한글목차

영업 지원 플랫폼 시장은 2023-2028년 56억 1,080만 달러로 예측되며, 예측 기간 동안 17.17%의 CAGR로 성장할 것으로 예상됩니다. 이 보고서는 영업 지원 플랫폼 시장에 대한 전반적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더에 대한 벤더 분석 등의 정보를 전해드립니다.

현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 고객의 디지털 경험 강화에 대한 니즈 증가, 다양한 산업군에서 클라우드 기반 세일즈 인에이블먼트 플랫폼의 채택 증가, 사내 영업 프로세스 개선에 대한 수요 급증에 힘입어 성장하고 있습니다.

이 보고서는 향후 몇 년 동안 영업 지원 플랫폼 시장의 성장을 촉진할 주요 요인 중 하나로 마케팅 인텔리전스의 급격한 성장을 꼽았습니다. 또한, 디지털화에 대한 니즈 증가와 기술 혁신의 발전도 시장의 큰 수요로 이어질 것으로 보입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 상황

• 시장 생태계
• 시장의 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장 정의
• 시장 부문 분석
• 시장 규모 2023년
• 시장 전망 2023-2028년

제4장 시장 규모 실적

• 영업 지원 플랫폼 세계 시장 2018-2022년
• 최종사용자별 부문 분석 2018-2022년
• 구성요소별 부문 분석 2018-2022년
• 지역별 부문 분석 2018-2022년
• 국가별 부문 분석 2018-2022년

제5장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제6장 시장 세분화 : 최종사용자별

• 시장 세분화
• 비교 : 최종사용자별
• 소비재와 소매 : 시장 규모와 예측 2023-2028년
• IT와 통신 : 시장 규모와 예측 2023-2028년
• 미디어와 엔터테인먼트 : 시장 규모와 예측 2023-2028년
• 헬스케어와 생명과학 : 시장 규모와 예측 2023-2028년
• 기타 : 시장 규모와 예측 2023-2028년
• 시장 기회 : 최종사용자별

제7장 시장 세분화 : 구성요소별

• 시장 세분화
• 비교 : 구성요소별
• 플랫폼 : 시장 규모와 예측 2023-2028년
• 서비스 : 시장 규모와 예측 2023-2028년
• 시장 기회 : 구성요소별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 비교 : 지역별
• 북미 : 시장 규모와 예측 2023-2028년
• 유럽 : 시장 규모와 예측 2023-2028년
• 아시아태평양 : 시장 규모와 예측 2023-2028년
• 중동 및 아프리카 : 시장 규모와 예측 2023-2028년
• 남미 : 시장 규모와 예측 2023-2028년
• 미국 : 시장 규모와 예측 2023-2028년
• 영국 : 시장 규모와 예측 2023-2028년
• 중국 : 시장 규모와 예측 2023-2028년
• 독일 : 시장 규모와 예측 2023-2028년
• 일본 : 시장 규모와 예측 2023-2028년
• 시장 기회 : 지역 상황별

제10장 촉진요인, 과제, 기회, 억제요인

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회·억제요인

제11장 경쟁 상황

• 개요
• 경쟁 상황
• 혼란 상황
• 업계 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Accent Technologies Inc.
• Bigtincan Holdings Ltd.
• GetAccept Inc.
• Highspot Inc.
• Mediafly Inc.
• Mindtickle Inc.
• Nippon Telegraph and Telephone Corp.
• Pitcher AG
• QorusDocs Ltd.
• Quark Software Inc.
• Rallyware Inc.
• Salesforce Inc.
• Seismic Software Inc.
• Showpad Inc.
• Upland Software Inc.

제13장 부록

영문목차

The sales enablement platform market is forecasted to grow by USD 5610.8 mn during 2023-2028, accelerating at a CAGR of 17.17% during the forecast period. The report on the sales enablement platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing need to enhance digital experience of customers, rising adoption of cloud-based sales enablement platforms among various verticals, and surging demand for improved internal sales process.

Technavio's sales enablement platform market is segmented as below:

By End-user

• Consumer goods and retail
• IT and telecom
• Media and entertainment
• Healthcare and life sciences
• Others

By Component

• Platform
• Services

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the exponential growth of marketing intelligence as one of the prime reasons driving the sales enablement platform market growth during the next few years. Also, increasing need for digitization and rising technological innovations will lead to sizable demand in the market.

The report on the sales enablement platform market covers the following areas:

• Sales enablement platform market sizing
• Sales enablement platform market forecast
• Sales enablement platform market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sales enablement platform market vendors that include Accent Technologies Inc., Bigtincan Holdings Ltd., ClientPoint Inc., Dropbox Inc., GetAccept Inc., Gong.io Inc., Highspot Inc., Mediafly Inc., Mindtickle Inc., Nippon Telegraph and Telephone Corp., PAPERFLITE, Pitcher AG, QorusDocs Ltd., Qstream Inc., Quark Software Inc., Rallyware Inc., Salesforce Inc., Seismic Software Inc., Showpad Inc., and Upland Software Inc.. Also, the sales enablement platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Sales Enablement Platform Market 2018 - 2022
  • Historic Market Size - Data Table on Global Sales Enablement Platform Market 2018 - 2022 ($ million)
• 4.2 End-user segment analysis 2018 - 2022
  • Historic Market Size - End-user Segment 2018 - 2022 ($ million)
• 4.3 Component segment analysis 2018 - 2022
  • Historic Market Size - Component Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

