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Adient Plc
Alba Automotive Services BV
Alfmeier Prazision SE
Automotive Concepts
Continental AG
DONMAR Enterprises Inc.
Erickson Auto Trim Inc.
InSeat Solutions LLC
Lear Corp.
Leggett and Platt Inc.
Magna International Inc.
Rostra Precision Controls Inc.
TACHI-S Co. Ltd.
The Miami Corp.
Toyota Boshoku Corp.
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The automotive seat massage system market is forecasted to grow by USD 121.2 million during 2024-2029, accelerating at a CAGR of 3.9% during the forecast period. The report on the automotive seat massage system market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing electrification in vehicles, reduction in driver fatigue using a seat massage system, and increased preference for safety and comfort.
Market Scope
Base Year 2025
End Year 2029
Series Year 2025-2029
Growth Momentum Accelerate
YOY 2025 3.7%
CAGR 3.9%
Incremental Value $121.2 mn
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's automotive seat massage system market is segmented as below:
By Application
Passenger cars
Commercial vehicles
By Type
Front seat massage systems
Back seat massage systems
By Product Type
Rolling
Kneading
Shiatsu
Vibration
By Variant
Manual
Remote
App controlled
By Geographical Landscape
Europe
North America
APAC
South America
Middle East and Africa
This study identifies the development of holistic human-machine interface (HMI) seats as one of the prime reasons driving the automotive seat massage system market growth during the next few years. Also, emergence of seat massage system as a standard feature in luxury car models and development of seats featuring wellness parameters and biometric sensing system will lead to sizable demand in the market.
The report on the automotive seat massage system market covers the following areas:
Automotive Seat Massage System Market sizing
Automotive Seat Massage System Market forecast
Automotive Seat Massage System Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading automotive seat massage system market vendors that include Adient PLC, Alba Automotive Services BV, Alfmeier Prazision SE, Automotive Concepts, Continental AG, DONMAR Enterprises Inc., Erickson Auto Trim Inc., InSeat Solutions LLC, Lear Corp., Leggett and Platt Inc., Magna International Inc., Rostra Precision Controls Inc., TACHI-S Co. Ltd., The Miami Corp., Toyota Boshoku Corp., Treadwell Auto Trim, and TS TECH Co. Ltd.. Also, the automotive seat massage system market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Market Segmentation by Product Type
Executive Summary - Chart on Market Segmentation by Variant
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Automotive Seat Massage System Market 2019 - 2023
Historic Market Size - Data Table on Global Automotive Seat Massage System Market 2019 - 2023 ($ million)
5.2 Application segment analysis 2019 - 2023
Historic Market Size - Application Segment 2019 - 2023 ($ million)
5.3 Type segment analysis 2019 - 2023
Historic Market Size - Type Segment 2019 - 2023 ($ million)
5.4 Product Type segment analysis 2019 - 2023
Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
5.5 Variant segment analysis 2019 - 2023
Historic Market Size - Variant Segment 2019 - 2023 ($ million)
5.6 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.7 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on Global Automotive Seat Massage System Market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Application
8.1 Market segments
Chart on Application - Market share 2024-2029 (%)
Data Table on Application - Market share 2024-2029 (%)
8.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
8.3 Passenger cars - Market size and forecast 2024-2029
Chart on Passenger cars - Market size and forecast 2024-2029 ($ million)
Data Table on Passenger cars - Market size and forecast 2024-2029 ($ million)
Chart on Passenger cars - Year-over-year growth 2024-2029 (%)
Data Table on Passenger cars - Year-over-year growth 2024-2029 (%)
8.4 Commercial vehicles - Market size and forecast 2024-2029
Chart on Commercial vehicles - Market size and forecast 2024-2029 ($ million)
Data Table on Commercial vehicles - Market size and forecast 2024-2029 ($ million)
Chart on Commercial vehicles - Year-over-year growth 2024-2029 (%)
Data Table on Commercial vehicles - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
9 Market Segmentation by Type
9.1 Market segments
Chart on Type - Market share 2024-2029 (%)
Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
9.3 Front seat massage systems - Market size and forecast 2024-2029
Chart on Front seat massage systems - Market size and forecast 2024-2029 ($ million)
Data Table on Front seat massage systems - Market size and forecast 2024-2029 ($ million)
Chart on Front seat massage systems - Year-over-year growth 2024-2029 (%)
Data Table on Front seat massage systems - Year-over-year growth 2024-2029 (%)
9.4 Back seat massage systems - Market size and forecast 2024-2029
Chart on Back seat massage systems - Market size and forecast 2024-2029 ($ million)
Data Table on Back seat massage systems - Market size and forecast 2024-2029 ($ million)
Chart on Back seat massage systems - Year-over-year growth 2024-2029 (%)
Data Table on Back seat massage systems - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Type
Market opportunity by Type ($ million)
Data Table on Market opportunity by Type ($ million)
10 Market Segmentation by Product Type
10.1 Market segments
Chart on Product Type - Market share 2024-2029 (%)
Data Table on Product Type - Market share 2024-2029 (%)
10.2 Comparison by Product Type
Chart on Comparison by Product Type
Data Table on Comparison by Product Type
10.3 Rolling - Market size and forecast 2024-2029
Chart on Rolling - Market size and forecast 2024-2029 ($ million)
Data Table on Rolling - Market size and forecast 2024-2029 ($ million)
Chart on Rolling - Year-over-year growth 2024-2029 (%)
Data Table on Rolling - Year-over-year growth 2024-2029 (%)
10.4 Kneading - Market size and forecast 2024-2029
Chart on Kneading - Market size and forecast 2024-2029 ($ million)
Data Table on Kneading - Market size and forecast 2024-2029 ($ million)
Chart on Kneading - Year-over-year growth 2024-2029 (%)
Data Table on Kneading - Year-over-year growth 2024-2029 (%)
10.5 Shiatsu - Market size and forecast 2024-2029
Chart on Shiatsu - Market size and forecast 2024-2029 ($ million)
Data Table on Shiatsu - Market size and forecast 2024-2029 ($ million)
Chart on Shiatsu - Year-over-year growth 2024-2029 (%)
Data Table on Shiatsu - Year-over-year growth 2024-2029 (%)
10.6 Vibration - Market size and forecast 2024-2029
Chart on Vibration - Market size and forecast 2024-2029 ($ million)
Data Table on Vibration - Market size and forecast 2024-2029 ($ million)
Chart on Vibration - Year-over-year growth 2024-2029 (%)
Data Table on Vibration - Year-over-year growth 2024-2029 (%)
10.7 Market opportunity by Product Type
Market opportunity by Product Type ($ million)
Data Table on Market opportunity by Product Type ($ million)
11 Market Segmentation by Variant
11.1 Market segments
Chart on Variant - Market share 2024-2029 (%)
Data Table on Variant - Market share 2024-2029 (%)
11.2 Comparison by Variant
Chart on Comparison by Variant
Data Table on Comparison by Variant
11.3 Manual - Market size and forecast 2024-2029
Chart on Manual - Market size and forecast 2024-2029 ($ million)
Data Table on Manual - Market size and forecast 2024-2029 ($ million)
Chart on Manual - Year-over-year growth 2024-2029 (%)
Data Table on Manual - Year-over-year growth 2024-2029 (%)
11.4 Remote - Market size and forecast 2024-2029
Chart on Remote - Market size and forecast 2024-2029 ($ million)
Data Table on Remote - Market size and forecast 2024-2029 ($ million)
Chart on Remote - Year-over-year growth 2024-2029 (%)
Data Table on Remote - Year-over-year growth 2024-2029 (%)
11.5 App controlled - Market size and forecast 2024-2029
Chart on App controlled - Market size and forecast 2024-2029 ($ million)
Data Table on App controlled - Market size and forecast 2024-2029 ($ million)
Chart on App controlled - Year-over-year growth 2024-2029 (%)
Data Table on App controlled - Year-over-year growth 2024-2029 (%)
11.6 Market opportunity by Variant
Market opportunity by Variant ($ million)
Data Table on Market opportunity by Variant ($ million)
12 Customer Landscape
12.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Geographic Landscape
13.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
13.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
13.3 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
13.4 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
13.5 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
