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커넥티드 카 시장 규모, 점유율, 산업 분석 보고서 : 기술별, 판매 채널별, 연결 솔루션별, 기술별, 용도별, 지역별 전망 및 예측(2025-2032년)
Global Connected Car Market Size, Share & Industry Analysis Report By Technology, By Sales Channel, By Connectivity Solution, By Technology By Application, By Regional Outlook and Forecast, 2025 - 2032
상품코드 : 1910731
리서치사 : KBV Research
발행일 : 2026년 01월
페이지 정보 : 영문 664 Pages
 라이선스 & 가격 (부가세 별도)
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한글목차

세계의 커넥티드 카 시장 규모는 2032년까지 3,967억 1,000만 달러에 이를 것으로 예측되고, 예측 기간 동안 CAGR 19.3%로 성장할 것으로 전망됩니다.

주요 하이라이트 :

기본 내비게이션 및 긴급 지원에 집중했던 초기 텔레매틱스 시스템에서 출발한 글로벌 커넥티드 카 시장은 이제 데이터 기반의 첨단 모빌리티 생태계로 발전했습니다. 차량 연결성의 초석은 1990년대 중반 제너럴 모터스의 온스타(OnStar)와 같은 초기 혁신 기술에 의해 마련되었으며, 3G, 4G/LTE, 그리고 현재의 5G를 포함한 모바일 네트워크의 발전과 함께 급속히 성장했습니다. 현재 커넥티드 카는 무선 소프트웨어 업데이트, 정교한 운전자 보조 시스템, 인포테인먼트, 예측 유지보수, 차량-모든 것 간 통신(V2X) 등의 서비스를 제공하기 위해 컴퓨팅, 센서, 클라우드 플랫폼, 실시간 통신을 결합합니다. 정부, 표준 기관 및 비즈니스 파트너들은 상호 운용성, 안전 절차 및 차세대 연결 프레임워크를 장려함으로써 이러한 발전을 지원하고 커넥티드 카를 스마트 시티와 지능형 교통 시스템의 핵심 요소로 자리매김했습니다.

소프트웨어 정의 자동차, 증가하는 V2X 통신, 소비자 중심 디지털 서비스와 같은 주요 트렌드가 현재 시장에 영향을 미치고 있습니다. 지속적인 기능 업그레이드와 구독 기반 수익 모델을 가능하게 하기 위해 자동차 제조업체들은 점점 더 커넥티비티를 차량 아키텍처의 중심에 통합하고 있습니다. 기존 OEM 업체를 넘어 기술 기업, 통신사, 클라우드 서비스 제공업체, 전문 소프트웨어 기업들의 경쟁이 치열해지면서 협력적 생태계가 형성되고 있습니다. 파트너십, 사이버 보안, 규제 준수, 확장 가능한 클라우드 기반 플랫폼이 현재 전략적 우선순위입니다. 전반적으로 커넥티드 카는 선택적 혁신에서 필수 이동성 플랫폼으로 전환되었으며, 이는 자동차 공학, 통신, 정보 기술의 융합이 교통의 미래를 형성하고 있음을 반영합니다.

목차

제1장 시장 범위와 조사 방법

제2장 시장 개관

제3장 시장 개요

제4장 시장 동향 : 커넥티드 카 시장

제5장 경쟁 : 커넥티드 카 시장

제6장 시장 통합 : 커넥티드 카 시장

제7장 주요 고객 기준 : 커넥티드 카 시장

제8장 밸류체인 분석 : 커넥티드 카 시장

제9장 경쟁 분석 : 세계

제10장 제품 라이프사이클 : 커넥티드 카 시장

제11장 세계의 시장 : 기술별

제12장 세계의 시장 : 판매 채널별

제13장 세계의 시장 : 연결 솔루션별

제14장 세계의 시장 : 기술별

제15장 세계의 시장 : 용도별

제16장 세계의 시장 : 지역별

제17장 기업 프로파일

제18장 성공 요인 : 커넥티드 카 시장

HBR
영문 목차

영문목차

The Global Connected Car Market size is expected to reach USD 396.71 billion by 2032, rising at a market growth of 19.3% CAGR during the forecast period.

Key Highlights:

From early telematics systems that concentrated on basic navigation and emergency assistance, the global connected car market has developed into an advanced, data-driven mobility ecosystem. The foundation for vehicle connectivity was laid by early innovations like General Motors' OnStar in the middle of the 1990s, and it grew dramatically with the development of mobile networks, including 3G, 4G/LTE, and now 5G. In order to provide services like over-the-air software updates, sophisticated driver-assistance systems, infotainment, predictive maintenance, and vehicle-to-everything (V2X) communication, connected cars now combine computing, sensors, cloud platforms, and real-time communication. By encouraging interoperability, safety procedures, and next-generation connectivity frameworks, governments, standards organizations, and business partners have aided this development and positioned connected cars as crucial parts of smart cities and intelligent transportation systems.

Major trends like software-defined cars, increased V2X communication, and consumer-focused digital services are currently influencing the market. In order to enable ongoing feature upgrades and subscription-based revenue models, automakers are increasingly integrating connectivity at the center of vehicle architecture. Beyond traditional OEMs, there is competition from tech firms, telecom providers, cloud service providers, and specialized software companies, all of which contribute to a highly competitive yet cooperative ecosystem. Partnerships, cybersecurity, regulatory compliance, and scalable cloud-based platforms are now strategic priorities. Overall, connected cars have transitioned from optional innovations to integral mobility platforms, reflecting the convergence of automotive engineering, telecommunications, and information technology in shaping the future of transportation.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In, February2024, General Motors Co. unveiled OnStar in Bahrain, offering connected vehicle services for enhanced safety, security, and convenience. The platform provides real-time assistance, navigation, and emergency response, ensuring a smarter driving experience. This expansion aligns with GM's commitment to innovation and customer-centric mobility solutions in the Middle East. Additionally, In October, 2024, Tesla, Inc. unveiled DIMO connected car app, allowing owners to access real-time vehicle data, enhance diagnostics, and optimize performance. This collaboration enables Tesla users to track efficiency, battery health, and driving habits, providing a seamless experience for monitoring and managing their vehicles through DIMO's platform.

COVID 19 Impact Analysis

The COVID-19 pandemic negatively impacted the connected car market by disrupting global automotive production through lockdowns, factory shutdowns, and delayed vehicle launches. Since connected technologies are integrated during manufacturing, reduced vehicle output directly limited the deployment of telematics, infotainment, and driver assistance systems. Severe supply chain disruptions, particularly semiconductor shortages and logistics delays, further constrained production and increased costs. Automakers postponed or simplified connected features as they prioritized operational stability. Consumer and fleet demand declined amid economic uncertainty and reduced mobility needs. Investment in connected fleet and mobility solutions slowed significantly. Additionally, R&D activities and smart mobility pilot projects were delayed, temporarily weakening innovation and market momentum. Thus, the COVID-19 pandemic had a Negative impact on the market.

Communication Technology Outlook

Based on communication technology, the Connected Car Market is characterized into Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I). The Vehicle-to-Infrastructure (V2I) segment attained 43% revenue share in the Connected Car Market in 2024. The Vehicle-to-Infrastructure (V2I) communication segment plays an essential role in the global Connected Car Market by enabling interaction between vehicles and roadway infrastructure. V2I technology allows vehicles to communicate with traffic signals, road sensors, tolling systems, parking facilities, and traffic management platforms.

Sales channel Outlook

On the basis of sales channel, the Connected Car Market is classified into OEM and aftermarket. The aftermarket segment recorded 31% revenue share in the Connected Car Market in 2024. The aftermarket segment holds a significant position in the global Connected Car Market, supported by the vast number of vehicles already in operation that were not originally equipped with connected features. Aftermarket solutions allow vehicle owners and fleet operators to adopt connectivity through plug-in telematics devices, infotainment upgrades, tracking systems, and diagnostic tools.

Regional Outlook

Region-wise, the Connected Car Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 33% revenue share in the Connected Car Market in 2024. In North America and Europe, the connected car market is quite advanced. It has a high adoption rate of connectivity features, strong government oversight, and solid digital infrastructure. North America has embraced embedded telematics, over-the-air software updates, and subscription-based connected services. This has happened largely due to cooperation between car manufacturers, tech companies, and telecom providers. The region focuses on innovation in software-defined vehicles, advanced driver-assistance systems, and communication between vehicles and everything around them. Safety, cybersecurity, and making money from data are top priorities. In Europe, there is a heavy focus on meeting regulations, ensuring devices work well together, and promoting sustainability. Strict data protection laws, vehicle safety rules, and emissions standards have influenced how connected car platforms are developed. These regulations encourage manufacturers to adopt secure, standardized, and compatible connectivity solutions. Additionally, smart city projects and intelligent transportation systems are enhancing connected vehicle integration in urban areas in both regions.

The present scenario for the connected car industry in the Asia Pacific and LAMEA regions represents various stages of adoption and development, with a focus on rapid urbanization and growth in vehicle numbers. The Asia Pacific region encompasses fast growth in the use of connected vehicles, driven by the manufacture of a large volume of vehicles, the emergence of consumer demand for digital services, and initiatives by governments in the development of smart and telecom revolution. The region is led by China, Japan, and South Korea for the development of connected and intelligent vehicles, and cost-effective methods of connectivity gain popularity in the emerging Asian markets. In contrast, the LAMEA region exhibits stable growth and various stages of use for the connected car segment, which gets driven by applications that include vehicle management, safety, and tracking services for optimal use of the connected car. The telecom infrastructure development in the Middle East and the need for smart services and commercial mobility in Latin America and Africa encourage growth in the use of connected cars.

Recent Strategies Deployed in the Market

List of Key Companies Profiled

Global Connected Car Market Report Segmentation

By Communication Technology

By Sales Channel

By Connectivity Solution

By Technology

By Application

By Geography

Table of Contents

Chapter 1. Market Scope & Methodology

Chapter 2. Market at a Glance

Chapter 3. Market Overview

Chapter 4. Market Trends - Connected Car Market

Chapter 5. State of Competition - Connected Car Market

Chapter 6. Market Consolidation - Connected Car Market

Chapter 7. Key Customer Criteria - Connected Car Market

Chapter 8. Value Chain Analysis of Connected Car Market

Chapter 9. Competition Analysis - Global

Chapter 10. Product Life Cycle - Connected Car Market

Chapter 11. Global Connected Car Market by Communication Technology

Chapter 12. Global Connected Car Market by Sales Channel

Chapter 13. Global Connected Car Market by Connectivity Solution

Chapter 14. Global Connected Car Market by Technology

Chapter 15. Global Connected Car Market by Application

Chapter 16. Global Connected Car Market by Region

Chapter 17. Company Profiles

Chapter 18. Winning Imperatives of Connected Car Market

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