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Global Gifts Novelty and Souvenirs Market 2025-2029
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The gifts novelty and souvenirs market is forecasted to grow by USD 20.32 billion during 2024-2029, accelerating at a CAGR of 4.6% during the forecast period. The report on the gifts novelty and souvenirs market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by technological advances leading to product innovation and premiumization, growing culture of gifting, and increase in in-bound international tourism propelling sales of gift items.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 20254.2%
CAGR4.6%
Incremental Value$20.32 bn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's gifts novelty and souvenirs market is segmented as below:

By Product

By Distribution Channel

By Price Range

By Geographical Landscape

This study identifies the increased demand for personalized gift products as one of the prime reasons driving the gifts novelty and souvenirs market growth during the next few years. Also, increasing penetration of E-commerce channels and increased offering of specialized merchandise will lead to sizable demand in the market.

The report on the gifts novelty and souvenirs market covers the following areas:

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading gifts novelty and souvenirs market vendors that include Alibaba Group Holding Ltd., American Greetings Corp., American Stationery Co. Inc., Archies Ltd., Card Factory PLC, Cimpress PLC, Consortium Gifts Pvt. Ltd., Enesco LLC, Ferns N Petals Pvt. Ltd., funkypigeon.com Ltd., Hallmark Card Inc., Memorable Gifts, PersonalizationMall.com LLC, Redbubble Ltd., Scotts Highland Services Ltd., Shutterfly Inc., Signature Gifts Inc., Sixty Stores Ltd., Target Corp., and Zazzle Inc.. Also, the gifts novelty and souvenirs market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

2 Technavio Analysis

3 Market Landscape

4 Market Sizing

5 Historic Market Size

6 Qualitative Analysis

7 Five Forces Analysis

8 Market Segmentation by Product

9 Market Segmentation by Distribution Channel

10 Market Segmentation by Price Range

11 Customer Landscape

12 Geographic Landscape

13 Drivers, Challenges, and Opportunity/Restraints

14 Competitive Landscape

15 Competitive Analysis

16 Appendix

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