 촉구는 팔로워의 공감을 불러일으키고, 참여와 전환을 증가시킵니다.

비디오 커머스 시장의 과제는 다음과 같습니다.

• 컨텐츠의 포화: 동영상 수가 증가함에 따라 마켓플레이스는 결국 포화상태에 이르러 브랜드가 차별화를 꾀하기 어려워질 수 있습니다. 너무 많은 선택지가 소비자를 압도하고 개별 동영상의 효과를 떨어뜨릴 수 있습니다. 브랜드는 관심을 끌고 관심을 유지하기 위해 품질, 독창성, 스토리텔링에 집중해야할 것으로 보입니다.
• 규제 환경 대응: 비디오 커머스는 광고 기준, 데이터 프라이버시 등 규제 이슈와 함께 진화하고 있습니다. 이러한 규제를 위반할 경우, 막대한 벌금이 부과되거나 브랜드 평판이 훼손될 수 있습니다. 브랜드는 법적 요건을 항상 인지하고 준수해야 하며, 동영상 마케팅 전략을 정기적으로 감사하여 준수 여부를 확인해야 합니다.
• 기술적 장벽: 기술은 동영상 상거래의 기회를 제공하지만, 특히 리소스가 부족한 중소기업의 경우, 기술적 장벽이 존재합니다. 고품질 동영상 제작에는 비용이 많이 들고, 대역폭 제한, 인프라 부족 등의 기술적 문제로 인해 효과적인 경쟁을 할 수 없는 기업도 있습니다.

기술 발전, 소비자 선호도, 소셜 미디어와의 통합은 비디오 커머스 시장의 주요 촉진요인입니다. 주요 과제로는 컨텐츠의 포화 상태와 규제 장벽을 극복하는 것이 있습니다. 혁신과 컴플라이언스를 통해 이러한 과제를 극복할 수 있는 브랜드가 이 역동적인 시장에서 성공을 거둘 수 있을 것으로 보입니다.

목차

제1장 주요 요약

제2장 세계의 비디오 커머스 시장 : 시장 역학

• 서론, 배경, 분류
• 공급망
• 업계 촉진요인과 과제

제3장 시장 동향과 예측 분석(2019-2031년)

• 거시경제 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 비디오 커머스 시장 동향(2019-2024년)과 예측(2025-2031년)
• 플랫폼별
  • 소셜미디어 플랫폼
  • E-Commerce 플랫폼
  • 영상 스트리밍 플랫폼
  • 라이브 스트리밍 플랫폼
• 최종 용도별
  • 소매 및 E-Commerce
  • 패션 및 뷰티
  • 전자기기 및 가젯
  • 주택 및 가구
  • 식품 및 음료
  • 여행 및 호스피탈리티
  • 기타

제4장 지역별 시장 동향과 예측 분석(2019-2031년)

• 지역별
• 북미
• 유럽
• 아시아태평양
• 기타 지역

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter의 Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 플랫폼별
  • 최종 용도별
  • 지역별
• 세계 비디오 커머스 시장의 새로운 동향
• 전략 분석
  • 신제품 개발
  • 세계의 비디오 커머스 시장 캐파시티 확대
  • 세계 비디오 커머스 시장에서의 인수합병(M&A) 및 합작투자(JV)
  • 인증 및 라이선싱

제7장 주요 기업 개요

• Alibaba
• Shopify
• Amazon.com
• Alphabet
• Wayfair
• Bambuser
• Channelize.io
• Firework
• LiSA Social Commerce
• BuyWith

영문목차

The future of the global video commerce market looks promising with opportunities in the retail & e-commerce, fashion & beauty, electronic & gadget, home & furniture, food & beverage, and travel & hospitality markets. The global video commerce market is expected to reach an estimated $5093.6 billion by 2031 with a CAGR of 30.3% from 2025 to 2031. The major drivers for this market are a rise in live streaming, evolving consumer preferences, and increased online shopping.

• Lucintel forecasts that, within the platform category, the social media platform is expected to witness the highest growth over the forecast period.
• Within the end-use category, retail & e-commerce is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Video Commerce Market

Emerging trends, such as those impacting consumer interaction and buying behavior, are constantly shaping the video commerce market. The business world is constantly evolving with technological change and changing the needs of consumers, and these emerging trends will be crucial in helping define future shopping landscapes.

