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Apeejay Surrendra Group
Associated British Foods Plc
Barrys Tea
Fukujuen Co. Ltd.
Godrej and Boyce Manufacturing Co. Ltd.
ITO EN Ltd.
LIPTON Teas and Infusions
Nestle SA
senchasou.co,ltd.
Tata Consumer Products Ltd.
The Hain Celestial Group Inc.
The Republic of Tea Inc.
Williamson Magor Group
Yunnan Dayi Tea Industry Group Co. Ltd.
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KSA
Tea Market 2025-2029
The tea market is forecasted to grow by USD 19.9 bn during 2024-2029, accelerating at a CAGR of 5.5% during the forecast period. The report on the tea market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by functional benefits of tea increasing its growth, rapid rise in consumption of green tea, and growing demand for organic tea products.
Market Scope
Base Year 2025
End Year 2029
Series Year 2025-2029
Growth Momentum Accelerate
YOY 2025 4.9%
CAGR 5.5%
Incremental Value $19.9 bn
Technavio's tea market is segmented as below:
By Distribution Channel
By Product
Black tea
Green tea
Others
By Geographical Landscape
APAC
Europe
North America
South America
Middle East and Africa
This study identifies the new product launches as one of the prime reasons driving the tea market growth during the next few years. Also, growing popularity of purple tea and premiumization of tea products will lead to sizable demand in the market.
The report on the tea market covers the following areas:
Tea Market sizing
Tea Market forecast
Tea Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading tea market vendors that include Assam Company India, Akbar Group, Apeejay Surrendra Group, Associated British Foods Plc, Barrys Tea, Fukujuen Co. Ltd., Godrej and Boyce Manufacturing Co. Ltd., Harney and Sons Fine Teas, ITO EN Ltd., LIPTON Teas and Infusions, Mighty Leaf Tea Canada, M.M.Ispahani LTD., Nestle SA, Numi Inc., senchasou.co,ltd., Tata Consumer Products Ltd., The Hain Celestial Group Inc., The Republic of Tea Inc., Williamson Magor Group, and Yunnan Dayi Tea Industry Group Co. Ltd.. Also, the tea market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ billion)
Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Tea Market 2019 - 2023
Historic Market Size - Data Table on Global Tea Market 2019 - 2023 ($ billion)
5.2 Distribution Channel segment analysis 2019 - 2023
Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
5.3 Product segment analysis 2019 - 2023
Historic Market Size - Product Segment 2019 - 2023 ($ billion)
5.4 Geography segment analysis 2019 - 2023
Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.5 Country segment analysis 2019 - 2023
Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
6.1 Impact of AI on the Global Tea Market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Distribution Channel
8.1 Market segments
Chart on Distribution Channel - Market share 2024-2029 (%)
Data Table on Distribution Channel - Market share 2024-2029 (%)
8.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
8.3 Offline - Market size and forecast 2024-2029
Chart on Offline - Market size and forecast 2024-2029 ($ billion)
Data Table on Offline - Market size and forecast 2024-2029 ($ billion)
Chart on Offline - Year-over-year growth 2024-2029 (%)
Data Table on Offline - Year-over-year growth 2024-2029 (%)
8.4 Online - Market size and forecast 2024-2029
Chart on Online - Market size and forecast 2024-2029 ($ billion)
Data Table on Online - Market size and forecast 2024-2029 ($ billion)
Chart on Online - Year-over-year growth 2024-2029 (%)
Data Table on Online - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ billion)
Data Table on Market opportunity by Distribution Channel ($ billion)
9 Market Segmentation by Product
9.1 Market segments
Chart on Product - Market share 2024-2029 (%)
Data Table on Product - Market share 2024-2029 (%)
9.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
9.3 Black tea - Market size and forecast 2024-2029
Chart on Black tea - Market size and forecast 2024-2029 ($ billion)
Data Table on Black tea - Market size and forecast 2024-2029 ($ billion)
Chart on Black tea - Year-over-year growth 2024-2029 (%)
Data Table on Black tea - Year-over-year growth 2024-2029 (%)
9.4 Green tea - Market size and forecast 2024-2029
Chart on Green tea - Market size and forecast 2024-2029 ($ billion)
Data Table on Green tea - Market size and forecast 2024-2029 ($ billion)
Chart on Green tea - Year-over-year growth 2024-2029 (%)
Data Table on Green tea - Year-over-year growth 2024-2029 (%)
9.5 Others - Market size and forecast 2024-2029
Chart on Others - Market size and forecast 2024-2029 ($ billion)
Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Chart on Others - Year-over-year growth 2024-2029 (%)
Data Table on Others - Year-over-year growth 2024-2029 (%)
9.6 Market opportunity by Product
Market opportunity by Product ($ billion)
Data Table on Market opportunity by Product ($ billion)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
11.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2024-2029 (%)
Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
11.3 APAC - Market size and forecast 2024-2029
Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Chart on APAC - Year-over-year growth 2024-2029 (%)
Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.4 Europe - Market size and forecast 2024-2029
Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Chart on Europe - Year-over-year growth 2024-2029 (%)
Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.5 North America - Market size and forecast 2024-2029
Chart on North America - Market size and forecast 2024-2029 ($ billion)
Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Chart on North America - Year-over-year growth 2024-2029 (%)
Data Table on North America - Year-over-year growth 2024-2029 (%)
11.6 South America - Market size and forecast 2024-2029
Chart on South America - Market size and forecast 2024-2029 ($ billion)
Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Chart on South America - Year-over-year growth 2024-2029 (%)
Data Table on South America - Year-over-year growth 2024-2029 (%)
11.7 Middle East and Africa - Market size and forecast 2024-2029
Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.8 India - Market size and forecast 2024-2029
Chart on India - Market size and forecast 2024-2029 ($ billion)
Data Table on India - Market size and forecast 2024-2029 ($ billion)
Chart on India - Year-over-year growth 2024-2029 (%)
Data Table on India - Year-over-year growth 2024-2029 (%)
11.9 China - Market size and forecast 2024-2029
Chart on China - Market size and forecast 2024-2029 ($ billion)
Data Table on China - Market size and forecast 2024-2029 ($ billion)
Chart on China - Year-over-year growth 2024-2029 (%)
Data Table on China - Year-over-year growth 2024-2029 (%)
11.10 UK - Market size and forecast 2024-2029
Chart on UK - Market size and forecast 2024-2029 ($ billion)
Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Chart on UK - Year-over-year growth 2024-2029 (%)
Data Table on UK - Year-over-year growth 2024-2029 (%)
11.11 Japan - Market size and forecast 2024-2029
Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Chart on Japan - Year-over-year growth 2024-2029 (%)
Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.12 Germany - Market size and forecast 2024-2029
Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Chart on Germany - Year-over-year growth 2024-2029 (%)
Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.13 US - Market size and forecast 2024-2029
Chart on US - Market size and forecast 2024-2029 ($ billion)
Data Table on US - Market size and forecast 2024-2029 ($ billion)
Chart on US - Year-over-year growth 2024-2029 (%)
Data Table on US - Year-over-year growth 2024-2029 (%)
11.14 France - Market size and forecast 2024-2029
Chart on France - Market size and forecast 2024-2029 ($ billion)
Data Table on France - Market size and forecast 2024-2029 ($ billion)
Chart on France - Year-over-year growth 2024-2029 (%)
Data Table on France - Year-over-year growth 2024-2029 (%)
11.15 Italy - Market size and forecast 2024-2029
Chart on Italy - Market size and forecast 2024-2029 ($ billion)
Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
Chart on Italy - Year-over-year growth 2024-2029 (%)
Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.16 Canada - Market size and forecast 2024-2029
Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Chart on Canada - Year-over-year growth 2024-2029 (%)
Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.17 Brazil - Market size and forecast 2024-2029
Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
Chart on Brazil - Year-over-year growth 2024-2029 (%)
Data Table on Brazil - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ billion)
Data Tables on Market opportunity By Geographical Landscape ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
14.2 Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 Akbar Group
Akbar Group - Overview
Akbar Group - Product / Service
Akbar Group - Key offerings
SWOT
14.5 Apeejay Surrendra Group
Apeejay Surrendra Group - Overview
Apeejay Surrendra Group - Product / Service
Apeejay Surrendra Group - Key offerings
SWOT
14.6 Associated British Foods Plc
Associated British Foods Plc - Overview
Associated British Foods Plc - Business segments
Associated British Foods Plc - Key offerings
Associated British Foods Plc - Segment focus
SWOT
14.7 Barrys Tea
Barrys Tea - Overview
Barrys Tea - Product / Service
Barrys Tea - Key offerings
SWOT
14.8 Fukujuen Co. Ltd.
Fukujuen Co. Ltd. - Overview
Fukujuen Co. Ltd. - Product / Service
Fukujuen Co. Ltd. - Key offerings
SWOT
14.9 Godrej and Boyce Manufacturing Co. Ltd.
Godrej and Boyce Manufacturing Co. Ltd. - Overview
Godrej and Boyce Manufacturing Co. Ltd. - Product / Service
Godrej and Boyce Manufacturing Co. Ltd. - Key offerings
SWOT
14.10 ITO EN Ltd.
ITO EN Ltd. - Overview
ITO EN Ltd. - Business segments
ITO EN Ltd. - Key offerings
ITO EN Ltd. - Segment focus
SWOT
14.11 LIPTON Teas and Infusions
LIPTON Teas and Infusions - Overview
LIPTON Teas and Infusions - Product / Service
LIPTON Teas and Infusions - Key offerings
SWOT
14.12 Nestle SA
Nestle SA - Overview
Nestle SA - Business segments
Nestle SA - Key news
Nestle SA - Key offerings
Nestle SA - Segment focus
SWOT
14.13 senchasou.co,ltd.
senchasou.co,ltd. - Overview
senchasou.co,ltd. - Product / Service
senchasou.co,ltd. - Key offerings
SWOT
14.14 Tata Consumer Products Ltd.
Tata Consumer Products Ltd. - Overview
Tata Consumer Products Ltd. - Business segments
Tata Consumer Products Ltd. - Key news
Tata Consumer Products Ltd. - Key offerings
Tata Consumer Products Ltd. - Segment focus
SWOT
14.15 The Hain Celestial Group Inc.
The Hain Celestial Group Inc. - Overview
The Hain Celestial Group Inc. - Business segments
The Hain Celestial Group Inc. - Key news
The Hain Celestial Group Inc. - Key offerings
The Hain Celestial Group Inc. - Segment focus
SWOT
14.16 The Republic of Tea Inc.
The Republic of Tea Inc. - Overview
The Republic of Tea Inc. - Product / Service
The Republic of Tea Inc. - Key offerings
SWOT
14.17 Williamson Magor Group
Williamson Magor Group - Overview
Williamson Magor Group - Product / Service
Williamson Magor Group - Key offerings
SWOT
14.18 Yunnan Dayi Tea Industry Group Co. Ltd.
Yunnan Dayi Tea Industry Group Co. Ltd. - Overview
Yunnan Dayi Tea Industry Group Co. Ltd. - Product / Service
Yunnan Dayi Tea Industry Group Co. Ltd. - Key offerings
SWOT
15 Appendix
15.1 Scope of the report
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
15.5 Data procurement
15.6 Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations