한글목차

Technavio사는 플레이아웃 자동화 시장이 2023-2028년간 34억 3,970만 달러 확대되고, 예측 기간 중 연평균 복합 성장률(CAGR)은 22.26%로 성장할 것으로 예측했습니다.

플레이아웃 자동화 시장에 대한 전체적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등의 정보를 게재했습니다.

현재의 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공합니다. 다언어 재생에 대한 요구 증가, 케이블 TV 디지털화 의무화, 다채널 비디오 프로그램 전송 업자의 높은 존재감 등이 시장 성장을 촉진하고 있습니다.

본 조사에서는 향후 몇 년간 플레이아웃 자동화 시장 성장을 가속하는 주요인 중 하나로서 클라우드 기반 OTT 채널의 높은 인기를 들고 있습니다. 또한 고객 VOD 서비스에 대한 소극적인 자세와 기술 진화 여지가 시장의 큰 수요로 연결될 것입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 구도

• 시장 생태계
• 시장 특징
• 밸류체인 분석

제3장 시장 규모 평가

• 시장의 정의
• 시장 부문 분석
• 시장 규모(2023년)
• 시장 전망(2023-2028년)

제4장 시장 규모 실적

• 세계 플레이아웃 자동화 시장(2018-2022년)
• 최종사용자별 부문 분석(2018-2022년)
• 장르별 부문 분석(2018-2022년)
• 지역별 부문 분석(2018-2022년)
• 국가별 부문 분석(2018-2022년)

제5장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁 위협
• 시장 현황

제6장 시장 세분화 : 최종사용자별

• 시장 세분화
• 비교 : 최종사용자별
• 국제 방송국 : 시장 규모와 예측(2023-2028년)
• 국영 방송국 : 시장 규모와 예측(2023-2028년)
• 시장 기회 : 최종사용자별

제7장 시장 세분화 장르별

• 시장 세분화
• 비교 장르별
• 스포츠 : 시장 규모와 예측(2023-2028년)
• 뉴스 : 시장 규모와 예측(2023-2028년)
• 엔터테인먼트 : 시장 규모와 예측(2023-2028년)
• 만화 및 학습 : 시장 규모와 예측(2023-2028년)
• 라이프스타일 및 지식 : 시장 규모와 예측(2023-2028년)
• 시장 기회 장르별

제8장 고객 상황

• 고객 상황 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측(2023-2028년)
• 아시아태평양 : 시장 규모와 예측(2023-2028년)
• 유럽 : 시장 규모와 예측(2023-2028년)
• 남미 : 시장 규모와 예측(2023-2028년)
• 중동 및 아프리카 : 시장 규모와 예측(2023-2028년)
• 미국 : 시장 규모와 예측(2023-2028년)
• 러시아 : 시장 규모와 예측(2023-2028년)
• 중국 : 시장 규모와 예측(2023-2028년)
• 독일 : 시장 규모와 예측(2023-2028년)
• 영국 : 시장 규모와 예측(2023-2028년)
• 시장 기회 : 지역별

제10장 성장 촉진요인, 과제, 기회 및 억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회 및 성장 억제요인

제11장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Avid Technology Inc.
• Avmeda LLC
• Belden Inc.
• Cinegy LLC
• Dalet SA
• Evertz Technologies Ltd.
• HARDATA
• Harmonic Inc.
• iHeartMedia Inc.
• Imagine Communications Corp.
• NVerzion Inc.
• Pebble Beach Systems Group plc
• SI Media srl
• Sony Group Corp.
• wTVision

제13장 부록

영문목차

Technavio has been monitoring the playout automation market and is forecast to grow by USD 3439.7 mn during 2023-2028, accelerating at a CAGR of 22.26% during the forecast period. Our report on the playout automation market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising need for multilingual playout, mandatory digitalization of cable tv, and high presence of multichannel video program distributors.

Technavio's playout automation market is segmented as below:

By End-user

• International broadcasters
• National broadcasters

By Genre

• Sports
• News
• Entertainment
• Cartoon and learning
• Lifestyle and knowledge

By Geography

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the high popularity of cloud-based ott channel as one of the prime reasons driving the playout automation market growth during the next few years. Also, reluctance of customers to spend on vod services and scope for technological evolution will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the playout automation market covers the following areas:

• Playout automation market sizing
• Playout automation market forecast
• Playout automation market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading playout automation market vendors that include 305broadcast, Amagi Corp., Aveco sro, Avid Technology Inc., Avmeda LLC, Axel Technology srl, Belden Inc., BroadStream Solutions Inc., Cinegy LLC, Dalet SA, Evertz Technologies Ltd., HARDATA, Harmonic Inc., iHeartMedia Inc., Imagine Communications Corp., NVerzion Inc., Pebble Beach Systems Group plc, SI Media srl, Sony Group Corp., and wTVision. Also, the playout automation market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Genre
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Playout Automation Market 2018 - 2022
  • Historic Market Size - Data Table on Global Playout Automation Market 2018 - 2022 ($ million)
• 4.2 End-user segment analysis 2018 - 2022
  • Historic Market Size - End-user Segment 2018 - 2022 ($ million)
• 4.3 Genre segment analysis 2018 - 2022
  • Historic Market Size - Genre Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

• 6.1 Market segments
  • Chart on End-user - Market share 2023-2028 (%)
  • Data Table on End-user - Market share 2023-2028 (%)
• 6.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 6.3 International broadcasters - Market size and forecast 2023-2028
  • Chart on International broadcasters - Market size and forecast 2023-2028 ($ million)
  • Data Table on International broadcasters - Market size and forecast 2023-2028 ($ million)
  • Chart on International broadcasters - Year-over-year growth 2023-2028 (%)
  • Data Table on International broadcasters - Year-over-year growth 2023-2028 (%)
• 6.4 National broadcasters - Market size and forecast 2023-2028
  • Chart on National broadcasters - Market size and forecast 2023-2028 ($ million)
  • Data Table on National broadcasters - Market size and forecast 2023-2028 ($ million)
  • Chart on National broadcasters - Year-over-year growth 2023-2028 (%)
  • Data Table on National broadcasters - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Genre

• 7.1 Market segments
  • Chart on Genre - Market share 2023-2028 (%)
  • Data Table on Genre - Market share 2023-2028 (%)
• 7.2 Comparison by Genre
  • Chart on Comparison by Genre
  • Data Table on Comparison by Genre
• 7.3 Sports - Market size and forecast 2023-2028
  • Chart on Sports - Market size and forecast 2023-2028 ($ million)
  • Data Table on Sports - Market size and forecast 2023-2028 ($ million)
  • Chart on Sports - Year-over-year growth 2023-2028 (%)
  • Data Table on Sports - Year-over-year growth 2023-2028 (%)
• 7.4 News - Market size and forecast 2023-2028
  • Chart on News - Market size and forecast 2023-2028 ($ million)
  • Data Table on News - Market size and forecast 2023-2028 ($ million)
  • Chart on News - Year-over-year growth 2023-2028 (%)
  • Data Table on News - Year-over-year growth 2023-2028 (%)
• 7.5 Entertainment - Market size and forecast 2023-2028
  • Chart on Entertainment - Market size and forecast 2023-2028 ($ million)
  • Data Table on Entertainment - Market size and forecast 2023-2028 ($ million)
  • Chart on Entertainment - Year-over-year growth 2023-2028 (%)
  • Data Table on Entertainment - Year-over-year growth 2023-2028 (%)
• 7.6 Cartoon and learning - Market size and forecast 2023-2028
  • Chart on Cartoon and learning - Market size and forecast 2023-2028 ($ million)
  • Data Table on Cartoon and learning - Market size and forecast 2023-2028 ($ million)
  • Chart on Cartoon and learning - Year-over-year growth 2023-2028 (%)
  • Data Table on Cartoon and learning - Year-over-year growth 2023-2028 (%)
• 7.7 Lifestyle and knowledge - Market size and forecast 2023-2028
  • Chart on Lifestyle and knowledge - Market size and forecast 2023-2028 ($ million)
  • Data Table on Lifestyle and knowledge - Market size and forecast 2023-2028 ($ million)
  • Chart on Lifestyle and knowledge - Year-over-year growth 2023-2028 (%)
  • Data Table on Lifestyle and knowledge - Year-over-year growth 2023-2028 (%)
• 7.8 Market opportunity by Genre
  • Market opportunity by Genre ($ million)
  • Data Table on Market opportunity by Genre ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape2023-2028 (%)
  • Data Table on Market share By Geographical Landscape2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.5 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 Russia - Market size and forecast 2023-2028
  • Chart on Russia - Market size and forecast 2023-2028 ($ million)
  • Data Table on Russia - Market size and forecast 2023-2028 ($ million)
  • Chart on Russia - Year-over-year growth 2023-2028 (%)
  • Data Table on Russia - Year-over-year growth 2023-2028 (%)
• 9.10 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.11 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.12 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity by geography
  • Market opportunity By Geographical Landscape($ million)
  • Data Tables on Market opportunity By Geographical Landscape($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Avid Technology Inc.
  • Avid Technology Inc. - Overview
  • Avid Technology Inc. - Product / Service
  • Avid Technology Inc. - Key offerings
• 12.4 Avmeda LLC
  • Avmeda LLC - Overview
  • Avmeda LLC - Product / Service
  • Avmeda LLC - Key offerings
• 12.5 Belden Inc.
  • Belden Inc. - Overview
  • Belden Inc. - Business segments
  • Belden Inc. - Key news
  • Belden Inc. - Key offerings
  • Belden Inc. - Segment focus
• 12.6 Cinegy LLC
  • Cinegy LLC - Overview
  • Cinegy LLC - Product / Service
  • Cinegy LLC - Key offerings
• 12.7 Dalet SA
  • Dalet SA - Overview
  • Dalet SA - Product / Service
  • Dalet SA - Key offerings
• 12.8 Evertz Technologies Ltd.
  • Evertz Technologies Ltd. - Overview
  • Evertz Technologies Ltd. - Product / Service
  • Evertz Technologies Ltd. - Key offerings
• 12.9 HARDATA
  • HARDATA - Overview
  • HARDATA - Product / Service
  • HARDATA - Key offerings
• 12.10 Harmonic Inc.
  • Harmonic Inc. - Overview
  • Harmonic Inc. - Business segments
  • Harmonic Inc. - Key offerings
  • Harmonic Inc. - Segment focus
• 12.11 iHeartMedia Inc.
  • iHeartMedia Inc. - Overview
  • iHeartMedia Inc. - Business segments
  • iHeartMedia Inc. - Key offerings
  • iHeartMedia Inc. - Segment focus
• 12.12 Imagine Communications Corp.
  • Imagine Communications Corp. - Overview
  • Imagine Communications Corp. - Product / Service
  • Imagine Communications Corp. - Key offerings
• 12.13 NVerzion Inc.
  • NVerzion Inc. - Overview
  • NVerzion Inc. - Product / Service
  • NVerzion Inc. - Key offerings
• 12.14 Pebble Beach Systems Group plc
  • Pebble Beach Systems Group plc - Overview
  • Pebble Beach Systems Group plc - Business segments
  • Pebble Beach Systems Group plc - Key offerings
  • Pebble Beach Systems Group plc - Segment focus
• 12.15 SI Media srl
  • SI Media srl - Overview
  • SI Media srl - Product / Service
  • SI Media srl - Key offerings
• 12.16 Sony Group Corp.
  • Sony Group Corp. - Overview
  • Sony Group Corp. - Business segments
  • Sony Group Corp. - Key news
  • Sony Group Corp. - Key offerings
  • Sony Group Corp. - Segment focus
• 12.17 wTVision
  • wTVision - Overview
  • wTVision - Product / Service
  • wTVision - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 market analysis
  • market analysis
• 13.10 List of abbreviations
  • List of abbreviations