세계의 디지털 인쇄 시장 규모는 2024년에 305억 달러에 달했습니다. 향후 IMARC Group은 시장이 2033년까지 493억 달러에 달하며, 2025-2033년에 5.5%의 성장률(CAGR)을 보일 것으로 예측하고 있습니다. 개인화 인쇄에 대한 수요 증가, 인쇄 품질을 향상시키는 기술 발전, 맞춤형 포장에 대한 E-Commerce의 요구, 환경 친화적인 관행을 지지하는 지속가능성에 대한 관심 등이 시장을 주도하는 주요 요인 중 일부입니다.
주요 시장 성장 촉진요인: 디지털 인쇄 시장의 매출은 디지털 솔루션의 기술 발전과 친환경 인쇄 옵션에 대한 수요 증가로 인해 완만하게 성장하고 있으며, 크게 확대되고 있습니다.
주요 시장 동향 : 친환경 인쇄에 대한 관심이 높아지면서 디지털 인쇄에 대한 수요 증가의 원동력이 되고 있습니다. 또한 최종사용자의 선호도 변화도 포장 분야에서 디지털 인쇄의 급속한 보급을 촉진하고 있습니다.
경쟁 구도: 세계 디지털 인쇄 산업의 주요 시장 기업으로는 Canon Inc, DIC Corporation, Seiko Epson Corporation, Everlight Amcor PLC 등이 있습니다.
지역적 동향 : 북미는 디지털 기술의 조기 도입과 주요 산업 기업의 강력한 존재감으로 인해 시장에서 뚜렷한 우위를 보이고 있습니다. 아시아태평양도 소매 업계의 디지털 인쇄 수요 증가로 인해 급성장하는 시장으로 부상하고 있습니다.
과제와 기회: 막대한 초기 투자 비용과 기술적 복잡성 등 많은 어려움이 있습니다. 그러나 디지털 인쇄로의 전환은 맞춤형 포장을 제공함으로써 새로운 시장에 진입할 수 있는 기회와 수요 증가에 따른 지속가능한 인쇄 솔루션 제공 등 많은 기회를 제공합니다.
소량 인쇄 및 주문형 인쇄 수요에 대한 수요
프린터, 잉크, 소프트웨어 솔루션을 포함한 디지털 인쇄 시장 제품은 상업용 및 개인 사용자 모두의 진화하는 요구에 부응하고 있습니다. 다양한 분야에서 소량 인쇄 및 주문형 인쇄에 대한 수요가 증가하고 있는 것은 시장 성장을 가속하는 중요한 요인 중 하나입니다. 동시에, 기존의 인쇄 방식에서는 판을 만들어야 하는 경우가 많아 소량 인쇄에 많은 시간과 비용이 소요됩니다. 또한 미국 상무부는 2024년 3월 1일자로 중국산 알루미늄 평판 인쇄판에 대한 상계관세 부과를 잠정적으로 긍정적으로 결정했습니다. 예상 상계관세율은 38.50%-231.98%입니다.
인쇄 기술의 발전
잉크 배합 개선, 인쇄 해상도 향상, 컬러 관리 강화 등 디지털 방식의 끊임없는 기술 혁신으로 인쇄 품질이 향상되고 있습니다. 또한 패션 및 인테리어 디자인 분야를 포함한 다양한 산업에서 보다 우수한 시각적 출력에 대한 요구가 증가하고 있으며, 시장에 긍정적인 영향을 미치고 있습니다. 또한 복잡한 디자인을 재현할 때 디지털 인쇄의 뛰어난 선명도와 색상 정확도는 다양한 용도에 대한 유연한 선택이 되어 시장 범위를 넓히고 있습니다. 또한 Advances in Printing Technology 2022 컨퍼런스에서는 혁신적인 잉크젯 인쇄 공정 및 지속가능성 구상과 같은 인쇄 기술의 최첨단 발전이 소개되었습니다. Technology가 주최한 이번 컨퍼런스에서는 디지털 인쇄 기술, 지속가능한 인쇄 관행, 인쇄가 환경에 미치는 영향 등의 주제에 대한 세션이 진행되었습니다.
또한 디지털 인쇄 시장의 가치는 기술 발전과 다양한 분야의 맞춤형 인쇄 솔루션에 대한 수요 증가로 인해 상승할 것으로 예상됩니다. 또한 엡손의 잉크젯 프린터는 무열 기술을 탑재하여 기존 레이저 프린터에 비해 에너지 사용량을 최대 96%까지 절감할 수 있습니다.
