Outdoor Sports GPS Device Market Report by Type (Handheld Device, Wearable Device), Application (Golf, Running, Cycling), and Region 2025-2033
상품코드:1675791
리서치사:IMARC
발행일:2025년 03월
페이지 정보:영문 142 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
아웃도어 스포츠용 GPS 디바이스 시장 세계 시장 규모는 2024년 195억 달러에 달했습니다. 향후 IMARC Group은 2033년까지 시장 규모가 554억 달러에 달할 것이며, 2025년부터 2033년까지 11.69%의 연평균 성장률(CAGR)을 기록할 것으로 전망하고 있습니다. 아웃도어 스포츠의 인기 증가, 개인의 소득 수준 향상으로 인한 고급 웨어러블 기기의 채택 증가, 개인들 사이에서 강화된 안전에 대한 수요 증가는 시장을 주도하는 주요 요인 중 일부입니다.
아웃도어 스포츠용 GPS 디바이스는 위성항법장치에 의존하여 야외 활동 중 개인의 실시간 위치 및 추적 정보를 제공합니다. 내구성, 정확성, 경량, 소형화, 접근성, 충전식 또는 교체 가능한 배터리를 갖추고 있습니다. 진행 상황을 추적하고, 다양한 목표를 설정하고, 개선점을 식별하고, 비교 및 기타 목적을 위해 야외 활동의 상세한 기록을 유지합니다. 실시간 위치 정보 및 긴급 신고 기능을 제공하여 안전성을 향상시킬 수 있도록 도와줍니다. 또한 속도, 주행거리, 칼로리 소모량, 소요 시간, 심박수 등의 정보를 제공하여 피트니스 애호가들의 운동 능력 향상과 트레이닝 최적화에 도움을 줍니다. 이 외에도 피트니스 레벨을 모니터링하고 다른 사람들과 공유할 수 있는 정보를 수집하는 데도 도움이 됩니다. 전통적인 종이 지도의 필요성을 없애고 데이터를 다운로드할 수 있는 기능을 가지고 있기 때문에 야외 스포츠용 GPS 기기에 대한 수요가 전 세계적으로 증가하고 있습니다.
아웃도어 스포츠용 GPS 디바이스 시장 동향:
현재 개인의 신체적, 정신적 건강을 유지하기 위한 아웃도어 스포츠 활동의 인기가 높아지는 것은 시장에 긍정적인 영향을 미치는 주요 요인 중 하나입니다. 또한, 소득 수준이 증가함에 따라 프리미엄 품질의 웨어러블 기기에 대한 수요가 증가하고 있는 것도 시장 성장에 기여하고 있습니다. 이와는 별도로, 전 세계 개인들 사이에서 강화된 안전에 대한 수요가 증가함에 따라 아웃도어 스포츠용 GPS 디바이스의 채택이 증가함에 따라 긍정적인 시장 전망을 제공하고 있습니다. 또한, 골프 코스의 정확한 지도를 제공하고 골프 샷의 통계 데이터를 분석하기 위해 골프 스포츠에서 GPS 장치의 활용도가 높아짐에 따라 시장 성장을 지원하고 있습니다. 이 외에도, 시간을 낭비하지 않고 쉽게 관심있는 지점을 쉽게 찾을 수 있도록 야외 스포츠용 GPS 장치의 채택이 증가함에 따라 업계 투자자들에게 유리한 성장 기회를 제공하고 있습니다. 또한, 대중들 사이에서 내구성이 높고, 비용 효율적이며, 방수, 내후성, 내후성, 내충격성 장치에 대한 수요가 증가하고 있습니다. 이는 사용 및 휴대가 편리하고 매력적인 외관을 제공하는 GPS 지원 스마트 워치의 채택 증가와 함께 시장 성장을 강화하고 있습니다. 또한, 전 세계적으로 자전거 로드 레이스의 경기 수가 증가하고 있는 것도 시장 성장을 강화하고 있습니다.
본 보고서에서 다루는 주요 질문
세계 아웃도어 스포츠용 GPS 디바이스 시장은 지금까지 어떻게 성장해 왔을까?
세계 아웃도어 스포츠용 GPS 디바이스 시장의 촉진요인, 저해요인, 기회요인은 무엇인가?
각 촉진요인, 억제요인, 기회가 아웃도어 스포츠용 GPS 디바이스 시장의 세계에 미치는 영향은 무엇인가?
The global outdoor sports GPS device market size reached USD 19.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 55.4 Billion by 2033, exhibiting a growth rate (CAGR) of 11.69% during 2025-2033. The growing popularity of outdoor sports, increasing adoption of premium quality wearables devices due to inflating income level of individuals, and rising demand for enhanced safety among individuals represent some of the key factors driving the market.
Outdoor sports global positioning system (GPS) device relies on satellite navigation to provide real-time positioning and tracking information of individuals while performing outdoor activities. It is durable, accurate, lightweight, compact, easily accessible, and available with rechargeable or replaceable batteries. It tracks progress, sets various goals, identifies areas of improvement, and maintains detailed records of outdoor activities for comparison and other purposes. It assists in improving safety by providing real-time location and emergency alert capabilities. It also aids in enhancing the performance and optimizing training of fitness enthusiasts by offering insights about the speed, distance covered, calories burned, time spent, and heart rate. Besides this, it is beneficial in monitoring fitness levels and collecting information shared with others. As it eliminates the need for traditional paper maps and has the capability to download data, the demand for outdoor sports GPS device is rising across the globe.
Outdoor Sports GPS Device Market Trends:
At present, the increasing popularity of outdoor sports activities to maintain a healthy body and mind among individuals represents one of the major factors influencing the market positively. Additionally, the rising demand for premium quality wearables devices due to the inflating income levels is contributing to the growth of the market. Apart from this, the growing adoption of outdoor sports GPS devices due to the increasing demand for enhanced safety among individuals across the globe is offering a positive market outlook. Moreover, the rising utilization of GPS devices in golf sports to provide accurate maps of the golf course and analyze statistical data of golf shots is supporting the growth of the market. Besides this, the increasing adoption of outdoor sports GPS devices to easily find nearby points of interest without wasting time is offering lucrative growth opportunities to industry investors. In addition, there is a rise in the demand for highly durable, cost-effective, waterproof, weather-resistant, and shockproof devices among the masses. This, coupled with the increasing adoption of GPS-enabled smartwatches that are convenient to use and carry and provide an attractive look, is bolstering the growth of the market. Furthermore, the rising number of road bicycle racing events across the globe is strengthening the growth of the market.
Key Market Segmentation:
Type Insights:
Handheld Device
Wearable Device
Application Insights:
Golf
Running
Cycling
Regional Insights:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for outdoor sports GPS device. Some of the factors driving the North America outdoor sports GPS device market included the growing demand due to availability of advanced technologies, increasing participation of people in outdoor sports activities, rising safety concerns among individuals, etc.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the global outdoor sports GPS device market. Detailed profiles of all major companies have been provided. Some of the companies covered include Apple Inc., Bryton Inc., Bushnell Corporation (Vista Outdoor Inc.), Fitbit Inc. (Google LLC), Garmin Ltd., GlobalSat WorldCom Corporation, Goyourlife Inc., Polar Electro Oy, Samsung Electronics Co. Ltd., Suunto Oy (Dongguan Liesheng Electronic Technology Co. Ltd.), TomTom N.V., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report:
How has the global outdoor sports GPS device market performed so far, and how will it perform in the coming years ?
What are the drivers, restraints, and opportunities in the global outdoor sports GPS device market ?
What is the impact of each driver, restraint, and opportunity on the global outdoor sports GPS device market ?
What are the key regional markets ?
