한글목차

온라인 영상 플랫폼 시장은 2024-2029년에 23억 8,600만 달러, 예측 기간 중 CAGR은 20.7%로 성장할 것으로 예측됩니다.

온라인 영상 플랫폼 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.

현재 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공하고 있습니다. 이 시장은 스트리밍 플랫폼 증가, 모바일 비디오 소비 증가, 사용자 생성 컨텐츠 증가에 의해 주도되고 있습니다.

이 조사는 업계 주요 참가자의 의견을 포함하여 1차 및 2차 정보를 객관적으로 결합하여 수행되었습니다. 보고서에는 주요 기업 분석, 종합적인 시장 규모 데이터, 지역 분석에 따른 부문, 공급업체 현황이 포함되어 있습니다. 보고서에는 과거 데이터와 예측 데이터가 있습니다.

이 보고서는 향후 수년간 온라인 동영상 플랫폼 시장의 성장을 가속하는 주요 요인 중 하나로 동영상 라이브 스트리밍을 꼽았습니다. 또한 동영상 플랫폼의 이용과 OTT 플랫폼의 채택은 시장의 큰 수요로 이어질 것입니다.

목차

제1장 개요

• 시장 개요

제2장 Technavio별 분석

• 가격·수명주기·고객 구입 바스켓·채택률·구입 기준의 분석
• 인풋의 중요성과 차별화의 요인
• 혼란의 요인
• 촉진요인과 과제의 영향

제3장 시장 구도

• 시장 에코시스템
• 시장의 특징
• 밸류체인 분석

제4장 시장 규모

• 시장 정의
• 시장 부문 분석
• 시장 규모 2024년
• 시장 전망 2024-2029년

제5장 시장 규모 실적

• 세계의 온라인 영상 플랫폼 시장 2019-2023년
• 최종 용도 부문 분석 2019-2023년
• 유형 부문 분석 2019-2023년
• 지역별 부문 분석 2019-2023년
• 국가별 부문 분석 2019-2023년

제6장 정성 분석

• AI의 영향 : 세계의 온라인 영상 플랫폼 시장

제7장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급업체의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 현황

제8장 시장 세분화 : 최종 용도별

• 시장 부문
• 비교 : 최종 용도별
• 개인 : 시장 규모와 예측 2024-2029년
• 브랜드와 기업 : 시장 규모와 예측 2024-2029년
• 컨텐츠 크리에이터 : 시장 규모와 예측 2024-2029년
• 시장 기회 : 최종 용도별

제9장 시장 세분화 : 유형별

• 시장 부문
• 비교 : 유형별
• UGC : 시장 규모와 예측 2024-2029년
• DIY : 시장 규모와 예측 2024-2029년
• 클라우드 : 시장 규모와 예측 2024-2029년
• 시장 기회 : 유형별

제10장 고객 상황

• 고객 상황의 개요

제11장 지역별 상황

• 지역별 세분화
• 비교: 지역별
• 아시아태평양 : 시장 규모와 예측 2024-2029년
• 북미 : 시장 규모와 예측 2024-2029년
• 유럽 : 시장 규모와 예측 2024-2029년
• 남미 : 시장 규모와 예측 2024-2029년
• 중동 및 아프리카 : 시장 규모와 예측 2024-2029년
• 미국 : 시장 규모와 예측 2024-2029년
• 중국 : 시장 규모와 예측 2024-2029년
• 독일 : 시장 규모와 예측 2024-2029년
• 캐나다 : 시장 규모와 예측 2024-2029년
• 영국 : 시장 규모와 예측 2024-2029년
• 인도 : 시장 규모와 예측 2024-2029년
• 일본 : 시장 규모와 예측 2024-2029년
• 프랑스 : 시장 규모와 예측 2024-2029년
• 이탈리아 : 시장 규모와 예측 2024-2029년
• 한국 : 시장 규모와 예측 2024-2029년
• 시장 기회 : 지역 상황별

제12장 촉진요인·과제·기회·억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 촉진요인과 과제의 영향
• 시장의 기회·억제요인

제13장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계의 리스크

제14장 경쟁 분석

• 기업 개요
• 기업 순위 지수
• 기업의 시장 포지셔닝
• Adobe Inc.
• Alphabet Inc.
• Bharti Airtel Ltd.
• Brightcove Inc.
• Dacast Inc.
• International Business Machines Corp.
• Kaltura Inc.
• MediaPlatform Inc.
• Panopto Inc.
• Piksel srl
• Samba Mobile Multimidia SA
• Telstra Corp. Ltd.
• Viacom18 Media Pvt. Ltd.
• Viostream
• Wistia Inc.

제15장 부록

영문목차

The online video platform market is forecasted to grow by USD 2386 million during 2024-2029, accelerating at a CAGR of 20.7% during the forecast period. The report on the online video platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in number of streaming platforms, growth in mobile video consumption, and increase in user-generated content.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's online video platform market is segmented as below:

By End-user

• Individuals
• Brand and enterprises
• Content creators

By Type

• UGC
• DIY
• SaaS

By Geographical Landscape

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the live streaming of videos as one of the prime reasons driving the online video platform market growth during the next few years. Also, use of video platform and adoption of OTT platform will lead to sizable demand in the market.

The report on the online video platform market covers the following areas:

• Online Video Platform Market sizing
• Online Video Platform Market forecast
• Online Video Platform Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online video platform market vendors that include Adobe Inc., Akamai Technologies Inc., Alphabet Inc., Bharti Airtel Ltd., Brightcove Inc., Comcast Corp., Dacast Inc., International Business Machines Corp., Kaltura Inc., MediaMelon Inc., MediaPlatform Inc., Panopto Inc., Piksel srl, Samba Mobile Multimidia SA, Telstra Corp. Ltd., Viacom18 Media Pvt. Ltd., Vimeo.com Inc., Viostream, Wistia Inc., and Youku Tudou Inc.. Also, the online video platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Online Video Platform Market 2019 - 2023
  • Historic Market Size - Data Table on Global Online Video Platform Market 2019 - 2023 ($ million)
• 5.2 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ million)
• 5.3 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ million)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI in Global Online Video Platform Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by End-user

• 8.1 Market segments
  • Chart on End-user - Market share 2024-2029 (%)
  • Data Table on End-user - Market share 2024-2029 (%)
• 8.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 8.3 Individuals - Market size and forecast 2024-2029
  • Chart on Individuals - Market size and forecast 2024-2029 ($ million)
  • Data Table on Individuals - Market size and forecast 2024-2029 ($ million)
  • Chart on Individuals - Year-over-year growth 2024-2029 (%)
  • Data Table on Individuals - Year-over-year growth 2024-2029 (%)
• 8.4 Brand and enterprises - Market size and forecast 2024-2029
  • Chart on Brand and enterprises - Market size and forecast 2024-2029 ($ million)
  • Data Table on Brand and enterprises - Market size and forecast 2024-2029 ($ million)
  • Chart on Brand and enterprises - Year-over-year growth 2024-2029 (%)
  • Data Table on Brand and enterprises - Year-over-year growth 2024-2029 (%)
• 8.5 Content creators - Market size and forecast 2024-2029
  • Chart on Content creators - Market size and forecast 2024-2029 ($ million)
  • Data Table on Content creators - Market size and forecast 2024-2029 ($ million)
  • Chart on Content creators - Year-over-year growth 2024-2029 (%)
  • Data Table on Content creators - Year-over-year growth 2024-2029 (%)
• 8.6 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

9 Market Segmentation by Type

• 9.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 9.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 9.3 UGC - Market size and forecast 2024-2029
  • Chart on UGC - Market size and forecast 2024-2029 ($ million)
  • Data Table on UGC - Market size and forecast 2024-2029 ($ million)
  • Chart on UGC - Year-over-year growth 2024-2029 (%)
  • Data Table on UGC - Year-over-year growth 2024-2029 (%)
• 9.4 DIY - Market size and forecast 2024-2029
  • Chart on DIY - Market size and forecast 2024-2029 ($ million)
  • Data Table on DIY - Market size and forecast 2024-2029 ($ million)
  • Chart on DIY - Year-over-year growth 2024-2029 (%)
  • Data Table on DIY - Year-over-year growth 2024-2029 (%)
• 9.5 SaaS - Market size and forecast 2024-2029
  • Chart on SaaS - Market size and forecast 2024-2029 ($ million)
  • Data Table on SaaS - Market size and forecast 2024-2029 ($ million)
  • Chart on SaaS - Year-over-year growth 2024-2029 (%)
  • Data Table on SaaS - Year-over-year growth 2024-2029 (%)
• 9.6 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.4 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.10 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.11 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.12 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.13 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.14 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.16 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.17 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 14.5 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
  • SWOT
• 14.6 Bharti Airtel Ltd.
  • Bharti Airtel Ltd. - Overview
  • Bharti Airtel Ltd. - Business segments
  • Bharti Airtel Ltd. - Key news
  • Bharti Airtel Ltd. - Key offerings
  • Bharti Airtel Ltd. - Segment focus
  • SWOT
• 14.7 Brightcove Inc.
  • Brightcove Inc. - Overview
  • Brightcove Inc. - Product / Service
  • Brightcove Inc. - Key offerings
  • SWOT
• 14.8 Dacast Inc.
  • Dacast Inc. - Overview
  • Dacast Inc. - Product / Service
  • Dacast Inc. - Key offerings
  • SWOT
• 14.9 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
  • SWOT
• 14.10 Kaltura Inc.
  • Kaltura Inc. - Overview
  • Kaltura Inc. - Business segments
  • Kaltura Inc. - Key offerings
  • Kaltura Inc. - Segment focus
  • SWOT
• 14.11 MediaPlatform Inc.
  • MediaPlatform Inc. - Overview
  • MediaPlatform Inc. - Product / Service
  • MediaPlatform Inc. - Key offerings
  • SWOT
• 14.12 Panopto Inc.
  • Panopto Inc. - Overview
  • Panopto Inc. - Product / Service
  • Panopto Inc. - Key offerings
  • SWOT
• 14.13 Piksel srl
  • Piksel srl - Overview
  • Piksel srl - Product / Service
  • Piksel srl - Key offerings
  • SWOT
• 14.14 Samba Mobile Multimidia SA
  • Samba Mobile Multimidia SA - Overview
  • Samba Mobile Multimidia SA - Product / Service
  • Samba Mobile Multimidia SA - Key offerings
  • SWOT
• 14.15 Telstra Corp. Ltd.
  • Telstra Corp. Ltd. - Overview
  • Telstra Corp. Ltd. - Business segments
  • Telstra Corp. Ltd. - Key offerings
  • Telstra Corp. Ltd. - Segment focus
  • SWOT
• 14.16 Viacom18 Media Pvt. Ltd.
  • Viacom18 Media Pvt. Ltd. - Overview
  • Viacom18 Media Pvt. Ltd. - Product / Service
  • Viacom18 Media Pvt. Ltd. - Key offerings
  • SWOT
• 14.17 Viostream
  • Viostream - Overview
  • Viostream - Product / Service
  • Viostream - Key offerings
  • SWOT
• 14.18 Wistia Inc.
  • Wistia Inc. - Overview
  • Wistia Inc. - Product / Service
  • Wistia Inc. - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations