한글목차

고객 분석 애플리케이션 시장은 2023-2028년에 167억 3,000만 달러, 예측 기간 중 CAGR은 17.58%로 성장할 것으로 예측됩니다. 고객 분석 애플리케이션 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.

현재 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공하고 있습니다. 소셜미디어 사용자의 증가, 고객 만족도 향상에 대한 요구의 증가, 중소기업에 의한 고객 분석의 도입 증가 등이 시장을 촉진하고 있습니다.

본 조사에서는 고객 분석 애플리케이션에서 기술의 진보를 향후 수년간 고객 분석 애플리케이션 시장의 성장을 촉진하는 주요 이유의 하나로 식별하고 있습니다. 또한 고객 분석에서 IoT 데이터의 이용 및 고객 분석 애플리케이션의 최근 개발은 시장의 큰 수요로 연결됩니다.

목차

제1장 개요

• 시장 개요

제2장 시장 구도

• 시장 에코시스템
• 시장의 특징
• 밸류체인 분석

제3장 시장 규모의 평가

• 시장의 정의
• 시장 부문 분석
• 시장 규모 2023년
• 시장 전망 2023-2028년

제4장 시장 규모 실적

• 세계의 고객 분석 애플리케이션 시장 2018-2022년
• 도입별 부문 분석 2018-2022년
• 최종사용자별 부문 분석 2018-2022년
• 지역별 부문 분석 2018-2022년
• 국가별 부문 분석 2018-2022년

제5장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 현황

제6장 도입별 시장 세분화

• 시장 세분화
• 비교 : 도입별
• 온프레미스 : 시장 규모와 예측 2023-2028년
• 클라우드 기반 : 시장 규모와 예측 2023-2028년
• 도입별 시장 기회

제7장 최종사용자별 시장 세분화

• 시장 세분화
• 비교 : 최종사용자별
• 소매 : 시장 규모와 예측 2023-2028년
• BFSI : 시장 규모와 예측 2023-2028년
• 통신·IT : 시장 규모와 예측 2023-2028년
• 의료 : 시장 규모와 예측 2023-2028년
• 기타 : 시장 규모와 예측 2023-2028년
• 최종사용자별 시장 기회

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 비교 : 지역별
• 북미 : 시장 규모와 예측 2023-2028년
• 유럽 : 시장 규모와 예측 2023-2028년
• 아시아태평양 : 시장 규모와 예측 2023-2028년
• 남미 : 시장 규모와 예측 2023-2028년
• 중동 및 아프리카 : 시장 규모와 예측 2023-2028년
• 미국 : 시장 규모와 예측 2023-2028년
• 독일 : 시장 규모와 예측 2023-2028년
• 중국 : 시장 규모와 예측 2023-2028년
• 영국 : 시장 규모와 예측 2023-2028년
• 일본 : 시장 규모와 예측 2023-2028년
• 지역 상황별 시장 기회

제10장 촉진요인·과제·기회·억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 촉진요인과 과제의 영향
• 시장 기회·억제요인

제11장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Adobe Inc.
• Alphabet Inc.
• Alteryx Inc.
• International Business Machines Corp.
• Microsoft Corp.
• Oracle Corp.
• Qualtrics LLC
• Salesforce Inc.
• SAP SE
• SAS Institute Inc.
• Tata Consultancy Services Ltd.
• Telefonaktiebolaget LM Ericsson
• Teradata Corp.
• Thales Group
• Zoho Corp. Pvt. Ltd.

제13장 부록

영문목차

The customer analytics applications market is forecasted to grow by USD 16730 mn during 2023-2028, accelerating at a CAGR of 17.58% during the forecast period. The report on the customer analytics applications market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing number of social media users, growing need for improved customer satisfaction, and increase in adoption of customer analytics by smes.

Technavio's customer analytics applications market is segmented as below:

By Deployment

• On-premises
• Cloud-based

By End-user

• Retail
• BFSI
• Telecom and IT
• Healthcare
• Others

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the advancements in technology in customer analytics applications as one of the prime reasons driving the customer analytics applications market growth during the next few years. Also, use of iot data in customer analytics and recent developments in customer analytics applications will lead to sizable demand in the market.

The report on the customer analytics applications market covers the following areas:

• Customer analytics applications market sizing
• Customer analytics applications market forecast
• Customer analytics applications market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading customer analytics applications market vendors that include Adobe Inc., Alphabet Inc., Alteryx Inc., Exigent Group Ltd., International Business Machines Corp., LatentView Analytics, Microsoft Corp., Oracle Corp., QlikTech international AB, Qualtrics LLC, Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Tata Consultancy Services Ltd., Telefonaktiebolaget LM Ericsson, Teradata Corp., Thales Group, TikaMobile Inc., and Zoho Corp. Pvt. Ltd.. Also, the customer analytics applications market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Customer Analytics Applications Market 2018 - 2022
  • Historic Market Size - Data Table on Global Customer Analytics Applications Market 2018 - 2022 ($ million)
• 4.2 Deployment segment analysis 2018 - 2022
  • Historic Market Size - Deployment Segment 2018 - 2022 ($ million)
• 4.3 End-user segment analysis 2018 - 2022
  • Historic Market Size - End-user Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Deployment

• 6.1 Market segments
  • Chart on Deployment - Market share 2023-2028 (%)
  • Data Table on Deployment - Market share 2023-2028 (%)
• 6.2 Comparison by Deployment
  • Chart on Comparison by Deployment
  • Data Table on Comparison by Deployment
• 6.3 On-premises - Market size and forecast 2023-2028
  • Chart on On-premises - Market size and forecast 2023-2028 ($ million)
  • Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
  • Chart on On-premises - Year-over-year growth 2023-2028 (%)
  • Data Table on On-premises - Year-over-year growth 2023-2028 (%)
• 6.4 Cloud-based - Market size and forecast 2023-2028
  • Chart on Cloud-based - Market size and forecast 2023-2028 ($ million)
  • Data Table on Cloud-based - Market size and forecast 2023-2028 ($ million)
  • Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
  • Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)
  • Data Table on Market opportunity by Deployment ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments
  • Chart on End-user - Market share 2023-2028 (%)
  • Data Table on End-user - Market share 2023-2028 (%)
• 7.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 7.3 Retail - Market size and forecast 2023-2028
  • Chart on Retail - Market size and forecast 2023-2028 ($ million)
  • Data Table on Retail - Market size and forecast 2023-2028 ($ million)
  • Chart on Retail - Year-over-year growth 2023-2028 (%)
  • Data Table on Retail - Year-over-year growth 2023-2028 (%)
• 7.4 BFSI - Market size and forecast 2023-2028
  • Chart on BFSI - Market size and forecast 2023-2028 ($ million)
  • Data Table on BFSI - Market size and forecast 2023-2028 ($ million)
  • Chart on BFSI - Year-over-year growth 2023-2028 (%)
  • Data Table on BFSI - Year-over-year growth 2023-2028 (%)
• 7.5 Telecom and IT - Market size and forecast 2023-2028
  • Chart on Telecom and IT - Market size and forecast 2023-2028 ($ million)
  • Data Table on Telecom and IT - Market size and forecast 2023-2028 ($ million)
  • Chart on Telecom and IT - Year-over-year growth 2023-2028 (%)
  • Data Table on Telecom and IT - Year-over-year growth 2023-2028 (%)
• 7.6 Healthcare - Market size and forecast 2023-2028
  • Chart on Healthcare - Market size and forecast 2023-2028 ($ million)
  • Data Table on Healthcare - Market size and forecast 2023-2028 ($ million)
  • Chart on Healthcare - Year-over-year growth 2023-2028 (%)
  • Data Table on Healthcare - Year-over-year growth 2023-2028 (%)
• 7.7 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ million)
  • Data Table on Others - Market size and forecast 2023-2028 ($ million)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 7.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.10 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.11 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.12 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ million)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ million)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
• 12.4 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
• 12.5 Alteryx Inc.
  • Alteryx Inc. - Overview
  • Alteryx Inc. - Product / Service
  • Alteryx Inc. - Key news
  • Alteryx Inc. - Key offerings
• 12.6 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
• 12.7 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
• 12.8 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
• 12.9 Qualtrics LLC
  • Qualtrics LLC - Overview
  • Qualtrics LLC - Product / Service
  • Qualtrics LLC - Key offerings
• 12.10 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
• 12.11 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
• 12.12 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key news
  • SAS Institute Inc. - Key offerings
• 12.13 Tata Consultancy Services Ltd.
  • Tata Consultancy Services Ltd. - Overview
  • Tata Consultancy Services Ltd. - Business segments
  • Tata Consultancy Services Ltd. - Key news
  • Tata Consultancy Services Ltd. - Key offerings
  • Tata Consultancy Services Ltd. - Segment focus
• 12.14 Telefonaktiebolaget LM Ericsson
  • Telefonaktiebolaget LM Ericsson - Overview
  • Telefonaktiebolaget LM Ericsson - Business segments
  • Telefonaktiebolaget LM Ericsson - Key news
  • Telefonaktiebolaget LM Ericsson - Key offerings
  • Telefonaktiebolaget LM Ericsson - Segment focus
• 12.15 Teradata Corp.
  • Teradata Corp. - Overview
  • Teradata Corp. - Business segments
  • Teradata Corp. - Key news
  • Teradata Corp. - Key offerings
  • Teradata Corp. - Segment focus
• 12.16 Thales Group
  • Thales Group - Overview
  • Thales Group - Business segments
  • Thales Group - Key news
  • Thales Group - Key offerings
  • Thales Group - Segment focus
• 12.17 Zoho Corp. Pvt. Ltd.
  • Zoho Corp. Pvt. Ltd. - Overview
  • Zoho Corp. Pvt. Ltd. - Product / Service
  • Zoho Corp. Pvt. Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations