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Altria Group Inc.
British American Tobacco Plc
DashVapes
Flavour Beast
Geekvape
Imperial Brands Plc
Innokin Technology Ltd.
Japan Tobacco Inc.
JUUL Labs Inc.
NicQuid LLC
Philip Morris International Inc.
Shenzhen IVPS Technology Co Ltd.
Shenzhen Kanger Technology Co. Ltd.
SVC Labs Ltd.
Turning Point Brands Inc.
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KSA
E-Cigarette Market 2025-2029
The e-cigarette market is forecasted to grow by USD 18294.4 mn during 2024-2029, accelerating at a CAGR of 11.9% during the forecast period. The report on the e-cigarette market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by safety of e-cigarettes compared with other tobacco products, increasing application of e-cigarettes as smoking cessation tool, and high availability of e-cigarettes across different distribution formats.
Market Scope
Base Year 2025
End Year 2029
Series Year 2025-2029
Growth Momentum Accelerate
YOY 2025 10.6%
CAGR 11.9%
Incremental Value $18294.4 mn
Technavio's e-cigarette market is segmented as below:
By Distribution Channel
By Product
Modular e-cigarette
Next-generation products
Rechargeable e-cigarette
Disposable e-cigarette
By Geographical Landscape
North America
Europe
APAC
South America
Middle East and Africa
This study identifies the emergence of hybrid vaping devices as one of the prime reasons driving the e-cigarette market growth during the next few years. Also, adoption of effective marketing and promotion strategies and increasing number of product launches will lead to sizable demand in the market.
The report on the e-cigarette market covers the following areas:
E-Cigarette Market sizing
E-Cigarette Market forecast
E-Cigarette Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-cigarette market vendors that include Allo Technology Shenzhen Co. Ltd., Altria Group Inc., British American Tobacco Plc, DashVapes, Eleaf Group, ENVI, Flavour Beast, Geekvape, Imperial Brands Plc, Innokin Technology Ltd., Japan Tobacco Inc., JUUL Labs Inc., NicQuid LLC, Philip Morris International Inc., Shenzhen Eigate Technology Co. Ltd., Shenzhen FreeMax Technology Co. Ltd., Shenzhen IVPS Technology Co Ltd., Shenzhen Kanger Technology Co. Ltd., SVC Labs Ltd., and Turning Point Brands Inc.. Also, the e-cigarette market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ million)
Data Table on Global - Market size and forecast 2024-2029 ($ million)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global E-Cigarette Market 2019 - 2023
Historic Market Size - Data Table on Global E-Cigarette Market 2019 - 2023 ($ million)
5.2 Distribution Channel segment analysis 2019 - 2023
Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million)
5.3 Product segment analysis 2019 - 2023
Historic Market Size - Product Segment 2019 - 2023 ($ million)
5.4 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.5 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on Global E-cigarette Market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Distribution Channel
8.1 Market segments
Chart on Distribution Channel - Market share 2024-2029 (%)
Data Table on Distribution Channel - Market share 2024-2029 (%)
8.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
8.3 Offline - Market size and forecast 2024-2029
Chart on Offline - Market size and forecast 2024-2029 ($ million)
Data Table on Offline - Market size and forecast 2024-2029 ($ million)
Chart on Offline - Year-over-year growth 2024-2029 (%)
Data Table on Offline - Year-over-year growth 2024-2029 (%)
8.4 Online - Market size and forecast 2024-2029
Chart on Online - Market size and forecast 2024-2029 ($ million)
Data Table on Online - Market size and forecast 2024-2029 ($ million)
Chart on Online - Year-over-year growth 2024-2029 (%)
Data Table on Online - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ million)
Data Table on Market opportunity by Distribution Channel ($ million)
9 Market Segmentation by Product
9.1 Market segments
Chart on Product - Market share 2024-2029 (%)
Data Table on Product - Market share 2024-2029 (%)
9.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
9.3 Modular e-cigarette - Market size and forecast 2024-2029
Chart on Modular e-cigarette - Market size and forecast 2024-2029 ($ million)
Data Table on Modular e-cigarette - Market size and forecast 2024-2029 ($ million)
Chart on Modular e-cigarette - Year-over-year growth 2024-2029 (%)
Data Table on Modular e-cigarette - Year-over-year growth 2024-2029 (%)
9.4 Next-generation products - Market size and forecast 2024-2029
Chart on Next-generation products - Market size and forecast 2024-2029 ($ million)
Data Table on Next-generation products - Market size and forecast 2024-2029 ($ million)
Chart on Next-generation products - Year-over-year growth 2024-2029 (%)
Data Table on Next-generation products - Year-over-year growth 2024-2029 (%)
9.5 Rechargeable e-cigarette - Market size and forecast 2024-2029
Chart on Rechargeable e-cigarette - Market size and forecast 2024-2029 ($ million)
Data Table on Rechargeable e-cigarette - Market size and forecast 2024-2029 ($ million)
Chart on Rechargeable e-cigarette - Year-over-year growth 2024-2029 (%)
Data Table on Rechargeable e-cigarette - Year-over-year growth 2024-2029 (%)
9.6 Disposable e-cigarette - Market size and forecast 2024-2029
Chart on Disposable e-cigarette - Market size and forecast 2024-2029 ($ million)
Data Table on Disposable e-cigarette - Market size and forecast 2024-2029 ($ million)
Chart on Disposable e-cigarette - Year-over-year growth 2024-2029 (%)
Data Table on Disposable e-cigarette - Year-over-year growth 2024-2029 (%)
9.7 Market opportunity by Product
Market opportunity by Product ($ million)
Data Table on Market opportunity by Product ($ million)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
11.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
11.3 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ million)
Data Table on North America - Market size and forecast 2024-2029 ($ million)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
11.4 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ million)
Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.5 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ million)
Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ million)
Data Table on South America - Market size and forecast 2024-2029 ($ million)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
11.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ million)
Data Table on US - Market size and forecast 2024-2029 ($ million)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ million)
Data Table on UK - Market size and forecast 2024-2029 ($ million)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
11.10 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ million)
Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.11 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ million)
Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.12 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ million)
Data Table on India - Market size and forecast 2024-2029 ($ million)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
11.13 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ million)
Data Table on France - Market size and forecast 2024-2029 ($ million)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
11.14 South Korea - Market size and forecast 2024-2029
Chart on South Korea - Market size and forecast 2024-2029 ($ million)
Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
Chart on South Korea - Year-over-year growth 2024-2029 (%)
Data Table on South Korea - Year-over-year growth 2024-2029 (%)
11.15 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ million)
Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.16 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ million)
Data Table on China - Market size and forecast 2024-2029 ($ million)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
11.17 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ million)
Data Table on Italy - Market size and forecast 2024-2029 ($ million)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
14.2 Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 Altria Group Inc.
Altria Group Inc. - Overview
Altria Group Inc. - Business segments
Altria Group Inc. - Key offerings
Altria Group Inc. - Segment focus
SWOT
14.5 British American Tobacco Plc
British American Tobacco Plc - Overview
British American Tobacco Plc - Business segments
British American Tobacco Plc - Key offerings
British American Tobacco Plc - Segment focus
SWOT
14.6 DashVapes
DashVapes - Overview
DashVapes - Product / Service
DashVapes - Key offerings
SWOT
14.7 Flavour Beast
Flavour Beast - Overview
Flavour Beast - Product / Service
Flavour Beast - Key offerings
SWOT
14.8 Geekvape
Geekvape - Overview
Geekvape - Product / Service
Geekvape - Key offerings
SWOT
14.9 Imperial Brands Plc
Imperial Brands Plc - Overview
Imperial Brands Plc - Business segments
Imperial Brands Plc - Key offerings
Imperial Brands Plc - Segment focus
SWOT
14.10 Innokin Technology Ltd.
Innokin Technology Ltd. - Overview
Innokin Technology Ltd. - Product / Service
Innokin Technology Ltd. - Key offerings
SWOT
14.11 Japan Tobacco Inc.
Japan Tobacco Inc. - Overview
Japan Tobacco Inc. - Business segments
Japan Tobacco Inc. - Key offerings
Japan Tobacco Inc. - Segment focus
SWOT
14.12 JUUL Labs Inc.
JUUL Labs Inc. - Overview
JUUL Labs Inc. - Product / Service
JUUL Labs Inc. - Key offerings
SWOT
14.13 NicQuid LLC
NicQuid LLC - Overview
NicQuid LLC - Product / Service
NicQuid LLC - Key offerings
SWOT
14.14 Philip Morris International Inc.
Philip Morris International Inc. - Overview
Philip Morris International Inc. - Business segments
Philip Morris International Inc. - Key offerings
Philip Morris International Inc. - Segment focus
SWOT
14.15 Shenzhen IVPS Technology Co Ltd.
Shenzhen IVPS Technology Co Ltd. - Overview
Shenzhen IVPS Technology Co Ltd. - Product / Service
Shenzhen IVPS Technology Co Ltd. - Key offerings
SWOT
14.16 Shenzhen Kanger Technology Co. Ltd.
Shenzhen Kanger Technology Co. Ltd. - Overview
Shenzhen Kanger Technology Co. Ltd. - Product / Service
Shenzhen Kanger Technology Co. Ltd. - Key offerings
SWOT
14.17 SVC Labs Ltd.
SVC Labs Ltd. - Overview
SVC Labs Ltd. - Product / Service
SVC Labs Ltd. - Key offerings
SWOT
14.18 Turning Point Brands Inc.
Turning Point Brands Inc. - Overview
Turning Point Brands Inc. - Business segments
Turning Point Brands Inc. - Key offerings
Turning Point Brands Inc. - Segment focus
SWOT
15 Appendix
15.1 Scope of the report
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
15.5 Data procurement
15.6 Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations