세계 유기농 커피 시장 규모는 2024년 99억 달러에 달했습니다. 향후 IMARC Group은 시장이 2033년까지 200억 달러에 달할 것으로 예상하며, 2025년부터 2033년까지 7.71%의 연평균 성장률(CAGR)을 기록할 것으로 예측했습니다. 개인의 건강 지향성 증가, 싱글 오리진 커피, 유기농 콜드브루, RTD(Ready to Drink) 등 신제품의 증가, 기존 농법이 환경에 미치는 영향에 대한 이해의 증가 등이 시장 성장을 촉진하는 요인 중 하나입니다.
건강에 대한 인식 제고
소비자들은 건강을 우선시하는 경향이 있으며, 그 결과 커피를 포함한 유기농 제품으로의 전환이 두드러지게 나타나고 있습니다. 유기농 커피는 합성농약, 화학비료, 화학제품을 사용하지 않고 재배되기 때문에 기존 커피에 비해 건강한 선택으로 여겨지고 있습니다. 이는 깨끗한 라벨과 환경 친화적인 특징을 가진 제품에 대한 요구가 높아지는 추세와 일치합니다. 유해물질에 대한 노출을 줄이려는 사람들이 늘어나고 있으며, 특히 건강을 중시하는 젊은 층에서 유기농 커피에 대한 수요가 증가하고 있습니다. 또한, 소매점과 카페는 이러한 수요에 부응하기 위해 유기농 커피의 공급을 늘리고, 더 많은 사람들이 이용할 수 있도록 하고 있습니다. 지속가능성에 대한 노력과 더 건강하고 화학제품이 없는 제품을 찾는 소비자의 수요는 유기농 커피의 보급을 촉진하는 주요 시장 성장요인입니다. 2023년, Instill Coffee Co.는 텍사스 주 시더파크에 첫 번째 오프라인 매장을 오픈했습니다. 이 매장에서는 기, 강황 등 적응성 식품과 블렌딩한 유기농 커피와 특제 토스트를 제공하고 있습니다.
상품 라인업 증가
커피 업계 기업들은 더 다양한 유기농 옵션을 포함한 제품 라인을 확장하고 있습니다. 싱글 오리진 커피, 유기농 콜드브루, RTD(Ready-To-Drink) 포맷 등 신제품의 등장이 시장 성장을 견인하고 있습니다. 또한, 소매업체들은 유기농 커피의 진열 공간을 늘리고 접근성을 높이기 위해 노력하고 있습니다. 새로운 맛과 혁신적인 추출 방법의 도입은 스페셜티 커피 제품에 대한 수요 증가에 대응하고, 유기농 제품의 매력을 높이고 있습니다. 이러한 제품 다양화는 소비자의 관심을 높이고 유기농 커피 시장 확대에 기여하고 있습니다. 2024년, 카멜레온 유기농 커피는 8온스 RTD 콜드브루 캔커피의 새로운 시리즈를 출시했습니다. 니트로 블랙, 더블 에스프레소, 가당 블랙, 플랫 화이트 등 4가지 맛의 RTD 콜드브루 캔을 출시했습니다. 모든 캔은 100% 유기농 원두를 사용하며, 이동 중에도 고품질의 커피를 원하는 소비자를 위해 만들어졌으며, 편리하고 보관이 가능한 커피를 선택할 수 있습니다.
지속가능성 및 친환경
기존 농법이 환경에 미치는 영향에 대한 인식이 높아지면서 친환경 제품을 찾는 소비자들이 늘고 있습니다. 유기농법은 생물 다양성을 증진하고, 토양의 건강성을 높이고, 수질 오염을 감소시켜 유기농 커피를 보다 지속가능한 선택으로 만들고 있습니다. 윤리적 소비에 대한 관심이 높아지면서 미국 농무부(USDA) 유기농이나 공정무역과 같은 유기농 인증을 채택하는 제조업체들이 늘어나고 있으며, 이는 환경에 대한 관심이 높은 사람들에게 어필하고 있습니다. 2024년, 마스코카로스터는 퇴비화 가능한 블랙베어 카페인리스 포드, 퇴비화 가능한 AKI 유기농 포드, 퇴비화 가능한 유기농 에스프레소 캡슐 등 3종의 친환경 커피 아이템을 출시했습니다. 이 제품군은 완전 퇴비화 가능한 패키지와 레인포레스트 얼라이언스, USDA 유기농 등의 인증을 통해 친환경을 우선시하며 품질과 지속가능성에 대한 회사의 헌신을 보여주고 있습니다.
The global organic coffee market size reached USD 9.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 20.0 Billion by 2033, exhibiting a growth rate (CAGR) of 7.71% during 2025-2033. The growing health consciousness among individuals, increasing availability of new products, such as single-origin coffees, organic cold brews, and ready-to-drink (RTD) formats, and rising understanding about the environmental impact of conventional farming practices are some of the factors impelling the market growth.
Growing Health Awareness
Consumers are prioritizing their health, which is resulting in a notable shift toward organic products, including coffee. Organic coffee is regarded a healthier choice compared to conventional options because it is grown without the use of synthetic pesticides, fertilizers, or chemicals. This is in line with the increasing need for products with clean labels and eco-friendly characteristics. More people are seeking to lower their exposure to harmful substances, which is leading to higher demand for organic coffee, especially among younger, health-conscious demographics. Besides this, retailers and cafes are responding by increasing their offerings of organic coffee to meet this demand, making it more widely available. Sustainability initiatives and consumer demand for healthier, chemical-free products are key organic coffee market growth factors driving increased adoption. In 2023, Instill Coffee Co. launched its inaugural physical store in Cedar Park, Texas. The store offered organic coffee blended with adaptogens, such as ghee and turmeric, as well as specialty toasts.
Increasing Product Offerings
Companies in the coffee industry are expanding their product lines to include a wider variety of organic options. The availability of new products, such as single-origin coffees, organic cold brews, and ready-to-drink (RTD) formats, is propelling the market growth. Additionally, retailers are dedicating more shelf space to organic coffee, increasing its accessibility. The introduction of new flavors and innovative brewing methods also cater to the growing demand for specialty coffee products, enhancing the appeal of organic offerings. This product diversification is contributing to higher consumer engagement and expanding the market for organic coffee. In 2024, Chameleon Organic Coffee launched a new series of 8 oz. RTD cold-brew cans in four flavors, including nitro black, double espresso, sweetened black, and flat white. Each can offer a convenient, shelf-stable coffee option crafted with 100% organic beans, designed for consumers seeking high-quality coffee on the go.
Sustainability and Environmental Concerns
Individuals are becoming more conscious about the environmental effects of conventional farming practices and are seeking products that reflect their eco-friendly beliefs. Organic farming methods promote biodiversity, enhance soil health, and lower water pollution, making organic coffee a more sustainable option. The increasing focus on ethical consumerism is encouraging manufacturers to embrace organic certifications like United States Department of Agriculture (USDA) Organic and Fair Trade, appealing to eco-conscious individuals. In 2024, Muskoka Roastery launched three environment-friendly coffee items, including compostable black bear decaf pods, compostable AKI organic pods, and compostable organic espresso capsules. This range of products prioritizes eco-friendliness through fully compostable packaging and certifications like Rainforest Alliance and USDA Organic, demonstrating the company's dedication to quality and sustainability.
Arabic accounts for the majority of the market share
Arabic dominated the market because of its excellent flavor profile and popularity among high-end coffee drinkers. Arabica beans are recognized for their silky taste, reduced acidity, and intense fragrance, making them popular among specialty coffee companies and artisanal roasters. The extensive usage and excellent flavor profile contribute to the overall organic coffee market size, making it a dominant segment in the industry.
Stand-up pouches hold the largest share of the industry
Stand-up pouches represent the largest segment because of their convenience, affordability, and eco-friendly attributes. These pouches are lightweight, easy to store, and offer excellent product protection, preserving the freshness and quality of organic coffee. In addition, stand-up pouches cater to the rising need for sustainable packaging by requiring less material than rigid options.
Supermarkets and hypermarkets represent the leading market segment
Supermarkets and hypermarkets hold the biggest market share, as they have extensive distribution networks and provide convenience to buyers. These large retailers offer a wide range of product displays, enabling buyers to easily compare different organic coffee brands and types in a single store. The growing preference for one-stop shopping and the availability of organic coffee at competitive prices make supermarkets and hypermarkets the go-to option for many individuals. Their dominance is also supported by the increasing demand for premium and sustainable products among mainstream shoppers.
North America leads the market, accounting for the largest organic coffee market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for organic coffee.
North America leads the market due to the growing health-conscious among individuals and rising demand for sustainable products. The existence of a strong coffee culture, where individuals prefer organic and fair-trade choices, is bolstering the market growth. Increasing awareness about the environmental impact of conventional farming practices and the health benefits of organic products are driving the organic coffee demand in this region. Moreover, the expansion of leading organic coffee labels and specialized coffee establishments is strengthening the market growth. In 2024, a new branch of Ambee Coffee Co. was established in Warren, New Jersey, providing organic coffee and tea exclusively. The store prioritizes sustainability by offering organic certified products and creating their own alternative milks. Founder Steven Chiocchi emphasizes thoughtful preparation and sustainable partnerships, with future plans to expand the menu and open a local roasting facility.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)