인쇄 라벨 세계 시장 규모는 2024년 489억 달러에 달했습니다. 향후 IMARC Group은 2033년에는 673억 달러에 달하고, 2025-2033년 3.6%의 연평균 성장률(CAGR)을 보일 것으로 전망하고 있습니다. 편의성과 위생 측면에서 패키지 상품에 대한 의존도 증가, 재고 관리, 추적 및 마케팅 목적으로 바코드 및 QR 코드의 채택 증가, 급성장하는 전자상거래 산업 등이 시장 성장의 주요 요인으로 작용할 것으로 예측됩니다.
인쇄 라벨은 종이, 폴리머, 폴리머, 천, 금속 등의 소재를 제품이나 용기에 부착하여 제품에 대한 정보를 제공하는 것입니다. 종이, 다양한 유형의 플라스틱, 천, 호일 등으로 만들어집니다. 내구성이 뛰어나고, 환경 조건에 강하며, 제품이나 포장에 잘 접착되고, 명확하고 읽기 쉬운 정보를 전달합니다. 디자인 및 브랜딩 요소를 통해 브랜드 인지도와 호소력을 높이는 데 도움이 됩니다. 또한 위조 방지, 추적, 소비자와의 대화형 참여와 같은 부가적인 기능, 특히 첨단 기술과의 통합을 통해 추가적인 기능을 제공합니다. 그 결과, 인쇄 라벨은 전 세계 다양한 산업 분야에서 사용되고 있습니다.
제품 성분, 제조 세부 정보, 유통기한에 대한 소비자의 인식이 높아지면서 종합적이고 명확한 라벨에 대한 수요가 증가하고 있습니다. 또한, 개인화된 맞춤형 제품 트렌드에 따라 개별 고객의 취향에 맞게 맞춤화할 수 있는 라벨과 한정 생산 제품의 사용이 증가하고 있습니다. 이와는 별도로 재고 관리, 추적 및 마케팅 목적으로 바코드 및 QR 코드의 채택이 증가하고 있으며, 시장 전망은 양호합니다. 또한, 소비자의 온라인 쇼핑에 대한 의존도가 높아지고 전자상거래의 급속한 성장으로 인해 제품 식별, 물류 및 배송을 위한 보다 광범위하고 효율적인 라벨링 시스템의 필요성이 증가하고 있습니다.
다양한 산업에서의 활용 확대
식음료(F&B) 산업에서 인쇄 라벨에 대한 수요가 증가하는 것은 시장 성장을 가속하는 중요한 요인 중 하나입니다. 또한 급속한 도시화, 바쁜 라이프 스타일, 편리함과 위생을 위해 포장 된 제품에 대한 의존도가 인쇄 라벨에 대한 수요를 불러 일으켰습니다. 이와는 별도로, 제약 산업에서 인쇄 라벨의 채택이 증가하고 있는 것도 유리한 시장 전망을 가져오고 있습니다. 인쇄 라벨은 성분, 부작용, 보관 방법, 주의 사항 등 환자에게 필요한 정보를 제공하여 적절한 사용 방법을 보장하고 재앙을 방지합니다. 또한, 이러한 라벨은 의약품의 추적 및 인증에 도움이 됩니다. 위조를 방지하고 공급망 전체에 걸쳐 제품의 추적성을 보장하는 데 도움이 됩니다.
첨단 기술 활용 확대
라벨 인쇄 분야의 기술 발전은 시장 성장을 크게 촉진하고 있습니다. 이러한 발전은 라벨 생산의 작업 효율성 향상, 품질 향상, 다용도성을 촉진하여 다양한 산업의 진화하는 요구에 부응할 수 있도록 도와줍니다. 또한, 디지털 인쇄의 등장으로 특정 요구에 따라 맞춤형 고품질 라벨을 쉽게 생산할 수 있게 되었습니다. 또한, 디지털 인쇄는 일반적으로 기존 인쇄 방식에 비해 설치 비용이 저렴하고 납기를 단축할 수 있기 때문에 기업은 시장의 변화와 수요에 신속하게 대응할 수 있습니다.
높아진 환경의식
소비자들은 환경에 미치는 영향을 최소화한 제품을 점점 더 많이 찾고 있으며, 이러한 선호는 제품 라벨링에도 영향을 미치고 있습니다. 재생 가능한 소재, 재활용 가능한 소재, 퇴비화 가능한 소재가 사용된 라벨을 사용하는 제품을 선택하는 경향이 증가하고 있습니다. 또한, 다양한 주요 기업들은 이러한 환경에 민감한 소비자들에게 어필할 수 있는 친환경 라벨을 개발하기 위해 혁신적 노력을 기울이고 있습니다. 이와는 별개로, 각국 정부는 오염과 기후 변화에 대응하기 위해 더욱 엄격한 환경 기준과 규제를 제정하고 있습니다. 이러한 규제 압력으로 인해 기업들은 폐기물을 최소화하고, 에너지 소비를 줄이며, 재생 불가능한 자원의 사용을 제한하는 생산 공정을 채택하도록 촉구하고 있습니다.
The global print label market size reached USD 48.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 67.3 Billion by 2033, exhibiting a growth rate (CAGR) of 3.6% during 2025-2033. The growing reliance on packaged goods for convenience and hygiene, increasing adoption of barcodes and QR codes for inventory management, tracking, and marketing purposes, and the burgeoning e-commerce industry are some of the major factors propelling the market.
A print label is a piece of paper, polymer, cloth, metal, or other material affixed to a product or container, which provides information about a product. It is made from paper, various types of plastic, fabric, and foil. It is durable, resistant to environmental conditions, adheres well to the product and packaging, and carries clear and legible information. It helps enhance brand recognition and appeal through their design and branding elements. It provides added functionalities like anti-counterfeit measures, tracking, and interactive consumer engagement, especially when integrated with advanced technologies. As a result, print label is used in various industries worldwide.
The rising consumer awareness about product ingredients, manufacturing details, and expiry dates is driving the demand for comprehensive and clear labels. Additionally, the trend towards personalized and bespoke products is increasing the use of labels that can be customized to match individual customer preferences or for limited-edition product runs. Apart from this, the growing adoption of barcodes and QR codes for inventory management, tracking, and marketing purposes is offering a favorable market outlook. Moreover, the increasing consumer reliance on online shopping and rapid rise of e-commerce are increasing the need for more extensive and efficient labeling systems for product identification, logistics, and delivery.
Rising use in various industries
The escalating need for print labels in the food and beverage (F&B) industry represents one of the key factors favoring market growth. Additionally, rapid urbanization, hectic lifestyles, and reliance on packaged goods for convenience and hygiene is catalyzing the demand for print labels. Apart from this, the increasing adoption of print labels in the pharmaceutical industry is offering a favorable market outlook. Print labels provide necessary information to patients about the composition, side effects, storage instructions, and precautions to ensure proper usage and prevent mishaps. Furthermore, these labels aid in the tracking and authentication of pharmaceutical products. They help prevent counterfeiting and ensure the traceability of the product throughout the supply chain.
Increasing utilization of advanced technologies
Technological advancements in the field of label printing are significantly propelling the growth of the market. These advances have facilitated improved operational efficiency, enhanced quality, and increased versatility in the production of labels, catering to the evolving needs of various industries. Furthermore, the advent of digital printing facilitates the production of high-quality labels that are customizable according to specific needs. Moreover, digital printing typically has lower setup costs compared to traditional printing methods and allows for faster turnaround times, thus enabling businesses to respond quickly to market changes and demands.
The growing environmental consciousness
Consumers are increasingly seeking products that minimize environmental impact, and this preference extends to product labeling. They are more likely to choose products with labels made from renewable, recyclable, or compostable materials. Additionally, various leading companies are innovating to develop eco-friendly labels that appeal to this environmentally conscious consumer base. Apart from this, governments worldwide are enacting stricter environmental standards and regulations to combat pollution and climate change. This regulatory pressure is prompting businesses to adopt production processes that minimize waste, reduce energy consumption, and limit the use of non-renewable resources.
Plastic/polymer labels account for the largest market share
Plastic/polymer labels are highly durable and resistant to various environmental conditions such as heat, moisture, and abrasion. This makes them ideal for products that need to withstand rough handling or harsh conditions. For instance, they are used extensively in the food and beverage (F&B) industry wherein a product might be exposed to moisture and temperature variations. Additionally, plastic/polymer labels can be molded into various shapes and sizes, allowing them to fit a wide range of product packaging types. Their flexibility extends to printing methods as they can easily be printed using various techniques, such as flexography, screen printing, and digital printing, allowing for vibrant, high-quality graphics.
The increasing utilization of flexography in the print process for labels, especially in the packaging industry, due to its versatility and ability to print on a wide range of substrate materials is driving its demand globally.
There is a rise in the adoption of offset lithography in high-quality commercial and publication printing. It is extensively used in book printing due to its capacity to produce sharp, clean, and high-quality images. The technique can accommodate high-volume production, making it cost-effective for mass-produced books.
The increasing use of gravure in high volume and high-quality prints such as magazines, catalogs, and packaging that require fine details and vibrant colors is favoring market growth. Besides this, screen printing allows for special effects such as creating raised images or using inks that glow in the dark or change color based on temperature.
Pressure-sensitive labels dominate the market
Pressure-sensitive labels are highly durable and can withstand various environmental conditions, such as exposure to moisture, heat, or cold. This makes them suitable for various industries, including food and beverage, pharmaceuticals, and consumer goods. They can also be integrated with technologies such as radio frequency identification (RFID) and near field communication (NFC) to create smart labels. These labels can provide additional functionality, such as inventory management, theft prevention, and interactive consumer engagement. Furthermore, the increasing use of advanced printing methods like flexography, lithography, and digital printing on these labels, allows for high-quality graphics and the inclusion of detailed information or branding elements.
Food and beverages hold the largest share of the market
The main factors that are driving the growth of this segment are the expansion of the food and beverage (F&B) industry worldwide. This is one of the largest and most essential industries worldwide, producing a vast array of different products. Each product requires labeling, leading to a high demand for print labels. Apart from this, there are continuous innovations in packaging to improve product appeal, extend shelf life, and enhance convenience. This constant innovation leads to the rising need for new labels that help distinguish products, making them stand out on shelves and communicating the brand's message to consumers. Furthermore, the implementation of stringent regulations for mandating clear labeling on food and beverage products to communicate vital information to consumers. This information includes ingredients, nutritional facts, allergen warnings, and best-before dates.
Asia Pacific exhibits a clear dominance, accounting for the largest print label market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific held the biggest market share since the region has a vast population, and rapid urbanization is leading to an increase in consumer spending. This growth translates to higher demand for packaged goods, consequently driving the need for more print labels.
Another contributing aspect is the adoption of advanced print technologies and automation in the region resulting in the improving label production capabilities. Apart from this, the Asia Pacific region comprises robust industrial sectors, such as F&B, pharmaceuticals, and others. These industries heavily rely on print labels for packaging, which is impelling the growth of the market.
Companies are focusing on the production of eco-friendly and sustainable labels in response to growing environmental concerns worldwide. They are utilizing renewable materials, minimizing waste, and implementing processes that reduce energy use. Additionally, many companies are investing in the latest printing technologies such as digital printing and flexography to enhance their productivity, efficiency, and the overall quality of labels. They are developing innovative solutions that are tailored to meet specific customer needs. Furthermore, they are forming strategic partnerships and alliances to share knowledge, expertise, and resources. They are also engaged in mergers and acquisitions (M&A) to increase their market share and expand product offerings.