Global Generative AI in E-commerce Market 2025-2029
상품코드:1788469
리서치사:TechNavio
발행일:2025년 08월
페이지 정보:영문 227 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
E-Commerce용 생성형 AI 시장은 2024-2029년에 22억 1,730만 달러 증가하고, 예측기간 중 CAGR은 29.1%로 성장할 것으로 예측됩니다.
E-Commerce용 생성형 AI 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.
현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 시장은 초개인화 및 고객 경험 강화, 업무 효율화 및 비용 절감의 전략적 전환, 첨단 AI 기술의 민주화 및 통합 용이성 등이 원동력이 되고 있습니다.
시장 범위
기준연도
2025
종료연도
2029
예측 기간
2025-2029
성장 모멘텀
가속
전년대비
24.8%
CAGR
29.1%
증가액
22억 1,730만 달러
본 조사는 업계 주요 참여자들의 의견을 포함하여 1차 정보와 2차 정보를 객관적으로 조합하여 실시되었습니다. 이 보고서에는 주요 기업 분석과 함께 종합적인 시장 규모 데이터, 지역 분석에 따른 세분화, 공급업체 현황이 포함되어 있습니다. 보고서에는 과거 데이터와 예측 데이터가 있습니다.
이번 조사에서는 지능형 쇼핑 도우미와 대화형 상거래의 확산이 향후 수년간 E-Commerce용 생성형 AI 시장의 성장을 가속하는 주요 이유 중 하나로 꼽혔습니다. 또한 플랫폼의 기본 기능으로 생성형 AI를 내장하고, 몰입형 및 시각 주도형 상거래를 위한 멀티모달 AI의 등장은 시장에서 큰 수요를 창출할 것입니다.
목차
제1장 개요
시장 개요
제2장 Technavio 분석
가격·수명주기·고객 구입 바스켓·채택률·구입 기준의 분석
인풋의 중요성과 차별화의 요인
혼란의 요인
촉진요인과 과제의 영향
제3장 시장 구도
시장 에코시스템
시장의 특징
밸류체인 분석
제4장 시장 규모
시장의 정의
시장 부문 분석
시장 규모 2024
시장 전망 2024-2029
제5장 Five Forces 분석
Five Forces 요약
바이어의 교섭력
공급 기업의 교섭력
신규 진출업체의 위협
대체품의 위협
경쟁의 위협
시장 현황
제6장 시장 세분화 : 기술별
시장 부문
비교 : 기술별
NLP : 시장 규모와 예측 2024-2029
기계학습 : 시장 규모와 예측 2024-2029
컴퓨터 비전 : 시장 규모와 예측 2024-2029
기타 : 시장 규모와 예측 2024-2029
시장 기회 : 기술별
제7장 시장 세분화 : 용도별
시장 부문
비교 : 용도별
B2C : 시장 규모와 예측 2024-2029
B2B : 시장 규모와 예측 2024-2029
기타 : 시장 규모와 예측 2024-2029
시장 기회 : 용도별
제8장 시장 세분화 : 배포별
시장 부문
비교 : 배포별
클라우드 기반 : 시장 규모와 예측 2024-2029
온프레미스 : 시장 규모와 예측 2024-2029
시장 기회 : 배포별
제9장 고객 상황
고객 상황 개요
제10장 지역별 상황
지역별 세분화
지역별 비교
북미 : 시장 규모와 예측 2024-2029
유럽 : 시장 규모와 예측 2024-2029
아시아태평양 : 시장 규모와 예측 2024-2029
남미 : 시장 규모와 예측 2024-2029
중동 및 아프리카 : 시장 규모와 예측 2024-2029
미국 : 시장 규모와 예측 2024-2029
중국 : 시장 규모와 예측 2024-2029
영국 : 시장 규모와 예측 2024-2029
독일 : 시장 규모와 예측 2024-2029
캐나다 : 시장 규모와 예측 2024-2029
일본 : 시장 규모와 예측 2024-2029
인도 : 시장 규모와 예측 2024-2029
프랑스 : 시장 규모와 예측 2024-2029
멕시코 : 시장 규모와 예측 2024-2029
이탈리아 : 시장 규모와 예측 2024-2029
시장 기회 : 지역 상황별
제11장 촉진요인·과제·기회·억제요인
시장 성장 촉진요인
시장이 해결해야 할 과제
촉진요인과 과제의 영향
시장의 기회·억제요인
제12장 경쟁 구도
개요
경쟁 구도
혼란 상황
업계의 리스크
제13장 경쟁 분석
기업 개요
기업 순위 지수
기업의 시장 포지셔닝
Adobe Inc.
Alibaba Group Holding Ltd.
Amazon Web Services Inc.
BigCommerce Holdings Inc.
COVEO
Dynamic Yield Ltd.
Google LLC
International Business Machines Corp.
Klevu
Meta Platforms Inc.
Microsoft Corp.
Oracle Corp.
Salesforce Inc.
SAP SE
Shopify Inc.
제14장 부록
KSA
영문 목차
영문목차
The generative AI in E-commerce market is forecasted to grow by USD 2,217.3 mn during 2024-2029, accelerating at a CAGR of 29.1% during the forecast period. The report on the generative AI in E-commerce market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by imperative for hyper-personalization and enhanced customer experience, strategic shift in operational efficiency and cost reduction, and democratization of advanced AI technology and ease of integration.
Market Scope
Base Year
2025
End Year
2029
Series Year
2025-2029
Growth Momentum
Accelerate
YOY 2025
24.8%
CAGR
29.1%
Incremental Value
$2,217.3 mn
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's generative AI in E-commerce market is segmented as below:
By Technology
NLP
Machine learning
Computer vision
Others
By Application
B2C
B2B
Others
By Deployment
Cloud-based
On-premises
By Geographical Landscape
North America
Europe
APAC
South America
Middle East and Africa
This study identifies the proliferation of intelligent shopping assistants and conversational commerce as one of the prime reasons driving the generative AI in E-commerce market growth during the next few years. Also, embedding of generative AI as a native platform capability and rise of multimodal AI for immersive and visually-driven commerce will lead to sizable demand in the market.
The report on the generative AI in E-commerce market covers the following areas:
Generative AI In E-commerce Market sizing
Generative AI In E-commerce Market forecast
Generative AI In E-commerce Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading generative AI in E-commerce market vendors that include A Mad Street Den, Adobe Inc., Alibaba Group Holding Ltd., Amazon Web Services Inc., BigCommerce Holdings Inc., COVEO, Dynamic Yield Ltd., Google LLC, International Business Machines Corp., Klevu, Meta Platforms Inc., Microsoft Corp., Oracle Corp., Salesforce Inc., SAP SE, Shopify Inc., ViSenze Pte. Ltd., and Zebra Technologies Corp.. Also, the generative AI in E-commerce market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Technology
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Deployment
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
5.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
6 Market Segmentation by Technology
6.1 Market segments
Chart on Technology - Market share 2024-2029 (%)
Data Table on Technology - Market share 2024-2029 (%)
6.2 Comparison by Technology
Chart on Comparison by Technology
Data Table on Comparison by Technology
6.3 NLP - Market size and forecast 2024-2029
Chart on NLP - Market size and forecast 2024-2029 ($ million)
Data Table on NLP - Market size and forecast 2024-2029 ($ million)
Chart on NLP - Year-over-year growth 2024-2029 (%)
Data Table on NLP - Year-over-year growth 2024-2029 (%)
6.4 Machine learning - Market size and forecast 2024-2029
Chart on Machine learning - Market size and forecast 2024-2029 ($ million)
Data Table on Machine learning - Market size and forecast 2024-2029 ($ million)
Chart on Machine learning - Year-over-year growth 2024-2029 (%)
Data Table on Machine learning - Year-over-year growth 2024-2029 (%)
6.5 Computer vision - Market size and forecast 2024-2029
Chart on Computer vision - Market size and forecast 2024-2029 ($ million)
Data Table on Computer vision - Market size and forecast 2024-2029 ($ million)
Chart on Computer vision - Year-over-year growth 2024-2029 (%)
Data Table on Computer vision - Year-over-year growth 2024-2029 (%)
6.6 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
6.7 Market opportunity by Technology
Market opportunity by Technology ($ million)
Data Table on Market opportunity by Technology ($ million)
7 Market Segmentation by Application
7.1 Market segments
Chart on Application - Market share 2024-2029 (%)
Data Table on Application - Market share 2024-2029 (%)
7.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
7.3 B2C - Market size and forecast 2024-2029
Chart on B2C - Market size and forecast 2024-2029 ($ million)
Data Table on B2C - Market size and forecast 2024-2029 ($ million)
Chart on B2C - Year-over-year growth 2024-2029 (%)
Data Table on B2C - Year-over-year growth 2024-2029 (%)
7.4 B2B - Market size and forecast 2024-2029
Chart on B2B - Market size and forecast 2024-2029 ($ million)
Data Table on B2B - Market size and forecast 2024-2029 ($ million)
Chart on B2B - Year-over-year growth 2024-2029 (%)
Data Table on B2B - Year-over-year growth 2024-2029 (%)
7.5 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ million)
Data Table on Others - Market size and forecast 2024-2029 ($ million)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
7.6 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
8 Market Segmentation by Deployment
8.1 Market segments
Chart on Deployment - Market share 2024-2029 (%)
Data Table on Deployment - Market share 2024-2029 (%)
8.2 Comparison by Deployment
Chart on Comparison by Deployment
Data Table on Comparison by Deployment
8.3 Cloud-based - Market size and forecast 2024-2029
Chart on Cloud-based - Market size and forecast 2024-2029 ($ million)
Data Table on Cloud-based - Market size and forecast 2024-2029 ($ million)
Chart on Cloud-based - Year-over-year growth 2024-2029 (%)
Data Table on Cloud-based - Year-over-year growth 2024-2029 (%)
8.4 On-premises - Market size and forecast 2024-2029
Chart on On-premises - Market size and forecast 2024-2029 ($ million)
Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
Chart on On-premises - Year-over-year growth 2024-2029 (%)
Data Table on On-premises - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Deployment
Market opportunity by Deployment ($ million)
Data Table on Market opportunity by Deployment ($ million)
9 Customer Landscape
9.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
10.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
10.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
10.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
10.4 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
10.5 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
10.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
10.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
10.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
10.9 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
10.10 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
10.11 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
10.12 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
10.13 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
10.14 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
10.15 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
10.16 Mexico - Market size and forecast 2024-2029
Chart on Mexico - Market size and forecast 2024-2029 ($ million)
Data Table on Mexico - Market size and forecast 2024-2029 ($ million)
Chart on Mexico - Year-over-year growth 2024-2029 (%)
Data Table on Mexico - Year-over-year growth 2024-2029 (%)
10.17 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ million)
Data Table on Italy - Market size and forecast 2024-2029 ($ million)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
10.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
11 Drivers, Challenges, and Opportunity/Restraints
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
11.4 Market opportunities/restraints
12 Competitive Landscape
12.1 Overview
12.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
Overview on factors of disruption
12.4 Industry risks
Impact of key risks on business
13 Competitive Analysis
13.1 Companies profiled
Companies covered
13.2 Company ranking index
Company ranking index
13.3 Market positioning of companies
Matrix on companies position and classification
13.4 Adobe Inc.
Adobe Inc. - Overview
Adobe Inc. - Business segments
Adobe Inc. - Key news
Adobe Inc. - Key offerings
Adobe Inc. - Segment focus
SWOT
13.5 Alibaba Group Holding Ltd.
Alibaba Group Holding Ltd. - Overview
Alibaba Group Holding Ltd. - Business segments
Alibaba Group Holding Ltd. - Key news
Alibaba Group Holding Ltd. - Key offerings
Alibaba Group Holding Ltd. - Segment focus
SWOT
13.6 Amazon Web Services Inc.
Amazon Web Services Inc. - Overview
Amazon Web Services Inc. - Product / Service
Amazon Web Services Inc. - Key news
Amazon Web Services Inc. - Key offerings
SWOT
13.7 BigCommerce Holdings Inc.
BigCommerce Holdings Inc. - Overview
BigCommerce Holdings Inc. - Product / Service
BigCommerce Holdings Inc. - Key news
BigCommerce Holdings Inc. - Key offerings
SWOT
13.8 COVEO
COVEO - Overview
COVEO - Product / Service
COVEO - Key offerings
SWOT
13.9 Dynamic Yield Ltd.
Dynamic Yield Ltd. - Overview
Dynamic Yield Ltd. - Product / Service
Dynamic Yield Ltd. - Key offerings
SWOT
13.10 Google LLC
Google LLC - Overview
Google LLC - Product / Service
Google LLC - Key offerings
SWOT
13.11 International Business Machines Corp.
International Business Machines Corp. - Overview
International Business Machines Corp. - Business segments
International Business Machines Corp. - Key news
International Business Machines Corp. - Key offerings
International Business Machines Corp. - Segment focus
SWOT
13.12 Klevu
Klevu - Overview
Klevu - Product / Service
Klevu - Key offerings
SWOT
13.13 Meta Platforms Inc.
Meta Platforms Inc. - Overview
Meta Platforms Inc. - Business segments
Meta Platforms Inc. - Key offerings
Meta Platforms Inc. - Segment focus
SWOT
13.14 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
SWOT
13.15 Oracle Corp.
Oracle Corp. - Overview
Oracle Corp. - Business segments
Oracle Corp. - Key news
Oracle Corp. - Key offerings
Oracle Corp. - Segment focus
SWOT
13.16 Salesforce Inc.
Salesforce Inc. - Overview
Salesforce Inc. - Product / Service
Salesforce Inc. - Key news
Salesforce Inc. - Key offerings
SWOT
13.17 SAP SE
SAP SE - Overview
SAP SE - Business segments
SAP SE - Key news
SAP SE - Key offerings
SAP SE - Segment focus
SWOT
13.18 Shopify Inc.
Shopify Inc. - Overview
Shopify Inc. - Product / Service
Shopify Inc. - Key offerings
SWOT
14 Appendix
14.1 Scope of the report
14.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
14.3 Currency conversion rates for US$
Currency conversion rates for US$
14.4 Research methodology
Research methodology
14.5 Data procurement
Information sources
14.6 Data validation
Data validation
14.7 Validation techniques employed for market sizing