13.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
13.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
13.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
13.9 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
13.10 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
13.11 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
13.12 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
13.13 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
13.14 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ million)
Data Table on Italy - Market size and forecast 2024-2029 ($ million)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
13.15 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
13.16 Spain - Market size and forecast 2024-2029
Chart on Spain - Market size and forecast 2024-2029 ($ million)
Data Table on Spain - Market size and forecast 2024-2029 ($ million)
Chart on Spain - Year-over-year growth 2024-2029 (%)
Data Table on Spain - Year-over-year growth 2024-2029 (%)
13.17 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
13.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
14 Drivers, Challenges, and Opportunity/Restraints
14.1 Market drivers
14.2 Market challenges
14.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
14.4 Market opportunities/restraints
15 Competitive Landscape
15.1 Overview
15.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
15.3 Landscape disruption
Overview on factors of disruption
15.4 Industry risks
Impact of key risks on business
16 Competitive Analysis
16.1 Companies profiled
16.2 Company ranking index
16.3 Market positioning of companies
Matrix on companies position and classification
16.4 Adient Plc
Adient Plc - Overview
Adient Plc - Business segments
Adient Plc - Key offerings
Adient Plc - Segment focus
SWOT
16.5 Alba Automotive Services BV
Alba Automotive Services BV - Overview
Alba Automotive Services BV - Product / Service
Alba Automotive Services BV - Key offerings
SWOT
16.6 Alfmeier Prazision SE
Alfmeier Prazision SE - Overview
Alfmeier Prazision SE - Product / Service
Alfmeier Prazision SE - Key offerings
SWOT
16.7 Automotive Concepts
Automotive Concepts - Overview
Automotive Concepts - Product / Service
Automotive Concepts - Key offerings
SWOT
16.8 Continental AG
Continental AG - Overview
Continental AG - Business segments
Continental AG - Key news
Continental AG - Key offerings
Continental AG - Segment focus
SWOT
16.9 DONMAR Enterprises Inc.
DONMAR Enterprises Inc. - Overview
DONMAR Enterprises Inc. - Product / Service
DONMAR Enterprises Inc. - Key offerings
SWOT
16.10 Erickson Auto Trim Inc.
Erickson Auto Trim Inc. - Overview
Erickson Auto Trim Inc. - Product / Service
Erickson Auto Trim Inc. - Key offerings
SWOT
16.11 InSeat Solutions LLC
InSeat Solutions LLC - Overview
InSeat Solutions LLC - Product / Service
InSeat Solutions LLC - Key offerings
SWOT
16.12 Lear Corp.
Lear Corp. - Overview
Lear Corp. - Business segments
Lear Corp. - Key offerings
Lear Corp. - Segment focus
SWOT
16.13 Leggett and Platt Inc.
Leggett and Platt Inc. - Overview
Leggett and Platt Inc. - Product / Service
Leggett and Platt Inc. - Key offerings
SWOT
16.14 Magna International Inc.
Magna International Inc. - Overview
Magna International Inc. - Business segments
Magna International Inc. - Key news
Magna International Inc. - Key offerings
Magna International Inc. - Segment focus
SWOT
16.15 Rostra Precision Controls Inc.
Rostra Precision Controls Inc. - Overview
Rostra Precision Controls Inc. - Product / Service
Rostra Precision Controls Inc. - Key offerings
SWOT
16.16 TACHI-S Co. Ltd.
TACHI-S Co. Ltd. - Overview
TACHI-S Co. Ltd. - Product / Service
TACHI-S Co. Ltd. - Key offerings
SWOT
16.17 The Miami Corp.
The Miami Corp. - Overview
The Miami Corp. - Product / Service
The Miami Corp. - Key offerings
SWOT
16.18 Toyota Boshoku Corp.
Toyota Boshoku Corp. - Overview
Toyota Boshoku Corp. - Business segments
Toyota Boshoku Corp. - Key offerings
Toyota Boshoku Corp. - Segment focus
SWOT
17 Appendix
17.1 Scope of the report
17.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
17.3 Currency conversion rates for US$
Currency conversion rates for US$
17.4 Research methodology
17.5 Data procurement
17.6 Data validation
17.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
17.8 Data synthesis
17.9 360 degree market analysis
360 degree market analysis
17.10 List of abbreviations