세계의 위치 분석 시장 규모, 점유율, 동향 분석 보고서 : 구성요소별, 로케이션 유형별, 전개별, 업계별, 업계별, 지역별 전망 및 예측(2024-2031년)
Global Location Analytics Market Size, Share & Trends Analysis Report By Component, By Location Type (Outdoor and Indoor), By Deployment (On-Premises and Cloud), By Industry Vertical, By Application, By Regional Outlook and Forecast, 2024 - 2031
상품코드:1709838
리서치사:KBV Research
발행일:2025년 04월
페이지 정보:영문 478 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계 위치 분석 시장 규모는 예측 기간 동안 14.1%의 CAGR로 성장하여 2031년까지 528억 1,000만 달러에 달할 것으로 예상됩니다.
또한, 소비자들은 이제 음식 주문, 택시 호출, 주변 상점 검색, 낯선 장소에서의 내비게이션 등 다양한 활동에서 실시간으로 정확한 위치 정보 데이터를 기대합니다. 고정밀 지형공간 정보에 대한 수요가 증가함에 따라 기업들은 업무 효율성과 고객 경험을 향상시키기 위해 디지털 플랫폼에 첨단 LBS 솔루션을 도입하고 있습니다. 소매, 운송 및 서비스 산업은 고객 참여도를 높이고 서비스 제공을 최적화하기 위해 위치 정보 서비스를 도입하는 데 있어 최전선에 서 있습니다. 따라서 LBS에 대한 수요 증가는 위치정보 분석 시장의 성장을 견인할 것입니다.
그러나 사용자 데이터를 책임감 있게 수집하고 관리하기 위해 전 세계 정부 및 규제 당국은 엄격한 법규를 시행하고 있습니다. 유럽의 일반 데이터 보호 규정(GDPR)이나 미국의 캘리포니아주 소비자 프라이버시법(CCPA)과 같은 프레임워크는 위치 정보를 다루는 기업에 엄격한 조건을 부과하고 있습니다. 기업은 위치 정보를 수집하기 전에 사용자의 명시적 동의를 얻어야 하고, 데이터를 안전하게 보관해야 하며, 사용자가 요청에 따라 추적을 거부할 수 있도록 해야 합니다. 따라서 이러한 요소들은 시장 확대를 저해할 수 있습니다.
구성요소 전망
시장은 구성요소별로 솔루션과 서비스로 나뉘며, 서비스 부문은 2023년 시장 수익의 33%를 차지했습니다. 많은 기업, 특히 중소기업은 지리공간 인텔리전스 솔루션을 효과적으로 도입하기 위한 사내 기술 전문 지식이 부족하여 도입, 커스터마이징, 문제 해결을 위해 전문 서비스 제공업체에 의존할 수밖에 없습니다.
위치 유형 전망
위치 유형에 따라 시장은 실내와 실외로 분류됩니다. 실내 부문은 2023년 시장의 37%의 수익 점유율을 차지했습니다. 실내 측위 시스템(IPS), Wi-Fi 기반 추적, RFID, AI를 활용한 공간 분석의 도입으로 기업은 보안, 운영 효율성 및 사용자 경험을 향상시킬 수 있습니다. 소매업계에서는 비콘 기술과 AI를 활용한 분석을 통해 매장 레이아웃, 고객 동선, 개인화된 마케팅 전략을 최적화하여 전체 매출과 고객 참여도를 향상시키고 있습니다.
전개 전망
배포별로 보면 시장은 온프레미스와 클라우드로 나뉩니다. 클라우드 부문은 2023년 44%의 시장 점유율을 차지했습니다. 기업들은 실시간 지리적 공간 데이터를 효율적으로 처리할 수 있는 확장 가능하고 비용 효율적인 AI 기반 위치 분석 솔루션을 점점 더 많이 찾고 있습니다. IoT, 5G, 엣지 컴퓨팅의 도입으로 클라우드 기반 분석 기능이 크게 향상되어 원격 액세스, 자동 소프트웨어 업데이트, 빅데이터 플랫폼과의 원활한 통합을 필요로 하는 클라우드 기반 분석 기능이 크게 강화되면서 클라우드 부문의 성장을 주도하고 있습니다. 업계에서 클라우드는 최적의 선택이 되고 있습니다.
업계 전망
산업별로 시장은 소매, 헬스케어, 운송 및 물류, BFSI, IT 및 통신, 제조업 등으로 분류됩니다. 운송 및 물류 부문은 2023년 시장 점유율 16%를 차지했습니다. 해운, 화물 관리, 배차 서비스, 라스트 마일 배송 서비스 등 업계 전반에서 실시간 차량 추적, 경로 최적화, 공급망 가시성 확보에 대한 수요가 증가하면서 운송 및 물류 부문의 성장을 주도하고 있습니다. 기업들은 AI를 활용한 지리적 공간 분석, GPS 추적, 예측 물류 솔루션을 활용하여 효율성 향상, 운영 비용 절감, 배송 일정 단축을 실현하고 있습니다.
용도 전망
용도별로 시장은 위험 평가 및 완화, 고객 경험 관리, 영업 및 마케팅 최적화, 공급망 관리, 재난 및 비상 대응 관리, 기타로 분류됩니다. 영업 및 마케팅 최적화 부문은 2023년 시장 점유율 15%를 차지했습니다. 이 부문은 데이터 기반 마케팅 전략, 초개인화 광고, 위치 기반 소비자 인사이트에 대한 수요 증가로 인해 성장하고 있습니다. 기업들은 AI를 활용한 지리적 공간 분석, 지오펜싱, 실시간 위치 추적을 활용하여 고객의 이동 패턴, 보행자 동향, 구매 행동을 파악하고 있습니다.
지역 전망
지역별로는 북미, 유럽, 아시아태평양, 라틴아메리카, 중동 및 아프리카로 시장을 분석했습니다. 아시아태평양은 2023년 시장의 29% 수익 점유율을 차지했습니다. 중국, 인도, 일본, 한국 정부와 기업들은 실시간 GPS 추적, AI 기반 물류 솔루션, 도시 계획 및 인프라 개발을 위한 지리적 공간 인텔리전스, 실시간 GPS 추적에 많은 투자를 하고 있습니다. 소매업과 통신 산업의 급성장, IoT 지원 스마트 기기 및 AI를 활용한 고객 분석의 부상으로 이 지역 전체에서 위치 기반 분석 기술에 대한 수요가 더욱 가속화되어 중요한 성장 시장으로 부상하고 있습니다.
목차
제1장 시장 범위와 조사 방법
시장 정의
목적
시장 범위
세분화
조사 방법
제2장 시장 요람
주요 하이라이트
제3장 시장 개요
소개
개요
시장 구성과 시나리오
시장에 영향을 미치는 주요 요인
시장 성장 촉진요인
시장 성장 억제요인
시장 기회
시장 과제
제4장 시장 점유율 분석 - 세계
시장 점유율 분석, 2023년
위치 분석 시장에서 전개되는 전략
Porter’s Five Forces 분석
제5장 세계의 위치 분석 시장 : 구성요소별
세계 솔루션 시장 : 지역별
세계의 위치 분석 시장 : 솔루션 유형별
세계의 서비스 시장 : 지역별
세계의 위치 분석 시장 : 서비스 유형별
제6장 세계의 위치 분석 시장 : 로케이션 유형별
세계의 야외 시장 : 지역별
세계의 실내 시장 : 지역별
제7장 세계의 위치 분석 시장 : 전개별
세계의 온프레미스 시장 : 지역별
세계의 클라우드 시장 : 지역별
제8장 세계의 위치 분석 시장 : 업계별
세계의 소매 시장 : 지역별
세계의 헬스케어 시장 : 지역별
세계의 운송·물류 시장 : 지역별
세계의 BFSI 시장 : 지역별
세계의 IT·통신 시장 : 지역별
세계의 제조 시장 : 지역별
세계 기타 산업 수직 시장 : 지역별
제9장 세계의 위치 분석 시장 : 용도별
세계의 리스크 평가·경감 시장 : 지역별
세계의 고객 경험 관리 시장 : 지역별
세계의 세일즈·마케팅 최적화 시장 : 지역별
세계의 공급망 관리 시장 : 지역별
세계의 재해·긴급 대응 관리 시장 : 지역별
세계의 기타 용도 시장 : 지역별
제10장 세계의 위치 분석 시장 : 지역별
북미
북미의 위치 분석 시장 : 국가별
미국
캐나다
멕시코
기타 북미
유럽
유럽의 위치 분석 시장 : 국가별
독일
영국
프랑스
러시아
스페인
이탈리아
기타 유럽
아시아태평양
아시아태평양의 위치 분석 시장 : 국가별
중국
일본
인도
한국
싱가포르
말레이시아
기타 아시아태평양
라틴아메리카, 중동 및 아프리카
라틴아메리카, 중동 및 아프리카의 위치 분석 시장 : 국가별
브라질
아르헨티나
아랍에미리트
사우디아라비아
남아프리카공화국
나이지리아
기타 라틴아메리카, 중동 및 아프리카
제11장 기업 개요
IBM Corporation
Microsoft Corporation
SAP SE
Oracle Corporation
SAS Institute, Inc
Google LLC(Alphabet Inc)
Hewlett Packard Enterprise Company
Cisco Systems, Inc
Esri, Inc
Zebra Technologies Corporation
제12장 위치 분석 시장 성공 필수 조건
ksm
영문 목차
영문목차
The Global Location Analytics Market size is expected to reach $52.81 billion by 2031, rising at a market growth of 14.1% CAGR during the forecast period.
The North America segment garnered 35% revenue share in the market in 2023. The widespread adoption of AI-powered geospatial intelligence, IoT-based tracking, and real-time location analytics across transportation, retail, BFSI, and defense industries drives the North America segment. The region's strong technological infrastructure, government investments in smart city initiatives, and rapid advancements in autonomous vehicle deployment have further fueled the demand for location intelligence solutions.
The rapid expansion of Internet of Things (IoT) technology and connected devices has led to an unprecedented surge in location-based data generation. More than 13 billion IoT devices were in use in 2022, according to the World Bank's Digital Progress and Trends Report 2023. These devices are expected to experience a more than twofold increase in popularity between 2023 and 2028, primarily due to the real-time connectivity of 5G technology. IoT-enabled devices, including GPS trackers, smart sensors, wearables, and industrial IoT (IIoT) systems, continuously collect and transmit geospatial information in real-time. Therefore, the ongoing implementation of IoT in location analytics will be instrumental in the promotion of data-driven innovation, the enhancement of efficiency, and the improvement of consumer experiences in the years ahead.
Additionally, Consumers now expect real-time and highly accurate location data for various activities, from ordering food and hailing a cab to finding nearby businesses and navigating unfamiliar areas. The increasing demand for precise geospatial intelligence has prompted businesses to incorporate sophisticated LBS solutions into their digital platforms in order to improve operational efficiency and customer experience. Retail, transportation, and hospitality industries are at the forefront of adopting location-based services to drive engagement and optimize service delivery. Thus, the increasing demand for LBS will drive the growth of the location analytics market.
However, In order to responsibly collect and manage user data, governments and regulatory entities worldwide have implemented stringent legislation. Frameworks like the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States impose stringent conditions on businesses handling geolocation data. Organizations must obtain explicit user consent before collecting location information, ensure secure data storage, and allow users to opt out of tracking when requested. Hence, these factors may impede the expansion of the market.
Component Outlook
Based on component, the market is bifurcated into solution and services. The services segment recorded 33% revenue share in the market in 2023. Many companies, particularly small and medium-sized enterprises (SMEs), lack the in-house technical expertise to implement geospatial intelligence solutions effectively, leading them to rely on professional service providers for deployment, customization, and troubleshooting.
Location Type Outlook
On the basis of location type, the market is classified into indoor and outdoor. The indoor segment witnessed 37% revenue share in the market in 2023. The adoption of indoor positioning systems (IPS), Wi-Fi-based tracking, RFID, and AI-driven spatial analytics has enabled businesses to enhance security, operational efficiency, and user experience. In retail, beacon technology and AI-powered analytics help optimize store layouts, foot traffic flow, and personalized marketing strategies, improving overall sales and engagement.
Deployment Outlook
By deployment, the market is divided into on-premises and cloud. The cloud segment garnered 44% revenue share in the market in 2023. Businesses are increasingly seeking AI-powered, scalable, and cost-effective location analytics solutions that facilitate the efficient processing of real-time geospatial data. This demand is the primary driver of the cloud segment. The adoption of IoT, 5G, and edge computing has significantly enhanced cloud-based analytics, making it the preferred choice for industries requiring remote accessibility, automated software updates, and seamless integration with big data platforms.
Industry Vertical Outlook
On the basis of industry vertical, the market is classified into retail, healthcare, transportation & logistics, BFSI, IT & telecommunications, manufacturing, and others. The transportation & logistics segment procured 16% revenue share in the market in 2023. The increasing demand for real-time fleet tracking, route optimization, and supply chain visibility across industries such as shipping, freight management, ride-hailing, and last-mile delivery services drives the transportation & logistics segment. Businesses rely on AI-powered geospatial analytics, GPS tracking, and predictive logistics solutions to enhance efficiency, reduce operational costs, and improve delivery timelines.
Application Outlook
Based on application, the market is segmented into risk assessment & mitigation, customer experience management, sales & marketing optimization, supply chain management, disaster & emergency response management, and others. The sales & marketing optimization segment recorded 15% revenue share in the market in 2023. The segment is expanding due to the growing demand for data-driven marketing strategies, hyper-personalized advertising, and location-based consumer insights. Businesses leverage AI-powered geospatial analytics, geofencing, and real-time location tracking to understand customer movement patterns, foot traffic trends, and purchasing behavior.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment procured 29% revenue share in the market in 2023. Governments and enterprises in China, India, Japan, and South Korea invest heavily in real-time GPS tracking, AI-driven logistics solutions, and geospatial intelligence for urban planning and infrastructure development. The booming retail and telecommunications sectors and the rise of IoT-enabled smart devices and AI-powered customer analytics have further accelerated the demand for location-based analytics technologies across the region, making it a key growth market.
Recent Strategies Deployed in the Market
Jan-2025: Esri, Inc. partnered with TomTom N.V., a Dutch location technology company, to integrate TomTom's global map and traffic data into ArcGIS, Esri's geospatial platform. This collaboration enhances location analytics for applications such as infrastructure maintenance, traffic flow analysis, and retail site optimization. The partnership aims to provide businesses and governments with advanced location-based insights, supporting better decision-making across various sectors, including transportation and urban planning.
Oct-2024: Google LLC came into partnership with Bentley Systems, an infrastructure engineering software provider, to integrate high-quality 2D and 3D geospatial data into Bentley's infrastructure engineering software. The partnership leverages Google Maps Platform's Photorealistic 3D Tiles to enhance digital twin solutions, providing real-world geospatial context for infrastructure design and asset management. This initiative strengthens urban planning and sustainability efforts by improving AI-driven analytics and immersive 3D experiences in engineering workflows.
Sep-2024: Google LLC partnered with Oriient, a provider of indoor location services, to enhance in-store navigation and customer journey analytics for retail. This partnership enables retailers to access product locators, optimized shopping routes, and foot traffic analytics via Google Cloud Marketplace. Oriient's magnetic field-based indoor mapping technology integrates with Google Cloud's analytics, offering hyper-accurate location services at scale. The partnership aims to digitize the in-store experience, providing retailers with real-time spatial insights to optimize operations and marketing strategies.
Oct-2021: Google LLC formed a partnership with CARTO, a spatial analytics platform provider, to enhance sustainability initiatives using geospatial analytics. The partnership integrates over 50 petabytes of satellite imagery, demographics, and mobility data through Google's BigQuery, machine learning, and Earth Engine. This initiative enables public and private sector organizations to make data-driven decisions in climate change efforts, improving environmental impact analysis and sustainability strategies.
Jan-2021: Esri, Inc. launched ArcGIS Platform, a geospatial platform-as-a-service (PaaS), to help developers integrate location intelligence into apps and business systems. The platform provides direct access to Esri's mapping tools and services via various APIs. Companies like Salesforce, a cloud-based CRM provider, and Airspace Link, a drone management solutions firm, are leveraging ArcGIS Platform for enhanced geospatial capabilities. The initiative aims to accelerate app development, optimize geospatial analysis, and improve real-time business data integration.
List of Key Companies Profiled
IBM Corporation
SAP SE
Microsoft Corporation
Oracle Corporation
SAS Institute, Inc.
Google LLC (Alphabet Inc.)
Hewlett Packard Enterprise Company
Cisco Systems, Inc.
Esri, Inc.
Zebra Technologies Corporation
Global Location Analytics Market Report Segmentation
By Component
Solution
Reporting & Visualization
Thematic Mapping & Spatial Analysis
Geocoding & Reverse Geocoding
Data Integration & ETL
Other Solution Type
Services
Consulting
Implementation
Support & Maintenance
By Location Type
Outdoor
Indoor
By Deployment
On-Premises
Cloud
By Industry Vertical
Retail
Healthcare
Transportation & Logistics
BFSI
IT & Telecommunications
Manufacturing
Other Industry Vertical
By Application
Risk Assessment & Mitigation
Customer Experience Management
Sales & Marketing Optimization
Supply Chain Management
Disaster & Emergency Response Management
Other Application
By Geography
North America
US
Canada
Mexico
Rest of North America
Europe
Germany
UK
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific
LAMEA
Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Location Analytics Market, by Component
1.4.2 Global Location Analytics Market, by Location Type
1.4.3 Global Location Analytics Market, by Deployment
1.4.4 Global Location Analytics Market, by Industry Vertical
1.4.5 Global Location Analytics Market, by Application
1.4.6 Global Location Analytics Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Market Share Analysis - Global
4.1 Market Share Analysis, 2023
4.2 Strategies Deployed in Location Analytics Market
4.3 Porter Five Forces Analysis
Chapter 5. Global Location Analytics Market by Component
5.1 Global Solution Market by Region
5.2 Global Location Analytics Market by Solution Type
5.2.1 Global Reporting & Visualization Market by Region
5.2.2 Global Thematic Mapping & Spatial Analysis Market by Region
5.2.3 Global Geocoding & Reverse Geocoding Market by Region
5.2.4 Global Data Integration & ETL Market by Region
5.2.5 Global Other Solution Type Market by Region
5.3 Global Services Market by Region
5.4 Global Location Analytics Market by Services Type
5.4.1 Global Consulting Market by Region
5.4.2 Global Implementation Market by Region
5.4.3 Global Support & Maintenance Market by Region
Chapter 6. Global Location Analytics Market by Location Type
6.1 Global Outdoor Market by Region
6.2 Global Indoor Market by Region
Chapter 7. Global Location Analytics Market by Deployment
7.1 Global On-Premises Market by Region
7.2 Global Cloud Market by Region
Chapter 8. Global Location Analytics Market by Industry Vertical
8.1 Global Retail Market by Region
8.2 Global Healthcare Market by Region
8.3 Global Transportation & Logistics Market by Region
8.4 Global BFSI Market by Region
8.5 Global IT & Telecommunications Market by Region
8.6 Global Manufacturing Market by Region
8.7 Global Other Industry Vertical Market by Region
Chapter 9. Global Location Analytics Market by Application
9.1 Global Risk Assessment & Mitigation Market by Region
9.2 Global Customer Experience Management Market by Region
9.3 Global Sales & Marketing Optimization Market by Region
9.4 Global Supply Chain Management Market by Region
9.5 Global Disaster & Emergency Response Management Market by Region
9.6 Global Other Application Market by Region
Chapter 10. Global Location Analytics Market by Region
10.1 North America Location Analytics Market
10.1.1 North America Location Analytics Market by Component
10.1.1.1 North America Solution Market by Region
10.1.1.2 North America Location Analytics Market by Solution Type
10.1.1.2.1 North America Reporting & Visualization Market by Country
10.1.1.2.2 North America Thematic Mapping & Spatial Analysis Market by Country
10.1.1.2.3 North America Geocoding & Reverse Geocoding Market by Country
10.1.1.2.4 North America Data Integration & ETL Market by Country
10.1.1.2.5 North America Other Solution Type Market by Country
10.1.1.3 North America Services Market by Region
10.1.1.4 North America Location Analytics Market by Services Type
10.1.1.4.1 North America Consulting Market by Country
10.1.1.4.2 North America Implementation Market by Country
10.1.1.4.3 North America Support & Maintenance Market by Country
10.1.2 North America Location Analytics Market by Location Type
10.1.2.1 North America Outdoor Market by Region
10.1.2.2 North America Indoor Market by Region
10.1.3 North America Location Analytics Market by Deployment
10.1.3.1 North America On-Premises Market by Country
10.1.3.2 North America Cloud Market by Country
10.1.4 North America Location Analytics Market by Industry Vertical
10.1.4.1 North America Retail Market by Country
10.1.4.2 North America Healthcare Market by Country
10.1.4.3 North America Transportation & Logistics Market by Country
10.1.4.4 North America BFSI Market by Country
10.1.4.5 North America IT & Telecommunications Market by Country
10.1.4.6 North America Manufacturing Market by Country
10.1.4.7 North America Other Industry Vertical Market by Country
10.1.5 North America Location Analytics Market by Application
10.1.5.1 North America Risk Assessment & Mitigation Market by Country
10.1.5.2 North America Customer Experience Management Market by Country
10.1.5.3 North America Sales & Marketing Optimization Market by Country
10.1.5.4 North America Supply Chain Management Market by Country
10.1.5.5 North America Disaster & Emergency Response Management Market by Country
10.1.5.6 North America Other Application Market by Country
10.1.6 North America Location Analytics Market by Country
10.1.6.1 US Location Analytics Market
10.1.6.1.1 US Location Analytics Market by Component
10.1.6.1.1.1 US Location Analytics Market by Solution Type
10.1.6.1.1.2 US Location Analytics Market by Services Type
10.1.6.1.2 US Location Analytics Market by Location Type
10.1.6.1.3 US Location Analytics Market by Deployment
10.1.6.1.4 US Location Analytics Market by Industry Vertical
10.1.6.1.5 US Location Analytics Market by Application
10.1.6.2 Canada Location Analytics Market
10.1.6.2.1 Canada Location Analytics Market by Component
10.1.6.2.1.1 Canada Location Analytics Market by Solution Type
10.1.6.2.1.2 Canada Location Analytics Market by Services Type
10.1.6.2.2 Canada Location Analytics Market by Location Type
10.1.6.2.3 Canada Location Analytics Market by Deployment
10.1.6.2.4 Canada Location Analytics Market by Industry Vertical
10.1.6.2.5 Canada Location Analytics Market by Application
10.1.6.3 Mexico Location Analytics Market
10.1.6.3.1 Mexico Location Analytics Market by Component
10.1.6.3.1.1 Mexico Location Analytics Market by Solution Type
10.1.6.3.1.2 Mexico Location Analytics Market by Services Type
10.1.6.3.2 Mexico Location Analytics Market by Location Type
10.1.6.3.3 Mexico Location Analytics Market by Deployment
10.1.6.3.4 Mexico Location Analytics Market by Industry Vertical
10.1.6.3.5 Mexico Location Analytics Market by Application
10.1.6.4 Rest of North America Location Analytics Market
10.1.6.4.1 Rest of North America Location Analytics Market by Component
10.1.6.4.1.1 Rest of North America Location Analytics Market by Solution Type
10.1.6.4.1.2 Rest of North America Location Analytics Market by Services Type
10.1.6.4.2 Rest of North America Location Analytics Market by Location Type
10.1.6.4.3 Rest of North America Location Analytics Market by Deployment
10.1.6.4.4 Rest of North America Location Analytics Market by Industry Vertical
10.1.6.4.5 Rest of North America Location Analytics Market by Application
10.2 Europe Location Analytics Market
10.2.1 Europe Location Analytics Market by Component
10.2.1.1 Europe Solution Market by Country
10.2.1.2 Europe Location Analytics Market by Solution Type
10.2.1.2.1 Europe Reporting & Visualization Market by Country
10.2.1.2.2 Europe Thematic Mapping & Spatial Analysis Market by Country
10.2.1.2.3 Europe Geocoding & Reverse Geocoding Market by Country
10.2.1.2.4 Europe Data Integration & ETL Market by Country
10.2.1.2.5 Europe Other Solution Type Market by Country
10.2.1.3 Europe Services Market by Country
10.2.1.4 Europe Location Analytics Market by Services Type
10.2.1.4.1 Europe Consulting Market by Country
10.2.1.4.2 Europe Implementation Market by Country
10.2.1.4.3 Europe Support & Maintenance Market by Country
10.2.2 Europe Location Analytics Market by Location Type
10.2.2.1 Europe Outdoor Market by Country
10.2.2.2 Europe Indoor Market by Country
10.2.3 Europe Location Analytics Market by Deployment
10.2.3.1 Europe On-Premises Market by Country
10.2.3.2 Europe Cloud Market by Country
10.2.4 Europe Location Analytics Market by Industry Vertical
10.2.4.1 Europe Retail Market by Country
10.2.4.2 Europe Healthcare Market by Country
10.2.4.3 Europe Transportation & Logistics Market by Country
10.2.4.4 Europe BFSI Market by Country
10.2.4.5 Europe IT & Telecommunications Market by Country
10.2.4.6 Europe Manufacturing Market by Country
10.2.4.7 Europe Other Industry Vertical Market by Country
10.2.5 Europe Location Analytics Market by Application
10.2.5.1 Europe Risk Assessment & Mitigation Market by Country
10.2.5.2 Europe Customer Experience Management Market by Country
10.2.5.3 Europe Sales & Marketing Optimization Market by Country
10.2.5.4 Europe Supply Chain Management Market by Country
10.2.5.5 Europe Disaster & Emergency Response Management Market by Country
10.2.5.6 Europe Other Application Market by Country
10.2.6 Europe Location Analytics Market by Country
10.2.6.1 Germany Location Analytics Market
10.2.6.1.1 Germany Location Analytics Market by Component
10.2.6.1.1.1 Germany Location Analytics Market by Solution Type
10.2.6.1.1.2 Germany Location Analytics Market by Services Type
10.2.6.1.2 Germany Location Analytics Market by Location Type
10.2.6.1.3 Germany Location Analytics Market by Deployment
10.2.6.1.4 Germany Location Analytics Market by Industry Vertical
10.2.6.1.5 Germany Location Analytics Market by Application
10.2.6.2 UK Location Analytics Market
10.2.6.2.1 UK Location Analytics Market by Component
10.2.6.2.1.1 UK Location Analytics Market by Solution Type
10.2.6.2.1.2 UK Location Analytics Market by Services Type
10.2.6.2.2 UK Location Analytics Market by Location Type
10.2.6.2.3 UK Location Analytics Market by Deployment
10.2.6.2.4 UK Location Analytics Market by Industry Vertical
10.2.6.2.5 UK Location Analytics Market by Application
10.2.6.3 France Location Analytics Market
10.2.6.3.1 France Location Analytics Market by Component
10.2.6.3.1.1 France Location Analytics Market by Solution Type
10.2.6.3.1.2 France Location Analytics Market by Services Type
10.2.6.3.2 France Location Analytics Market by Location Type
10.2.6.3.3 France Location Analytics Market by Deployment
10.2.6.3.4 France Location Analytics Market by Industry Vertical
10.2.6.3.5 France Location Analytics Market by Application
10.2.6.4 Russia Location Analytics Market
10.2.6.4.1 Russia Location Analytics Market by Component
10.2.6.4.1.1 Russia Location Analytics Market by Solution Type
10.2.6.4.1.2 Russia Location Analytics Market by Services Type
10.2.6.4.2 Russia Location Analytics Market by Location Type
10.2.6.4.3 Russia Location Analytics Market by Deployment
10.2.6.4.4 Russia Location Analytics Market by Industry Vertical
10.2.6.4.5 Russia Location Analytics Market by Application
10.2.6.5 Spain Location Analytics Market
10.2.6.5.1 Spain Location Analytics Market by Component
10.2.6.5.1.1 Spain Location Analytics Market by Solution Type
10.2.6.5.1.2 Spain Location Analytics Market by Services Type
10.2.6.5.2 Spain Location Analytics Market by Location Type
10.2.6.5.3 Spain Location Analytics Market by Deployment
10.2.6.5.4 Spain Location Analytics Market by Industry Vertical
10.2.6.5.5 Spain Location Analytics Market by Application
10.2.6.6 Italy Location Analytics Market
10.2.6.6.1 Italy Location Analytics Market by Component
10.2.6.6.1.1 Italy Location Analytics Market by Solution Type
10.2.6.6.1.2 Italy Location Analytics Market by Services Type
10.2.6.6.2 Italy Location Analytics Market by Location Type
10.2.6.6.3 Italy Location Analytics Market by Deployment
10.2.6.6.4 Italy Location Analytics Market by Industry Vertical
10.2.6.6.5 Italy Location Analytics Market by Application
10.2.6.7 Rest of Europe Location Analytics Market
10.2.6.7.1 Rest of Europe Location Analytics Market by Component
10.2.6.7.1.1 Rest of Europe Location Analytics Market by Solution Type
10.2.6.7.1.2 Rest of Europe Location Analytics Market by Services Type
10.2.6.7.2 Rest of Europe Location Analytics Market by Location Type
10.2.6.7.3 Rest of Europe Location Analytics Market by Deployment
10.2.6.7.4 Rest of Europe Location Analytics Market by Industry Vertical
10.2.6.7.5 Rest of Europe Location Analytics Market by Application
10.3 Asia Pacific Location Analytics Market
10.3.1 Asia Pacific Location Analytics Market by Component
10.3.1.1 Asia Pacific Solution Market by Country
10.3.1.2 Asia Pacific Location Analytics Market by Solution Type
10.3.1.2.1 Asia Pacific Reporting & Visualization Market by Country
10.3.1.2.2 Asia Pacific Thematic Mapping & Spatial Analysis Market by Country
10.3.1.2.3 Asia Pacific Geocoding & Reverse Geocoding Market by Country
10.3.1.2.4 Asia Pacific Data Integration & ETL Market by Country
10.3.1.2.5 Asia Pacific Other Solution Type Market by Country
10.3.1.3 Asia Pacific Services Market by Country
10.3.1.4 Asia Pacific Location Analytics Market by Services Type
10.3.1.4.1 Asia Pacific Consulting Market by Country
10.3.1.4.2 Asia Pacific Implementation Market by Country
10.3.1.4.3 Asia Pacific Support & Maintenance Market by Country
10.3.2 Asia Pacific Location Analytics Market by Location Type
10.3.2.1 Asia Pacific Outdoor Market by Country
10.3.2.2 Asia Pacific Indoor Market by Country
10.3.3 Asia Pacific Location Analytics Market by Deployment
10.3.3.1 Asia Pacific On-Premises Market by Country
10.3.3.2 Asia Pacific Cloud Market by Country
10.3.4 Asia Pacific Location Analytics Market by Industry Vertical
10.3.4.1 Asia Pacific Retail Market by Country
10.3.4.2 Asia Pacific Healthcare Market by Country
10.3.4.3 Asia Pacific Transportation & Logistics Market by Country
10.3.4.4 Asia Pacific BFSI Market by Country
10.3.4.5 Asia Pacific IT & Telecommunications Market by Country
10.3.4.6 Asia Pacific Manufacturing Market by Country
10.3.4.7 Asia Pacific Other Industry Vertical Market by Country
10.3.5 Asia Pacific Location Analytics Market by Application
10.3.5.1 Asia Pacific Risk Assessment & Mitigation Market by Country
10.3.5.2 Asia Pacific Customer Experience Management Market by Country
10.3.5.3 Asia Pacific Sales & Marketing Optimization Market by Country
10.3.5.4 Asia Pacific Supply Chain Management Market by Country
10.3.5.5 Asia Pacific Disaster & Emergency Response Management Market by Country
10.3.5.6 Asia Pacific Other Application Market by Country
10.3.6 Asia Pacific Location Analytics Market by Country
10.3.6.1 China Location Analytics Market
10.3.6.1.1 China Location Analytics Market by Component
10.3.6.1.1.1 China Location Analytics Market by Solution Type
10.3.6.1.1.2 China Location Analytics Market by Services Type
10.3.6.1.2 China Location Analytics Market by Location Type
10.3.6.1.3 China Location Analytics Market by Deployment
10.3.6.1.4 China Location Analytics Market by Industry Vertical
10.3.6.1.5 China Location Analytics Market by Application
10.3.6.2 Japan Location Analytics Market
10.3.6.2.1 Japan Location Analytics Market by Component
10.3.6.2.1.1 Japan Location Analytics Market by Solution Type
10.3.6.2.1.2 Japan Location Analytics Market by Services Type
10.3.6.2.2 Japan Location Analytics Market by Location Type
10.3.6.2.3 Japan Location Analytics Market by Deployment
10.3.6.2.4 Japan Location Analytics Market by Industry Vertical
10.3.6.2.5 Japan Location Analytics Market by Application
10.3.6.3 India Location Analytics Market
10.3.6.3.1 India Location Analytics Market by Component
10.3.6.3.1.1 India Location Analytics Market by Solution Type
10.3.6.3.1.2 India Location Analytics Market by Services Type
10.3.6.3.2 India Location Analytics Market by Location Type
10.3.6.3.3 India Location Analytics Market by Deployment
10.3.6.3.4 India Location Analytics Market by Industry Vertical
10.3.6.3.5 India Location Analytics Market by Application
10.3.6.4 South Korea Location Analytics Market
10.3.6.4.1 South Korea Location Analytics Market by Component
10.3.6.4.1.1 South Korea Location Analytics Market by Solution Type
10.3.6.4.1.2 South Korea Location Analytics Market by Services Type
10.3.6.4.2 South Korea Location Analytics Market by Location Type
10.3.6.4.3 South Korea Location Analytics Market by Deployment
10.3.6.4.4 South Korea Location Analytics Market by Industry Vertical
10.3.6.4.5 South Korea Location Analytics Market by Application
10.3.6.5 Singapore Location Analytics Market
10.3.6.5.1 Singapore Location Analytics Market by Component
10.3.6.5.1.1 Singapore Location Analytics Market by Solution Type
10.3.6.5.1.2 Singapore Location Analytics Market by Services Type
10.3.6.5.2 Singapore Location Analytics Market by Location Type
10.3.6.5.3 Singapore Location Analytics Market by Deployment
10.3.6.5.4 Singapore Location Analytics Market by Industry Vertical
10.3.6.5.5 Singapore Location Analytics Market by Application
10.3.6.6 Malaysia Location Analytics Market
10.3.6.6.1 Malaysia Location Analytics Market by Component
10.3.6.6.1.1 Malaysia Location Analytics Market by Solution Type
10.3.6.6.1.2 Malaysia Location Analytics Market by Services Type
10.3.6.6.2 Malaysia Location Analytics Market by Location Type
10.3.6.6.3 Malaysia Location Analytics Market by Deployment
10.3.6.6.4 Malaysia Location Analytics Market by Industry Vertical
10.3.6.6.5 Malaysia Location Analytics Market by Application
10.3.6.7 Rest of Asia Pacific Location Analytics Market
10.3.6.7.1 Rest of Asia Pacific Location Analytics Market by Component
10.3.6.7.1.1 Rest of Asia Pacific Location Analytics Market by Solution Type
10.3.6.7.1.2 Rest of Asia Pacific Location Analytics Market by Services Type
10.3.6.7.2 Rest of Asia Pacific Location Analytics Market by Location Type
10.3.6.7.3 Rest of Asia Pacific Location Analytics Market by Deployment
10.3.6.7.4 Rest of Asia Pacific Location Analytics Market by Industry Vertical
10.3.6.7.5 Rest of Asia Pacific Location Analytics Market by Application
10.4 LAMEA Location Analytics Market
10.4.1 LAMEA Location Analytics Market by Component
10.4.1.1 LAMEA Solution Market by Country
10.4.1.2 LAMEA Location Analytics Market by Solution Type
10.4.1.2.1 LAMEA Reporting & Visualization Market by Country
10.4.1.2.2 LAMEA Thematic Mapping & Spatial Analysis Market by Country
10.4.1.2.3 LAMEA Geocoding & Reverse Geocoding Market by Country
10.4.1.2.4 LAMEA Data Integration & ETL Market by Country
10.4.1.2.5 LAMEA Other Solution Type Market by Country
10.4.1.3 LAMEA Services Market by Country
10.4.1.4 LAMEA Location Analytics Market by Services Type
10.4.1.4.1 LAMEA Consulting Market by Country
10.4.1.4.2 LAMEA Implementation Market by Country
10.4.1.4.3 LAMEA Support & Maintenance Market by Country
10.4.2 LAMEA Location Analytics Market by Location Type
10.4.2.1 LAMEA Outdoor Market by Country
10.4.2.2 LAMEA Indoor Market by Country
10.4.3 LAMEA Location Analytics Market by Deployment
10.4.3.1 LAMEA On-Premises Market by Country
10.4.3.2 LAMEA Cloud Market by Country
10.4.4 LAMEA Location Analytics Market by Industry Vertical
10.4.4.1 LAMEA Retail Market by Country
10.4.4.2 LAMEA Healthcare Market by Country
10.4.4.3 LAMEA Transportation & Logistics Market by Country
10.4.4.4 LAMEA BFSI Market by Country
10.4.4.5 LAMEA IT & Telecommunications Market by Country
10.4.4.6 LAMEA Manufacturing Market by Country
10.4.4.7 LAMEA Other Industry Vertical Market by Country
10.4.5 LAMEA Location Analytics Market by Application
10.4.5.1 LAMEA Risk Assessment & Mitigation Market by Country
10.4.5.2 LAMEA Customer Experience Management Market by Country
10.4.5.3 LAMEA Sales & Marketing Optimization Market by Country
10.4.5.4 LAMEA Supply Chain Management Market by Country
10.4.5.5 LAMEA Disaster & Emergency Response Management Market by Country
10.4.5.6 LAMEA Other Application Market by Country
10.4.6 LAMEA Location Analytics Market by Country
10.4.6.1 Brazil Location Analytics Market
10.4.6.1.1 Brazil Location Analytics Market by Component
10.4.6.1.1.1 Brazil Location Analytics Market by Solution Type
10.4.6.1.1.2 Brazil Location Analytics Market by Services Type
10.4.6.1.2 Brazil Location Analytics Market by Location Type
10.4.6.1.3 Brazil Location Analytics Market by Deployment
10.4.6.1.4 Brazil Location Analytics Market by Industry Vertical
10.4.6.1.5 Brazil Location Analytics Market by Application
10.4.6.2 Argentina Location Analytics Market
10.4.6.2.1 Argentina Location Analytics Market by Component
10.4.6.2.1.1 Argentina Location Analytics Market by Solution Type
10.4.6.2.1.2 Argentina Location Analytics Market by Services Type
10.4.6.2.2 Argentina Location Analytics Market by Location Type
10.4.6.2.3 Argentina Location Analytics Market by Deployment
10.4.6.2.4 Argentina Location Analytics Market by Industry Vertical
10.4.6.2.5 Argentina Location Analytics Market by Application
10.4.6.3 UAE Location Analytics Market
10.4.6.3.1 UAE Location Analytics Market by Component
10.4.6.3.1.1 UAE Location Analytics Market by Solution Type
10.4.6.3.1.2 UAE Location Analytics Market by Services Type
10.4.6.3.2 UAE Location Analytics Market by Location Type
10.4.6.3.3 UAE Location Analytics Market by Deployment
10.4.6.3.4 UAE Location Analytics Market by Industry Vertical
10.4.6.3.5 UAE Location Analytics Market by Application
10.4.6.4 Saudi Arabia Location Analytics Market
10.4.6.4.1 Saudi Arabia Location Analytics Market by Component
10.4.6.4.1.1 Saudi Arabia Location Analytics Market by Solution Type
10.4.6.4.1.2 Saudi Arabia Location Analytics Market by Services Type
10.4.6.4.2 Saudi Arabia Location Analytics Market by Location Type
10.4.6.4.3 Saudi Arabia Location Analytics Market by Deployment
10.4.6.4.4 Saudi Arabia Location Analytics Market by Industry Vertical
10.4.6.4.5 Saudi Arabia Location Analytics Market by Application
10.4.6.5 South Africa Location Analytics Market
10.4.6.5.1 South Africa Location Analytics Market by Component
10.4.6.5.1.1 South Africa Location Analytics Market by Solution Type
10.4.6.5.1.2 South Africa Location Analytics Market by Services Type
10.4.6.5.2 South Africa Location Analytics Market by Location Type
10.4.6.5.3 South Africa Location Analytics Market by Deployment
10.4.6.5.4 South Africa Location Analytics Market by Industry Vertical
10.4.6.5.5 South Africa Location Analytics Market by Application
10.4.6.6 Nigeria Location Analytics Market
10.4.6.6.1 Nigeria Location Analytics Market by Component
10.4.6.6.1.1 Nigeria Location Analytics Market by Solution Type
10.4.6.6.1.2 Nigeria Location Analytics Market by Services Type
10.4.6.6.2 Nigeria Location Analytics Market by Location Type
10.4.6.6.3 Nigeria Location Analytics Market by Deployment
10.4.6.6.4 Nigeria Location Analytics Market by Industry Vertical
10.4.6.6.5 Nigeria Location Analytics Market by Application
10.4.6.7 Rest of LAMEA Location Analytics Market
10.4.6.7.1 Rest of LAMEA Location Analytics Market by Component
10.4.6.7.1.1 Rest of LAMEA Location Analytics Market by Solution Type
10.4.6.7.1.2 Rest of LAMEA Location Analytics Market by Services Type
10.4.6.7.2 Rest of LAMEA Location Analytics Market by Location Type
10.4.6.7.3 Rest of LAMEA Location Analytics Market by Deployment
10.4.6.7.4 Rest of LAMEA Location Analytics Market by Industry Vertical
10.4.6.7.5 Rest of LAMEA Location Analytics Market by Application
Chapter 11. Company Profiles
11.1 IBM Corporation
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Regional & Segmental Analysis
11.1.4 Research & Development Expenses
11.1.5 SWOT Analysis
11.2 Microsoft Corporation
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental and Regional Analysis
11.2.4 Research & Development Expenses
11.2.5 SWOT Analysis
11.3 SAP SE
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Regional Analysis
11.3.4 Research & Development Expense
11.3.5 SWOT Analysis
11.4 Oracle Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expense
11.4.5 SWOT Analysis
11.5 SAS Institute, Inc.
11.5.1 Company Overview
11.5.2 SWOT Analysis
11.6 Google LLC (Alphabet Inc.)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segmental and Regional Analysis
11.6.4 Research & Development Expenses
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.6 SWOT Analysis
11.7 Hewlett Packard Enterprise Company
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expense
11.7.5 SWOT Analysis
11.8 Cisco Systems, Inc.
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Regional Analysis
11.8.4 Research & Development Expense
11.8.5 SWOT Analysis
11.9 Esri, Inc.
11.9.1 Company Overview
11.9.2 Recent strategies and developments:
11.9.2.1 Partnerships, Collaborations, and Agreements:
11.9.2.2 Product Launches and Product Expansions:
11.9.3 SWOT Analysis
11.10. Zebra Technologies Corporation
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Segmental and Regional Analysis
11.10.4 Research & Development Expenses
11.10.5 SWOT Analysis
Chapter 12. Winning Imperatives of Location Analytics Market