세계의 디지털 뱅킹 플랫폼 시장 규모는 2024년에 73억 달러에 달했습니다. 향후 IMARC Group은 이 시장이 2033년까지 190억 달러에 달하며, 2025-2033년에 10.66%의 성장률(CAGR)을 보일 것으로 예측하고 있습니다. 편리하고 원활한 뱅킹 경험에 대한 수요 증가, 다양한 기술 발전, 온라인 거래 및 개인화된 뱅킹 서비스에 대한 고객 선호도 증가 등이 시장 성장의 주요 요인으로 작용하고 있습니다.
원활하고 편리한 뱅킹에 대한 수요 증가
편리하고 원활한 뱅킹 경험에 대한 고객의 니즈가 높아지면서 디지털 뱅킹 플랫폼 시장이 활성화되고 있습니다. 현대의 소비자들은 기존의 오프라인 점포에 얽매이지 않고 이동 중에도 거래와 재무 관리를 할 수 있는 빠르게 변화하는 라이프스타일에 맞는 뱅킹 서비스를 원하고 있습니다. 이에 따라 다양한 금융기관들이 기술 프로바이더와 협력하여 온라인 뱅킹을 보다 원활하고 안전하게 만들기 위한 노력을 기울이고 있습니다. 예를 들어 2022년 12월 딜로이트는 AWS와의 협업을 발표하며 은행 업무의 고질적인 문제인 클라이언트 인터페이스에서 백오피스 업무까지 아우르는 디지털 퍼스트 시스템으로의 전환을 위해 노력하고 있습니다. 마찬가지로 2023년 1월, Axis Bank는 OPEN과 협력하여 중소기업, 프리랜서, 프리랜서, 홈플레너, 인플루언서 등의 고객에게 완전 네이티브 디지털 당좌예금을 제공할 예정입니다. 이번 제휴를 통해 더 많은 비즈니스 커뮤니티가 Axis Bank의 종합적인 뱅킹 경험과 OPEN의 엔드투엔드 금융 자동화 기능을 이용할 수 있게 됩니다. 또한 디지털 뱅킹 플랫폼은 모바일 애플리케이션, 온라인 뱅킹 포털, 계좌 정보에 대한 실시간 액세스, 자금 이체, 청구서 지불을 제공하는 사용자 친화적인 인터페이스를 제공하고 있으며, 향후 몇년내에 디지털 뱅킹 플랫폼 시장 점유율을 끌어올릴 것으로 예측됩니다.
기술 발전과 혁신
급속한 기술 발전은 디지털 뱅킹 플랫폼 시장을 발전시키는 데 있으며, 매우 중요한 역할을 하고 있습니다. 인공지능(AI), 머신러닝(ML), 생체인식, 블록체인과 같은 신기술의 통합이 진행되면서 은행 부문을 변화시킬 가능성이 높아지고 있습니다. 또한 WhatsApp Pay, Phone Pay 등 실시간 결제를 위한 서드파티 용도의 채택이 증가함에 따라 UPI 거래를 원활하게 처리할 수 있는 신뢰할 수 있는 인프라에 대한 은행의 요구가 증가하고 있습니다. 예를 들어 비자는 최근 용도이 고객의 은행 계좌에 쉽고 빠르게 연결될 수 있도록 하는 핀테크 스타트업인 플레이드를 53억 달러에 인수했습니다. 또한 클라우드 기반 플랫폼과 온라인 뱅킹 플랫폼의 통합은 전체 시장에 밝은 전망을 가져오고 있습니다. 2023년1월필리핀의 디지털 은행 인 GoTime Bank는 세계 클라우드 뱅킹 플랫폼 인 Mambu와 제휴했습니다. 필리핀인들의 고품질 금융 서비스 접근성 향상을 위한 혁신적인 디지털 뱅킹 솔루션을 구축했습니다. 이러한 혁신을 통해 디지털 뱅킹 플랫폼은 강화된 보안 조치, 소비자 행동과 선호도에 기반한 개인화된 서비스, 효율적인 거래 처리, 더 나은 의사결정을 위한 데이터베이스 인사이트를 제공할 수 있습니다.
규제 당국의 노력과 오픈뱅킹
정부와 규제 당국은 온라인 거래를 규제하고 오픈 뱅킹과 데이터 공유를 촉진하기 위한 노력을 기울이고 있으며, 이는 세계 디지털 뱅킹 플랫폼 시장에 긍정적인 영향을 미치고 있습니다. 예를 들어 2024년 2월 인도중앙은행(RBI)은 금융 시장, 대출기관 관련 규제 및 정책, 디지털 통화 및 핀테크를 포함한 결제 시스템을 대상으로 하는 몇 가지 발전적, 규제적 구상에 대한 주요 정책 성명을 발표했습니다. 금융 시장 측면에서 RBI는 외환, 국채 등 RBI가 규제하는 금융상품을 거래할 수 있는 전자거래 플랫폼(ETP)에 대한 기존 규제 가이드라인을 종합적으로 재검토할 것이라고 발표했습니다. 오픈뱅킹은 금융기관이 공인된 제3자 프로바이더와 고객 데이터를 안전하게 공유하도록 의무화하여 금융 생태계의 상호 연결을 촉진하는 제도입니다.
The global digital banking platform market size reached USD 7.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 19.0 Billion by 2033, exhibiting a growth rate (CAGR) of 10.66% during 2025-2033. The increasing demand for convenient and seamless banking experiences, numerous technological advancements, and growing customer preferences for online transactions and personalized banking services are some of the major factors propelling the market.
Increasing Demand for Seamless and Convenient banking
The escalating customer demand for seamless and convenient banking experiences is primarily catalyzing the market for digital banking platforms. Modern consumers expect banking services that align with their fast-paced lifestyles, enabling them to conduct transactions and manage finances on-the-go, without being constrained by traditional brick-and-mortar operations. Consequently, various financial institutions, in collaboration with technology providers, are taking initiatives to make online banking more seamless and secure. For instance, in December 2022, Deloitte announced a collaboration with AWS to address a chronic difficulty in banking: the transition to digital-first systems that span the client interface to back-office operations. Similarly, In January 2023, Axis Bank collaborated with OPEN to provide its clients, including SMEs, freelancers, homepreneurs, influencers, and others, with a completely native digital current account. This collaboration gives the larger business community access to Axis Bank's comprehensive banking experience and OPEN's end-to-end financial automation capabilities for business administration. In addition to this, digital banking platforms are offering mobile applications, online banking portals, and user-friendly interfaces that provide real-time access to account information, fund transfers, and bill payments, which is anticipated to propel the digital banking platform market share in the coming years.
Technological Advancements and Innovations
Rapid technological advancements are playing a pivotal role in driving the digital banking platform market forward. Various leading market players are increasingly integrating emerging technologies like artificial intelligence (AI), machine learning (ML), biometrics, and blockchain offer immense potential to revolutionize the banking sector. Moreover, increased adoption of third-party applications for real-time payments, such as WhatsApp Pay and Phone Pay, has led to increased demand for reliable infrastructure by the banks to carry out UPI transactions smoothly. For instance, Visa recently completed a US$ 5.3 Billion acquisition of Plaid, a fintech startup that allows applications to connect with customers' bank accounts easily and instantly. Moreover, the integration of cloud-based platforms with online banking platforms is also creating a positive outlook for the overall market. In January 2023, the digital bank in the Philippines, GoTyme Bank, collaborated with the worldwide cloud banking platform Mambu to create an innovative digital banking solution that seeks to increase Filipinos' access to high-quality financial services. These innovations empower digital banking platforms to provide enhanced security measures, personalized services based on consumer behavior and preferences, efficient transaction processing, and data-driven insights for better decision-making.
Regulatory Initiatives and Open Banking
Government and regulatory authorities are making efforts to regulate online transactions and promote open banking and data sharing, which is positively impacting the global digital banking platform market. For instance, in February 2024, the Reserve Bank of India (RBI) released a major policy statement outlining several developmental and regulatory initiatives covering financial markets, regulations pertaining to lending institutions, and payment systems, including digital currency and fintech. On the financial markets front, RBI announced that it would comprehensively review the existing regulatory guidelines for Electronic Trading Platforms (ETPs) that enable transactions in financial instruments regulated by RBI, such as foreign exchange and government securities. Open banking mandates financial institutions to share customer data securely with authorized third-party providers, which is fostering a more interconnected financial ecosystem.
Solutions dominate the market
Solutions drive innovation by providing flexible and customizable offerings to financial institutions. Rather than a monolithic approach, digital banking platform providers offer modular solutions that can be integrated into existing systems, allowing banks to select specific functionalities based on their needs and preferences. Additionally, a number of banks are launching banking solutions with improved security, which is catering to eh growth of this segment. For instance, Next Bank, a Taiwanese digital bank, launched Temenos in January 2023. Next Bank can bring products to market quickly and effectively with Temenos' open platform. The bank intends to add foreign exchange services, such as remittance services for migrant workers and wealth management tools, over time. Next Bank, which is powered by Temenos, swiftly expanded to approximately 300,000 users within nine months of its launch. Additionally, solutions foster collaboration between banks and fintech partners, promoting the development of new and innovative services.
Retail banking holds the largest share of the market
Retail banking has a massive customer base and is witnessing a substantial increase in demand for convenient and personalized banking services. Customers are increasingly opening saving accounts in retail banks to leverage benefits such as mobile banking, online account management, contactless payments, and real-time customer support. For instance, in 2023, RBL Bank reported a total of INR 78,186 crore, which is a 21% surge from the year 2022. Breaking this down, the bank's retail advances grew by 34% year-on-year, while its wholesale advances rose by 7%. Moreover, retail banking is undergoing a significant transformation, requiring banks to adopt advanced technologies such as natural language processing (NLP), artificial intelligence (AI), and machine learning (ML) to become trusted partners and deliver improved services.
On-premises represents the most popular mode of deployment
On-premises deployment caters to the specific needs and preferences of financial institutions that prioritize maintaining control and security over their infrastructure and data. Many banks, especially large and established ones, prefer on-premises solutions owing to regulatory compliance requirements and data privacy concerns.
Online banking accounts for the majority of the share in the market
Online banking enables financial institutions to offer a wide range of services to customers through digital channels. According to Deloitte Insights reports, web/online banking is preferred over mobile for tasks like paying bills, updating account details, making international transfers, and researching financial products. This is due to the need for greater accuracy, ease of comparison, or simply personal preference. According to an October 2023 ABA study, Baby Boomers, at 39%, lead the pack in using online banking as their primary banking channel. Moreover, with the rapid proliferation of smartphones, tablets, and internet connectivity, customers today expect seamless and convenient access to their accounts and banking services online.
North America exhibits a clear dominance in the market.
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest regional market for digital banking platforms.
The presence of various big banks in North America is one of the primary reasons for the region's growth. Digital banking companies in the region offer software as a service so that legacy systems can be turned into digital ones. For instance, Temenos helps new US digital banks go live in 90 days with the most functionally rich and technologically advanced front-to-back SaaS digital banking offering. Moreover, the region's strong economy and well-established banking sector is further contributing to the growth of digital banking platforms. With a highly competitive financial services landscape, banks in the North American region are constantly seeking innovative ways to attract and retain customers.