세계 할루미 치즈 시장 규모는 2024년 6억 1,100만 달러에 달했습니다. 향후 IMARC Group은 2033년까지 시장 규모가 17억 8,570만 달러에 달할 것으로 예상하며, 2025년부터 2033년까지 12.7%의 연평균 복합 성장률(CAGR)을 보일 것으로 전망하고 있습니다. 현재 유럽이 시장을 독점하고 있으며, 2024년에는 42.6% 이상의 큰 시장 점유율을 차지했습니다. 요리에의 폭넓은 활용, 지중해식 식단 채택 증가, 채식주의자들의 단백질 수요 증가, 고급 유제품과 장인정신이 깃든 유제품에 대한 소비자 수요 증가 등이 이 지역 시장을 견인하는 요인으로 작용하고 있습니다.
할루미 치즈는 소, 염소, 양의 저온살균 또는 무살균 우유로 만든 유제품입니다. 제품은 흰색을 띠고, 톡 쏘는 짠맛과 풍미가 있습니다. 또한, 반쯤 딱딱한 질감으로 약간 스펀지 같은 외관을 가지고 있으며, 소금에 절인 것 같은 느낌이 있습니다. 샐러드, 샌드위치, 바비큐, 튀김, 햄버거의 토핑으로도 좋으며, 생으로 먹어도 좋고 구워 먹어도 좋고 튀겨 먹어도 좋습니다. 할루미 치즈는 보통 소금물에 담가 보관하거나 왁스지나 양피지, 치즈 랩으로 꼭꼭 싸서 보관합니다. 또한, 맛깔스러운 것도 얻을 수 있습니다. 칠리, 바질, 민트 등이 있습니다.
건강과 체중 관리를 위해 지중해식 다이어트의 인기가 높아진 것도 할루미 치즈의 인기에 크게 기여하고 있습니다. 또한, 수프, 면류, 피자, 파스타, 기타 식품 등 케이터링 시설 및 산업체 식당의 조리된 식품에 대한 수요 증가도 시장 성장에 큰 영향을 미치고 있습니다. 주요 시장 진출기업들은 저지방 식물성 할루미 치즈 제품을 이용할 수 있게 됨에 따라 새로운 성장 기회를 발견하고 있습니다.
세계 소비자들이 다양한 유제품에 대한 관심이 높아지고, 특히 건강을 중시하는 사람들이 탄수화물 함량이 낮은 고단백질 제품을 찾고 있기 때문에 세계 해미치즈 시장은 상승세를 보이고 있습니다. 다양한 요리와 그릴, 튀김 등 다양한 조리법에 유연하게 대응할 수 있어 가정 및 상업용 주방에서 더욱 매력적인 제품입니다. 또한, 지중해 및 중동 요리의 세계적인 인기와 함께 외식 산업 증가도 수요를 보완하고 있습니다. IMARC Group에 따르면, 세계 푸드서비스 시장은 2024년부터 2032년까지 3.3%의 연평균 복합 성장률(CAGR)을 보일 것으로 예측됩니다. 채식주의자들이 선호하게 되었고, 가처분 소득 증가로 인해 개발도상국의 소비자 행동 패턴이 변화하고 있습니다. 또한, 향료 기반 및 유기농과 같은 혁신적인 제품 제공은 다양한 소비자 그룹과 마케팅 노력, 주요 생산국인 키프로스 및 그리스로부터의 수출을 끌어들이고 있습니다.
미국은 할루미 치즈의 주요 지역 시장으로 부상하고 있습니다. 이 시장은 독특한 식감으로 인해 그릴에 구워도 그대로 유지되는 독특한 기능으로 인해 가정에서 미식가 요리 또는 푸드서비스 채널을 통해 요리법에 따라 다른 유제품 유형에 대한 선호도를 제공합니다. 전 세계적인 지중해식 다이어트의 인기도 할루미 치즈 수요 증가의 한 요인으로 작용하고 있습니다. 채식주의와 플렉시테리언 라이프스타일에 대한 관심이 높아지면서 육류 대신 단백질이 풍부하게 함유된 할루미꽃이 주목받고 있습니다. 미국에서는 고품질의 장인정신이 깃든 치즈에 대한 소비자의 인식이 높아지면서 판매를 견인하고 있으며, 키프로스 등 검증된 생산자로부터의 수입이 이 수요를 충족시키고 있습니다. 혁신적인 패키징과 맛 옵션을 도입함으로써 소매업체와 제조업체는 모든 취향에 대응할 수 있는 다양한 마케팅 활동을 통해 할루미의 다재다능함을 강조하여 더 많은 사람들에게 어필할 수 있게 되었습니다.
제품 강화
시장을 주도하는 주요 요인 중 하나는 식음료(F&B)의 큰 폭의 성장입니다. 한 산업 보고서에 따르면, 연간 8.7%의 성장률로 2026년까지 식음료 산업은 8조 9,000억 달러 규모로 성장할 것으로 예측됩니다. 레스토랑과 카페는 소비자에게 신선하고 흥미로운 요리를 제공하기 위해 다양한 맛과 할루미 치즈의 조합을 모색하고 있습니다. 또한, 육류 대용으로 할루미 치즈를 사용하는 소비자의 선호도 변화도 시장 확대에 영향을 미치고 있습니다. 이 외에도 제품의 품질을 유지하고 보존성을 높이기 위한 다양한 혁신적 포장 기술도 성장을 가속하는 요인으로 작용하고 있습니다. 시장의 주요 업체들은 더 넓은 소비자층을 끌어들이기 위해 새로운 이국적인 맛의 다양한 유형의 할루미 치즈를 출시하고 있습니다. 유명인을 활용한 브랜드 추천, E-Commerce 플랫폼을 통한 소비자 대상의 매력적인 거래 및 시설 제공도 이루어지고 있습니다. 소비자들의 소비 여력 증가와 고급 및 프리미엄 식품에 대한 수요 증가 등의 요인이 할루미 치즈 시장의 성장을 가속할 것으로 예측됩니다.
퓨전 요리의 인기 상승
할루미를 다른 전통 요리와 결합한 퓨전 요리에 활용도가 높아지고 있습니다. 할루미를 독특한 맛과 재료와 결합하는 창의성은 셰프에게 놀라운 요리를 만들 수 있는 여지를 제공합니다. 할루미는 아시아식 소스나 멕시코식 살사와 함께 먹거나 인도식 카레에 섞어 먹을 수 있습니다. 이는 식문화의 세계화가 진행되면서 독특하고 모험적인 음식 경험에 대한 수요가 증가하고 있음을 보여줍니다. 소비자들이 맛에 대한 모험심을 잃지 않는 한, 퓨전 요리에 대한 할루미 치즈 수요는 계속 증가할 것으로 보입니다. 이러한 트렌드는 셰프의 창의성과 소비자의 요리 조합을 통한 새로운 경험에 대한 엄청난 기회를 제공합니다. 세계 퓨전 요리의 성장의 또 다른 원동력은 업계 보고서에 따르면 미국 역사상 가장 다양성이 풍부한 세대인 Z세대입니다. Z세대의 22%는 부모 중 한 명 이상이 이민자이고, 소셜 미디어를 통해 전 세계 정보를 무제한으로 접할 수 있기 때문에 이 세대는 역동적인 문화를 많이 접하며 자라났고, 그 문화적 관점은 패션에서 음식에 이르기까지 모든 면에 스며들어 있습니다.
지속가능한 생산 방식에 대한 관심 증가
가장 큰 요인 중 하나는 지속가능한 생산 방식의 중요성이 높아지고 있다는 점입니다. 한 컨설팅 회사의 조사 보고서에 따르면, 소비자들은 생활비와 인플레이션 우려에도 불구하고 지속가능한 방식으로 조달 또는 제조된 제품에 대해 평균 9.7% 더 높은 금액을 지불할 의향이 있다고 합니다. 소비자들은 점점 더 지역산과 핸드메이드에 관심을 가지게 되었고, 생산자와 최종사용자 사이에 연결고리가 생기고 있습니다. 이는 윤리적이고 지속가능한 방식으로 생산된 식품에 대한 큰 진전 속에서 일어나고 있습니다. 장인정신이 깃든 할루미 치즈는 전통 생산기술의 중요성, 산지의 맛, 환경적 균형을 유지하는 책임에 초점을 맞추었습니다. 이 혁신은 진정한 상품과 산지에 대한 수요에 부응하여 할루미 치즈 시장 역학을 더욱 강화하고, 환경적 책임과 함께 소비자의 신뢰를 높이고, 할루미 치즈 시장의 긍정적인 전망을 창출할 것입니다.
The global halloumi cheese market size reached USD 611.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,785.7 Million by 2033, exhibiting a growth rate CAGR of 12.7% during 2025-2033. Europe currently dominates the market, holding a significant market share of over 42.6% in 2024. The wide usage in cooking, increasing adoption of Mediterranean diets, rising need for protein among the vegetarian population, and premium and artisanal dairy products being more in demand by consumers, are some factors propelling the market across the region.
Halloumi cheese is a dairy product prepared with pasteurized or unpasteurized milk from cows, goats, or sheep. The product has a white color and tangy, salty and savory taste. It also has a semi-hard texture and slightly spongy appearance with a brined feel. Cheese is very fat and protein rich in content with calcium, zinc, magnesium, and vitamins A and B. It is also a good topping for salads, sandwiches, barbeques, fried and burgers; it is edible raw, grilled, or fried. The Halloumi cheese normally has stored in salted water or wrapped snugly with waxed and parchment paper or cheese wrap. They can also be gotten in the flavored ones. Such includes chili, basil and mint.
The increasing popularity of the Mediterranean diet due to health and weight management has had a major contribution to halloumi cheese popularity. In addition, the growth in demand for ready-to-eat food products among catering establishments and industrial canteens, including soups, noodles, pizza, pasta, and other food products, is highly influencing the market growth. Key market players have found new growth opportunities through the availability of low-fat and plant-based halloumi cheese products.
The global halloumi cheese market is going up, as consumers globally are gaining interest in specific and diverse dairy products and especially from health-conscious populations seeking high-protein products with less carb content. The flexibility of the product in multiple cuisines and preparation methods that include grilling and frying makes it more appealing at home and in commercial kitchens. The demand is also supplemented by a rise in food services industries, along with an expanding popularity of Mediterranean and Middle Eastern food across the globe. According to the IMARC Group, the global food service market is expected to exhibit a CAGR of 3.3% during 2024-2032. It has become a favorite with the vegetarian segments of society and the growth in disposable income, which is altering consumer behavior patterns in developing nations. Additionally, innovative product offerings such as flavor-based and organic are attracting a multitude of various consumer groups and marketing efforts and exports out of leading producing countries, namely Cyprus and Greece.
The United States has emerged as a key regional market for halloumi cheese. The market, with its unique texture and remains intact even during grilling, also baking due to its unique features, gives it a liking for different dairy types of recipes whether gourmet dishes at home or through the channel of food services. Mediterranean diet popularity worldwide is also another reason toward their increasing demand for halloumi cheese. The lifestyles of vegetarians and flexitarians are contributing to an increased interest, and halloumi presents a protein-dense substitute for meat. Growing consumer awareness about high-quality and artisanal cheeses in the United States is driving sales, while imports from established producers such as Cyprus are satisfying this demand. With innovative packaging and flavored options introduced, retailers and manufacturers are catering to all preferences, allowing marketing efforts that emphasize the versatility of halloumi in appealing to a wider demographic group.
Product enhancements
One of the primary reasons driving the market is the substantial growth in the food and beverage (F&B). According to an industrial report, with an annual growth rate of 8.7%, the food and beverage industry is expected to grow to USD 8.9 Trillion by 2026. Restaurateurs and cafes are exploring several different tastes and pairings of halloumi cheese to provide fresh, interesting dishes for consumers. Relatedly, a shift in the preferences of consumers in using halloumi cheese as a substitute for meat is also influencing the expansion of the market. Besides, various innovative packaging technologies to preserve the quality and raise the shelf-life of the product are also other growth-inducing factors. Key players in the market introducing numerous types of halloumi cheese with new and exotic flavors with the intent of attracting a wider consumer base. Brand endorsements with celebrities and provision of attractive deals and facilities through e-commerce platforms for the consumers are also conducted. Factors such as increased expenditure capacities of the consumers along with the growing demand for luxury and premium food products are expected to propel the halloumi cheese market growth.
Increasing popularity in fusion cuisine
Halloumi is increasingly being used in fusion foods, where it is combined with other kinds of culinary traditions. The creativity to pair halloumi with its unique flavors and ingredients leaves room for chefs to come up with phenomenal meals. Halloumi can be consumed with an Asian-inspired sauce, along with Mexican-style salsa, or amalgamated into Indian-inspired curries. This will represent the increased globalization of food culture and the demand for unique and adventurous food experiences. As consumers continue to be adventurous with flavors, the demand for halloumi cheese in fusion cuisine will only continue to grow. The trend presents immense opportunities for creativity on the part of chefs and new experiences for consumers in culinary combinations. Another driving force behind the growth of global fusion foods is Gen Z, which is the most diverse generation in US history, as per an industrial report. With 22 percent of Gen Zs having at least one immigrant parent and having access to unlimited global sources through social media, the generation grew up under much greater exposure to dynamic cultures-and that cultural perspective bled into every aspect from fashion to food.
Increasing focus on sustainable production methods
One of the major factors is the growing importance of sustainable production methods. According to a consulting company's survey report, consumers are willing to pay an average of 9.7% more for products that are sourced or manufactured sustainably, even as cost-of-living and inflationary concerns weigh. Consumers are increasingly interested in local and handmade halloumi cheese, thus making connections between producers and end users. This has taken place within the greater progress toward ethically and sustainably produced foods. Artisanal halloumi cheese focuses on the importance of conventional production techniques, the flavor of the region, and responsibility to maintain environmental balance. In response to the demand of authentic products and origin, this innovation will further strengthen the market dynamics of halloumi cheese and enhance consumer trust along with environmental responsibility thus creating a positive halloumi cheese market outlook.
Unflavored leads the market with around 73.5% of market share in 2024. It is highly adopted since it can be used in many different types of cooking. It is a versatile cheese, suitable for both traditional and creative recipes. The neutral taste will allow consumers to add flavor according to their preference, thus making it a staple choice for chefs, households, and foodservice providers seeking adaptability and authenticity.
Residential leads the market in 2024. The residential segment holds the maximum market share by end use due to increasing demand for convenience and versatile food options in home cooking. Consumers look for premium products like halloumi to prepare everyday meals and host guests. Adaptability across various cuisines, with added health benefits like high protein content, makes halloumi a favorite in households.
Conventional leads the market with around 70.5% of halloumi cheese market share in 2024. The conventional segment will naturally dominate the market as it is widely available, relatively inexpensive, and many production methods are already established. Conventional halloumi cheese caters to a large consumer group-pricier sellers; it retains the authentic taste and texture that follows traditional recipes.
Based on the halloumi cheese market forecast, Europe accounted for the largest market share of over 42.6%. Europe is currently the dominant halloumi cheese market, owing to its origins in Mediterranean diets, where it is an integral part of this diet. The consumer awareness here is very high, with strong productions in countries such as Cyprus and Greece, and with robust demand in Western and Northern Europe due to culinary trends and healthy lifestyles.
United States Halloumi Cheese Market Analysis
In 2024, the United States accounts for over 73.60% of the halloumi cheese market in North America. Halloumi cheese's growing appeal among health-conscious consumers and foodies looking for a variety of culinary options is driving development in the U.S. market. Halloumi is a popular substitute for regular cheese, because of its distinct texture and high protein content, particularly among flexitarians and vegetarians. The popularity of halloumi has been greatly boosted by the rise of Mediterranean diets, which place an emphasis on wholesome, plant-based foods. Many restaurants have added halloumi dishes to their menus because of the cheese's popularity in the foodservice business due to its versatility in grills, salads, and appetisers.
Product awareness has increased because of the expansion of their goods by retail chains like Whole Foods and Trader Joe's. According to USDA data, the per capita consumption of dairy products in the United States has been steadily rising year. In 2023, it was up 3% over the previous five years, 9% over the previous fifteen years, and 16% over the previous thirty years. In 2023, cheese consumption reached a record high of 40.2 pounds per person, up 0.3 pounds per person from the year before. In 1980, the average American ate 17.5 pounds of cheese, compared to 29.5 pounds in 2000.
Additionally, advertisements that portray halloumi as a "grillable" cheese have drawn in customers. The market's expansion is further supported by the rising demand for artisanal and high-end cheese products. Consistent market availability is being ensured by local manufacturing efforts in places such as California and Wisconsin, as well as imports from Cyprus, the main producer of halloumi.
Europe Halloumi Cheese Market Analysis
Owing to its gastronomic and cultural importance, especially in Cyprus and the surrounding Mediterranean nations, halloumi cheese continues to be the most popular product in Europe. Halloumi's marketability and authenticity have increased after the European Union designated it a Protected Designation of Origin (PDO) product in 2021, increasing demand among member nations. Given its high protein content and varied uses, halloumi's rise has been greatly aided by the growing vegetarian diets in nations like the UK, Germany, and Sweden. Halloumi is now more widely available to customers because to its prominent display in supermarket dairy departments, such as Tesco and Carrefour. The general rise in the consumption of cheese in the region is expected to further bolster the market growth. According to a recent USDA World Markets and Trade report, cheese output in the EU is expected to increase by almost 1% to almost 10.5 Million tonnes in 2024.
Halloumi's appeal in the foodservice industry has increased due to the rise of grilled and gourmet dining trends. Partnerships with significant European distributors have also supported Cyprus's export initiatives by guaranteeing a consistent supply and affordable prices. Europe is positioned as the halloumi industry leader due to a combination of innovation, heritage, and changing nutritional choices.
Asia Pacific Halloumi Cheese Market Analysis
The market for halloumi cheese in Asia-Pacific is expanding quickly due to rising knowledge of Mediterranean diets and the globalisation of culinary trends. Adoption has been significant, especially in Australia, where grilled halloumi has gained popularity as a BBQ dish. The market for high-end cheese products is rising in nations like China, Japan, and India due to urbanisation and rising disposable incomes. According to the food brand Tetra Pak, high consumer demand for the favorite dairy food in the world is leading to increased growth in emerging markets, especially in Asia Pacific, where China and India are the major countries with CAGR growth. Cheese accounts for a 42% share of edible dairy, making it the largest dairy food in the world. Products are becoming more accessible in the region thanks to retailers and e-commerce sites like Alibaba and Flipkart. Furthermore, the integration of halloumi onto Asian menus through the foodservice industry's acceptance of fusion cuisines has increased its prominence. The market's expansion is also aided by young customers' growing emphasis on meals high in protein and wellness. Halloumi is becoming more and more popular in this region thanks to promotional campaigns that emphasise its adaptability and grilling qualities.
Latin America Halloumi Cheese Market Analysis
Halloumi cheese is becoming more and more popular in Latin America because to shifting dietary habits and the expanding impact of foreign cuisines. As per IEA data, Latin America and the Caribbean (LAC), a varied region consisting of more than 30 nations, holding for 7% of the global GDP in 2023, while the per capita income is mildly below the world average. A growing middle class with diverse culinary tastes is driving up demand for speciality cheeses in urban areas of Brazil, Mexico, and Argentina. Halloumi is a novel addition to the region's grilling-focused cuisines because of its distinctive qualities, such as its high melting point. To appeal to wealthy and health-conscious customers, supermarkets and speciality shops are starting to carry halloumi. Additionally, local distributors and foreign producers are working together to improve product availability, which is helping Latin America's market grow gradually but steadily.
Middle East and Africa Halloumi Cheese Market Analysis
Since halloumi cheese has a long history in Mediterranean cuisine and is widely consumed in Gulf Cooperation Council (GCC) nations, the Middle East and Africa constitute a sizable market for it. Migrant workers consist of a large percentage of the general population of each of the GCC states. For instance, approximately 90% of the population residing in Qatar and UAE are foreigners. This percentage reaches up to two-thirds in Kuwait, half in Bahrain and Oman, and one-third in Saudi Arabia. Growing numbers of foreigners living in Saudi Arabia and the United Arab Emirates are increasing demand for real halloumi. Its appeal is increased by the way halloumi is incorporated into both contemporary fusion cuisines and traditional recipes. Premium cheese consumption is on the rise due to rising disposable incomes, especially in urban areas. Moreover, expanding tourist and hospitality industries boost market expansion in this culturally varied region by promoting halloumi dishes.
Global market leaders in halloumi cheese are leading the way in terms of strategic initiatives such as product innovation, market expansion, and branding. The company is introducing flavored variants, organic options, and convenience packaging to keep pace with consumer preferences. Expansion of its distribution network in both established markets in Europe and developing markets in Asia-Pacific and North America is further contributing to penetration. Leading producers, especially from Cyprus and Greece, are focusing on authenticity and using PDO (Protected Designation of Origin) certification to give their products an edge. Marketing campaigns focused on the versatility and health aspects of halloumi have reached a broader audience. Sustainable production practices and investment in advanced processing technologies ensure that quality is maintained while taking care of the environment.