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한글목차
AI 디셉션 툴 시장은 2024-2029년에 12억 1,600만 달러 증가하고, 예측 기간 중 연평균 복합 성장률(CAGR)은 23.5%를 보일 것으로 예측됩니다.
세계의 AI 디셉션 툴(AI Deception Tools) 시장에 대해 조사 분석했으며, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등의 정보를 전해드립니다.
현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 시장은 AI를 활용한 자동화된 사이버 공격의 급증, 전통적인 네트워크 경계의 허물어짐과 공격 대상 영역의 확대, 규제 프레임워크 강화 및 사전 예방적 위협 인텔리전스에 대한 전략적 요청에 의해 주도되고 있습니다.
시장 범위
기준 연도
2025년
종료 연도
2029년
예측 기간
2025-2029년
성장 모멘텀
가속
전년대비
20.6%
CAGR
23.5%
증가액
12억 1,600만 달러
본 조사는 업계 주요 참여자들의 의견을 포함하여 1차 정보와 2차 정보를 객관적으로 조합하여 실시되었습니다. 이 보고서에는 주요 기업 분석과 함께 종합적인 시장 규모 데이터, 지역별 분석에 따른 부문, 공급업체 현황이 포함되어 있습니다. 보고서에는 과거 데이터와 예측 데이터가 있습니다.
이 보고서는 향후 몇 년 동안 AI 디셉션 툴 시장의 성장을 가속하는 주요 이유 중 하나로 초현실적 속임수 생태계를 위한 생성형 AI의 통합을 꼽고 있습니다. 또한, 엔드포인트 및 네트워크에서 클라우드 및 아이덴티티 디셉션으로 확장, 디셉션 기술과 xdr 및 위협 인텔리전스 플랫폼과의 융합은 시장의 큰 수요로 이어질 것입니다.
목차
제1장 주요 요약
시장 개요
제2장 Technavio 분석
가격, 수명주기, 고객 구입 바스켓, 채택 비율, 구입 기준 분석
인풋의 중요성과 차별화 요인
혼란 요인
성장 촉진요인과 과제의 영향
제3장 시장 구도
시장 생태계
시장 특징
밸류체인 분석
제4장 시장 규모
시장의 정의
시장 부문 분석
시장 규모(2024년)
시장 전망(2024-2029년)
제5장 Five Forces 분석
Five Forces 요약
바이어의 교섭력
공급 기업의 교섭력
신규 진출업체의 위협
대체품의 위협
경쟁 위협
시장 현황
제6장 시장 세분화 : 용도별
시장 부문
비교 : 용도별
사이버 보안 : 시장 규모와 예측(2024-2029년)
부정행위 감지 : 시장 규모와 예측(2024-2029년)
기타 : 시장 규모와 예측(2024-2029년)
시장 기회 : 용도별
제7장 시장 세분화 : 기술별
시장 부문
비교 : 기술별
머신러닝 : 시장 규모와 예측(2024-2029년)
생성형 AI : 시장 규모와 예측(2024-2029년)
자연언어처리 : 시장 규모와 예측(2024-2029년)
컴퓨터 비전 : 시장 규모와 예측(2024-2029년)
기타 : 시장 규모와 예측(2024-2029년)
시장 기회 : 기술별
제8장 시장 세분화 : 최종사용자별
시장 부문
비교 : 최종사용자별
정부 : 시장 규모와 예측(2024-2029년)
기업 IT : 시장 규모와 예측(2024-2029년)
파이낸싱 : 시장 규모와 예측(2024-2029년)
시장 기회 : 최종사용자별
제9장 고객 상황
고객 상황 개요
제10장 지역별 상황
지역별 세분화
지역별 비교
북미 : 시장 규모와 예측(2024-2029년)
아시아태평양 : 시장 규모와 예측(2024-2029년)
유럽 : 시장 규모와 예측(2024-2029년)
중동 및 아프리카 : 시장 규모와 예측(2024-2029년)
남미 : 시장 규모와 예측(2024-2029년)
미국 : 시장 규모와 예측(2024-2029년)
중국 : 시장 규모와 예측(2024-2029년)
인도 : 시장 규모와 예측(2024-2029년)
일본 : 시장 규모와 예측(2024-2029년)
독일 : 시장 규모와 예측(2024-2029년)
영국 : 시장 규모와 예측(2024-2029년)
캐나다 : 시장 규모와 예측(2024-2029년)
한국 : 시장 규모와 예측(2024-2029년)
프랑스 : 시장 규모와 예측(2024-2029년)
브라질 : 시장 규모와 예측(2024-2029년)
시장 기회 : 지역 상황별
제11장 성장 촉진요인, 과제, 기회 및 성장 억제요인
시장 성장 촉진요인
시장이 해결해야 할 과제
성장 촉진요인과 과제의 영향
시장 기회와 성장 억제요인
제12장 경쟁 구도
개요
경쟁 구도
파괴적 혁신 상황
업계 리스크
제13장 경쟁 분석
기업 개요
기업 순위 지수
기업의 시장 포지셔닝
Acalvio Technologies Inc.
Akamai Technologies Inc.
Allure Security
Chaitin Technology
Cisco Systems Inc.
Commvault Systems Inc.
CounterCraft
CrowdStrike Inc.
Fidelis Cybersecurity Inc.
Fortinet Inc.
Microsoft Corp.
Proofpoint
SENTINELONE Inc.
Varonis Systems Inc.
Zscaler Inc.
제14장 부록
LSH
영문 목차
영문목차
The AI deception tool market is forecasted to grow by USD 1,216 mn during 2024-2029, accelerating at a CAGR of 23.5% during the forecast period. The report on the AI deception tool market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by proliferation of AI-powered and automated cyberattacks, dissolution of traditional network perimeter and expanded attack surface, and intensifying regulatory frameworks and strategic imperative for proactive threat intelligence.
Market Scope
Base Year
2025
End Year
2029
Series Year
2025-2029
Growth Momentum
Accelerate
YOY 2025
20.6%
CAGR
23.5%
Incremental Value
$1,216 mn
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's AI deception tool market is segmented as below:
By Application
Cyber security
Fraud detection
Others
By Technology
Machine learning
generative AI
Natural language processing
Computer vision
Others
By End-user
Government
Enterprise IT
Finance
By Geographical Landscape
North America
APAC
Europe
Middle East and Africa
South America
This study identifies the integration of generative AI for hyper-realistic deception ecosystems as one of the prime reasons driving the AI deception tool market growth during the next few years. Also, expansion from endpoint and network to cloud and identity deception and convergence of deception technology with xdr and threat intelligence platforms will lead to sizable demand in the market.
The report on the AI deception tool market covers the following areas:
AI Deception Tool Market sizing
AI Deception Tool Market forecast
AI Deception Tool Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading AI deception tool market vendors that include Acalvio Technologies Inc., Akamai Technologies Inc., Allure Security, Chaitin Technology, Cisco Systems Inc., Commvault Systems Inc., CounterCraft, CrowdStrike Inc., Fidelis Cybersecurity Inc., Fortinet Inc., Microsoft Corp., Proofpoint, SENTINELONE Inc., Varonis Systems Inc., and Zscaler Inc.. Also, the AI deception tool market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Technology
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
5.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
6 Market Segmentation by Application
6.1 Market segments
Chart on Application - Market share 2024-2029 (%)
Data Table on Application - Market share 2024-2029 (%)
6.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
6.3 Cyber security - Market size and forecast 2024-2029
Chart on Cyber security - Market size and forecast 2024-2029 ($ million)
Data Table on Cyber security - Market size and forecast 2024-2029 ($ million)
Chart on Cyber security - Year-over-year growth 2024-2029 (%)
Data Table on Cyber security - Year-over-year growth 2024-2029 (%)
6.4 Fraud detection - Market size and forecast 2024-2029
Chart on Fraud detection - Market size and forecast 2024-2029 ($ million)
Data Table on Fraud detection - Market size and forecast 2024-2029 ($ million)
Chart on Fraud detection - Year-over-year growth 2024-2029 (%)
Data Table on Fraud detection - Year-over-year growth 2024-2029 (%)
6.5 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
6.6 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
7 Market Segmentation by Technology
7.1 Market segments
Chart on Technology - Market share 2024-2029 (%)
Data Table on Technology - Market share 2024-2029 (%)
7.2 Comparison by Technology
Chart on Comparison by Technology
Data Table on Comparison by Technology
7.3 Machine learning - Market size and forecast 2024-2029
Chart on Machine learning - Market size and forecast 2024-2029 ($ million)
Data Table on Machine learning - Market size and forecast 2024-2029 ($ million)
Chart on Machine learning - Year-over-year growth 2024-2029 (%)
Data Table on Machine learning - Year-over-year growth 2024-2029 (%)
7.4 Generative AI - Market size and forecast 2024-2029
Chart on Generative AI - Market size and forecast 2024-2029 ($ million)
Data Table on Generative AI - Market size and forecast 2024-2029 ($ million)
Chart on Generative AI - Year-over-year growth 2024-2029 (%)
Data Table on Generative AI - Year-over-year growth 2024-2029 (%)
7.5 Natural language processing - Market size and forecast 2024-2029
Chart on Natural language processing - Market size and forecast 2024-2029 ($ million)
Data Table on Natural language processing - Market size and forecast 2024-2029 ($ million)
Chart on Natural language processing - Year-over-year growth 2024-2029 (%)
Data Table on Natural language processing - Year-over-year growth 2024-2029 (%)
7.6 Computer vision - Market size and forecast 2024-2029
Chart on Computer vision - Market size and forecast 2024-2029 ($ million)
Data Table on Computer vision - Market size and forecast 2024-2029 ($ million)
Chart on Computer vision - Year-over-year growth 2024-2029 (%)
Data Table on Computer vision - Year-over-year growth 2024-2029 (%)
7.7 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
7.8 Market opportunity by Technology
Market opportunity by Technology ($ million)
Data Table on Market opportunity by Technology ($ million)
8 Market Segmentation by End-user
8.1 Market segments
Chart on End-user - Market share 2024-2029 (%)
Data Table on End-user - Market share 2024-2029 (%)
8.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
8.3 Government - Market size and forecast 2024-2029
Chart on Government - Market size and forecast 2024-2029 ($ million)
Data Table on Government - Market size and forecast 2024-2029 ($ million)
Chart on Government - Year-over-year growth 2024-2029 (%)
Data Table on Government - Year-over-year growth 2024-2029 (%)
8.4 Enterprise IT - Market size and forecast 2024-2029
Chart on Enterprise IT - Market size and forecast 2024-2029 ($ million)
Data Table on Enterprise IT - Market size and forecast 2024-2029 ($ million)
Chart on Enterprise IT - Year-over-year growth 2024-2029 (%)
Data Table on Enterprise IT - Year-over-year growth 2024-2029 (%)
8.5 Finance - Market size and forecast 2024-2029
Chart on Finance - Market size and forecast 2024-2029 ($ million)
Data Table on Finance - Market size and forecast 2024-2029 ($ million)
Chart on Finance - Year-over-year growth 2024-2029 (%)
Data Table on Finance - Year-over-year growth 2024-2029 (%)
8.6 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
9 Customer Landscape
9.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
10.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
10.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
10.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
10.4 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
10.5 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
10.6 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
10.7 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
10.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
10.9 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
10.10 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
10.11 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
10.12 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
10.13 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
10.14 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
10.15 South Korea - Market size and forecast 2024-2029
Chart on South Korea - Market size and forecast 2024-2029 ($ million)
Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
Chart on South Korea - Year-over-year growth 2024-2029 (%)
Data Table on South Korea - Year-over-year growth 2024-2029 (%)
10.16 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
10.17 Brazil - Market size and forecast 2024-2029
Chart on Brazil - Market size and forecast 2024-2029 ($ million)
Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
Chart on Brazil - Year-over-year growth 2024-2029 (%)
Data Table on Brazil - Year-over-year growth 2024-2029 (%)
10.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
11 Drivers, Challenges, and Opportunity/Restraints
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
11.4 Market opportunities/restraints
12 Competitive Landscape
12.1 Overview
12.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
Overview on factors of disruption
12.4 Industry risks
Impact of key risks on business
13 Competitive Analysis
13.1 Companies profiled
Companies covered
13.2 Company ranking index
Company ranking index
13.3 Market positioning of companies
Matrix on companies position and classification
13.4 Acalvio Technologies Inc.
Acalvio Technologies Inc. - Overview
Acalvio Technologies Inc. - Product / Service
Acalvio Technologies Inc. - Key offerings
SWOT
13.5 Akamai Technologies Inc.
Akamai Technologies Inc. - Overview
Akamai Technologies Inc. - Business segments
Akamai Technologies Inc. - Key news
Akamai Technologies Inc. - Key offerings
Akamai Technologies Inc. - Segment focus
SWOT
13.6 Allure Security
Allure Security - Overview
Allure Security - Product / Service
Allure Security - Key offerings
SWOT
13.7 Chaitin Technology
Chaitin Technology - Overview
Chaitin Technology - Product / Service
Chaitin Technology - Key offerings
SWOT
13.8 Cisco Systems Inc.
Cisco Systems Inc. - Overview
Cisco Systems Inc. - Business segments
Cisco Systems Inc. - Key news
Cisco Systems Inc. - Key offerings
Cisco Systems Inc. - Segment focus
SWOT
13.9 Commvault Systems Inc.
Commvault Systems Inc. - Overview
Commvault Systems Inc. - Product / Service
Commvault Systems Inc. - Key news
Commvault Systems Inc. - Key offerings
SWOT
13.10 CounterCraft
CounterCraft - Overview
CounterCraft - Product / Service
CounterCraft - Key offerings
SWOT
13.11 CrowdStrike Inc.
CrowdStrike Inc. - Overview
CrowdStrike Inc. - Product / Service
CrowdStrike Inc. - Key offerings
SWOT
13.12 Fidelis Cybersecurity Inc.
Fidelis Cybersecurity Inc. - Overview
Fidelis Cybersecurity Inc. - Product / Service
Fidelis Cybersecurity Inc. - Key offerings
SWOT
13.13 Fortinet Inc.
Fortinet Inc. - Overview
Fortinet Inc. - Product / Service
Fortinet Inc. - Key news
Fortinet Inc. - Key offerings
SWOT
13.14 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
SWOT
13.15 Proofpoint
Proofpoint - Overview
Proofpoint - Product / Service
Proofpoint - Key offerings
SWOT
13.16 SENTINELONE Inc.
SENTINELONE Inc. - Overview
SENTINELONE Inc. - Product / Service
SENTINELONE Inc. - Key offerings
SWOT
13.17 Varonis Systems Inc.
Varonis Systems Inc. - Overview
Varonis Systems Inc. - Product / Service
Varonis Systems Inc. - Key news
Varonis Systems Inc. - Key offerings
SWOT
13.18 Zscaler Inc.
Zscaler Inc. - Overview
Zscaler Inc. - Product / Service
Zscaler Inc. - Key offerings
SWOT
14 Appendix
14.1 Scope of the report
14.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
14.3 Currency conversion rates for US$
Currency conversion rates for US$
14.4 Research methodology
Research methodology
14.5 Data procurement
Information sources
14.6 Data validation
Data validation
14.7 Validation techniques employed for market sizing