E-Commerce 및 포장 니즈
대중들 사이에서 E-Commerce 플랫폼의 인기가 높아짐에 따라 효과적이고 적응력이 뛰어난 포장 솔루션에 대한 수요가 증가하여 시장 성장 기회가 확대되고 있습니다. 여기에 더해 디지털 인쇄의 다양한 기판 인쇄 적응성 및 빠른 배송 인쇄에 대한 대응 능력은 E-Commerce 부문의 요구 사항과 일치하여 디지털 인쇄 시장 수요를 불러 일으켰습니다. 또한 다양한 브랜드와 상인들이 온라인 인지도를 높이고 고객 호소력을 높이기 위해 자사 제품에 독특하고 시각적으로 매력적인 패키지를 디자인하는 것도 시장 성장을 가속하고 있습니다. 눈에 띄게 증가했으며, 조사 대상 66개국의 온라인 판매액이 증가한 것으로 나타났습니다. 조사 기간 이전에 온라인 쇼핑은 이미 인기를 얻었으며, 인터넷 사용자의 평균 53%가 온라인 구매를 하고 있었습니다. 이 수치는 조사 기간 중 60%까지 상승했습니다. 또한 디지털 인쇄 시장 개요는 지속가능한 인쇄 솔루션으로의 전환으로 인한 성장을 강조하고 있습니다.
The global digital printing market size reached USD 30.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 49.3 Billion by 2033, exhibiting a growth rate (CAGR) of 5.5% during 2025-2033. The increasing demand for personalized printing, technological advancements enhancing print quality, e-commerce's need for customizable packaging, and sustainability concerns favoring eco-friendly practices are some of the major factors propelling the market.
Major Market Drivers: The digital printing market revenue was moderate and is significantly expanding with the increasing technological advancements in digital solutions and the growing need for environmentally friendly printing options.
Key Market Trends: The increasing commitment to green and eco-friendly printing is also driving an increase in digital printing demand because it generates less wasted supplies than traditional methods. Additionally, changes in end-user preferences are driving the rapid adoption of digital printing in packaging mainly because it enables customization and shorter production runs.
Competitive Landscape: Some of the major market players in the global digital printing industry include Canon Inc, DIC Corporation, Seiko Epson Corporation, and Everlight Amcor PLC, among many others.
Geographical Trends: North America exhibits a clear dominance in the market due to the early adoption of digital technologies and the strong presence of key industry players. Asia-Pacific is also emerging as a fast-growing market, driven by the rising demand for digital printing in the retail sector.
Challenges and Opportunities: There are also a number of challenges, such as a significant initial cost investment and some technical complexities. However, the shift towards digital printing provides numerous opportunities, such as the opportunity to enter new markets through offering customized packaging and providing sustainable printing solutions due to the growing demand.
Demand for short-run and on-demand printing
The digital printing market products, including printers, inks, and software solutions is catering to the evolving needs of both commercial and individual users. The rising demand for short-run and on-demand printing across various sectors represents one of the key factors impelling the market growth. Concurrent with this, traditional printing methods often necessitate the creation of printing plates, which can be time-consuming and costly for small print quantities. Moreover, the U.S. Department of Commerce has issued a preliminary affirmative determination on countervailing duties for aluminum lithographic printing plates from China, effective March 1, 2024. The range of projected rates of countervailable subsidies is 38.50% to 231.98%.
Advancements in printing technology
The continuous innovations in digital methods, such as improved ink formulations, higher print resolutions, and enhanced color management are enhancing the print quality. Furthermore, the growing need for better visual output from a variety of industries, including the fashion and interior design sectors is positively influencing the market. Additionally, the remarkable clarity and color accuracy of digital printing in replicating complex designs makes it a flexible option for a range of applications, hence broadening its market reach. In addition, the Advances in Printing Technology 2022 conference highlighted cutting-edge advancements in printing technology, including innovative inkjet printing processes and sustainability initiatives. Organized by the Society for Imaging Sciences and Technology, the conference featured sessions on topics like digital printing technology, sustainable printing practices, and the environmental impact of printing.
Furthermore, the digital printing market value is projected to rise, driven by technological advancements and the growing demand for customized printing solutions across various sectors. In addition, Epson's inkjet printers, powered by heat-free technology, utilize up to 96% less energy compared to traditional laser printers.
E-commerce and packaging needs
The rising popularity of e-commerce platforms among the masses is driving the demand for effective and adaptable packaging solutions, opening opportunities for market growth. Besides this, the adaptability of digital printing to print on various substrates, combined with its capability to accommodate short print runs, aligns with the requirements of the e-commerce sector, catalyzing the digital printing market demand. Furthermore, different brands and merchants that are designing distinctive and visually appealing packaging for their products to improve their online visibility and customer appeal are bolstering the market growth. The new UNCTAD data revealed a notable increase in individual e-commerce activity in 2021, marked by a rise in online sales value across 66 surveyed countries. Before the observed period, online shopping had already gained traction, with an average of 53% of internet users making purchases online. This figure rose to 60% during the surveyed period. In addition, the digital printing market overview highlights its growth due to a shift towards sustainable printing solutions.
Inkjet dominates the market
The growing demand for inkjet digital printing attributed to its versatility and applicability across diverse sectors is creating a favorable digital printing market outlook. The ability of this technique to print on a variety of substrates, such as ceramics, fabrics, and even three-dimensional objects, is drawing the attention of businesses looking for cutting-edge solutions. Additionally, inkjet printing is non-contact in nature and reduces the chance of substrate damage, which is suitable for sensitive materials. Moreover, Canon India announced the rebranding of its ink tank printer lineup to PIXMA MegaTank and MAXIFY MegaTank, showcasing advancements in inkjet printing technology. This move emphasized the commitment of the company to delivering high-quality printouts with best-in-class page yields at low costs, catering to the needs of modern users, including home offices and small businesses.
Apart from this, it provides vivid, high-resolution prints on unusual surfaces, including signs and packing, making it more appealing to businesses that prioritize visual appeal and brand distinction. These unique attributes position inkjet digital printing as a dynamic and adaptable choice. According to the data provided by IMARC Group, the printing packaging market reached US$22.6 billion in 2023 and is expected to acquire US$40.3 billion by 2032.
Aqueous ink holds the largest share in the market
The demand for digital aqueous ink printing is mainly driven by its eco-friendly characteristics and suitability for various applications. As environmental concerns increasingly impact company activities, water-based, non-toxic aqueous inks are gaining popularity. Reducing their environmental impact is the top priority for these inks. Moreover, aqueous inks are recognized for producing prints with minimum emissions of volatile organic compounds (VOCs) and vivid and crisp images.
In addition, KRONOS was announced as a sponsor for the IMI Inkjet Conference 2022, where they unveiled their latest innovation: KRONOS 9900, a novel aqueous white pigment concentrate tailored for inkjet printing. This breakthrough addressed challenges in achieving successful white image printing, offering excellent stability, opacity, and whiteness. KRONOS 9900 was designed for water-based inkjet systems and complies with industry regulations.
Plastic film or foil dominates the market
The increasing demand for digital printing on plastic film or foil owing to its ability to offer exceptional customization and cost-effective short-run production in the packaging industry is contributing to the digital printing market growth. Plastic film and foil are used in packaging due to their versatility, but traditional printing on these substrates often involves high setup costs and limited design flexibility. Digital printing solves these issues as it does not require printing plates and can produce complex and variable designs, making it ideal for smaller manufacturing quantities. This helps companies create striking, distinctive package designs that appeal to users, which is especially helpful for enterprises where packaging is a crucial marketing tool. In addition, digital printing on plastic film or foil is gaining traction due to the rising need for customized packaging and the need to stand out in a crowded market. Moreover, in March 2022, ProAmpac, a leading flexible packaging company, acquired Specialty Packaging, Inc., a family-owned manufacturer specializing in digital printing on plastic film and foil. This strategic move expanded ProAmpac's reach in the food service industry and strengthened its position in digitally printed packaging.
North America exhibits a clear dominance, accounting for the largest digital printing market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The thriving e-commerce industry in North America, propelled by a customer base with digital connectivity, is creating a need for customized and on-demand packaging solutions. The potential of digital printing to create short runs of personalized packaging with premium graphics fits with the trend of firms looking to improve their online presence. Moreover, the North American market has witnessed a surge in sustainability consciousness, with businesses and consumers alike showing a preference for eco-friendly practices. Additionally, the rising awareness about sustainability in the North American among both individuals and businesses is leading to a preference for eco-friendly methods. Apart from this, the focus of the region on innovation and technological advancement in digital printing technologies is ensuring that North America remains at the forefront of industry growth.
The competitive landscape of the global digital printing market is characterized by a dynamic interplay of established players and innovative newcomers, all vying for a significant market share. Key players dominate with their extensive product portfolios and well-established distribution networks, which allow them to serve a variety of sectors Moreover, emerging players are providing specialized products, which frequently target specialized markets with distinctive uses. The collaboration between print technology providers and software developers is resulting in workflow automation and enhanced print management systems, which provides clients with greater value. Additionally, the future of the digital printing market looks promising, with technological advancements and the growing demand for customization and eco-friendly solutions driving its expansion.
Fujifilm introduces AQUAFUZE inkjet ink technology, merging water-based and UV-curable inks for wide-format printing on plastic film and foil. This innovation, launching in Autumn 2024, offers stretchability, durability, and odorless printing, catering to indoor signage and wallpaper needs. It minimizes printhead clogging, adheres well without primers, reduces image thickness for a glossy finish, and prioritizes user safety.