한글목차

세계 스마트 포장 시장의 미래는 식음료, 의료, 자동차, 퍼스널케어 시장에서의 기회로 인해 유망합니다. 세계 스마트 포장 시장은 2025-2031년 6.8%의 연평균 복합 성장률(CAGR)로 2031년까지 약 320억 달러에 달할 것으로 예측됩니다. 이 시장의 주요 촉진요인은 식품 안전 및 품질에 대한 수요 증가와 전자상거래 분야의 성장입니다.

• Lucintel의 예측에 따르면, 유형별로는 가스 대체 포장이 예측 기간 동안 가장 높은 성장률을 보일 것으로 예상됩니다.
• 최종 용도별로는 식음료가 예측 기간 동안 가장 높은 성장을 보일 것으로 예상됩니다.
• 지역별로는 아시아태평양이 예측 기간 동안 가장 높은 성장을 보일 것으로 예상됩니다.

스마트 포장 시장의 전략적 성장 기회

스마트 포장 시장은 현재 다양한 최종 사용자와 응용 분야에서 큰 성장 잠재력을 가지고 있습니다. 이러한 성장은 고객의 취향과 선호도의 변화, 기술 발전, 상호작용 원리를 도입한 생태학적 대체품에 대한 수요 증가에 따라 이루어질 것입니다. 이러한 분야를 파악함으로써 기업은 경쟁사 대비 경쟁 우위를 확보할 수 있으며, 동시에 시장 기반 확대에 기여할 수 있습니다.

• 식음료 부문: 스마트 포장은 식음료 부문에 큰 성장 기회를 제공합니다. 여기에는 신선도 표시기, 온도 센서, 제품 안전과 고객 참여에 기여하는 인터랙티브 라벨과 같은 혁신이 포함됩니다. 식품 트렌드는 편의성과 투명성을 추구하고 있으며, 이는 제품에 대한 실시간 정보를 제공하는 스마트 포장의 채택으로 이어지고 있습니다.
• 의료 및 제약: 의료 및 제약 산업은 약물 복용률을 높이고 의약품의 진품성을 보장하기 위해 스마트 포장의 잠재력이 큽니다. 예를 들어, 복용량에 대한 경고나 씰 및 RFID 태그와 같은 변조 방지 조치는 위조 의약품을 방지하고 환자 치료를 보장하기 위해 사용됩니다. 의료 분야에서는 보다 안전하고 사용하기 편리한 포장재에 대한 관심이 높아지고 있습니다.
• 전자상거래 및 소매: 전자상거래의 확산으로 이 분야, 특히 온라인 쇼핑 환경에서 소비자 경험을 개선하고 물류 프로세스를 최적화하는 스마트 포장 솔루션이 탄생했습니다. 여기에는 QR 코드 및 근거리 무선 통신(NFC)과 같은 기술이 포함되어 대화형 포장을 가능하게 하고, 상품 및 캠페인에 대한 더 많은 정보를 제공합니다. 또한, 운송 중 손실을 최소화하고 소매업체와 고객 모두에게 재고 관리를 강화하는 역할도 합니다.
• 명품: 명품 시장에서는 브랜드 보호와 소비자 참여를 강화하고 이 부문의 부유층 고객의 충성도를 높이기 위해 스마트 포장의 활용이 확대되고 있습니다. 고급 포장 옵션에는 종종 홀로그램 디테일이나 무선 주파수 식별(RFID) 칩이 부착된 라벨을 통해 모방을 방지하는 기능이 포함되어 있으며, 특히 고급 패션 하우스와 같은 고급 패션 하우스의 경우 브랜드 평판을 보호하고 있습니다. 인터랙티브한 개인화는 구매자의 경험을 증폭시키지만, 독점성과 보안에 중점을 두는 것은 최근 이 카테고리 부문에서 기업들이 혁신하고 있는 분야입니다.
• 친환경 포장 옵션: 지속가능성에 대한 관심이 높아짐에 따라 친환경 지능형 포장 분야는 큰 성장 잠재력을 가지고 있습니다. 혁신적인 기술에는 생분해성 소재, 재활용 가능한 디자인, 친환경 기술 등이 있습니다. 기업들은 환경 목표에 부합하고 환경에 민감한 소비자를 자극하는 포장 제품 생산에 점점 더 많은 노력을 기울이고 있으며, 이는 시장 확대로 이어지고 있습니다.

스마트 포장 시장의 성장 기회는 무궁무진하고 진화하고 있습니다. 식음료, 의료, 전자상거래, 고급 제품, 지속가능성 분야의 새로운 트렌드는 기업들이 이를 활용하여 주요 용도에 집중함으로써 혁신을 촉진할 수 있게 해줍니다. 이러한 트렌드는 스마트 포장의 미래를 형성하고 전체 시장의 성장을 뒷받침할 것입니다.

스마트 포장 시장 활성화 요인 및 과제

스마트 포장 시장에는 기술 발전, 경제 상황, 규제 등 여러 가지 문제가 영향을 미치고 있습니다. 이러한 요인들은 스마트 포장의 개척과 도입과 관련하여 시장이 어떻게 행동할 것인가를 결정합니다. 이러한 정책을 보다 광범위한 프레임워크에 적용함으로써, 이러한 가속화 요인에 대한 현재 상황을 평가할 수 있습니다.

스마트 포장 시장을 이끄는 요인은 다음과 같습니다.

• 기술 발전: IoT(사물인터넷), AR(증강현실), AI(인공지능) 등 첨단 포장 기술은 스마트 포장 혁신의 새로운 기회를 창출하고 있습니다. 실시간 추적부터 공급망 관리 개선, 소비자 참여도 향상에 이르기까지, 이 모든 것이 신기술을 통해 가능해졌습니다. 빠르게 발전하는 기술은 소비자와 이를 도입하려는 기업의 특정 요구를 충족하는 새로운 스마트 포장 솔루션의 지속적인 도입으로 이어지고 있습니다.
• 편의성에 대한 소비자의 요구: 편리성에 대한 기대가 높아짐에 따라 현대 사회의 스마트 포장에 대한 소비자의 요구가 변화하고 있습니다. 이러한 소비자 요구는 인터랙티브 태그, 신선도 표시기, 사용자 친화적인 기능을 통해 정보에 대한 빠른 접근과 풍부한 제품 경험을 가능하게 하는 기능을 통해 충족될 수 있습니다. 그 결과, 각 분야에서 지능형 포장의 채택이 가속화되고 있습니다.
• 규제 대응: 소비자 보호, 지속가능성, 추적성에 대한 엄격한 규제가 스마트 포장의 성장을 가속하고 있습니다. 따라서 식품 및 의약품과 같은 산업은 규제 요건에 따라 제품의 무결성과 안전성을 보장하기 위해 첨단 포장 기술을 채택하고 있습니다. 이러한 규제는 혁신을 촉진하고 경우에 따라서는 스마트 포장 솔루션의 사용을 의무화하기도 합니다.
• 지속가능성에 대한 관심: 지속가능성과 환경적 책임에 대한 관심이 높아지면서 스마트 포장의 큰 원동력이 되고 있습니다. 기업들은 폐기물을 줄이고 환경을 보호하기 위해 지속 가능한 소재와 디자인에 대한 투자를 늘리고 있습니다. 지속 가능한 스마트 포장 솔루션은 환경 규범을 준수하면서 고객의 기대를 충족시키고 시장 규모를 확대하는 데 도움이 될 것입니다.
• 전자상거래의 성장: 전자상거래의 확장은 물류 강화 및 고객 경험 향상을 위한 스마트 포장에 대한 요구를 불러일으켰으며, QR 코드 및 NFC와 같은 기술은 제품을 추적할 수 있는 방법을 제공하고, 소비자에게 추가적인 정보를 제공합니다. 물류의 병목현상을 해결하고 고객 참여를 강화할 수 있는 새로운 영역을 제시하고 있습니다.

스마트 포장 시장의 과제는 다음과 같습니다.

• 고비용: 고비용: 스마트 포장 제조에 사용되는 기술과 관련된 초기 투자 비용과 제조 비용이 높을 수 있습니다. 복잡한 특성과 재료의 통합 등이 가격 상승의 요인이 되어 중소기업에 영향을 미치고 있습니다. 이러한 비용 속에서 수익성을 유지하는 것은 여전히 시장의 중요한 과제입니다.
• 기술 통합: 신기술과 기존 포장 시스템과의 통합은 어려운 과제입니다. 기업은 스마트 포장 솔루션을 도입하고 유지 관리할 때 호환성 문제와 전문 지식의 필요성에 직면할 수 있습니다. 따라서 이러한 통합 문제를 극복하는 것은 성공적인 도입 및 배포에 있어 매우 중요합니다.
• 소비자 프라이버시 우려: 소비자 데이터를 수집하고 분석하는 스마트 포장을 중심으로 한 기술 혁명이 진행되면서 프라이버시 우려가 제기되고 있습니다. 기업은 데이터 보안을 보장하고 데이터 수집 및 사용에 대한 소비자의 우려를 해결해야 하는 어려움에 직면해 있습니다. 따라서 스마트 포장의 장점과 소비자의 신뢰를 유지하기 위한 데이터 보호의 필요성과 균형을 맞출 필요가 있습니다.

스마트 포장 시장에는 기술 발전, 소비자 수요, 규제 대응, 지속가능성, 전자상거래 성장 등 여러 가지 요인이 영향을 미치고 있습니다. 하지만 특정 포장 및 요구사항과 관련된 높은 생산 비용, 개발 및 도입 초기 단계에 있는 기존 제품 및 라인업에 대한 기술 통합, 프라이버시 침해 위험에 대한 소비자의 우려 등 시장을 결정짓는 또 다른 문제들이 있습니다. 이러한 문제들은 기업이 현재 제품 이상의 기능을 제공하는 것을 주저하게 만드는 요인으로 작용할 수 있습니다.

목차

제1장 주요 요약

제2장 세계의 스마트 포장 시장 : 시장 역학

• 서론, 배경, 분류
• 공급망
• 업계 촉진요인과 과제

제3장 시장 동향과 예측 분석(2019년-2031년)

• 거시경제 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 스마트 포장 시장 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 스마트 포장 시장 : 유형별
  • 활성 포장
  • 지능형 포장
  • 가스 치환 포장
• 세계의 스마트 포장 시장 : 최종 용도별
  • 식품 및 음료
  • 의료
  • 자동차
  • 퍼스널케어
  • 기타

제4장 지역별 시장 동향과 예측 분석(2019년-2031년)

• 세계의 스마트 포장 시장 : 지역별
• 북미의 스마트 포장 시장
• 유럽의 스마트 포장 시장
• 아시아태평양의 스마트 포장 시장
• 기타 지역의 스마트 포장 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter의 Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 세계의 스마트 포장 시장 성장 기회 : 유형별
  • 세계의 스마트 포장 시장 성장 기회 : 최종 용도별
  • 세계의 스마트 포장 시장 성장 기회 : 지역별
• 세계 스마트 포장 시장의 새로운 동향
• 전략적 분석
  • 신제품 개발
  • 세계의 스마트 포장 시장 생산능력 확대
  • 세계 스마트 포장 시장 기업인수합병(M&A), 합병사업
  • 인증 및 라이선싱

제7장 주요 기업 개요

• 3M
• Avery Dennison
• BASF SE
• Crown
• Stora Enso

영문목차

The future of the global smart packaging market looks promising with opportunities in the food and beverage, healthcare, automotive, and personal care markets. The global smart packaging market is expected to reach an estimated $32 billion by 2031 with a CAGR of 6.8% from 2025 to 2031. The major drivers for this market are rising demand for food safety and quality and growth of e-commerce sector.

• Lucintel forecasts that, within the type category, modified atmosphere packaging is expected to witness the highest growth over the forecast period.
• Within the end use category, food and beverage is expected to witness the highest growth over the forecast period.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Smart Packaging Market

The above trends have completely transformed the smart packaging market into a more interactive, sustainable, and technologically advanced industry. Understanding these trends helps us understand how the market is changing over time and what the future holds for it.

• Smart Packaging Integrating IoT: It has become increasingly common to integrate the Internet of Things (IoT) into smart packaging. This allows products to be tracked and monitored in real time through the supply chain using IoT-enabled smart packaging. Additionally, this technology enhances inventory management, reduces losses, and provides valuable data that can be used to optimize operations. Furthermore, it leads to better consumer insights and personalized experiences that can be achieved through the collection and analysis of data.
• The Use of Sustainable Materials: There is an emerging focus on sustainable materials that are eco-friendly for use in smart packaging. Innovations have led to biodegradable materials that are compostable, thus reducing the environmental footprint associated with waste disposal. Consequently, companies are developing packaging solutions that align with global sustainability goals and meet regulatory requirements. This trend arises from higher consumer demand for environmentally friendly products, coupled with tougher regulations governing packaging waste.
• AR & VR Functionality: Augmented reality (AR) and virtual reality (VR) features are being integrated into smart packaging for increased consumer participation and interaction. By using AR-enabled packaging, customers can access additional product information or engage in interactive experiences from their phones. At the same time, VR is utilized as a tool for virtual product demonstrations or immersive brand experiences, among other related applications. These technologies change how brands engage their customers by adding value.
• Anti-counterfeiting Systems: With growing concerns about the authenticity and safety of products, anti-counterfeiting technologies are a major trend in smart packaging today. Holograms, RFID tags, and blockchain solutions enable verification of whether merchandise is genuine, thereby preventing fraud, such as counterfeit drugs. Hence, they ensure brand integrity, fostering trust, especially in industries like pharmaceuticals and luxury goods.
• Monitoring 24/7: Real-time monitoring features are increasingly becoming part of smart packaging, helping track factors such as temperature, humidity, and even freshness of the products. This is especially important for perishable goods and other sensitive items. Real-time monitoring prevents spoilage, ensures product quality, and enhances supply chain efficiency. Conversely, this provision boosts customer confidence in their purchases, leading to sustained repeat buying.

These trends are driving significant changes in the smart packaging market, emphasizing the need for enhanced functionality, sustainability, and consumer engagement. The future of smart packaging is shaped by the integration of advanced technologies and environmental responsibility through novel opportunities that arise to confront emerging issues.

Recent Developments in the Smart Packaging Market

The next few years will be full of developments in the smart packaging market. For example, regulatory requirements will become more stringent, while consumer tastes will shift alongside rising technological innovations, among other factors. Accordingly, it is important for stakeholders seeking to exploit market growth potential to understand these developments.

• IoT Advancements: Recent innovations have led to real-time data and analytics that are shaping smart packaging with IoT integration. It uses sensors enabled with IoT connectivity to enhance tracking throughout the supply chain, resulting in better inventory management and reducing wastage, thereby cutting down on losses. Furthermore, companies are investing in these IoT-related technologies, which can respond dynamically, unlike traditional packaging options, benefiting both commercial entities and consumers.
• Growth of Sustainable Packaging: A major development within the smart packaging industry has been an emphasis on sustainability. Moreover, firms are increasingly using materials that do not harm but preserve nature when designing their packages, making them eco-friendly. Some examples include biodegradable products that can be recycled and may also be designed based on circular economy concepts. This trend has been driven by consumer demand for sustainable products as well as regulations that require companies to minimize waste from packaging material used.
• Rising Anti-counterfeiting Technologies: The use of technology such as holograms, blockchain, and RFID is improving anti-counterfeiting measures. These solutions enhance the security and genuineness of products across different sectors to combat fake items. This is pivotal in sustaining brand integrity and customer confidence, especially in pharmaceuticals and high-end luxury goods.
• Smart Packaging with AR/VR Integration: Smart packaging is increasingly utilizing augmented reality (AR) and virtual reality (VR) for interactive consumer engagement. These solutions are important elements of smart packaging, including smart labels or tags. They revolutionize how consumers interact with brands by providing an immersive experience that enables them to access more information about the product being sold. The application of VR and AR has transformed the buying experience, leading to distinctive marketing opportunities.
• Real-time Condition Monitoring: Progress in real-time condition monitoring has improved the usability of smart packaging systems. For instance, embedded sensors inside packaging materials can monitor temperature, humidity levels, and freshness of a product. This is essential for easily perishable goods and those requiring constant control, ensuring quality throughout the supply chain for safety purposes. In addition to enhancing supply chain efficiency, this will reduce spoilage risks.

Focus on improving functionality, sustainability, and consumer engagement drives these advances in the smart packaging market, while innovation remains its key driver. The industry's future lies in environmental responsibility combined with advanced technology adoption that shapes new horizons and addresses challenges head-on.

Strategic Growth Opportunities for the Smart Packaging Market

The smart packaging market offers significant growth prospects across various end-users and applications where it operates today. This growth is driven by the evolution of customer tastes and preferences, technological advancements, and increased demand for ecological alternatives that embrace interaction principles. Identification of these areas can give companies a competitive advantage over their rivals while helping them expand their market base.

• Food and Beverage Sector: Smart packaging offers substantial growth opportunities for the food and beverage sector. These include innovations such as freshness indicators, temperature sensors, and interactive labels that contribute to product safety and customer engagement. The trend in food products is toward convenience and transparency, leading to the adoption of smart packages that offer real-time information on products, thus improving supply chain management.
• Healthcare and Pharmaceuticals: In the healthcare and pharmaceutical industry, there is significant potential for smart packaging aimed at improving medication adherence rates and ensuring drug genuineness. For example, reminders about dosage quantities and tamper-proofing measures like seals or RFID tags are used to ensure patient care while avoiding counterfeit drugs. The healthcare sector emphasizes more secure and user-friendly packaging materials.
• E-Commerce and Retail: The proliferation of e-commerce has given rise to smart packaging solutions that improve consumer experience and optimize logistics processes in this domain, particularly in the online shopping environment. This includes technologies such as QR codes and near-field communication (NFC) that enable interactive packaging, providing more information on products and promotional deals. It also plays a role in minimizing loss during transit, thus enhancing inventory control for both retailers and customers.
• Luxury Goods: The luxury goods market is seeing a growing use of smart packaging to enhance brand protection and consumer engagement, creating loyalty among affluent clients in this segment. Premium packaging options often include features that prevent imitation through labels with holographic details or radio frequency identification (RFID) chips attached to them, safeguarding brand reputation, especially in cases relevant to high-end fashion houses selling couture garments. While interactive personalization can amplify buyer experiences, a focus on exclusivity and security are areas where businesses have recently been innovating within this category segment.
• Green Packaging Options: With an increasing focus on sustainability, there is considerable growth potential for eco-friendly intelligent packaging in this area. Innovations include biodegradable materials, recyclable designs, and environmentally friendly technologies. Companies are increasingly concentrating on manufacturing packaging products that conform to environmental objectives and inspire eco-conscious consumers, thus leading to the expansion of the market.

Growth opportunities in the smart packaging market are numerous and evolving. Emerging trends in food and beverage, healthcare, e-commerce, luxury goods, and sustainability will enable companies to capitalize on them, thereby driving innovation by focusing on key applications. These trends shape the future of smart packaging and support overall market growth.

Smart Packaging Market Driver and Challenges

Several issues affect the smart packaging market, including technological advancements, the economic state, and the regulations within which it operates. These factors determine how the market behaves regarding smart packaging development and implementation. The adoption of such policies into a broader framework allows assessment of where we stand now concerning these accelerating forces.

The factors driving the smart packaging market include:

• Technological Advancements: Advances in technologies like IoT (Internet of Things), AR (Augmented Reality), and AI (Artificial Intelligence) have created new opportunities for smart packaging innovation. Ranging from real-time tracking to supply chain management improvements and better consumer engagement, all this is made possible by emerging technologies. Rapidly advancing technology leads to the constant introduction of novel smart packaging solutions that meet the specific needs of consumers and businesses striving toward adoption.
• Consumer Demand for Convenience: Consumer demands have revolutionized modern society's call for smarter packaging due to growing expectations for convenience. Such consumer needs can be met using interactive tags, freshness indicators, and user-friendly features that allow quick access to information and enriched product experiences. Consequently, this is pushing the adoption of intelligent packaging across sectors.
• Regulatory Compliance: Strict regulations related to consumer protection, sustainability, and traceability are enhancing the growth of smart packaging. Therefore, industries such as food and pharmaceuticals are adopting advanced packaging technologies to ensure product integrity and safety as per regulatory requirements. These regulations are driving innovations, making the use of smart packaging solutions compulsory in some cases.
• Focus on Sustainability: The increasing focus on sustainability and environmental responsibility is a major driver for smart packaging. Companies are increasingly investing in sustainable materials and designs that aim to reduce waste and be more environmentally friendly. Sustainable smart packaging solutions help satisfy customer expectations while adhering to environmental norms, thereby expanding market size.
• E-Commerce Growth: The expansion of e-commerce has created a need for smarter packaging that enhances logistics and improves customer experience. Technologies such as QR codes and NFCs offer ways of tracking products, which also provide additional information to consumers. Growth in e-commerce presents new areas where intelligent packaging can address logistical bottlenecks and enhance customer involvement.

Challenges in the smart packaging market include:

• High Costs: Initial investment costs and production fees associated with technologies used in producing smart packaging may be high. Factors such as the incorporation of complex characteristics and materials contribute to higher prices, affecting small to medium enterprises. Maintaining profitability amidst these costs remains a key challenge in the market.
• Technological Integration: Integrating new technologies with existing packaging systems can be challenging. Companies may face compatibility issues and the need for specialized expertise when implementing and maintaining smart packaging solutions. Therefore, overcoming these integration challenges is crucial for successful adoption and deployment.
• Consumer Privacy Concerns: As we engage in a technological revolution powered by smart packaging that gathers and analyzes consumer data, privacy concerns arise. Companies face difficulties in ensuring data security and addressing consumer concerns about data collection and usage. This necessitates balancing the benefits of smart packaging with the need for data protection to maintain consumer trust.

Several factors influence the smart packaging market, such as technological advancements, consumer demand, regulatory compliance, sustainability, and e-commerce growth. Nonetheless, there are other market-determined issues, including high production costs associated with specific packaging needs, technology integration into existing products or lineups still at an early stage of development and implementation, and consumer concerns over privacy invasion risks. These issues can lead corporations to hesitate in offering additional features beyond their current offerings.

List of Smart Packaging Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies, smart packaging companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the smart packaging companies profiled in this report include-

• 3M
• Avery Dennison
• BASF SE
• Crown
• Stora Enso

Smart Packaging by Segment

The study includes a forecast for the global smart packaging market by type, end use, and region.

Smart Packaging Market by Type [Analysis by Value from 2019 to 2031]:

• Active Packaging
• Intelligent Packaging
• Modified Atmosphere Packaging

Smart Packaging Market by End Use [Analysis by Value from 2019 to 2031]:

• Food and Beverage
• Healthcare
• Automotive
• Personal Care
• Others

Smart Packaging Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Smart Packaging Market

The smart packaging market is undergoing significant growth driven by technological advancements and rising customer interest in interactive and sustainable solutions. The industry has experienced considerable expansion in the United States, China, Germany, India, and Japan, reflecting changes in consumer tastes, regulatory issues, and technological innovations. These advances enhance the functionality and attractiveness of smart packaging designs through the integration of features like real-time tracking, anti-counterfeiting measures, and better user engagement. Here is an overview of recent developments in these key markets:

• United States: The US market has witnessed an upsurge in the adoption of smart packaging, particularly in food and beverage sectors, where recent improvements have included IoT-enabled sensors that offer augmented reality (AR) for enhancing consumer experience while providing real-time information about the product. Several leading firms are focusing on sustainability with smart packaging solutions capable of reducing waste and enhancing recycling procedures. Additionally, innovation is being driven by compliance with food safety regulations and anti-counterfeiting technologies.
• China: China's smart packaging market is experiencing rapid growth due to an increased focus on efficient supply chain management, driven by a vibrant e-commerce sector. Interactive packaging through QR code applications and NFC technology provides the basis for utilizing this technology in the packaging industry for branding purposes and counteracting counterfeit products. Furthermore, there are concerted efforts toward incorporating environmentally friendly materials that align with China's sustainability objectives. Additionally, big data analytics and AI allow for more detailed inventory management systems that provide deeper insights into consumers.
• Germany: Germany leads in sustainable smart packaging solutions, with trends including advanced recycling technologies and the use of biodegradable materials within the country. Additionally, smarter labels that track product freshness and sensory labels for environmental conditions exist. German businesses ensure their strategies comply with strict European Union laws and lead to innovations that match EU circular economy targets.
• India: Affordability and efficiency are driving India's evolving smart packaging market, with key innovations including the use of RFID (Radio Frequency Identification) technology in inventory management and counterfeit prevention. The smart packaging sector is witnessing significant interest among pharmaceutical and food industries looking to incorporate supply chain transparency and product authenticity. The need for solutions targeting disparate price-sensitive consumer segments is driving these innovations.
• Japan: Smart packaging innovation is being spearheaded by Japan due to its technological expertise. Recent developments have included high-tech labels capable of monitoring a product's state and human-computer interfaces for increased user engagement. There is also investment in smart packaging solutions targeting the aging population, thus improving accessibility and ease of use features. Moreover, there is an emphasis on combining advanced robotics and automation with intelligent packaging in manufacturing processes.

Features of the Global Smart Packaging Market

Market Size Estimates: Smart packaging market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Smart packaging market size by type, end use, and region in terms of value ($B).

Regional Analysis: Smart packaging market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, end uses, and regions for the smart packaging market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the smart packaging market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the smart packaging market by type (active packaging, intelligent packaging, and modified atmosphere packaging), end use (food and beverage, healthcare, automotive, personal care, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Smart Packaging Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Smart Packaging Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Smart Packaging Market by Type
  • 3.3.1: Active Packaging
  • 3.3.2: Intelligent Packaging
  • 3.3.3: Modified Atmosphere Packaging
• 3.4: Global Smart Packaging Market by End Use
  • 3.4.1: Food and Beverage
  • 3.4.2: Healthcare
  • 3.4.3: Automotive
  • 3.4.4: Personal Care
  • 3.4.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Smart Packaging Market by Region
• 4.2: North American Smart Packaging Market
  • 4.2.1: North American Market by Type: Active Packaging, Intelligent Packaging, and Modified Atmosphere Packaging
  • 4.2.2: North American Market by End Use: Food and Beverage, Healthcare, Automotive, Personal Care, and Others
• 4.3: European Smart Packaging Market
  • 4.3.1: European Market by Type: Active Packaging, Intelligent Packaging, and Modified Atmosphere Packaging
  • 4.3.2: European Market by End Use: Food and Beverage, Healthcare, Automotive, Personal Care, and Others
• 4.4: APAC Smart Packaging Market
  • 4.4.1: APAC Market by Type: Active Packaging, Intelligent Packaging, and Modified Atmosphere Packaging
  • 4.4.2: APAC Market by End Use: Food and Beverage, Healthcare, Automotive, Personal Care, and Others
• 4.5: ROW Smart Packaging Market
  • 4.5.1: ROW Market by Type: Active Packaging, Intelligent Packaging, and Modified Atmosphere Packaging
  • 4.5.2: ROW Market by End Use: Food and Beverage, Healthcare, Automotive, Personal Care, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Smart Packaging Market by Type
  • 6.1.2: Growth Opportunities for the Global Smart Packaging Market by End Use
  • 6.1.3: Growth Opportunities for the Global Smart Packaging Market by Region
• 6.2: Emerging Trends in the Global Smart Packaging Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Smart Packaging Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Smart Packaging Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: 3M
• 7.2: Avery Dennison
• 7.3: BASF SE
• 7.4: Crown
• 7.5: Stora Enso