• More Wide Adoption of Streaming: Live streaming has evolved to make video commerce a feature that enables interaction in real-time between brands and consumers. This increases levels of engagement and creates urgency, which boosts conversion rates. Brands are investing in live events for product presentation and tapping into influencer partnerships to drive participation and sales.
• Inclusion of Augmented Reality: Augmented reality provides a futuristic shopping experience as it empowers customers to see how the product will look in a space. This enhances customers' confidence in making their buying decisions. By implementing AR features in their video content, brands are likely to significantly increase engagement rates, satisfaction, and the possibility of conversion while reducing returns.
• AI Personalization: AI-based personalization is gathering pace, enabling brands to personalize video content based on consumer preferences and behavior. This creates a better user experience and allows brands to bond more closely with their consumers. Personalized recommendations and targeted advertising through video can reach higher engagement levels and boost sales outcomes.
• Rising Social Commerce: Social commerce is gaining momentum with the integration of shopping capabilities on platforms like Instagram and TikTok. This smoothens the buying process by enabling direct purchases from video content. As consumers increasingly shop on social media platforms, brands are aligning their video strategies to reach that growing audience.
• User-generated Content: Consumers perceive reviews from their peers as much more authentic than advertisements. User-generated content has emerged as a key driver for video commerce. Brands are encouraging customers to share their experiences on video, establishing a real connection with them. Not only does this enhance brand loyalty, but it also leads to engagement, as it speaks directly to potential buyers.

Video commerce is changing the way consumers shop and connect with brands. Business engagement and conversion are improving through live streaming, shoppable content, influencer collaborations, personalization, and integration with social media. It is building toward a more immersive, interactive shopping experience.

Recent Developments in the Video Commerce Market

Various exciting developments are happening across the video commerce market, changing the way brands interact with consumers. These developments show an upward trajectory, presenting wider possibilities with more insightful experiences and new, innovative uses of technology.

• Shoppable videos: The trend of shoppable videos has left a lasting impact and become a normal feature. It allows viewers to make purchases in real time within the video. This smoothens the buying process and enhances the consumer experience, leading to a boost in sales. Retailers are increasingly embracing this trend as it aligns with the seamlessness trend of shopping online.
• Live shopping events are the way forward: Live shopping events have been widely followed recently, allowing brands to engage with audiences in real time. These events create urgency and excitement, which have proven profitable for sales. In many cases, companies are using influencers to host such events, establishing credibility and connecting better with the audience. These events have changed traditional shopping paradigms.
• Better analytics: The core benefits derived from advanced analytics tools in video commerce can be illustrated by the fact that they provide a better understanding of consumer behavior. This enables more effective targeting and personalization, improving marketing strategies. Data is used as an optimization tool for content delivery, significantly improving engagement and conversion.
• Cross-platform integration: Cross-platform integration is evolving, enabling brands to deliver video shopping experiences across multiple social media and e-commerce platforms. This increases reach and engagement since users can interact with brands on more than one medium. Strategies that capture diverse audiences are essential for maximizing sales.
• Investment in technology: Video technology, including AR and VR, is receiving significant investment. Brands are leveraging these technologies to enrich consumer experiences and enhance their brand presence in the competitive market. Immersive shopping experiences help companies grow sales, increase engagement, and build brand loyalty.

Recent video commerce innovations will manifest the changes in shopping behaviors and brand strategies. Companies are enhancing customer engagement and sales through advanced analytics, the adoption of augmented reality, mobile optimization, subscription models, and multi-channel distribution. These changes lead to a more connected and innovative shopping experience.

Strategic Growth Opportunities for Video Commerce Market

Video commerce offers significant strategic growth opportunities in key applications. This reflects the various benefits that brands can accrue by using video content to enhance the consumer experience while selling products, creating a dynamic and engaging shopping environment.

• E-commerce integration: Adding video content to e-commerce sites presents a growth opportunity in itself. Brands can make products more visible and engaging through tutorials, reviews, and live demos. This fosters a richer shopping experience, brings people closer to making confident purchases, and leads to higher conversion rates.
• Influencer collaborations: Influencer collaborations are another excellent strategy that drives video commerce growth. Through attractive video content, influencers can authentically promote products, significantly increasing brand visibility. These collaborations help brands reach new audiences through influencers' trust and credibility, driving consumer engagement and sales.
• Live streaming sales events: Live streaming sales events create a sense of urgency and real-time interaction, boosting sales. With proper promotion, these events can engage audiences, build community, and encourage immediate purchasing decisions.
• Tailored shopping experience: Product videos provide unique, personal shopping experiences. Data analytics allows content to be customized for individuals, raising consumer engagement levels. Personalization leads to stronger relationships between customers and brands, fostering trust and loyalty, and increasing repeat purchases.
• Entering emerging markets: Emerging markets present critical growth opportunities for video commerce. Brands can target newly connected consumers by leveraging increased internet connectivity and smartphone usage. In untapped markets, adoption and sales can be driven by adapting content to local preferences.

This strategic growth opportunity in video commerce can be capitalized on to build brand recognition and engagement. By running brand awareness campaigns and offering educational content, businesses using these applications are likely to increase customer loyalty and sales. This proactive approach is driving success in the constantly changing video commerce landscape.

Video Commerce Market Driver and Challenges

Several technological, economic, and regulatory factors significantly affect the video commerce market. These drivers augment the growth prospects of the market; however, challenges could adversely impact such growth. Understanding these factors is critical for stakeholders to navigate the shifting landscape efficiently.

The factors driving the video commerce market include:

• Technological advancements: With high-speed internet and smartphones, video content is now more accessible than ever. This stimulates innovation in streaming technologies and video production tools, empowering brands to create high-quality content that is interesting and appealing to consumers. As a result, the consumer experience improves, leading to higher conversion rates and making video commerce a preferred shopping method.
• Social media integration: Adoption of shopping features based on video content by platforms like Instagram, TikTok, and Facebook has opened doors for brands to reach wider audiences and directly engage with potential customers through authentic and relatable video experiences. The viral nature of social media also increases exposure, helping brands grow their visibility quickly.
• Consumer preference for visual content: Video commerce aligns with the shift in consumer behavior toward more visual and rich experience solutions. Studies have shown that shoppers exhibit greater purchase intent after seeing video content of products. As a result, video is becoming increasingly integral to marketing strategies, playing a crucial role in both engagement and conversion.
• Personalization and targeting: Advanced analytics help brands deliver highly personalized video content to targeted audience segments. Personalized recommendations based on user behavior increase the relevance of content, deepening emotional connections with consumers. Personalization directly improves both engagement and conversion rates.
• Emergence of influencer marketing: Influencers play a key role in video commerce through authentic endorsements and reviews. Their relatability builds trust and credibility with followers, amplifying the brand message and driving traffic and sales. The calls-to-action from influencers resonate with their followers, increasing engagement and conversion.

Challenges in the video commerce market are:

• Saturation of content: As the number of videos increases, the marketplace may eventually reach saturation, making it difficult for brands to differentiate themselves. This could overwhelm consumers with too many options, diluting the effectiveness of individual videos. Brands will need to focus on quality, originality, and storytelling to capture attention and maintain interest.
• Compliance with the regulatory environment: Video commerce evolves alongside regulatory challenges, including advertising standards and data privacy. Breaching these regulations can result in hefty fines or damage to a brand's reputation. Brands must remain aware of and compliant with legal requirements, periodically auditing their video marketing strategies to ensure adherence.
• Technical barriers: While technology presents opportunities for video commerce, it also creates challenges, particularly for small businesses with limited resources. The production of high-quality videos can be costly, and technical issues such as bandwidth limitations or inadequate infrastructure may prevent some companies from competing effectively.

Technological advancements, consumer preferences, and social media integration are key drivers for the video commerce market. The main challenges include overcoming content saturation and regulatory hurdles. Brands that can navigate these challenges through innovation and compliance will thrive in this dynamic market.

List of Video Commerce Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies video commerce companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the video commerce companies profiled in this report include-

• Alibaba
• Shopify
• Amazon.com
• Alphabet
• Wayfair
• Bambuser
• Channelize.io
• Firework
• LiSA Social Commerce
• BuyWith

Video Commerce by Segment

The study includes a forecast for the global video commerce market by platform, end use, and region.

Video Commerce Market by Platform [Analysis by Value from 2019 to 2031]:

• Social Media Platforms
• E-commerce Platforms
• Video Streaming Platforms
• Live Streaming Platforms

Video Commerce Market by End Use [Analysis by Value from 2019 to 2031]:

• Retail & E-Commerce
• Fashion & Beauty
• Electronics & Gadgets
• Home & Furniture
• Food & Beverage
• Travel & Hospitality
• Others

Video Commerce Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Video Commerce Market

Video content integration is rising across the video commerce market, with companies across regions incorporating video content to offer better online shopping experiences and boost sales.

