Identity Analytics Market Size, Share, Trends and Forecast by Analytics Type, Component, Deployment, Organization Size, Industry Vertical, and Region, 2025-2033
The global identity analytics market size was valued at USD 1,536 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 5,503.5 Million by 2033, exhibiting a CAGR of 15.2% during 2025-2033. North America currently dominates the market, holding a significant market share of over 40.7% in 2024. The major factors driving the market include increasing cyber threats, stringent regulations, digital transformation, cloud adoption, and advancements in AI and machine learning.
Identity analytics is an intelligent identity and access management (IAM) system that detects identity-related threats across information technology (IT) systems. It aids in authenticating dormant users and shared high privileged access (HPA), thereby eliminating the chances of unusual activities and mediating terminated accounts issues. This, in turn, assists enterprises in improving security operations, reducing manual efforts, and providing smarter solutions for dynamically managing decisions. On account of these properties, identity analytics is being adopted in varying small and medium-sized enterprises (SMEs).
Identity Analytics Market Trends:
The widespread adoption of identity analytics across various industrial verticals, such as telecom, retail, hospitality and healthcare due to increasing instances of online fraudulent activities and cyberattacks, is currently driving the identity analytics market growth. In line with this, the sudden outbreak COVID-19 pandemic and the consequent deployment of work-from-home (WFH) and bring your own device (BYOD) models at workplaces has led to the risk of data vulnerability, which is acting as another growth-inducing factor. Additionally, rapid developments in connected technologies, such as the artificial intelligence (AI), Internet of Things (IoT), and cloud-based solutions, for adding another security layer to eliminate surface area attacks are contributing to the market growth. These tools also offer intuitive user experience on electronic devices and multi-factor authentication capabilities, which, in turn, is facilitating their adoption by several small- and medium-sized enterprises (SMEs). Another factor that is positively influencing the market growth is the frequent mergers and acquisitions (M&As) between companies to expand their existing portfolios, which is supporting the market growth. Apart from this, the extensive utilization of identity analytics in the banking, financial services, and insurance (BFSI) industry to reduce interruption during banking operations and provide seamless customer experience is creating a positive outlook for the market further.
Key Market Segmentation:
Breakup by Analytics Type:
Descriptive Analytics
Diagnostic Analytics
Predictive Analytics
Prescriptive Analytics
Breakup by Component:
Software
Services
Breakup by Deployment:
On-premises
Cloud-based
Breakup by Organization Size:
Small and Medium-sized Enterprises
Large Enterprises
Breakup by Industry Vertical:
BFSI
Telecom and IT
Government
Manufacturing
Retail
Healthcare
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Anomalix Inc., Brainwave GRC, Confluxsys LLC, Evidian, Forgerock Inc., Gurucul Solutions Pvt Ltd., Hitachi ID Systems Inc, Nexis GmbH, Okta Inc., One Identity LLC (Quest Software Inc.), Oracle Corporation, Securonix Inc. and Verint Systems Inc.
Key Questions Answered in This Report
1.How big is the identity analytics market?
2.What is the future outlook of the identity analytics market?
3.What are the key factors driving the identity analytics market?
4.Which region accounts for the largest identity analytics market share?
5.Which are the leading companies in the global identity analytics market?