세계의 피트니스 트래커 시장 규모, 점유율 및 동향 분석 리포트 : 유통 채널별, 유형별, 용도별, 지역별 전망 및 예측(2023-2030년)
Global Fitness Tracker Market Size, Share & Trends Analysis Report By Distribution Channel (Online, and Offline), By Type (Smart Watches, Smart Bands, and Others), By Application, By Regional Outlook and Forecast, 2023 - 2030
상품코드:1450372
리서치사:KBV Research
발행일:2024년 02월
페이지 정보:영문
라이선스 & 가격 (부가세 별도)
한글목차
피트니스 트래커 시장 규모는 2030년까지 1,577억 달러에 달할 것으로 예상되고 있으며, 예측 기간 중 17.5%의 CAGR로 시장 성장이 전망됩니다. 2022년, 시장은 5억 4,518만 2,400대의 수량에 달하며, 20.7%(2019-2022년)의 성장을 달성했습니다.
KBV Cardinal matrix에 나타난 분석을 기반으로 합니다. Apple Inc.는 이 시장의 선구자입니다. Google LLC(Alphabet Inc.), Samsung Electronics Co., Ltd.(Samsung Group), Nike, Inc.와 같은 회사는 시장의 주요 혁신가 중 일부입니다. 2023년 10월, 나이키(Nike, Inc.)는 스포츠 용품 업계의 세계 리더인 Dimension 6 Fitness Corporation과 파트너십을 체결했습니다. 이 파트너십에 따라 Nike는 운동 선수의 요구 사항을 충족하는 Nike 길이 장비를 제공했습니다.
시장 성장 요인
소비자들은 건강에 대한 인식이 높아지면서 규칙적인 신체 활동, 적절한 수면, 전반적인 웰빙의 중요성을 인식하고 있습니다. 개인이 건강을 유지하고 잠재적인 건강 문제를 예방하기 위해 적극적으로 조치를 취하는 예방적 헬스케어 경향이 증가하고 있습니다. 따라서 이러한 측면은 시장 성장에 도움이 될 것입니다.
GPS 추적 기능을 통해 사용자는 달리기, 자전거 타기, 하이킹 등 야외 활동 중 이동 거리를 정확하게 측정할 수 있습니다. 일부 고급 모델과 스마트 워치에는 ECG 기능이 내장되어있어 사용자가 심장의 전기 활동을 기록하고 분석 할 수 있습니다. 따라서 이러한 측면은 시장 확대를 촉진할 것입니다.
시장 성장 억제요인
많은 피트니스 트래커가 비슷한 기본 기능을 제공함에 따라 시장 경쟁이 치열해지고 있습니다. 기업은 이러한 공통된 기능만으로 제품을 차별화하기 위해 고군분투하고 있으며, 이는 가격 경쟁과 이익률 하락으로 이어집니다. 소비자들이 기술에 익숙해지고 건강에 대한 인식이 높아짐에 따라 고급 기능과 종합적인 건강 추적 경험에 대한 수요가 증가하고 있습니다. 따라서 이러한 요인들은 향후 수년간 수요 침체로 이어질 수 있습니다.
The Global Fitness Tracker Market size is expected to reach $157.7 billion by 2030, rising at a market growth of 17.5% CAGR during the forecast period. In the year 2022, the market attained a volume of 5,45,182.4 thousand units, experiencing a growth of 20.7% (2019-2022).
The global interest in cycling as a form of exercise and recreational activity has surged. Therefore, the cycling tracking segment captured $6,498.8 million revenue in the market in 2022. As more people adopt cycling as a fitness routine, there is an increased demand for fitness trackers that specifically cater to the unique metrics and data associated with cycling. The growing awareness of health and wellness has led to an increased focus on monitoring and improving physical activity.
The major strategies followed by the market participants are Partnerships, Collaborations & Agreements as the key developmental strategy to keep pace with the changing demands of end users. For instance, In September, 2023, Garmin Ltd. came into a partnership with Aparito Limited. Under this partnership, the Garmin smartwatches were incorporated into the Atom5 clinical trial platform of Aparito. Additionally, In May, 2023, Nike, Inc. entered into a partnership with Strava, Inc., an American internet service for tracking physical exercise. Under this partnership, the companies offered the members access to track their activity across both platforms.
Based on the Analysis presented in the KBV Cardinal matrix; Apple Inc. is the forerunner in the market. Companies such as Google LLC (Alphabet Inc.), Samsung Electronics Co., Ltd. (Samsung Group), Nike, Inc. are some of the key innovators in the market. In October, 2023, Nike, Inc. formed a partnership with Dimension 6 Fitness Corporation, a global leader in the sporting goods industry. Under this partnership, Nike offered its Nike Strength equipment to satisfy the requirements of the athletes.
Market Growth Factors
Consumers are becoming more health-conscious, realizing the importance of regular physical activity, proper sleep, and overall well-being. There is a growing trend toward preventive healthcare, where individuals proactively take measures to maintain good health and prevent potential health issues. Hence, these aspects will assist in the growth of the market.
GPS tracking capabilities enable users to accurately measure the distance travelled during outdoor activities such as running, cycling, or hiking. Some high-end models and smartwatches incorporate ECG capabilities, allowing users to record and analyze their heart's electrical activity. Therefore, these aspects will boost the expansion of the market.
Market Restraining Factors
With many fitness trackers offering similar basic features, the market has become highly competitive. Companies struggle to differentiate their products solely based on these common functionalities, leading to price wars and reduced profit margins. As consumers become more tech-savvy and health-conscious, a growing demand for advanced features and a comprehensive health tracking experience is growing. Hence, these factors can lead to a downturn in their demand in the coming years.
By Distribution Channel Analysis
Based on distribution channel, the market is divided into offline and online. In 2022, the online segment witnessed 66.1% revenue share in the market. The overall surge in e-commerce has played a pivotal role in the rising dominance of the online mode segment in the market. Consumers increasingly prefer the convenience of shopping online, where a wide range of options is available at their fingertips. Online platforms provide unparalleled convenience and accessibility for purchasing fitness trackers.
By Type Analysis
Based on type, the market is segmented into smart watches, smart bands, and others. In 2022, the smart bands segment garnered 35.9% revenue share in the market. Smart bands often offer streamlined features, focusing primarily on health and activity tracking. This simplicity appeals to users who prioritize core functionalities such as step counting, calorie tracking, and sleep monitoring without the additional features of more complex smart watches. Therefore, the segment will grow rapidly in the coming years.
By Application Analysis
On the basis of application, the market is divided into running, sports, cycling tracking, glucose monitoring, heart rate tracking, sleep monitoring, and others. The running segment recorded 32.2% revenue share in the market in 2022. The global trend towards healthier lifestyles and increased awareness of the importance of physical activity has fueled their demand. Running is a popular form of exercise, and models tailored for runners are in demand among health-conscious individuals.
By Regional Analysis
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired 28.68% revenue share in the market. Fitness trackers are increasingly integrated into broader healthcare systems in Europe. Collaborations between fitness tracker manufacturers and healthcare institutions contribute to the growing acceptance of these devices in the healthcare ecosystem. Thus, these factors will contribute to the growth of the segment.
Recent Strategies Deployed in the Market
Oct-2023: Nike, Inc. formed a partnership with Dimension 6 Fitness Corporation, a global leader in the sporting goods industry. Under this partnership, Nike offered its Nike Strength equipment to satisfy the requirements of the athletes.
Sep-2023: Garmin Ltd. completed the acquisition of JL Audio, Inc., an American manufacturer of consumer audio products. Through this acquisition, the companies provided improved audio experiences for customers across the world.
Sep-2023: Garmin Ltd. came into a partnership with Aparito Limited, a health technology company. Under this partnership, the Garmin smartwatches were incorporated into the Atom5 clinical trial platform of Aparito. Additionally, the collaboration captured real-world data and converted it into digital endpoints.
Sep-2023: Apple Inc. launched the Apple Watch Series 9. The new product has the features of S9 SiP to provide improved performance and a brighter display. Additionally, the new product assists in operating the watchOS 10, which offers redesigned apps and several tools to support mental health.
Sep-2023: Huawei Technologies Co., Ltd. unveiled the Watch GT 4 to enhance its Watch GT series product portfolio. The new product has health and fitness functionalities for improving the heart rate sensing technology. Additionally, the new product assists in predicting menstrual cycles.