• 6.1 Market segments
  • Chart on End-user - Market share 2023-2028 (%)
  • Data Table on End-user - Market share 2023-2028 (%)
• 6.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 6.3 Consumer goods and retail - Market size and forecast 2023-2028
  • Chart on Consumer goods and retail - Market size and forecast 2023-2028 ($ million)
  • Data Table on Consumer goods and retail - Market size and forecast 2023-2028 ($ million)
  • Chart on Consumer goods and retail - Year-over-year growth 2023-2028 (%)
  • Data Table on Consumer goods and retail - Year-over-year growth 2023-2028 (%)
• 6.4 IT and telecom - Market size and forecast 2023-2028
  • Chart on IT and telecom - Market size and forecast 2023-2028 ($ million)
  • Data Table on IT and telecom - Market size and forecast 2023-2028 ($ million)
  • Chart on IT and telecom - Year-over-year growth 2023-2028 (%)
  • Data Table on IT and telecom - Year-over-year growth 2023-2028 (%)
• 6.5 Media and entertainment - Market size and forecast 2023-2028
  • Chart on Media and entertainment - Market size and forecast 2023-2028 ($ million)
  • Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ million)
  • Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
  • Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
• 6.6 Healthcare and life sciences - Market size and forecast 2023-2028
  • Chart on Healthcare and life sciences - Market size and forecast 2023-2028 ($ million)
  • Data Table on Healthcare and life sciences - Market size and forecast 2023-2028 ($ million)
  • Chart on Healthcare and life sciences - Year-over-year growth 2023-2028 (%)
  • Data Table on Healthcare and life sciences - Year-over-year growth 2023-2028 (%)
• 6.7 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ million)
  • Data Table on Others - Market size and forecast 2023-2028 ($ million)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 6.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Component

• 7.1 Market segments
  • Chart on Component - Market share 2023-2028 (%)
  • Data Table on Component - Market share 2023-2028 (%)
• 7.2 Comparison by Component
  • Chart on Comparison by Component
  • Data Table on Comparison by Component
• 7.3 Platform - Market size and forecast 2023-2028
  • Chart on Platform - Market size and forecast 2023-2028 ($ million)
  • Data Table on Platform - Market size and forecast 2023-2028 ($ million)
  • Chart on Platform - Year-over-year growth 2023-2028 (%)
  • Data Table on Platform - Year-over-year growth 2023-2028 (%)
• 7.4 Services - Market size and forecast 2023-2028
  • Chart on Services - Market size and forecast 2023-2028 ($ million)
  • Data Table on Services - Market size and forecast 2023-2028 ($ million)
  • Chart on Services - Year-over-year growth 2023-2028 (%)
  • Data Table on Services - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Component
  • Market opportunity by Component ($ million)
  • Data Table on Market opportunity by Component ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.7 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.10 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.11 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.12 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ million)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ million)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Accent Technologies Inc.
  • Accent Technologies Inc. - Overview
  • Accent Technologies Inc. - Product / Service
  • Accent Technologies Inc. - Key offerings
• 12.4 Bigtincan Holdings Ltd.
  • Bigtincan Holdings Ltd. - Overview
  • Bigtincan Holdings Ltd. - Product / Service
  • Bigtincan Holdings Ltd. - Key offerings
• 12.5 GetAccept Inc.
  • GetAccept Inc. - Overview
  • GetAccept Inc. - Product / Service
  • GetAccept Inc. - Key offerings
• 12.6 Highspot Inc.
  • Highspot Inc. - Overview
  • Highspot Inc. - Product / Service
  • Highspot Inc. - Key offerings
• 12.7 Mediafly Inc.
  • Mediafly Inc. - Overview
  • Mediafly Inc. - Product / Service
  • Mediafly Inc. - Key offerings
• 12.8 Mindtickle Inc.
  • Mindtickle Inc. - Overview
  • Mindtickle Inc. - Product / Service
  • Mindtickle Inc. - Key offerings
• 12.9 Nippon Telegraph and Telephone Corp.
  • Nippon Telegraph and Telephone Corp. - Overview
  • Nippon Telegraph and Telephone Corp. - Business segments
  • Nippon Telegraph and Telephone Corp. - Key news
  • Nippon Telegraph and Telephone Corp. - Key offerings
  • Nippon Telegraph and Telephone Corp. - Segment focus
• 12.10 Pitcher AG
  • Pitcher AG - Overview
  • Pitcher AG - Product / Service
  • Pitcher AG - Key offerings
• 12.11 QorusDocs Ltd.
  • QorusDocs Ltd. - Overview
  • QorusDocs Ltd. - Product / Service
  • QorusDocs Ltd. - Key offerings
• 12.12 Quark Software Inc.
  • Quark Software Inc. - Overview
  • Quark Software Inc. - Product / Service
  • Quark Software Inc. - Key offerings
• 12.13 Rallyware Inc.
  • Rallyware Inc. - Overview
  • Rallyware Inc. - Product / Service
  • Rallyware Inc. - Key offerings
• 12.14 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
• 12.15 Seismic Software Inc.
  • Seismic Software Inc. - Overview
  • Seismic Software Inc. - Product / Service
  • Seismic Software Inc. - Key offerings
• 12.16 Showpad Inc.
  • Showpad Inc. - Overview
  • Showpad Inc. - Product / Service
  • Showpad Inc. - Key offerings
• 12.17 Upland Software Inc.
  • Upland Software Inc. - Overview
  • Upland Software Inc. - Product / Service
  • Upland Software Inc. - Key news
  • Upland Software Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations