한글목차

마이크로러닝 시장(2025-2029년)

세계 마이크로러닝 시장 규모는 2024-2029년 31억 4,760만 달러로 예측되며, 예측 기간 동안 15%의 CAGR로 성장할 것으로 예상됩니다. 이 보고서는 마이크로러닝 시장에 대한 전반적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더에 대한 벤더 분석 등의 정보를 전해드립니다.

이 보고서는 현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 정부 이니셔티브의 증가, 스마트폰과 태블릿의 보급 확대, 클라우드 컴퓨팅의 채택 증가 등이 시장을 주도하고 있습니다.

이 보고서는 향후 몇 년 동안 마이크로러닝 시장의 성장을 촉진하는 주요 이유 중 하나로 교육 및 교육의 게임화가 시장 성장을 촉진할 것이라는 점을 꼽았습니다. 또한, 고등교육에서의 마이크로러닝 사용 증가와 신흥국 시장에서의 모바일 학습의 성장도 시장 수요를 견인할 것으로 보입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 Technavio 분석

• 가격 민감도·수명주기·고객 구입 바스켓·채용률·구입 기준 분석
• 인풋의 중요성과 차별화 요인
• 디스럽션 요인
• 성장 촉진요인과 과제의 영향

제3장 시장 상황

• 시장 생태계
• 시장의 특징
• 밸류체인 분석

제4장 시장 규모

• 시장 정의
• 시장 부문 분석
• 시장 규모(2024년)
• 시장 전망(2024-2029년)

제5장 시장 규모 실적

• 마이크로러닝 세계 시장(2019-2023년)
• 구성요소 부문 분석(2019-2023년)
• 산업 용도 부문 분석(2019-2023년)
• 지역 부문 분석(2019-2023년)
• 국가 부문 분석(2019-2023년)

제6장 정성 분석

• AI의 영향 : 마이크로러닝 세계 시장

제7장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제8장 시장 세분화 : 구성요소별

• 시장 부문
• 비교 : 구성요소별
• 솔루션 : 시장 규모와 예측(2024-2029년)
• 서비스 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 구성요소별

제9장 시장 세분화 : 산업 용도별

• 시장 부문
• 비교 : 산업 용도별
• 소매 : 시장 규모와 예측(2024-2029년)
• 제조와 물류 : 시장 규모와 예측(2024-2029년)
• BFSI : 시장 규모와 예측(2024-2029년)
• 헬스케어 : 시장 규모와 예측(2024-2029년)
• 기타 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 산업 용도별

제10장 고객 상황

• 고객 상황 개요

제11장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측(2024-2029년)
• 아시아태평양 : 시장 규모와 예측(2024-2029년)
• 유럽 : 시장 규모와 예측(2024-2029년)
• 남미 : 시장 규모와 예측(2024-2029년)
• 중동 및 아프리카 : 시장 규모와 예측(2024-2029년)
• 미국 : 시장 규모와 예측(2024-2029년)
• 중국 : 시장 규모와 예측(2024-2029년)
• 영국 : 시장 규모와 예측(2024-2029년)
• 인도 : 시장 규모와 예측(2024-2029년)
• 캐나다 : 시장 규모와 예측(2024-2029년)
• 일본 : 시장 규모와 예측(2024-2029년)
• 한국 : 시장 규모와 예측(2024-2029년)
• 독일 : 시장 규모와 예측(2024-2029년)
• 프랑스 : 시장 규모와 예측(2024-2029년)
• 이탈리아 : 시장 규모와 예측(2024-2029년)
• 시장 기회 : 지역 상황별

제12장 촉진요인, 과제, 기회, 억제요인

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회·억제요인

제13장 경쟁 구도

• 개요
• 경쟁 구도
• 디스럽션 상황
• 업계 리스크

제14장 경쟁 분석

• 기업 개요
• 기업 순위 지수
• 기업의 시장 포지셔닝
• Axonify Inc.
• Bigtincan Holdings Ltd.
• BTS Group AB
• Cornerstone OnDemand Inc.
• Cross Knowledge
• ELB Learning
• Epignosis LLC
• Gnowbe Group Ltd.
• GoSkills Ltd.
• International Business Machines Corp.
• iSpring Solutions Inc.
• Larsen and Toubro Ltd.
• Multiversity Pvt. Ltd.
• Neovation Corp.
• Qstream Inc.

제15장 부록

영문목차

Microlearning Market 2025-2029

The microlearning market is forecasted to grow by USD 3147.6 mn during 2024-2029, accelerating at a CAGR of 15% during the forecast period. The report on the microlearning market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing government initiatives, increasing penetration of smartphones and tablets, and rising adoption of cloud computing.

Technavio's microlearning market is segmented as below:

By Component

• Solution
• Services

By Industry Application

• Retail
• Manufacturing and logistics
• BFSI
• Healthcare
• Others

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the gamification of training and education to drive market growth as one of the prime reasons driving the microlearning market growth during the next few years. Also, increasing use of microlearning in higher education and growth in mobile learning in developing countries will lead to sizable demand in the market.

The report on the microlearning market covers the following areas:

• Microlearning Market sizing
• Microlearning Market forecast
• Microlearning Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading microlearning market vendors that include Axonify Inc., Bigtincan Holdings Ltd., BTS Group AB, Cornerstone OnDemand Inc., Cross Knowledge, ELB Learning, Epignosis LLC, Gnowbe Group Ltd., GoSkills Ltd., Inkling Systems Inc., International Business Machines Corp., iSpring Solutions Inc., Larsen and Toubro Ltd., Multiversity Pvt. Ltd., Neovation Corp., Pryor Learning, Qstream Inc., SmartUp.io Ltd., and SweetRush Inc.. Also, the microlearning market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by Industry Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ million)
  • Data Table on Global - Market size and forecast 2024-2029 ($ million)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Microlearning Market 2019 - 2023
  • Historic Market Size - Data Table on Global Microlearning Market 2019 - 2023 ($ million)
• 5.2 Component segment analysis 2019 - 2023
  • Historic Market Size - Component Segment 2019 - 2023 ($ million)
• 5.3 Industry Application segment analysis 2019 - 2023
  • Historic Market Size - Industry Application Segment 2019 - 2023 ($ million)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Microlearning Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Component

• 8.1 Market segments
  • Chart on Component - Market share 2024-2029 (%)
  • Data Table on Component - Market share 2024-2029 (%)
• 8.2 Comparison by Component
  • Chart on Comparison by Component
  • Data Table on Comparison by Component
• 8.3 Solution - Market size and forecast 2024-2029
  • Chart on Solution - Market size and forecast 2024-2029 ($ million)
  • Data Table on Solution - Market size and forecast 2024-2029 ($ million)
  • Chart on Solution - Year-over-year growth 2024-2029 (%)
  • Data Table on Solution - Year-over-year growth 2024-2029 (%)
• 8.4 Services - Market size and forecast 2024-2029
  • Chart on Services - Market size and forecast 2024-2029 ($ million)
  • Data Table on Services - Market size and forecast 2024-2029 ($ million)
  • Chart on Services - Year-over-year growth 2024-2029 (%)
  • Data Table on Services - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Component
  • Market opportunity by Component ($ million)
  • Data Table on Market opportunity by Component ($ million)

9 Market Segmentation by Industry Application

• 9.1 Market segments
  • Chart on Industry Application - Market share 2024-2029 (%)
  • Data Table on Industry Application - Market share 2024-2029 (%)
• 9.2 Comparison by Industry Application
  • Chart on Comparison by Industry Application
  • Data Table on Comparison by Industry Application
• 9.3 Retail - Market size and forecast 2024-2029
  • Chart on Retail - Market size and forecast 2024-2029 ($ million)
  • Data Table on Retail - Market size and forecast 2024-2029 ($ million)
  • Chart on Retail - Year-over-year growth 2024-2029 (%)
  • Data Table on Retail - Year-over-year growth 2024-2029 (%)
• 9.4 Manufacturing and logistics - Market size and forecast 2024-2029
  • Chart on Manufacturing and logistics - Market size and forecast 2024-2029 ($ million)
  • Data Table on Manufacturing and logistics - Market size and forecast 2024-2029 ($ million)
  • Chart on Manufacturing and logistics - Year-over-year growth 2024-2029 (%)
  • Data Table on Manufacturing and logistics - Year-over-year growth 2024-2029 (%)
• 9.5 BFSI - Market size and forecast 2024-2029
  • Chart on BFSI - Market size and forecast 2024-2029 ($ million)
  • Data Table on BFSI - Market size and forecast 2024-2029 ($ million)
  • Chart on BFSI - Year-over-year growth 2024-2029 (%)
  • Data Table on BFSI - Year-over-year growth 2024-2029 (%)
• 9.6 Healthcare - Market size and forecast 2024-2029
  • Chart on Healthcare - Market size and forecast 2024-2029 ($ million)
  • Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
  • Chart on Healthcare - Year-over-year growth 2024-2029 (%)
  • Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
• 9.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ million)
  • Data Table on Others - Market size and forecast 2024-2029 ($ million)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 9.8 Market opportunity by Industry Application
  • Market opportunity by Industry Application ($ million)
  • Data Table on Market opportunity by Industry Application ($ million)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ million)
  • Data Table on North America - Market size and forecast 2024-2029 ($ million)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ million)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ million)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ million)
  • Data Table on South America - Market size and forecast 2024-2029 ($ million)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ million)
  • Data Table on US - Market size and forecast 2024-2029 ($ million)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ million)
  • Data Table on China - Market size and forecast 2024-2029 ($ million)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.10 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ million)
  • Data Table on UK - Market size and forecast 2024-2029 ($ million)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.11 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ million)
  • Data Table on India - Market size and forecast 2024-2029 ($ million)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.12 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ million)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.13 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ million)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.14 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 11.15 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ million)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.16 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ million)
  • Data Table on France - Market size and forecast 2024-2029 ($ million)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.17 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ million)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ million)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Axonify Inc.
  • Axonify Inc. - Overview
  • Axonify Inc. - Product / Service
  • Axonify Inc. - Key news
  • Axonify Inc. - Key offerings
  • SWOT
• 14.5 Bigtincan Holdings Ltd.
  • Bigtincan Holdings Ltd. - Overview
  • Bigtincan Holdings Ltd. - Product / Service
  • Bigtincan Holdings Ltd. - Key offerings
  • SWOT
• 14.6 BTS Group AB
  • BTS Group AB - Overview
  • BTS Group AB - Business segments
  • BTS Group AB - Key offerings
  • BTS Group AB - Segment focus
  • SWOT
• 14.7 Cornerstone OnDemand Inc.
  • Cornerstone OnDemand Inc. - Overview
  • Cornerstone OnDemand Inc. - Product / Service
  • Cornerstone OnDemand Inc. - Key news
  • Cornerstone OnDemand Inc. - Key offerings
  • SWOT
• 14.8 Cross Knowledge
  • Cross Knowledge - Overview
  • Cross Knowledge - Product / Service
  • Cross Knowledge - Key offerings
  • SWOT
• 14.9 ELB Learning
  • ELB Learning - Overview
  • ELB Learning - Product / Service
  • ELB Learning - Key offerings
  • SWOT
• 14.10 Epignosis LLC
  • Epignosis LLC - Overview
  • Epignosis LLC - Product / Service
  • Epignosis LLC - Key offerings
  • SWOT
• 14.11 Gnowbe Group Ltd.
  • Gnowbe Group Ltd. - Overview
  • Gnowbe Group Ltd. - Product / Service
  • Gnowbe Group Ltd. - Key offerings
  • SWOT
• 14.12 GoSkills Ltd.
  • GoSkills Ltd. - Overview
  • GoSkills Ltd. - Product / Service
  • GoSkills Ltd. - Key offerings
  • SWOT
• 14.13 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
  • SWOT
• 14.14 iSpring Solutions Inc.
  • iSpring Solutions Inc. - Overview
  • iSpring Solutions Inc. - Product / Service
  • iSpring Solutions Inc. - Key offerings
  • SWOT
• 14.15 Larsen and Toubro Ltd.
  • Larsen and Toubro Ltd. - Overview
  • Larsen and Toubro Ltd. - Business segments
  • Larsen and Toubro Ltd. - Key news
  • Larsen and Toubro Ltd. - Key offerings
  • Larsen and Toubro Ltd. - Segment focus
  • SWOT
• 14.16 Multiversity Pvt. Ltd.
  • Multiversity Pvt. Ltd. - Overview
  • Multiversity Pvt. Ltd. - Product / Service
  • Multiversity Pvt. Ltd. - Key offerings
  • SWOT
• 14.17 Neovation Corp.
  • Neovation Corp. - Overview
  • Neovation Corp. - Product / Service
  • Neovation Corp. - Key offerings
  • SWOT
• 14.18 Qstream Inc.
  • Qstream Inc. - Overview
  • Qstream Inc. - Product / Service
  • Qstream Inc. - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations