한글목차

세계 의료용 가상현실(VR) 시장의 잠재력은 조사 및 진단, 연구소, 병원 및 클리닉, 연구기관, 제약회사 시장에서의 기회로 인해 유망한 시장으로 평가받고 있습니다. 세계 의료용 가상현실(VR) 시장은 2025년부터 2031년까지 9.1%의 CAGR로 2031년까지 약 53억 달러에 달할 것으로 예상됩니다. 이 시장의 주요 촉진요인은 건강 상태의 확산, 혁신에 대한 수요 증가 및 도입 증가, 웨어러블 기술의 확대입니다.

• Lucintel에 따르면, 용도별로는 의료 치료 및 재활 분야에서 증강현실 및 가상현실의 채택이 증가함에 따라 환자 관리 분야가 예측 기간 동안 가장 큰 부문을 차지할 것으로 예상했습니다.
• 최종 용도별로는 병원과 클리닉이 가장 큰 부문을 차지할 것으로 보입니다. 이는 병원에서 외과의사가 수술 중 보조를 위해 가상현실을 사용하는 경우가 증가하고 있기 때문입니다.
• 지역별로는 북미는 다수의 의료시설이 존재하고, 고도의 의료 인프라가 구축되어 있어 예측 기간 동안 가장 큰 지역으로 남을 것으로 보입니다.

의료용 가상현실(VR) 시장의 전략적 성장 기회

의료용 가상현실(VR) 시장은 여러 가지 전략적 성장 기회를 제공하는 다양한 애플리케이션을 가진 신흥 분야 중 하나입니다. 특히, 수술 교육 개선, 심리 치료 기술 진입, 통증 완화의 추가 개발, 원격 상담 활동의 활성화, 개별 재활 프로그램 개발 등의 기회가 있습니다.

• 외과 교육 강화 전망 : VR을 통한 외과 교육 강화는 큰 성장 기회가 될 것입니다. 최신 VR 트레이닝 시스템은 복잡한 수술을 익힐 수 있는 고충실도 환경을 제공하여 외과 의사의 전문 교육을 향상시키고 환자 치료 효과를 높일 수 있으며, VR 수술 트레이너를 통합하여 수술 교육을 개선하고, 수술 실수를 줄이며, 전반적인 수술 성능을 향상시킬 수 있습니다. 성능을 향상시킬 수 있습니다.
• 정신건강 치료로의 확장 : VR을 활용한 정신건강 치료의 확장은 매력적인 성장 기회를 가지고 있습니다. 여기에는 노출 요법, 인지행동치료와 같은 혁신적인 방법으로 PTSD, 우울증과 같은 증상을 치료하는 데 도움이 되는 정신건강 장애 치료용 VR 애플리케이션의 개발이 포함됩니다. 이러한 성장 기회는 치료 접근의 폭을 넓히는 새로운 치료 모델을 개발하여 환자의 정신 의료의 질을 향상시킬 수 있는 기회를 제공합니다.
• 통증 관리의 발전 : 통증 관리를 위한 VR의 발전은 비약물적 통증 완화 수단을 제공함으로써 사람들의 행복감을 향상시킬 수 있기 때문에 전략적 성장 기회가 될 수 있습니다. 예를 들어, VR은 게임 플레이에 집중할 수 있는 게임 플레이를 통해 오피오이드 약물 치료를 받고 있는 환자들도 통증 관리에 도움이 되는 인터랙티브한 활동에 몰입할 수 있습니다. 이러한 기회는 효과적이고 안전한 통증 완화에 대한 수요 증가에 대응하고 새로운 통증 완화 기술을 개발하기 위해 더 많은 자원을 할당하는 데 도움이 될 수 있습니다.
• 원격 상담 서비스의 성장 : VR 기술을 이용한 원격 상담 서비스의 성장은 의료에 대한 접근성을 개선하기 위한 중요한 개발 분야입니다. 예를 들어, VR을 이용하여 환자는 가상현실을 통해 예약에 참여할 수 있고, 다양한 의료 컨설턴트가 원격의료 세션을 진행할 수 있습니다. 이러한 성장 기회는 원격진료의 효율성을 높이고, 의료 시스템에 대한 환자의 참여를 촉진하며, 특히 의료 접근성이 낮은 지역의 서비스 범위를 개선할 수 있습니다.

의료용 가상현실(VR) 시장의 전략적 성장 기회로는 수술 훈련 및 실습을 위한 신체 매핑 및 공간 추적, 원격 및 국소 심리 치료, 통증 완화 애플리케이션에 VR 및 신체 매핑 사용, 상담 및 운동 요법에 대한 기술 적용 등이 있습니다. 이러한 기회들은 다양한 건강 분야에서의 VR 기술 활용과 환자 수용에 대한 성장 추세를 종합한 것입니다.

의료용 가상현실(VR) 시장 활성화 요인 및 과제

의료용 가상현실(VR) 시장의 성장과 발전에 영향을 미치는 몇 가지 촉진요인과 도전과제가 있습니다. 주요 촉진요인으로는 기술 혁신, 양방향 학습 및 치료 관리에 대한 수요 증가, 지원적인 규제 프레임워크, 의료 기술에 대한 투자 증가, 치료의 질 향상에 대한 기대감 등이 있습니다. 도전 요인으로는 높은 개발 비용, 규제적 장애물, 데이터 프라이버시 우려, 기술적 한계, 시장 개척 장벽 등을 꼽을 수 있습니다.

의료용 가상현실(VR) 시장을 이끄는 요인은 다음과 같습니다:

• 기술 발전 : 기술 발전은 VR 의료 산업의 성장에 있어 중요한 요소로, VR 기기, 컴퓨터 프로그램 및 실습 기술의 개발은 임상 환경에서의 VR 활용을 크게 향상시킬 수 있습니다. 이러한 개발은 몰입형 참여를 위한 보다 효과적인 도구를 촉진하고, 치료적 접근을 강화하며, 새로운 기능적 영역을 창출할 수 있습니다. 시장 확대와 경쟁력 유지를 위해서는 항상 최신 기술을 도입하는 것이 필수적입니다.
• 몰입형 교육 및 치료에 대한 수요 증가 : 몰입형 교육 및 치료에 대한 열망이 높아지면서 VR 의료 산업을 자극하고 있습니다. 의료진과 환자 모두 더 높은 수준의 인터랙티브 교육 및 치료 시설을 원하고 있습니다. 수술 훈련, 정신질환 치료, 재활치료에 VR을 적용하면 의료 서비스 제공의 진화하는 요구에 부응하고 일상적인 환자 치료를 개선할 수 있습니다.
• 지원적인 규제 환경 : 의료 시장에서 VR이 빠르게 성장하기 위해서는 VR 기기 사용에 대한 정책 수립 및 시행을 지원하는 규제 환경의 정비가 중요합니다. 규제 당국의 지원은 VR 기술의 안전성, 유효성, 품질을 보장하기 때문에 기업이 제품을 시장에 출시하는 데 도움이 됩니다. 규제를 준수하는 것은 의료 전문가와 환자의 동의를 얻고 신뢰를 얻기 위해 필수적입니다.

의료용 가상현실(VR) 시장의 과제는 다음과 같습니다:

• 환자 결과 개선의 필요성 : 환자 결과 개선이 의료 분야에서 VR 기술의 채택을 촉진하고 있으며, VR은 훈련 강화, 치료 효율화, 최적의 재활 제공, 환자 치료 및 회복 개선에 도움이 될 수 있습니다. 임상 결과 개선에 대한 요구로 인해 VR 기술의 통합은 의료 서비스 강화에 있어 우선순위가 되고 있습니다.
• 높은 개발 비용 : 높은 개발 비용은 VR 의료 시장에서 큰 장벽으로 작용하고 있으며, VR 기술의 연구, 제공, 제조에 많은 비용이 소요되어 수익성에 영향을 미치고 시장 진입을 제한할 수 있습니다. 특히 새로운 VR 솔루션의 개발 및 마케팅에는 막대한 사업 자금이 필요합니다.
• 규제적 장애물 : 규제적 과제는 VR 기술의 수용과 활용을 가로막는 장애물입니다. 이러한 복잡한 요건을 충족하고 승인을 받기 위해서는 많은 시간과 리소스가 필요하기 때문에 제품 출시가 늦어지고 시장 진입에 어려움을 겪을 수 있습니다. 기업은 규제에 대한 최신 정보를 파악하고, 시장 진입을 강화하기 위해 규제 당국과의 관계에서 효과적인 전략을 채택해야 합니다.

의료용 가상현실(VR) 시장은 기술적 변화, 몰입형 솔루션에 대한 수요 증가, 유리한 시장 규제, 투자 증가, 환자 결과 개선의 필요성 등 다양한 촉진요인과 도전 과제가 있습니다. 도전과제로는 높은 개발 비용, 기술 혁신과 성장의 장벽, 프라이버시 문제, 시장 개척을 제약하는 기술적 문제 등이 있습니다.

의료용 가상현실(VR) 시장 : 기업 목록

이 시장에 진출한 기업들은 제품의 품질로 경쟁하고 있습니다. 이 시장의 주요 기업들은 제조 시설 확장, R&D 투자, 인프라 개발, 밸류체인 전반에 걸친 통합 기회 활용에 집중하고 있습니다. 이러한 전략을 통해 의료용 가상현실(VR) 시장의 기업들은 수요 증가에 대응하고, 경쟁력을 확보하며, 혁신적인 제품과 기술을 개발하고, 생산 비용을 절감하고, 고객 기반을 확장하고 있습니다. 본 보고서에서 소개하는 의료용 가상현실(VR) 시장 기업들은 다음과 같습니다.

• Koninklijke Philips
• Samsung Electronics
• EON Reality
• CAE Healthcare
• Oculus Rift
• Medical Realities
• XRHealth USA
• Amelia
• HTC Corporation
• Sony Corporation

목차

제1장 주요 요약

제2장 세계의 의료용 가상현실(VR) 시장 : 시장 역학

• 소개, 배경, 분류
• 공급망
• 업계 성장 촉진요인과 과제

제3장 시장 동향과 예측 분석(2019-2031년)

• 거시경제 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 의료용 가상현실(VR) 시장 동향(2019-2024년)과 예측(2025-2031년)
• 세계의 의료용 가상현실(VR) 시장 : 구성요소별
  • 하드웨어
  • 소프트웨어
  • 컨텐츠
• 세계의 의료용 가상현실(VR) 시장 : 용도별
  • 환자 케어 관리
  • 교육·트레이닝
  • 피트니스 관리
  • 약국 경영
  • 수술
  • 통증 관리
  • 재활·치료 시술
  • 외상 후 스트레스 장애(PTSD)
• 세계의 의료용 가상현실(VR) 시장 : 최종 용도별
  • 연구·진단
  • 연구소
  • 병원·클리닉
  • 연구기관
  • 제약 기업

제4장 지역별 시장 동향과 예측 분석(2019-2031년)

• 세계의 의료용 가상현실(VR) 시장 : 지역별
• 북미의 의료용 가상현실(VR) 시장
• 유럽의 의료용 가상현실(VR) 시장
• 아시아태평양의 의료용 가상현실(VR) 시장
• 기타 지역의 의료용 가상현실(VR) 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 세계의 의료용 가상현실(VR) 시장 성장 기회 : 구성요소별
  • 세계의 의료용 가상현실(VR) 시장 성장 기회 : 용도별
  • 세계의 의료용 가상현실(VR) 시장 성장 기회 : 최종 용도별
  • 세계의 의료용 가상현실(VR) 시장 성장 기회 : 지역별
• 세계의 의료용 가상현실(VR) 시장 최신 동향
• 전략적 분석
  • 신제품 개발
  • 세계의 의료용 가상현실(VR) 시장 생산능력 확대
  • 세계의 의료용 가상현실(VR) 시장 기업 인수합병(M&A), 합작투자
  • 인증과 라이선싱

제7장 주요 기업 개요

• Koninklijke Philips
• Samsung Electronics
• EON Reality
• CAE Healthcare
• Oculus Rift
• Medical Realities
• XRHealth USA
• Amelia
• HTC Corporation
• Sony Corporation

영문목차

The future of global virtual reality (VR) in the healthcare market looks promising with opportunities in the research and diagnostic, laboratories, hospitals & clinics, research organizations, and pharmaceutical company markets. The global virtual reality (VR) in the healthcare market is expected to reach an estimated $5.3 billion by 2031 with a CAGR of 9.1% from 2025 to 2031. The major drivers for this market are the growing health condition prevalence, rising demand for innovative and increasing adoption, and expansion of wearable technology.

• Lucintel forecasts that, within the application category, patient care management will remain the largest segment over the forecast period due to the increasing adoption of augmented reality and virtual reality in healthcare therapies and rehabilitation.
• Within the end use category, hospitals & clinics will remain the largest segment due to the growing usage of virtual reality in hospitals by surgeons to assist them during surgeries.
• In terms of regions, North America will remain the largest region over the forecast period due to the existence of a large number of healthcare facilities and the availability of advanced healthcare infrastructure in the region.

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Emerging Trends in the Virtual Reality (VR) in the Healthcare Market

Virtual reality (VR) in the healthcare market is undergoing several changes that influence and shape its applications. With the improved availability of mature technologies, trends such as more immersive training methods, individualized treatment for patients, incorporation of artificial intelligence into processes, an increase in telehealth services, and high cost-effectiveness have emerged.

• Advancements in Immersive Training: Immersive training using virtual reality (VR) is gaining prevalence in the field of medicine as an improvement over traditional training methods. Brain surgery simulations sometimes include virtual scenarios where patients undergo surgeries. This trend improves skills acquisition, procedural knowledge, and overall competency, ensuring that healthcare providers are well-prepared and patients do not suffer from poor healthcare delivery.
• Personalized Patient Therapies: Increasingly, such patient therapies are provided through virtual reality, which offers an individualized approach to treatment. Each set of VR games and scenarios can be designed for a specific patient, providing particular movement exercises, mental health treatments, or pain reduction techniques. Patients experience this as an enhancement of their treatment, as the various modes of rehabilitation are matched with their exact requirements, thereby improving health and garnering satisfaction.
• Integration with Artificial Intelligence (AI): As a new trend, the addition of virtual reality (VR) and computational power is enhancing what VR systems can do. AI models are also used to analyze data developed from VR treatments and make recommendations, predict patient behavior, or schedule therapeutic sessions. Such integration enhances the effectiveness and invasiveness of VR applications, optimizing the treatment of various diseases and improving therapy in the health sector.
• Expansion into Telemedicine: The extension of VR into telemedicine practices exemplifies the solutions offered. Remote counseling and therapy sessions are now more efficient than ever using this technology. The patient is in a virtual setting where they can communicate with the healthcare practitioner to receive diagnoses, treatment, and follow-ups. It has also been found that this trend will enhance healthcare services, especially in hard-to-reach regions, thus improving the overall efficiency of telehealth services.

Virtual reality (VR) in the healthcare space is seeing emerging trends such as improved immersive training, personalized therapy, incorporation of AI, development of telemedicine, and more cost-effective approaches. These changes are consistent with the increasing use of VR technology in improving medical education, treating patients, and conducting medical interventions. Over time, these trends will trigger more innovations and the adoption of VR technologies in healthcare, making it more efficient and affordable.

Recent Developments in the Virtual Reality (VR) in the Healthcare Market

The virtual reality (VR) in the healthcare market has significantly improved with various new expansions and ideas in many applications. These improvements are reshaping the fields of surgical education, patient care, and rehabilitation. Recent developments include the use of VR for the education and training of surgeons, new methods for pain relief, a focus on patient treatment with VR, improvements in rehabilitation, and the application of VR for telemedicine consultations.

• Integration of VR for Surgical Training: Important discoveries have been made in the application of VR in nursing procedures related to surgical operations since surgical nursing involves very active practice. CneVR, an interactive team training platform, allows surgeons to rehearse complex procedures through an interactive 3-D environment, significantly lowering the risk of error due to the inclusion of numerous exercises. This development positively impacts the education and training of surgeons, contributing to the readiness of medical professionals and successful patient outcomes.
• Advancements in Pain Management Therapies: D-Zowned is a spine and musculoskeletal rehabilitation clinic with an address in Fort Greely, Alaska. Recent trends in pain management therapies have witnessed new developments in virtual reality that fully distract patients to manage pain. Goals achieved by VR systems include creating virtual worlds that assist in controlling chronic pain and even reducing the use of opioid medication. These advancements provide a non-invasive approach to alleviating pain, thereby enhancing existing pain relief policies and boosting the comfort of patients undergoing therapy.
• Use of VR for Mental Health Treatment: Virtual reality is regarded as an auxiliary treatment for patients with mental disorders, providing more effective therapeutic experiences. Applications include virtual reality games used in exposure therapy, particularly for PTSD and other anxiety disorders, allowing patients to control their environment and confront their fears. This advancement increases the effectiveness of treatment for patients suffering from mental health issues by providing unique pathways for therapy.
• Improvements in Rehabilitation Processes: Advancements in processes are positively changing how rehabilitation is conducted via an engaging approach to physical therapy. Some features of gyrokinesis include VR systems now involved in physical activities toward patient recovery, incorporating exciting interactive games. These advancements have made rehabilitation processes entertaining and effective through dedicated exercise interventions that can be adjusted according to the patient's exercise tolerance, thereby maximizing recovery.

Emerging trends in virtual reality (VR) in the healthcare market are greatly impacting patient-oriented medical activities such as training and education, pain management, treatment of mental health disorders, rehabilitation, and provision of remote consultations. Furthermore, these advances will enhance the effectiveness of medical procedures, provide more treatment options, and improve patient health.

Strategic Growth Opportunities for Virtual Reality (VR) in the Healthcare Market

Virtual reality (VR) in the healthcare market is one of the emerging sectors with various applications offering several strategic growth opportunities. In particular, opportunities include the improvement of surgical education, entry into psychotherapeutic techniques, further development in pain relief, increased activity in remote counseling, and the creation of individualized rehabilitation programs.

• Prospects for Enhancement of Surgical Training: Enhancing surgical training through VR presents a significant growth opportunity. Modern VR training systems offer high-fidelity environments for mastering complicated surgical operations, resulting in better professional training for surgeons and higher effectiveness in patient treatment. The integration of VR surgical trainers can improve surgical education, reduce surgical errors, and enhance overall surgical practice performance.
• Expansion into Mental Health Therapies: There is a tantalizing growth opportunity in expanding mental health therapies using VR. This includes deploying VR applications for treating mental health disorders, such as exposure therapy and cognitive behavioral therapy, which help address conditions like PTSD and depression through innovative methods. This growth opportunity allows for the development of new therapeutic models that widen the scope of treatment approaches, improving the quality of mental healthcare for patients.
• Advancements in Pain Management: Advancements in VR for pain management present a strategic growth opportunity as they enhance people's well-being by providing non-pharmaceutical means of relieving pain. For example, VR can immerse participants in interactive activities that help manage their pain by focusing on gameplay, even for patients who have been maintained on opioid medications. This opportunity assists in allocating more resources toward the creation of new pain relief technologies, meeting the rising demand for effective and safe pain relief.
• Growth in Remote Consultation Services: The growth in remote consultation services using VR technology is a critical area of development aimed at improving healthcare access. For instance, VR allows patients to attend appointments through virtual reality, where various healthcare consultants conduct telemedicine sessions. This growth opportunity increases the efficacy of remote care provision, enhances patient participation in the healthcare system, and improves service coverage, especially in hard-to-reach regions.

Further strategic growth opportunities in the virtual reality (VR) in the healthcare market include body mapping and spatial tracking for surgical training and practices, remote and local psychological treatments, use of VR and body mapping for pain relief applications, consultations, and application of technology in exercise therapy, among others. These opportunities synthesize growing trends related to the utilization of VR technology in various health aspects and patient acceptance.

Virtual Reality (VR) in the Healthcare Market Driver and Challenges

The development of virtual reality (VR) in the healthcare market is subject to several drivers and challenges that affect its expansion and evolution. Key drivers include technological innovations, increasing needs for interactive learning and treatment management, supportive regulatory frameworks, increased investment in healthcare technologies, and expectations for better quality of care. Challenges include high development costs, regulatory hurdles, data privacy concerns, technological limitations, and market adoption barriers.

Factors driving the virtual reality (VR) in the healthcare market include:

• Technological Advancements: Technological advancement is a key factor in the growth of the VR healthcare industry. The development of VR equipment, computer programs, and hands-on technology provides significant improvements in VR use in clinical environments. Such developments facilitate more effective tools for immersive engagement, enhance therapeutic approaches, and create new areas of function. Staying current with technology is essential for market expansion and maintaining a competitive edge.
• Increased Demand for Immersion Training and Therapy: The growing appetite for immersive training and therapy stimulates the VR healthcare industry. Both medical professionals and patients are seeking more advanced interactive training and treatment facilities. VR applications in surgical training, mental illness treatment, and rehabilitative therapies meet the evolving needs of healthcare delivery and enhance daily patient care.
• Supportive Regulatory Environments: Supportive regulatory environments are important for the rapid growth of the VR in the healthcare market as they help draft and enforce policies for the use of VR devices. Regulatory support ensures that VR technologies are safe, effective, and of high quality, making it easier for companies to introduce their products to the market. Adhering to regulations is essential for receiving consent and gaining trust from health specialists and patients.

Challenges in virtual reality (VR) in the healthcare market include:

• Need for Improved Patient Outcomes: Improved patient outcomes are driving the adoption of VR technologies in healthcare. VR is beneficial for providing enhanced training, greater efficiency in therapies, and optimal rehabilitation, leading to better patient care and recovery. The demand for improved clinical results has made the integration of VR technologies a priority in enhancing healthcare delivery.
• High Development Costs: High development costs are significant barriers in the VR healthcare market. The research, delivery, and manufacturing of VR technology can be costly, impacting profitability and limiting market entry. Substantial business capital is needed, particularly for developing and marketing new VR solutions.
• Regulatory Hurdles: Regulatory barriers challenge the acceptance and use of VR technologies. Navigating these complex requirements and seeking approvals can be time-consuming and resource-intensive, delaying product launches and increasing market entry challenges. Companies must keep track of regulatory updates and employ effective strategies when engaging with regulatory agencies to enhance market access.

The virtual reality (VR) in the healthcare market is characterized by various drivers and challenges, including technological changes, growing demand for immersive solutions, favorable market regulations, increased investments, and the need to improve patient outcomes. Challenges include high development costs, barriers to innovation and growth, privacy issues, and technological challenges that constrain market development.

List of Virtual Reality (VR) Companies in the Healthcare Market

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies virtual reality (VR) companies in the healthcare market cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the virtual reality (VR) companies in the healthcare market profiled in this report include-

• Koninklijke Philips
• Samsung Electronics
• EON Reality
• CAE Healthcare
• Oculus Rift
• Medical Realities
• XRHealth USA
• Amelia
• HTC Corporation
• Sony Corporation

Virtual Reality (VR) in the Healthcare by Segment

The study includes a forecast for the global virtual reality (VR) in the healthcare market by component, application, end use, and region

Virtual Reality (VR) in the Healthcare Market by Component [Analysis by Value from 2019 to 2031]:

• Hardware
• Software
• Content

Virtual Reality (VR) in the Healthcare Market by Application [Analysis by Value from 2019 to 2031]:

• Patient Care Management
• Education & Training
• Fitness Management
• Pharmacy Management
• Surgery
• Pain Management
• Rehabilitation and Therapy Procedures
• Post-Traumatic Stress Disorder

Virtual Reality (VR) in the Healthcare Market by End Use [Analysis by Value from 2019 to 2031]:

• Research and Diagnostics
• Laboratories
• Hospitals & Clinics
• Research Organizations
• Pharmaceutical Companies

Virtual Reality (VR) in the Healthcare Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Virtual Reality (VR) in the Healthcare Market

Technological changes in virtual reality (VR) in the healthcare market continue to rise. The growth of VR and its applications in various sectors is notable in many countries, including the United States, China, Germany, India, and Japan, where VR technologies are increasingly used in surgical education, physical rehabilitation, and psychological treatments.

• United States: In the U.S. market, VR is developing and being utilized in surgical training, pain control, and mental health. Advanced medical centers conduct complex operations with the assistance of VR alongside traditional surgeries. Additionally, VR is employed for chronic pain treatment and for addressing mental health issues such as post-traumatic stress disorder (PTSD) and anxiety, utilizing reconstructive methods and providing supportive therapeutic spaces for recovery.
• China: China has made advances in the application of virtual reality in rehabilitation and medical education. In physical therapy, VR aids patient recovery by providing interactive virtual exercises. In medical education, VR replicates complex processes, enhancing the training of medical practitioners. These improvements result from government programs and increased expenditure on healthcare technology aimed at improving medical utilities and patient treatment.
• Germany: Germany's interest lies in applying virtual reality for planning surgical procedures and patient care. VR generates detailed replicas of body structures to prepare for surgical interventions, enhancing procedural outcomes. Development of VR technology in Germany is also influenced by an effective healthcare system and active research initiatives.
• India: There is increasing acceptance of VR technology for medical training and rehabilitation in India. The use of VR simulations is becoming common among patients, as it realistically represents situations and enhances practitioners' skills. In physical rehabilitation, VR provides virtual activities for patients. There is also a growing focus on using VR for treating mental disorders, such as depression and anxiety, where technology might improve current therapies.
• Japan: In Japan, various VR innovations aimed at pain control, recovery, and education are advancing the field. The country is applying virtual reality to develop facilities for pain relief and to facilitate recovery from injuries. In medical procedures, VR simulators enhance the skills and knowledge required for surgical tasks. Japan's technology and health research are improving VR capabilities for treatment and training.

Features of virtual reality (VR) in the global healthcare market

Market Size Estimates: Virtual reality (VR) in the healthcare market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Virtual reality (VR) in the healthcare market size by component, application, end use, and region in terms of value ($B).

Regional Analysis: Virtual reality (VR) in the healthcare market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different components, applications, end uses, and regions for global virtual reality (VR) in the healthcare market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of global virtual reality (VR) in the healthcare market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for global virtual reality (VR) in the healthcare market by component (hardware, software, and content), application (patient care management, education & training, fitness management, pharmacy management, surgery, pain management, rehabilitation & therapy procedures, and post-traumatic stress disorder), end use (research and diagnostics, laboratories, hospitals & clinics, research organizations, and pharmaceutical companies), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Virtual Reality (VR) in the Global Healthcare Market: Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Virtual Reality (VR) in the Global Healthcare Market Trends (2018- 2023) and Forecast (2024-2030)
• 3.3: Virtual Reality (VR) in the Global Healthcare Market by Component
  • 3.3.1: Hardware
  • 3.3.2: Software
  • 3.3.3: Content
• 3.4: Virtual Reality (VR) in the Global Healthcare Market by Application
  • 3.4.1: Patient Care Management
  • 3.4.2: Education & Training
  • 3.4.3: Fitness Management
  • 3.4.4: Pharmacy Management
  • 3.4.5: Surgery
  • 3.4.6: Pain Management
  • 3.4.7: Rehabilitation and Therapy Procedures
  • 3.4.8: Post-Traumatic Stress Disorder
• 3.5: Virtual Reality (VR) in the Global Healthcare Market by End Use
  • 3.5.1: Research and Diagnostics
  • 3.5.2: Laboratories
  • 3.5.3: Hospitals & Clinics
  • 3.5.4: Research Organizations
  • 3.5.5: Pharmaceutical Companies

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Virtual Reality (VR) in the Global Healthcare Market by Region
• 4.2: Virtual Reality (VR) in the North American Healthcare Market
  • 4.2.1: Virtual Reality (VR) in the North American Healthcare Market by Application: Patient Care Management, Education & Training, Fitness Management, Pharmacy Management, Surgery, Pain Management, Rehabilitation and Therapy Procedures, and Post-Traumatic Stress Disorder
  • 4.2.2: Virtual Reality (VR) in the North American Healthcare Market by End Use: Research and Diagnostics, Laboratories, Hospitals & Clinics, Research Organizations, and Pharmaceutical Companies
• 4.3: Virtual Reality (VR) in the European Healthcare Market
  • 4.3.1: Virtual Reality (VR) in the European Healthcare Market by Application: Patient Care Management, Education & Training, Fitness Management, Pharmacy Management, Surgery, Pain Management, Rehabilitation and Therapy Procedures, and Post-Traumatic Stress Disorder
  • 4.3.2: Virtual Reality (VR) in the European Healthcare Market by End Use: Research and Diagnostics, Laboratories, Hospitals & Clinics, Research Organizations, and Pharmaceutical Companies
• 4.4: Virtual Reality (VR) in the APAC Healthcare Market
  • 4.4.1: Virtual Reality (VR) in the APAC Healthcare Market by Application: Patient Care Management, Education & Training, Fitness Management, Pharmacy Management, Surgery, Pain Management, Rehabilitation and Therapy Procedures, and Post-Traumatic Stress Disorder
  • 4.4.2: Virtual Reality (VR) in the APAC Healthcare Market by End Use: Research and Diagnostics, Laboratories, Hospitals & Clinics, Research Organizations, and Pharmaceutical Companies
• 4.5: Virtual Reality (VR) in the ROW Healthcare Market
  • 4.5.1: Virtual Reality (VR) in the ROW Healthcare Market by Application: Patient Care Management, Education & Training, Fitness Management, Pharmacy Management, Surgery, Pain Management, Rehabilitation and Therapy Procedures, and Post-Traumatic Stress Disorder
  • 4.5.2: Virtual Reality (VR) in the ROW Healthcare Market by End Use: Research and Diagnostics, Laboratories, Hospitals & Clinics, Research Organizations, and Pharmaceutical Companies

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for Virtual Reality (VR) in the Global Healthcare Market by Component
  • 6.1.2: Growth Opportunities for Virtual Reality (VR) in the Global Healthcare Market by Application
  • 6.1.3: Growth Opportunities for Virtual Reality (VR) in the Global Healthcare Market by End Use
  • 6.1.4: Growth Opportunities for Virtual Reality (VR) in the Global Healthcare Market by Region
• 6.2: Emerging Trends of Virtual Reality (VR) in the Global Healthcare Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of Virtual Reality (VR) in the Global Healthcare Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures of Virtual Reality (VR) in the Global Healthcare Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Koninklijke Philips
• 7.2: Samsung Electronics
• 7.3: EON Reality
• 7.4: CAE Healthcare
• 7.5: Oculus Rift
• 7.6: Medical Realities
• 7.7: XRHealth USA
• 7.8: Amelia
• 7.9: HTC Corporation
• 7.10: Sony Corporation