• United States: Live shopping events have become increasingly popular in the U.S., with more retailers, including Walmart and Target, hosting interactive sessions. Brand-influencer collaborations are growing more common. Shoppable videos on TikTok are gaining popularity, transforming basic marketing into a shopper experience.
• China: Video commerce through Douyin, Kuaishou, and live shopping is developing rapidly in China. This cultural phenomenon has boosted sales, and brands are using AI to differentiate their personalizations. Influencer marketing continues to play a key role, as consumer trust and involvement with products remain paramount.
• Germany: Video commerce in Germany focuses on sustainability and authenticity. This has led to an increase in video content across brands' online channels, with a continuous communication of product information. Influencer collaborations build credibility, while user-generated content has become increasingly important in reaching environmentally conscious consumers.
• India: Video commerce is growing significantly in India, especially among younger consumers. E-commerce companies like Flipkart and Amazon are investing in live shopping features. The rise of local content is making video shopping more accessible to a wide range of linguistic and cultural groups, supporting market penetration.
• Japan: Technology remains the driving force behind video commerce in Japan. Brands are leveraging augmented reality (AR) and virtual reality (VR) to enhance customer experiences. Live shopping is rapidly growing, and companies are focusing on integrating video content effectively across social media platforms to cater to digitally savvy consumers.

Features of the Global Video Commerce Market

Market Size Estimates: Video commerce market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Video commerce market size by platform, end use, and region in terms of value ($B).

Regional Analysis: Video commerce market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different platform, end use, and regions for the video commerce market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the video commerce market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the video commerce market by platform (social media platforms, e-commerce platforms, video streaming platforms, and live streaming platforms), end use (retail & e-commerce, fashion & beauty, electronics & gadgets, home & furniture, food & beverage, travel & hospitality, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Video Commerce Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Video Commerce Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Video Commerce Market by Platform
  • 3.3.1: Social Media Platforms
  • 3.3.2: E-commerce Platforms
  • 3.3.3: Video Streaming Platforms
  • 3.3.4: Live Streaming Platforms
• 3.4: Global Video Commerce Market by End Use
  • 3.4.1: Retail & E-commerce
  • 3.4.2: Fashion & Beauty
  • 3.4.3: Electronics & Gadgets
  • 3.4.4: Home & Furniture
  • 3.4.5: Food & Beverage
  • 3.4.6: Travel & Hospitality
  • 3.4.7: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Video Commerce Market by Region
• 4.2: North American Video Commerce Market
  • 4.2.1: North American Market by Platform: Social Media Platforms, E-commerce Platforms, Video Streaming Platforms, Live Streaming Platforms, , and
  • 4.2.2: North American Market by End Use: Retail & E-commerce, Fashion & Beauty, Electronics & Gadgets, Home & Furniture, Food & Beverage, Travel & Hospitality, and Others
• 4.3: European Video Commerce Market
  • 4.3.1: European Market by Platform: Social Media Platforms, E-commerce Platforms, Video Streaming Platforms, Live Streaming Platforms, , and
  • 4.3.2: European Market by End Use: Retail & E-commerce, Fashion & Beauty, Electronics & Gadgets, Home & Furniture, Food & Beverage, Travel & Hospitality, and Others
• 4.4: APAC Video Commerce Market
  • 4.4.1: APAC Market by Platform: Social Media Platforms, E-commerce Platforms, Video Streaming Platforms, Live Streaming Platforms, , and
  • 4.4.2: APAC Market by End Use: Retail & E-commerce, Fashion & Beauty, Electronics & Gadgets, Home & Furniture, Food & Beverage, Travel & Hospitality, and Others
• 4.5: ROW Video Commerce Market
  • 4.5.1: ROW Market by Platform: Social Media Platforms, E-commerce Platforms, Video Streaming Platforms, Live Streaming Platforms, , and
  • 4.5.2: ROW Market by End Use: Retail & E-commerce, Fashion & Beauty, Electronics & Gadgets, Home & Furniture, Food & Beverage, Travel & Hospitality, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Video Commerce Market by Platform
  • 6.1.2: Growth Opportunities for the Global Video Commerce Market by End Use
  • 6.1.3: Growth Opportunities for the Global Video Commerce Market by Region
• 6.2: Emerging Trends in the Global Video Commerce Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Video Commerce Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Video Commerce Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Alibaba
• 7.2: Shopify
• 7.3: Amazon.com
• 7.4: Alphabet
• 7.5: Wayfair
• 7.6: Bambuser
• 7.7: Channelize.io
• 7.8: Firework
• 7.9: LiSA Social Commerce
• 7.10: BuyWith