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DashVapes
Flavour Beast
Geekvape
Imperial Brands Plc
Innokin Technology Ltd.
Japan Tobacco Inc.
JUUL Labs Inc.
NicQuid LLC
NJOY, LLC
Philip Morris International Inc.
Shenzhen IVPS Technology Co Ltd.
Shenzhen Kanger Technology Co. Ltd.
SVC Labs Ltd.
Turning Point Brands Inc.
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The e-cigarette and vape market is forecasted to grow by USD 59584.8 million during 2024-2029, accelerating at a CAGR of 23.6% during the forecast period. The report on the e-cigarette and vape market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing awareness of health dangers related to traditional tobacco smoking, increasing availability of e-cigarettes through various distribution channels, and introduction of new e-cigarette and vape products.
Market Scope
Base Year 2025
End Year 2029
Series Year 2025-2029
Growth Momentum Accelerate
YOY 2025 16.5%
CAGR 23.6%
Incremental Value $59584.8 mn
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's e-cigarette and vape market is segmented as below:
By Product
Modular e-cigarette
Next-generation products
Rechargeable e-cigarette
Disposable e-cigarette
By Distribution Channel
By Type
By Product Type
Automatic e-cigarette
Manual e-cigarette
By Geographical Landscape
North America
Europe
APAC
South America
Middle East and Africa
This study identifies the product innovations in market in focus as one of the prime reasons driving the e-cigarette and vape market growth during the next few years. Also, prominence of private-label brands and growing online sales channels will lead to sizable demand in the market.
The report on the e-cigarette and vape market covers the following areas:
E-Cigarette And Vape Market sizing
E-Cigarette And Vape Market forecast
E-Cigarette And Vape Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-cigarette and vape market vendors that include Allo Technology Shenzhen Co. Ltd., British American Tobacco PLC, DashVapes, Eleaf Group, ENVI, Flavour Beast, Geekvape, Imperial Brands PLC, Innokin Technology Ltd., Japan Tobacco Inc., JUUL Labs Inc., NicQuid LLC, NJOY, LLC, Philip Morris International Inc., Shenzhen Eigate Technology Co. Ltd., Shenzhen FreeMax Technology Co. Ltd., Shenzhen IVPS Technology Co Ltd., Shenzhen Kanger Technology Co. Ltd., SVC Labs Ltd., and Turning Point Brands Inc.. Also, the e-cigarette and vape market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Market Segmentation by Product Type
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global E-Cigarette And Vape Market 2019 - 2023
Historic Market Size - Data Table on Global E-Cigarette And Vape Market 2019 - 2023 ($ million)
5.2 Product segment analysis 2019 - 2023
Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.3 Distribution Channel segment analysis 2019 - 2023
Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
5.4 Type segment analysis 2019 - 2023
Historic Market Size - Type Segment 2019 - 2023 ($ million)
5.5 Product Type segment analysis 2019 - 2023
Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
5.6 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.7 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 The AI impact on Global E-Cigarette and Vape Market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
8.1 Market segments
Chart on Product - Market share 2024-2029 (%)
Data Table on Product - Market share 2024-2029 (%)
8.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
8.3 Modular e-cigarette - Market size and forecast 2024-2029
Chart on Modular e-cigarette - Market size and forecast 2024-2029 ($ million)
Data Table on Modular e-cigarette - Market size and forecast 2024-2029 ($ million)
Chart on Modular e-cigarette - Year-over-year growth 2024-2029 (%)
Data Table on Modular e-cigarette - Year-over-year growth 2024-2029 (%)
8.4 Next-generation products - Market size and forecast 2024-2029
Chart on Next-generation products - Market size and forecast 2024-2029 ($ million)
Data Table on Next-generation products - Market size and forecast 2024-2029 ($ million)
Chart on Next-generation products - Year-over-year growth 2024-2029 (%)
Data Table on Next-generation products - Year-over-year growth 2024-2029 (%)
8.5 Rechargeable e-cigarette - Market size and forecast 2024-2029
Chart on Rechargeable e-cigarette - Market size and forecast 2024-2029 ($ million)
Data Table on Rechargeable e-cigarette - Market size and forecast 2024-2029 ($ million)
Chart on Rechargeable e-cigarette - Year-over-year growth 2024-2029 (%)
Data Table on Rechargeable e-cigarette - Year-over-year growth 2024-2029 (%)
8.6 Disposable e-cigarette - Market size and forecast 2024-2029
Chart on Disposable e-cigarette - Market size and forecast 2024-2029 ($ million)
Data Table on Disposable e-cigarette - Market size and forecast 2024-2029 ($ million)
Chart on Disposable e-cigarette - Year-over-year growth 2024-2029 (%)
Data Table on Disposable e-cigarette - Year-over-year growth 2024-2029 (%)
8.7 Market opportunity by Product
Market opportunity by Product ($ million)
Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel
9.1 Market segments
Chart on Distribution Channel - Market share 2024-2029 (%)
Data Table on Distribution Channel - Market share 2024-2029 (%)
9.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
9.3 Offline - Market size and forecast 2024-2029
Chart on Offline - Market size and forecast 2024-2029 ($ million)
Data Table on Offline - Market size and forecast 2024-2029 ($ million)
Chart on Offline - Year-over-year growth 2024-2029 (%)
Data Table on Offline - Year-over-year growth 2024-2029 (%)
9.4 Online - Market size and forecast 2024-2029
Chart on Online - Market size and forecast 2024-2029 ($ million)
Data Table on Online - Market size and forecast 2024-2029 ($ million)
Chart on Online - Year-over-year growth 2024-2029 (%)
Data Table on Online - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ million)
Data Table on Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by Type
10.1 Market segments
Chart on Type - Market share 2024-2029 (%)
Data Table on Type - Market share 2024-2029 (%)
10.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
10.3 Open - Market size and forecast 2024-2029
Chart on Open - Market size and forecast 2024-2029 ($ million)
Data Table on Open - Market size and forecast 2024-2029 ($ million)
Chart on Open - Year-over-year growth 2024-2029 (%)
Data Table on Open - Year-over-year growth 2024-2029 (%)
10.4 Closed - Market size and forecast 2024-2029
Chart on Closed - Market size and forecast 2024-2029 ($ million)
Data Table on Closed - Market size and forecast 2024-2029 ($ million)
Chart on Closed - Year-over-year growth 2024-2029 (%)
Data Table on Closed - Year-over-year growth 2024-2029 (%)
10.5 Market opportunity by Type
Market opportunity by Type ($ million)
Data Table on Market opportunity by Type ($ million)
11 Market Segmentation by Product Type
11.1 Market segments
Chart on Product Type - Market share 2024-2029 (%)
Data Table on Product Type - Market share 2024-2029 (%)
11.2 Comparison by Product Type
Chart on Comparison by Product Type
Data Table on Comparison by Product Type
11.3 Automatic e-cigarette - Market size and forecast 2024-2029
Chart on Automatic e-cigarette - Market size and forecast 2024-2029 ($ million)
Data Table on Automatic e-cigarette - Market size and forecast 2024-2029 ($ million)
Chart on Automatic e-cigarette - Year-over-year growth 2024-2029 (%)
Data Table on Automatic e-cigarette - Year-over-year growth 2024-2029 (%)
11.4 Manual e-cigarette - Market size and forecast 2024-2029
Chart on Manual e-cigarette - Market size and forecast 2024-2029 ($ million)
Data Table on Manual e-cigarette - Market size and forecast 2024-2029 ($ million)
Chart on Manual e-cigarette - Year-over-year growth 2024-2029 (%)
Data Table on Manual e-cigarette - Year-over-year growth 2024-2029 (%)
11.5 Market opportunity by Product Type
Market opportunity by Product Type ($ million)
Data Table on Market opportunity by Product Type ($ million)
12 Customer Landscape
12.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Geographic Landscape
13.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
13.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
13.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
13.4 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
13.5 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
13.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
13.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
13.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
13.9 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
13.10 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
13.11 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
13.12 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
13.13 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
13.14 Australia - Market size and forecast 2024-2029
Chart on Australia - Market size and forecast 2024-2029 ($ million)
Data Table on Australia - Market size and forecast 2024-2029 ($ million)
Chart on Australia - Year-over-year growth 2024-2029 (%)
Data Table on Australia - Year-over-year growth 2024-2029 (%)
13.15 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
13.16 Malaysia - Market size and forecast 2024-2029
Chart on Malaysia - Market size and forecast 2024-2029 ($ million)
Data Table on Malaysia - Market size and forecast 2024-2029 ($ million)
Chart on Malaysia - Year-over-year growth 2024-2029 (%)
Data Table on Malaysia - Year-over-year growth 2024-2029 (%)
13.17 South Africa - Market size and forecast 2024-2029
Chart on South Africa - Market size and forecast 2024-2029 ($ million)
Data Table on South Africa - Market size and forecast 2024-2029 ($ million)
Chart on South Africa - Year-over-year growth 2024-2029 (%)
Data Table on South Africa - Year-over-year growth 2024-2029 (%)
13.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
14 Drivers, Challenges, and Opportunity/Restraints
14.1 Market drivers
14.2 Market challenges
14.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
14.4 Market opportunities/restraints
15 Competitive Landscape
15.1 Overview
15.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
15.3 Landscape disruption
Overview on factors of disruption
15.4 Industry risks
Impact of key risks on business
16 Competitive Analysis
16.1 Companies profiled
16.2 Company ranking index
16.3 Market positioning of companies
Matrix on companies position and classification
16.4 British American Tobacco Plc
British American Tobacco Plc - Overview
British American Tobacco Plc - Business segments
British American Tobacco Plc - Key offerings
British American Tobacco Plc - Segment focus
SWOT
16.5 DashVapes
DashVapes - Overview
DashVapes - Product / Service
DashVapes - Key offerings
SWOT
16.6 Flavour Beast
Flavour Beast - Overview
Flavour Beast - Product / Service
Flavour Beast - Key offerings
SWOT
16.7 Geekvape
Geekvape - Overview
Geekvape - Product / Service
Geekvape - Key offerings
SWOT
16.8 Imperial Brands Plc
Imperial Brands Plc - Overview
Imperial Brands Plc - Business segments
Imperial Brands Plc - Key offerings
Imperial Brands Plc - Segment focus
SWOT
16.9 Innokin Technology Ltd.
Innokin Technology Ltd. - Overview
Innokin Technology Ltd. - Product / Service
Innokin Technology Ltd. - Key offerings
SWOT
16.10 Japan Tobacco Inc.
Japan Tobacco Inc. - Overview
Japan Tobacco Inc. - Business segments
Japan Tobacco Inc. - Key offerings
Japan Tobacco Inc. - Segment focus
SWOT
16.11 JUUL Labs Inc.
JUUL Labs Inc. - Overview
JUUL Labs Inc. - Product / Service
JUUL Labs Inc. - Key offerings
SWOT
16.12 NicQuid LLC
NicQuid LLC - Overview
NicQuid LLC - Product / Service
NicQuid LLC - Key offerings
SWOT
16.13 NJOY, LLC
NJOY, LLC - Overview
NJOY, LLC - Product / Service
NJOY, LLC - Key offerings
SWOT
16.14 Philip Morris International Inc.
Philip Morris International Inc. - Overview
Philip Morris International Inc. - Business segments
Philip Morris International Inc. - Key offerings
Philip Morris International Inc. - Segment focus
SWOT
16.15 Shenzhen IVPS Technology Co Ltd.
Shenzhen IVPS Technology Co Ltd. - Overview
Shenzhen IVPS Technology Co Ltd. - Product / Service
Shenzhen IVPS Technology Co Ltd. - Key offerings
SWOT
16.16 Shenzhen Kanger Technology Co. Ltd.
Shenzhen Kanger Technology Co. Ltd. - Overview
Shenzhen Kanger Technology Co. Ltd. - Product / Service
Shenzhen Kanger Technology Co. Ltd. - Key offerings
SWOT
16.17 SVC Labs Ltd.
SVC Labs Ltd. - Overview
SVC Labs Ltd. - Product / Service
SVC Labs Ltd. - Key offerings
SWOT
16.18 Turning Point Brands Inc.
Turning Point Brands Inc. - Overview
Turning Point Brands Inc. - Business segments
Turning Point Brands Inc. - Key offerings
Turning Point Brands Inc. - Segment focus
SWOT
17 Appendix
17.1 Scope of the report
17.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
17.3 Currency conversion rates for US$
Currency conversion rates for US$
17.4 Research methodology
17.5 Data procurement
17.6 Data validation
17.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
17.8 Data synthesis
17.9 360 degree market analysis
360 degree market analysis
17.10 List of abbreviations