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아웃도어 스포츠용 GPS 디바이스의 동향과 예측

세계 아웃도어 스포츠 GPS 장비 시장의 미래는 골프, 달리기, 사이클링 용도의 기회로 인해 유망해 보입니다. 세계 아웃도어 스포츠 GPS 기기 시장은 2024-2030년 14.2%의 연평균 복합 성장률(CAGR)로 2030년까지 약 377억 달러에 달할 것으로 예상됩니다. 이 시장의 주요 촉진요인은 야외 스포츠 활동의 인기 증가, GPS 지원 스마트 워치에 대한 선호도 증가, 자전거 도로 경주 경기 증가입니다.

• Lucintel의 예측에 따르면 유형별로는 핸드헬드 디바이스가 자동차 내비게이션, 레크리에이션, 아웃도어 활동 등 다양한 용도로 활용도가 높기 때문에 예측 기간 중 가장 높은 성장세를 보일 것으로 예상했습니다.
• 애플리케이션 카테고리에서 달리기는 심박수, 페이스, 경로 및 거리를 지속적으로 모니터링하기 위해 이 운동에서 GPS 장비에 대한 수요가 증가함에 따라 가장 큰 부문으로 남을 것입니다.
• 지역별로 보면 북미는 새로운 기술의 가용성, 아웃도어 스포츠 참여자 증가, 개인 안전을 위해 GPS 기기를 사용하는 인구 증가로 인해 예측 기간 중 가장 높은 성장세를 보일 것으로 예상됩니다.

아웃도어 스포츠용 GPS 기기 시장의 전략적 성장 기회

아웃도어 스포츠용 GPS 기기 시장은 기술 발전과 소비자의 관심 증가로 인해 다양한 용도에서 많은 전략적 성장 기회가 있습니다.

• 하이킹 및 트레일 러닝: 내비게이션 기능, 안전 기능, 험한 지형에서의 성능 모니터링 기능을 갖춘 하이킹 및 트레일 러닝 전용 GPS 장비 개발은 큰 잠재력을 가지고 있습니다.
• 사이클링: 사이클링 분야는 일반적으로 사용되는 기술을 이용한 성능 측정 기준 추적, 내비게이션 및 안전 기능과 관련하여 많은 확장의 여지가 있습니다. 실시간 데이터 공유와 고급 분석 기능을 결합하면 더 많은 시장 침투를 기대할 수 있습니다.
• 낚시와 보트: 어선용 GPS(Global Positioning System) 시스템은 어류 추적기와 마찬가지로 수상 내비게이션 기능을 갖추고 있으며, 성장 잠재력이 있습니다. 경로 계획과 함께 날씨 업데이트가 개선되면 이러한 스포츠 애호가들을 끌어들일 수 있습니다.
• 피트니스 및 트레이닝: 건강 모니터링 시스템과 연동하여 종합적인 데이터 분석을 생성하고, 사람들을 위해 설계되고, 성과 지표를 추적하고, 건강 관련 정보를 요청하는 GPS 기반 웨어러블 기기에 대한 기회.
• 어드벤처 스포츠: 이 분야의 대표적인 제품으로는 등산, 스키 등 어드벤처 스포츠 전용 GPS 네비게이션 장비가 있습니다. 이 장비는 가혹한 환경에서도 견딜 수 있고 정확한 위치 로깅이 가능하므로 점점 더 많은 어드벤처 스포츠 애호가들이 찾고 있습니다.

이러한 성장 기회는 제품 개발 및 소비자 선호도에 영향을 미치고, 아웃도어 스포츠 GPS 기기 시장의 혁신과 확장을 촉진하고 있습니다.

아웃도어 스포츠 GPS 기기 시장 성장 촉진요인 및 과제

다양한 촉진요인 및 과제는 다음과 같은 야외 스포츠 GPS 장비 시장의 성장과 개척을 형성합니다.

아웃도어 스포츠 GPS 장비 시장을 촉진하는 요인은 다음과 같습니다. :

• 기술 발전 : 기술 발전 : G.P.S 가젯의 첨단 기술 사용은 야외 활동 중에 사용할 수 있고 다용도로 사용할 수 있는 보다 정교한 장비를 만들어 그 확장을 돕고 있습니다.
• 아웃도어 활동 증가: 아웃도어 피트니스에 대한 소비자의 관심이 높아짐에 따라 추적 정보가 강화된 GPS 가젯 및 기타 내비게이션 기기에 대한 수요가 증가하고 있습니다.
• 웨어러블과의 통합: 심박수 모니터 밴드, 스마트 워치 등 웨어러블 기기와 GPS 기기의 통합을 통해 기능성을 향상시키고 전체 운동 솔루션을 원하는 소비자를 끌어들일 수 있습니다.
• 향상된 연결성: GPS 기기의 매력은 블루투스 및 Wi-Fi 기능을 통해 다른 기기와 더 잘 통합할 수 있는 향상된 연결 기능에 기인합니다.
• 내구성의 중요성: 충격이 심한 스포츠와 같은 아웃도어 활동을 하는 사용자들이 혹독한 환경을 위해 특별히 설계된 견고하고 내구성이 뛰어난 GPS 장비를 선택함에 따라 시장 기회가 확대되고 있습니다.

아웃도어 스포츠용 GPS 기기 시장이 해결해야 할 과제는 다음과 같습니다. :

• 높은 비용 : 프리미엄 기능을 갖춘 고급 GPS 시스템을 구매하려는 사람들은 가격이 예산 지향적인 구매자에게 큰 장벽이되어 전체 시장 성장률에 영향을 미칠 수 있으므로 더 많은 비용을 지출 할 준비가되어 있어야합니다.
• 배터리 수명 문제: 배터리 수명이 개선되기는 했으나, 배터리 수명은 개인이 주로 보충하지 않고 사용 중에 더 오래 머무를 수 있는 것을 선호하는 야외에서 광범위하게 사용되는 GPS 장비의 경우 여전히 큰 문제입니다.
• 시장 포화 : 오늘날 판매되는 GPS 시스템의 다양한 제조업체와 모델이 너무 많기 때문에 시장이 포화 상태가 될 수 있습니다.

이러한 힘 또는 촉진요인 및 과제는 성장 패턴을 결정하고 산업 수준의 전략에 영향을 미치면서 아웃도어 스포츠 GPS 장비 시장을 주도할 것입니다.

목차

제1장 개요

제2장 세계의 아웃도어 스포츠 GPS 디바이스 시장 : 시장 역학

• 서론, 배경, 분류
• 공급망
• 업계의 촉진요인과 과제

제3장 2018-2030년 시장 동향과 예측 분석

• 거시경제 동향(2018-2023년)과 예측(2024-2030년)
• 세계의 아웃도어 스포츠용 GPS 디바이스 시장 동향(2018-2023년)과 예측(2024-2030년)
• 세계의 아웃도어 스포츠용 GPS 디바이스 시장 : 유형별
  • 핸드헬드 디바이스
  • 웨어러블 디바이스
• 세계의 아웃도어 스포츠용 GPS 디바이스 시장 : 용도별
  • 골프
  • 런닝
  • 사이클링

제4장 2018-2030년 지역별 시장 동향과 예측 분석

• 지역별 아웃도어 스포츠 GPS 디바이스 시장
• 북미의 아웃도어 스포츠용 GPS 디바이스 시장
• 유럽의 아웃도어 스포츠용 GPS 디바이스 시장
• 아시아태평양 아웃도어 스포츠 GPS 디바이스 시장
• 기타 지역 아웃도어 스포츠 GPS 디바이스 시장

제5장 경쟁 분석

• 제품 포트폴리오 분석
• 운영 통합
• Porter's Five Forces 분석

제6장 성장 기회와 전략 분석

• 성장 기회 분석
  • 세계의 아웃도어 스포츠용 GPS 디바이스 시장의 성장 기회(유형별)
  • 용도별 세계의 아웃도어 스포츠용 GPS 디바이스 시장의 성장 기회
  • 세계의 아웃도어 스포츠 GPS 디바이스 시장 지역의 성장 기회
• 세계의 아웃도어 스포츠용 GPS 디바이스 시장의 새로운 동향
• 전략 분석
  • 신제품 개발
  • 세계의 아웃도어 스포츠 GPS 디바이스 시장의 능력 확대
  • 세계의 아웃도어 스포츠용 GPS 디바이스 시장에서의 합병, 인수, 합병사업
  • 인증과 라이선싱

제7장 주요 기업의 기업 개요

• Apple
• Bryton
• Bushnell
• Fitbit
• Garmin
• GlobalSat WorldCom
• Goyourlife
• Polar Electro
• Samsung

영문목차

Outdoor Sport GPS Device Trends and Forecast

The future of the global outdoor sport GPS device market looks promising with opportunities in the golf, running, and cycling applications. The global outdoor sport GPS device market is expected to reach an estimated $37.7 billion by 2030 with a CAGR of 14.2% from 2024 to 2030. The major drivers for this market are the rising popularity of outdoor sporting activities, the growing preference for GPS-enabled smartwatches, and the increasing number of road bicycle racing competitions.

• Lucintel forecast that, within the type category, handheld devices are expected to witness the highest growth over the forecast period due to their significant usage in various applications, such as automotive navigation, recreation, and outdoor activities.
• Within the application category, running will remain the largest segment due to the increasing need for GPS devices in this exercise to monitor heart rate continuously, pace, routes, and distance.
• In terms of regions, North America is expected to witness the highest growth over the forecast period due to the availability of new technologies, the rising number of people participating in outdoor sports, and the growing population's use of GPS devices for personal safety in the region.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Outdoor Sport GPS Device Market

The market for GPS devices used in outdoor sports has been changing with the adoption of new technologies to improve functionality and user experience.

• Multi-Sport Functionality: Modern GPS devices are increasingly capable of supporting multiple sports, accommodating a wide range of activities. This trend emphasizes flexibility and better performance tracking across various kinds of sports, workouts, etc.
• Integration with Wearables: It is now common for wearable technology such as heart rate monitors or smartwatches to be incorporated into GPS devices. This improves overall user experience, and health records as well as enhances data precision.
• Real-Time Data Sharing: Increasingly, there is the ability to share real-time information including location details or performance metrics. This practice promotes social interaction and safety where users can immediately post their activities on social media sites such as Facebook.
• Enhanced Battery Life: Longer battery life is a major consideration when it comes to making these gadgets last longer during use outdoors. Newer GPS units last longer reducing the frequency at which they must be recharged during long trips away from home.
• Advanced Navigation Features: among other things, topo maps and waypoint marking are increasingly being included in GPS units. The use of such navigation improvements has brought about more detailed, accurate, and precise navigation easing the user's mind in challenging environments.

These trends drive innovations in outdoor sport GPS devices including both technological advancements and consumer preferences.

Recent Developments in the Outdoor Sport GPS Device Market

Recent occurrences in the outdoor sports GPS device markets signify significant advances in technology as well as shifts in consumer choices.

• Advanced GPS Tracking Technologies: New global positioning systems have additional tracking technologies like multi-frequency GNSS receivers to improve accuracy and dependability across different outdoor settings.
• Integration with Health Metrics: Advanced fitness trackers now include key health monitoring functions like heart rate, oxygen saturation levels, and sleep patterns to give a more comprehensive overview of health and performance capabilities.
• Enhanced Durability and Design: The most recent models have been ruggedized with better water resistance and shockproof abilities for harsh outdoor conditions or activities that involve lots of movement.
• Improved Connectivity Features: The newer ones come with Bluetooth, Wi-Fi et cetera so that they can all be connected with smartphones for better functionality as well as data sharing.
• User-friendly interfaces: Modern GPS devices that are being made now have friendlier user interfaces, which simply means that they have touchscreen displays and are quite simple to use during outdoor activities.

These developments will shape the outdoor sport GPS device market by giving consumers more sophisticated options that are reliable and easy to use.

Strategic Growth Opportunities for Outdoor Sport GPS Device Market

The outdoor sport GPS device market has many strategic growth opportunities across different applications due to technological advancements and increased consumer interest.

• Hiking and Trail Running: There is considerable potential for developing dedicated GPS devices for hiking and trail running with navigation features, safety features, and rugged terrain performance monitoring.
• Cycling: The cycling segment offers a lot of room for expansion concerning performance metrics tracking, navigation, and safety features using commonly used technologies. Real-time data sharing coupled with advanced analytics can promote further market penetration.
• Fishing and Boating: Growth prospects come from fishing-boat-GPS (Global Positioning System) systems having water navigation attributes as well as fish trackers. Improved weather updates along with route planning may attract practitioners in these sports.
• Fitness and Training: Opportunities for GPS-based wearable gadgets that work with health-monitoring systems, generate comprehensive data analyses, are designed for people, Track performance indicators and request information about their health.
• Adventure Sports: Some of the top products in this line include purpose-built GPS navigation devices for adventure sports such as climbing and skiing that can withstand extreme conditions and deliver pinpoint position logging to attract increasing numbers of adventure enthusiasts.

These growth opportunities are driving innovation and expansion in the outdoor sport GPS device market, influencing product development and consumer preferences.

Outdoor Sport GPS Device Market Driver and Challenges

Different drivers and challenges shape the growth and development of the outdoor sport GPS device market including:

The factors responsible for driving the outdoor sport GPS device market include:

• Advancement in Technology: The use of advanced technology on G.P.S gadgets has helped its expansion by creating multipurpose more sophisticated devices that can be used during outdoor activities.
• Increasing Outdoor Activities: Demand is growing for GPS gadgets that contain enhanced tracking information as well as other navigation devices to meet demand from consumers who are increasingly interested in physical fitness outdoors.
• Integration with Wearables: Integration of GPS devices with wearables like heart rate monitor bands or smart watches increases functionalities attracting audiences demanding an entire exercise solution.
• Improved Connectivity: The increased appeal of GPS devices is caused by enhanced connectivity features that allow better integration with other devices because of their Bluetooth and Wi-Fi capabilities.
• Focus on Durability: The market opportunities are expanding, as users involved in outdoor activities such as high-impact sports choose rugged and durable GPS devices specifically designed for harsh environments.

Challenges in the outdoor sport GPS device market are:

• High Costs: People intending to buy advanced GPS systems with premium features should be ready to spend more money since the price can be a major barrier to budget-minded buyers hence affecting the whole market growth rates.
• Battery Life Concerns: Even though better, battery life is still a huge challenge for GPS units used outdoors extensively where individuals predominantly prefer those that can stay longer in use without refilling.
• Market Saturation: The market could become saturated because there are so many different manufacturers and models of GPS systems sold today; thus making it difficult for new entrants who want to differentiate themselves from existing firms and get any meaningful share.

These forces or drivers and challenges drive the outdoor sport GPS device Market as they influence industry-level strategies, determining growth patterns.

List of Outdoor Sport GPS Device Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies outdoor sport GPS device companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the outdoor sport GPS device companies profiled in this report include-

• Apple
• Bryton
• Bushnell
• Fitbit
• Garmin
• GlobalSat Worldcom
• Goyourlife
• Polar Electro
• Samsung

Outdoor Sport GPS Device by Segment

The study includes a forecast for the global outdoor sport GPS device by type, application, end use industry, technology, and region

Outdoor Sport GPS Device Market by Type [Analysis by Value from 2018 to 2030]:

• Handheld Device
• Wearable Device

Outdoor Sport GPS Device Market by Application [Analysis by Value from 2018 to 2030]:

• Golf
• Running
• Cycling

Outdoor Sport GPS Device Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Outdoor Sport GPS Device Market

The outdoor sport GPS device market is witnessing significant progress due to technological advancements and rising consumer interest in outdoor activities plus fitness tracking.

• United States: The use of advanced multi-sport enabled GPS devices with more connectivity features is on the rise. Examples include real-time weather updates and health monitoring systems integration, which has boosted customer satisfaction as well as overall performance.
• China: China, on its part, is getting into this market with affordable GPS devices that bring with them advanced tracking capabilities while at the same time integrating into indigenous digital ecosystems. This is because it has identified a market niche for high-value products that cater to the growing appetite for outdoor sports and fitness.
• Germany: Germany is found to be leading in high-precision GPS technology characterized by recent developments that have seen the production of robust devices meant for extreme sports and outdoor scenarios. In addition, efforts are being made towards combining sophisticated navigation mechanisms with monitoring functions among others.
• India: An upsurge of economical yet dependable tracking-oriented GPS appliances that can offer long battery life can be witnessed in India. Increased demand coupled with the growing popularity of outdoor activities and physical training among people living here has also resulted in the growth of this market segment.
• Japan: Japan is currently working on developing small and highly precise navigation systems, which integrate sophisticated components like satellite communication and body monitoring. The company's main goals are accuracy and user convenience in a variety of outdoor sports.

Features of the Global Outdoor Sport GPS Device Market

Market Size Estimates: Outdoor sport GPS device market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Outdoor sport GPS device market size by type, application, and region in terms of value ($B).

Regional Analysis: Outdoor sport GPS device market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the outdoor sport GPS device market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the outdoor sport GPS device market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the outdoor sport GPS device market by type (handheld device and wearable device), application (golf, running, and cycling), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Outdoor Sport GPS Device Market: Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Outdoor Sport GPS Device Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Outdoor Sport GPS Device Market by Type
  • 3.3.1: Handheld Device
  • 3.3.2: Wearable Device
• 3.4: Global Outdoor Sport GPS Device Market by Application
  • 3.4.1: Golf
  • 3.4.2: Running
  • 3.4.3: Cycling

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Outdoor Sport GPS Device Market by Region
• 4.2: North American Outdoor Sport GPS Device Market
  • 4.2.1: North American Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.2.2: North American Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling
• 4.3: European Outdoor Sport GPS Device Market
  • 4.3.1: European Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.3.2: European Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling
• 4.4: APAC Outdoor Sport GPS Device Market
  • 4.4.1: APAC Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.4.2: APAC Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling
• 4.5: ROW Outdoor Sport GPS Device Market
  • 4.5.1: ROW Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.5.2: ROW Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Outdoor Sport GPS Device Market by Type
  • 6.1.2: Growth Opportunities for the Global Outdoor Sport GPS Device Market by Application
  • 6.1.3: Growth Opportunities for the Global Outdoor Sport GPS Device Market Region
• 6.2: Emerging Trends in the Global Outdoor Sport GPS Device Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Outdoor Sport GPS Device Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Outdoor Sport GPS Device Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Apple
• 7.2: Bryton
• 7.3: Bushnell
• 7.4: Fitbit
• 7.5: Garmin
• 7.6: GlobalSat WorldCom
• 7.7: Goyourlife
• 7.8: Polar Electro
• 7.9: Samsung