한글목차

여성용 위생용품 시장은 2023-20281년 144억 4,000만 달러, 예측 기간 중 CAGR은 6.73%로 성장할 것으로 예측됩니다.

여성용 위생용품 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 제공합니다.

현재의 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공하고 있습니다. 시장은 벤더에 의한 적극적인 마케팅의 증가, 조직화된 소매의 확대, 의식과 위생상 우려의 증가에 의해 촉진되고 있습니다.

본 조사에서는 향후 수년간 여성용 위생용품 시장의 성장을 촉진하는 주요 요인의 하나로 오가닉 제품의 인기 증가를 들고 있습니다. 또한 브랜드 로열티의 증가 및 E-Commerce의 급성장도 시장의 큰 수요로 이어질 것으로 생각됩니다.

목차

제1장 주요 요약

• 시장 개요

제2장 시장 구도

• 시장 에코시스템

제3장 시장 규모

• 시장의 정의
• 시장 부문 분석
• 시장 규모 2023
• 시장 전망 2023-2028

제4장 시장 규모 실적

• 세계의 여성용 위생용품 시장 2018-2022
• 유통 채널 부문 분석 2018-2022
• 제품 부문 분석 2018-2022
• 지역별 부문 분석 2018-2022
• 국가별 부문 분석 2018-2022

제5장 Five forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 현황

제6장 시장 세분화 : 유통 채널별

• 시장 부문
• 비교 : 유통 채널별
• 오프라인 : 시장 규모와 예측 2023-2028
• 온라인 : 시장 규모와 예측 2023-2028
• 시장 기회 : 유통 채널별

제7장 시장 세분화 : 제품별

• 시장 부문
• 비교 : 제품별
• 생리대 : 시장 규모와 예측 2023-2028
• 탐폰 : 시장 규모와 예측 2023-2028
• 팬티라이너 : 시장 규모와 예측 2023-2028
• 생리컵 : 시장 규모와 예측 2023-2028
• 여성용 위생 세정 : 시장 규모와 예측 2023-2028
• 시장 기회 : 제품별

제8장 고객 상황

• 고객 상황의 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 유럽 : 시장 규모와 예측 2023-2028
• 북미 : 시장 규모와 예측 2023-2028
• 아시아태평양 : 시장 규모와 예측 2023-2028
• 남미 : 시장 규모와 예측 2023-2028
• 중동 및 아프리카 : 시장 규모와 예측 2023-2028
• 미국 : 시장 규모와 예측 2023-2028
• 중국 : 시장 규모와 예측 2023-2028
• 영국 : 시장 규모와 예측 2023-2028
• 독일 : 시장 규모와 예측 2023-2028
• 일본 : 시장 규모와 예측 2023-2028
• 시장 기회 : 지역 상황별

제10장 촉진요인, 과제 및 동향

• 시장 촉진요인
• 시장이 해결해야 할 과제
• 촉진요인과 과제의 영향
• 시장 동향

제11장 벤더 구도

• 개요
• 벤더 구도
• 혼란의 상황
• 업계의 리스크

제12장 벤더 분석

• 대상 벤더
• 벤더의 시장 포지셔닝
• BeYou
• Corman SpA
• Edgewell Personal Care Co.
• Essity AB
• First Quality Enterprises Inc.
• Hengan International Group Co. Ltd.
• Johnson and Johnson
• Kao Corp.
• Kimberly Clark Corp.
• Maxim Hygiene Products Inc.
• Ontex BV
• Premier
• The Procter and Gamble Co.
• TZMO SA
• Unicharm Corp.

제13장 부록

영문목차

The feminine hygiene products market is forecasted to grow by USD 14.44 bn during 2023-2028, accelerating at a CAGR of 6.73% during the forecast period. The report on the feminine hygiene products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing in aggressive marketing by vendors, expanding the organized retail landscape, and growing awareness and hygienic concerns.

Technavio's feminine hygiene products market is segmented as below:

By Distribution Channel

• Offline
• Online

By Product

• Sanitary napkins
• Tampons
• Pantyliners
• Menstrual cups
• Feminine hygiene wash

By Geographical Landscape

• Europe
• North America
• APAC
• South America
• Middle East and Africa

This study identifies the growing popularity of organic products as one of the prime reasons driving the feminine hygiene products market growth during the next few years. Also, increasing brand loyalty and rapid growth of e-commerce will lead to sizable demand in the market.

The report on the feminine hygiene products market covers the following areas:

• Feminine hygiene products market sizing
• Feminine hygiene products market forecast
• Feminine hygiene products market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading feminine hygiene products market vendors that include BeYou, Corman SpA, Edgewell Personal Care Co., Essity AB, First Quality Enterprises Inc., Hengan International Group Co. Ltd., Johnson and Johnson, Kao Corp., Kimberly Clark Corp., Lagom Labs Private Limited, Maxim Hygiene Products Inc., Ontex BV, Premier, The Good Glamm Group, The Honest Co. Inc., The Procter and Gamble Co., The SCA Group LLC, TZMO SA, Unicharm Corp., and Unitex Composite Mills Ltd. Also, the feminine hygiene products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
• Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global feminine hygiene products market 2018 - 2022
• Exhibit 18: Historic Market Size - Data Table on global feminine hygiene products market 2018 - 2022 ($ billion)
• 4.2 Distribution Channel Segment Analysis 2018 - 2022
• Exhibit 19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
• 4.3 Product Segment Analysis 2018 - 2022
• Exhibit 20: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
• 4.4 Geography Segment Analysis 2018 - 2022
• Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country Segment Analysis 2018 - 2022
• Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)
• 6.2 Comparison by Distribution Channel
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel
• 6.3 Offline - Market size and forecast 2023-2028
• Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• 6.4 Online - Market size and forecast 2023-2028
• Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel ($ billion)
• Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Product

• 7.1 Market segments
• Exhibit 44: Chart on Product - Market share 2023-2028 (%)
• Exhibit 45: Data Table on Product - Market share 2023-2028 (%)
• 7.2 Comparison by Product
• Exhibit 46: Chart on Comparison by Product
• Exhibit 47: Data Table on Comparison by Product
• 7.3 Sanitary napkins - Market size and forecast 2023-2028
• Exhibit 48: Chart on Sanitary napkins - Market size and forecast 2023-2028 ($ billion)
• Exhibit 49: Data Table on Sanitary napkins - Market size and forecast 2023-2028 ($ billion)
• Exhibit 50: Chart on Sanitary napkins - Year-over-year growth 2023-2028 (%)
• Exhibit 51: Data Table on Sanitary napkins - Year-over-year growth 2023-2028 (%)
• 7.4 Tampons - Market size and forecast 2023-2028
• Exhibit 52: Chart on Tampons - Market size and forecast 2023-2028 ($ billion)
• Exhibit 53: Data Table on Tampons - Market size and forecast 2023-2028 ($ billion)
• Exhibit 54: Chart on Tampons - Year-over-year growth 2023-2028 (%)
• Exhibit 55: Data Table on Tampons - Year-over-year growth 2023-2028 (%)
• 7.5 Pantyliners - Market size and forecast 2023-2028
• Exhibit 56: Chart on Pantyliners - Market size and forecast 2023-2028 ($ billion)
• Exhibit 57: Data Table on Pantyliners - Market size and forecast 2023-2028 ($ billion)
• Exhibit 58: Chart on Pantyliners - Year-over-year growth 2023-2028 (%)
• Exhibit 59: Data Table on Pantyliners - Year-over-year growth 2023-2028 (%)
• 7.6 Menstrual cups - Market size and forecast 2023-2028
• Exhibit 60: Chart on Menstrual cups - Market size and forecast 2023-2028 ($ billion)
• Exhibit 61: Data Table on Menstrual cups - Market size and forecast 2023-2028 ($ billion)
• Exhibit 62: Chart on Menstrual cups - Year-over-year growth 2023-2028 (%)
• Exhibit 63: Data Table on Menstrual cups - Year-over-year growth 2023-2028 (%)
• 7.7 Feminine hygiene wash - Market size and forecast 2023-2028
• Exhibit 64: Chart on Feminine hygiene wash - Market size and forecast 2023-2028 ($ billion)
• Exhibit 65: Data Table on Feminine hygiene wash - Market size and forecast 2023-2028 ($ billion)
• Exhibit 66: Chart on Feminine hygiene wash - Year-over-year growth 2023-2028 (%)
• Exhibit 67: Data Table on Feminine hygiene wash - Year-over-year growth 2023-2028 (%)
• 7.8 Market opportunity by Product
• Exhibit 68: Market opportunity by Product ($ billion)
• Exhibit 69: Data Table on Market opportunity by Product ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 71: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibit 72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison
• 9.3 Europe - Market size and forecast 2023-2028
• Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.4 North America - Market size and forecast 2023-2028
• Exhibit 79: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 80: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 81: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 82: Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
• Exhibit 83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibit 85: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
• Exhibit 87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibit 89: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 90: Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
• Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
• Exhibit 99: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibit 101: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibit 102: Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 UK - Market size and forecast 2023-2028
• Exhibit 103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibit 105: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibit 106: Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.11 Germany - Market size and forecast 2023-2028
• Exhibit 107: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 108: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibit 109: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 110: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.12 Japan - Market size and forecast 2023-2028
• Exhibit 111: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibit 112: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibit 113: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibit 114: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 115: Market opportunity By Geographical Landscape ($ billion)
• Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 117: Impact of drivers and challenges in 2023 and 2028
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 119: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 121: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 122: Matrix on vendor position and classification
• 12.3 BeYou
• Exhibit 123: BeYou - Overview
• Exhibit 124: BeYou - Product / Service
• Exhibit 125: BeYou - Key offerings
• 12.4 Corman SpA
• Exhibit 126: Corman SpA - Overview
• Exhibit 127: Corman SpA - Product / Service
• Exhibit 128: Corman SpA - Key offerings
• 12.5 Edgewell Personal Care Co.
• Exhibit 129: Edgewell Personal Care Co. - Overview
• Exhibit 130: Edgewell Personal Care Co. - Business segments
• Exhibit 131: Edgewell Personal Care Co. - Key offerings
• Exhibit 132: Edgewell Personal Care Co. - Segment focus
• 12.6 Essity AB
• Exhibit 133: Essity AB - Overview
• Exhibit 134: Essity AB - Business segments
• Exhibit 135: Essity AB - Key offerings
• Exhibit 136: Essity AB - Segment focus
• 12.7 First Quality Enterprises Inc.
• Exhibit 137: First Quality Enterprises Inc. - Overview
• Exhibit 138: First Quality Enterprises Inc. - Product / Service
• Exhibit 139: First Quality Enterprises Inc. - Key offerings
• 12.8 Hengan International Group Co. Ltd.
• Exhibit 140: Hengan International Group Co. Ltd. - Overview
• Exhibit 141: Hengan International Group Co. Ltd. - Business segments
• Exhibit 142: Hengan International Group Co. Ltd. - Key offerings
• Exhibit 143: Hengan International Group Co. Ltd. - Segment focus
• 12.9 Johnson and Johnson
• Exhibit 144: Johnson and Johnson - Overview
• Exhibit 145: Johnson and Johnson - Business segments
• Exhibit 146: Johnson and Johnson - Key news
• Exhibit 147: Johnson and Johnson - Key offerings
• Exhibit 148: Johnson and Johnson - Segment focus
• 12.10 Kao Corp.
• Exhibit 149: Kao Corp. - Overview
• Exhibit 150: Kao Corp. - Business segments
• Exhibit 151: Kao Corp. - Key offerings
• Exhibit 152: Kao Corp. - Segment focus
• 12.11 Kimberly Clark Corp.
• Exhibit 153: Kimberly Clark Corp. - Overview
• Exhibit 154: Kimberly Clark Corp. - Business segments
• Exhibit 155: Kimberly Clark Corp. - Key news
• Exhibit 156: Kimberly Clark Corp. - Key offerings
• Exhibit 157: Kimberly Clark Corp. - Segment focus
• 12.12 Maxim Hygiene Products Inc.
• Exhibit 158: Maxim Hygiene Products Inc. - Overview
• Exhibit 159: Maxim Hygiene Products Inc. - Product / Service
• Exhibit 160: Maxim Hygiene Products Inc. - Key offerings
• 12.13 Ontex BV
• Exhibit 161: Ontex BV - Overview
• Exhibit 162: Ontex BV - Product / Service
• Exhibit 163: Ontex BV - Key news
• Exhibit 164: Ontex BV - Key offerings
• 12.14 Premier
• Exhibit 165: Premier - Overview
• Exhibit 166: Premier - Business segments
• Exhibit 167: Premier - Key offerings
• Exhibit 168: Premier - Segment focus
• 12.15 The Procter and Gamble Co.
• Exhibit 169: The Procter and Gamble Co. - Overview
• Exhibit 170: The Procter and Gamble Co. - Business segments
• Exhibit 171: The Procter and Gamble Co. - Key news
• Exhibit 172: The Procter and Gamble Co. - Key offerings
• Exhibit 173: The Procter and Gamble Co. - Segment focus
• 12.16 TZMO SA
• Exhibit 174: TZMO SA - Overview
• Exhibit 175: TZMO SA - Product / Service
• Exhibit 176: TZMO SA - Key offerings
• 12.17 Unicharm Corp.
• Exhibit 177: Unicharm Corp. - Overview
• Exhibit 178: Unicharm Corp. - Business segments
• Exhibit 179: Unicharm Corp. - Key offerings
• Exhibit 180: Unicharm Corp. - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 181: Inclusions checklist
• Exhibit 182: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 183: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 184: Research methodology
• Exhibit 185: Validation techniques employed for market sizing
• Exhibit 186: Information sources
• 13.5 List of abbreviations
• Exhibit 187: List of abbreviations