인쇄 라벨 시장 규모는 2024년에 324억 2,000만 달러, 2031년에는 428억 1,000만 달러에 달할 것으로 예상되며, 2024년부터 2031년까지 CAGR은 3.90%로 성장할 것으로 예측됩니다.
인쇄 라벨은 물품, 포장 또는 용기에 부착하여 대상물에 대한 중요한 정보를 전달하기 위해 부착하는 접착식 태그 또는 스티커입니다. 이 라벨에는 제품명, 성분, 사용방법, 제조사 정보, 바코드, 규제 준수 기호 등이 기재되어 있습니다.
인쇄 라벨은 다양한 비즈니스에서 브랜딩, 정보 전달, 규제 준수 도구로서 중요한 역할을 하고 있습니다. 소비재 산업에서 인쇄 라벨은 성분, 사용 방법, 유통기한, 안전 경고 등 제품에 대한 중요한 정보를 제공하는 패키지로 필수적인 요소입니다.
기술의 발전과 소비자 요구의 변화로 인해 인쇄 라벨의 미래 사용 방식이 변화하고 기업과 고객 모두에게 몇 가지 이점을 가져다 줄 것으로 예상됩니다. 주목할 만한 발전 중 하나는 스마트 라벨 기술의 도입입니다. RFID(Radio Frequency Identification), NFC(Near Field Communication)와 같은 기술을 접목한 스마트 라벨이 확산되고 있습니다.
세계 인쇄 라벨 시장을 형성하는 주요 시장 역학은 다음과 같습니다:
주요 시장 촉진요인
패키지 상품 수요 증가 인쇄 라벨 시장은 식음료, 의약품, 소비재 등 다양한 산업 분야에서 패키지 상품에 대한 수요가 급증하면서 주도하고 있습니다. 소비자의 선호도가 편리함과 사전 포장된 제품으로 진화함에 따라 기업은 브랜딩, 제품 정보, 규정 준수를 위해 라벨을 더 많이 채택해야 합니다.
인쇄 기술의 발전 : 인쇄 기술의 발전은 인쇄 라벨 시장을 크게 강화했습니다. 디지털 인쇄, 잉크젯 인쇄, 플렉소 인쇄는 고품질 출력, 빠른 생산 속도, 비용 효율적인 소량 생산능력 등 다양한 장점이 있습니다.
E-Commerce 및 소매업의 성장 : E-Commerce 및 소매업의 폭발적인 성장으로 인해 인쇄 라벨에 대한 수요가 크게 증가했습니다. 라벨은 온라인 쇼핑에서 상품 식별, 브랜딩, 고객 정보 제공 등에 필수적인 역할을 합니다. 소비자 직접 판매(DTC) 브랜드의 부상으로 포장 개봉 경험을 개선하고 브랜드 아이덴티티를 홍보하는 개인화된 라벨에 대한 수요가 증가하고 있습니다.
주요 과제
지속가능성 및 환경 문제 : 지속가능성 및 환경 문제에 대한 대응은 인쇄 라벨 업계에서 가장 중요한 과제 중 하나입니다. 소비자와 기업이 친환경 제품에 대한 관심이 높아지면서 지속가능한 라벨 소재와 제조 절차에 대한 수요가 증가하고 있습니다.
기술 발전과 통합 : 기술의 급속한 발전과 함께 인쇄 라벨 부문은 가능성과 도전에 직면하고 있습니다. 디지털 인쇄와 같은 새로운 기술은 더 높은 유연성, 적응성, 효율성을 제공하지만, 현재 제조 공정에 통합하는 것은 어렵고 비용이 많이 듭니다.
규제 준수 : 규제 준수는 인쇄 라벨 업계의 또 다른 중요한 관심사입니다. 라벨은 업종과 지역에 따라 다양한 표준을 준수해야 합니다. 예를 들어, 식품 라벨은 정확한 성분표와 영양 정보 등 엄격한 건강 및 안전 가이드라인을 준수해야 합니다.
주요 동향
디지털 인쇄 기술 : 디지털 인쇄 기술은 유연성, 속도 및 사용자 정의 옵션을 향상시킴으로써 인쇄 라벨 산업에 변화를 가져오고 있습니다. 기존 인쇄 방식과 달리 디지털 인쇄는 디자인이나 텍스트를 빠르게 변경할 수 있어 소량 생산 및 개인화된 라벨에 적합합니다. 이 기술을 통해 기업은 정확한 기능과 넓은 색상 스펙트럼을 가진 고품질의 밝은 라벨을 만들 수 있습니다.
지속가능성 및 친환경 소재 : 소비자와 규제 당국이 환경 친화적인 제품을 요구하는 가운데, 인쇄 라벨 부문은 지속가능성을 더욱 중요시하고 있습니다. 재생지, 생분해성 폴리머, 수성 잉크 등 친환경 소재가 선호되고 있습니다.
스마트 라벨과 커넥티비티 : 지능형 라벨로도 알려진 스마트 라벨은 일반 라벨링 이상의 기능을 제공할 수 있다는 점에서 인기를 끌고 있습니다. 이러한 라벨은 RFID(Radio-Frequency Identification), NFC(Near Field Communication), QR코드 등의 기술을 활용하여 제품을 고객 및 공급망과 연결하고 있습니다.
Print Label Market size was valued at USD 32.42 Billion in 2024 and is projected to reach USD 42.81 Billion by 2031, growing at a CAGR of 3.90% from 2024 to 2031.
Print labels are adhesive tags or stickers that are affixed to items, packaging, or containers to convey important information about the object. These labels may feature the product name, ingredients, usage directions, manufacturer information, barcodes, and regulatory compliance symbols.
Print labels play an important function in a variety of businesses, serving as branding, information distribution, and regulatory compliance tools. In the consumer goods industry, print labels are indispensable for packaging offering essential information about the product such as components, usage directions, expiration dates, and safety warnings.
Advancements in technology and shifting consumer needs are expected to transform the future use of print labels providing several benefits to both businesses and customers. One notable advancement is the incorporation of smart label technology. Smart labels, which incorporate technologies like RFID (Radio Frequency Identification) and NFC (Near Field Communication), are becoming more popular..
The key market dynamics that are shaping the global print label market include:
Key Market Drivers:
Increasing Demand for Packaged Goods: The print label market is being driven by a surge in demand for packaged goods across multiple industries including food and beverage, medicines, and consumer goods. As consumer preferences evolve toward convenience and pre-packaged products, businesses must employ more labels for branding, product information, and regulatory compliance.
Technological Advancements in Printing: Printing technology advancements have considerably enhanced the print label market. Digital printing, inkjet printing, and flexographic printing have various benefits including high-quality output, faster production speeds, and the capacity to manufacture short runs cost-effectively.
Growth of E-commerce and Retail: The explosive growth of the e-commerce and retail industries has significantly raised the need for printed labels. Labels are vital in online shopping for identifying products, branding, and providing customer information. The rise of direct-to-consumer (DTC) brands drives demand for personalized labels that improve the unpacking experience and promote brand identity.
Key Challenges:
Sustainability and Environmental Concerns: Addressing sustainability and environmental concerns is one of the most significant challenges in the print label industry. Consumers and businesses are increasingly valuing environmentally friendly products creating a demand for sustainable label materials and manufacturing procedures.
Technological Advancements and Integration: As technology advances at a rapid pace, the print label sector faces both possibilities and challenges. While new technologies such as digital printing provide greater flexibility, adaptability, and efficiency incorporating them into current manufacturing processes can be difficult and expensive.
Regulatory Compliance: Regulatory compliance is another significant concern for the print label industry. Labels must frequently comply with a variety of standards based on their industry and geographical area. Food and beverage labels, for example, must adhere to stringent health and safety guidelines such as precise ingredient lists and nutritional information.
Key Trends:
Digital Printing Technology: Digital printing technology is altering the print label industry by increasing flexibility, speed, and customization options. Unlike traditional printing methods, digital printing enables quick changes to design and text making it perfect for short runs and personalized labels. This technology allows businesses to create high-quality, bright labels with exact features and a wide spectrum of colors.
Sustainability and Eco-Friendly Materials: As consumers and regulators demand ecologically friendly products, the print label sector is focusing more on sustainability. There is an increasing preference for environmentally friendly materials such as recycled paper, biodegradable polymers, and water-based inks.
Smart Labels and Connectivity: Smart labels also known as intelligent labels are gaining popularity because of their capacity to give functionality beyond ordinary labeling. These labels use technologies like RFID (Radio-Frequency Identification), NFC (Near Field Communication), and QR codes to connect products with customers and supply chains.
Here is a more detailed regional analysis of the global print label market:
Asia Pacific:
The Asia Pacific print label market is primarily driven by rapid industrialization, urbanization, and rising consumer demand for packaged goods. As the region's economies grow, there is an increase in industrial activity across a variety of sectors, particularly in China, India, and Southeast Asian countries. According to the Asian Development Bank, developing Asia's GDP growth rate is expected to reach 4.8% in 2024, showing ongoing industrial progress. This expansion is directly related to the rising demand for product labeling across businesses.
The food and beverage industry, in particular, makes a considerable contribution to label demand. The Food and Agriculture Organization (FAO) forecasts that the processed food market in the Asia Pacific is predicted to develop at a CAGR of 7.4% between 2021 and 2026 needing additional goods.
Furthermore, the expansion of e-commerce in the region has increased the demand for shipping labels. According to the United Nations Conference on Trade and Development (UNCTAD), e-commerce sales in Asia would increase by 16% in 2023 to $2.9 trillion driving up demand for print labels in logistics and packaging.
Another major reason boosting Asia Pacific's print label market is the growing emphasis on product safety, traceability, and anti-counterfeiting measures.
Europe:
The print label market in Europe is primarily driven by the expanding e-commerce sector, increasing demand for sustainable packaging solutions, and the growing requirement for product traceability. According to Eurostat, e-commerce sales in the EU will reach €767 billion in 2022, up 13% from the previous year. The increase in online shopping has resulted in a greater demand for shipping labels and product packaging labels. Furthermore, the European Commission's Circular Economy Action Plan seeks to make all packaging recyclable or reused by 2030, encouraging businesses to use environmentally friendly label materials.
The food and beverage industry which makes up a sizable share of label usage, is also driving market expansion. According to Euromonitor International, the European packaged food market was valued at €836 billion in 2023 with a predicted CAGR of 2.5% through 2028. Furthermore, the implementation of severe labeling laws such as the EU's Food Information to Consumers (FIC) Regulation, has heightened demand for precise and accurate food labels.
The Global Print Label Market is segmented based on the Print Process, Label Format, End-User Industry, and Geography.
Offset Lithography
Gravure Printing
Flexography
Screen Printing
Letterpress Printing
Electrophotography
Inkjet Printing
Based on the Print Process, the Global Print Label Market is bifurcated into Offset Lithography, Gravure Printing, Flexography, Screen Printing, Letterpress Printing, Electrophotography, and Inkjet Printing. Flexography is the dominant print process in the global print label market due to its versatility and efficiency. It is widely used for high-volume production of labels on various substrates including flexible packaging, paper, and films. Flexography offers fast drying times, excellent print quality, and the ability to print on a wide range of materials making it ideal for labels that require durability and vibrant colors. Its cost-effectiveness in the long run and adaptability to different inks and substrates further enhance its dominance.
Wet-Glue Labels
Pressure-Sensitive Labels
Linerless Labels
Multi-Part Tracking Labels
In-Mold Labels
Shrink and Stretch Sleeves
Based on the Label Format, the Global Print Label Market is bifurcated into Wet-Glue Labels, Pressure-Sensitive Labels, Linerless Labels, Multi-Part Tracking Labels, In-Mold Labels, Shrink and Stretch Sleeves. Pressure-sensitive labels are the dominant format in the print label market due to their versatility, ease of application, and wide range of uses across various industries. These labels adhere to surfaces without the need for heat, moisture, or additional adhesives making them ideal for applications in packaging, product labeling, and logistics. Their ability to be customized in terms of size, shape, and material further enhances their appeal.
Food and Beverage
Healthcare
Cosmetics and Personal Care
Household Products
Industrial
Logistics
Based on the End-User Industry, the Global Print Label Market is bifurcated into Food and Beverage, Healthcare, Cosmetics and Personal Care, Household Products, Industrial, and Logistics. In the print label market, the food and beverage sector is the dominant end-user industry. This dominance is primarily driven by the need for extensive labeling to comply with regulatory requirements such as ingredient lists, nutritional information, and expiration dates. Additionally, food and beverage products benefit from eye-catching labels that attract consumers and provide brand differentiation in a highly competitive market. The sector's growth is further fueled by the increasing demand for convenience foods and beverages which drives the need for versatile and durable labeling solutions.
North America
Europe
Asia Pacific
Rest of the World
Based on Geography, the Global Print Label Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Asia Pacific is the dominant region in the global print label market due to its robust manufacturing base and rapid industrial growth. The region which includes major economies like China, India, and Japan is experiencing high demand for print labels driven by expanding retail, food and beverage, and pharmaceutical sectors. The increase in consumer goods and e-commerce activities in Asia Pacific fuels the need for diverse labeling solutions.
The "Global Print Label Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Avery Dennison Corporation, CCL Industries, Inc., Multi-Color Corporation, Huhtamaki Oyj, Coveris Holdings S.A., Fuji Seal International, Inc., Mondi Group, RR Donnelley & Sons Company, Sato Holdings Corporation, and 3M Company.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.