Which countries represent the most attractive outdoor sports GPS device market ?
What is the breakup of the market based on the type ?
Which is the most attractive type in the outdoor sports GPS device market ?
What is the breakup of the market based on the application ?
Which is the most attractive application in the outdoor sports GPS device market ?
What is the competitive structure of the global outdoor sports GPS device market ?
Who are the key players/companies in the global outdoor sports GPS device market ?
Table of Contents
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Outdoor Sports GPS Device Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Handheld Device
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Wearable Device
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Application
7.1 Golf
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Running
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Cycling
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Region
8.1 North America
8.1.1 United States
8.1.1.1 Market Trends
8.1.1.2 Market Forecast
8.1.2 Canada
8.1.2.1 Market Trends
8.1.2.2 Market Forecast
8.2 Asia-Pacific
8.2.1 China
8.2.1.1 Market Trends
8.2.1.2 Market Forecast
8.2.2 Japan
8.2.2.1 Market Trends
8.2.2.2 Market Forecast
8.2.3 India
8.2.3.1 Market Trends
8.2.3.2 Market Forecast
8.2.4 South Korea
8.2.4.1 Market Trends
8.2.4.2 Market Forecast
8.2.5 Australia
8.2.5.1 Market Trends
8.2.5.2 Market Forecast
8.2.6 Indonesia
8.2.6.1 Market Trends
8.2.6.2 Market Forecast
8.2.7 Others
8.2.7.1 Market Trends
8.2.7.2 Market Forecast
8.3 Europe
8.3.1 Germany
8.3.1.1 Market Trends
8.3.1.2 Market Forecast
8.3.2 France
8.3.2.1 Market Trends
8.3.2.2 Market Forecast
8.3.3 United Kingdom
8.3.3.1 Market Trends
8.3.3.2 Market Forecast
8.3.4 Italy
8.3.4.1 Market Trends
8.3.4.2 Market Forecast
8.3.5 Spain
8.3.5.1 Market Trends
8.3.5.2 Market Forecast
8.3.6 Russia
8.3.6.1 Market Trends
8.3.6.2 Market Forecast
8.3.7 Others
8.3.7.1 Market Trends
8.3.7.2 Market Forecast
8.4 Latin America
8.4.1 Brazil
8.4.1.1 Market Trends
8.4.1.2 Market Forecast
8.4.2 Mexico
8.4.2.1 Market Trends
8.4.2.2 Market Forecast
8.4.3 Others
8.4.3.1 Market Trends
8.4.3.2 Market Forecast
8.5 Middle East and Africa
8.5.1 Market Trends
8.5.2 Market Breakup by Country
8.5.3 Market Forecast
9 Drivers, Restraints, and Opportunities
9.1 Overview
9.2 Drivers
9.3 Restraints
9.4 Opportunities
10 Value Chain Analysis
11 Porters Five Forces Analysis
11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 Apple Inc.
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.1.3 Financials
13.3.1.4 SWOT Analysis
13.3.2 Bryton Inc.
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.3 Bushnell Corporation (Vista Outdoor Inc.)
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.4 Fitbit Inc. (Google LLC)
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.5 Garmin Ltd.
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.5.3 Financials
13.3.5.4 SWOT Analysis
13.3.6 GlobalSat WorldCom Corporation
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.6.3 Financials
13.3.7 Goyourlife Inc.
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.8 Polar Electro Oy
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.9 Samsung Electronics Co. Ltd.
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio
13.3.9.3 Financials
13.3.9.4 SWOT Analysis
13.3.10 Suunto Oy (Dongguan Liesheng Electronic Technology Co. Ltd.)
13.3.10.1 Company Overview
13.3.10.2 Product Portfolio
13.3.11 TomTom N.V.
13.3.11.1 Company Overview
13.3.11.2 Product Portfolio
13.3.11.3 Financials
13.3.11.4 SWOT Analysis
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.