세계의 디지털 헬스 시장 규모는 2024년 4,930억 달러에 달했습니다. IMARC Group은 향후 2033년에는 1조 9,132억 달러에 이를 전망이며, 2025년부터 2033년까지 16.3%의 성장률(CAGR)을 나타낼 것으로 예측했습니다. 이 시장은 개인의 만성 질환 진단 증가, 가치 기반 케어로의 급속한 변화, 상당한 기술 진보와 혁신, 건강 관리 비용 상승 및 효율화 요구에 의해 추진되고 있습니다.
디지털 헬스는 헬스케어 제공 및 관리를 강화하기 위해 디지털 기술을 의료 실천 및 서비스에 통합하는 것을 의미합니다. 원격 의료, 모바일 건강(m 건강) 앱, 웨어러블 장치, 전자 의료 기록(EHR), 원격 환자 모니터링, 건강 데이터 분석 등 광범위한 용도가 포함됩니다. 디지털 헬스의 등장은 헬스케어 업계에 혁명을 가져오고, 환자가 자신의 헬스케어에 적극적으로 참여할 수 있게 되어, 의료 제공업체는 보다 개별화되고 효율적인 케어를 제공할 수 있게 되었습니다. 디지털 헬스의 중요한 측면 중 하나는 원격 의료이며 화상 회의 및 가상 플랫폼을 통해 환자가 의료 전문가와 원격으로 상담할 수 있습니다. 이는 지역이나 서비스가 충분하지 않은 지역의 사람들에게 의료 서비스를 제공할 때 특히 유익한 것으로 입증되었으며, 의료에 대한 접근성을 높이고 지리적 장벽을 줄입니다. 또한 m 건강 앱과 웨어러블 기기는 건강 추적, 복약 준수, 라이프 스타일 관리를 용이하게 하고 건강과 웰빙에 대한 적극적인 접근을 촉진하기 위해 인기를 얻고 있습니다.
의료비의 급등은 세계의 문제가 되고 있습니다. 디지털 헬스 기술은 병원 재입원을 줄이고 불필요한 진찰을 최소화하고 자원 이용을 최적화함으로써 전통적인 의료 서비스를 대체하는 비용 효율적인 옵션을 제공합니다.결과적으로 의료 서비스 제공업체와 지불자는 의료 품질을 유지하면서 비용을 줄이기 위해 디지털 헬스 솔루션의 채택을 늘리고 있습니다. 또한, 당뇨병, 심혈관 질환, 호흡기 질환 등의 만성 질환의 유병률은 세계적으로 급증하고 있습니다. 웨어러블 피트니스 트래커 및 모바일 헬스 앱과 같은 디지털 헬스 툴은 개인에게 적극적인 헬스케어를 촉진하고, 예방 의료를 촉진하고, 건강 문제의 조기 발견을 용이하게 하며, 보다 나은 질병 관리와 결과 개선에 기여합니다. 이 외에도 소비자는 점점 더 편리하고 사용하기 쉬운 헬스케어 솔루션을 찾고 있습니다. 디지털 헬스 기술은 가상 진단, 원격 모니터링, 손가락 끝의 건강 정보와 같은 편의성을 제공합니다. 소비자 중심의 건강 관리로의 전환은 디지털 헬스 도구 및 서비스 수요에 박차를 가하고 있습니다. 이 외에도 디지털 헬스 장비 및 플랫폼에 의해 생성되는 풍부한 건강 데이터는 데이터 중심의 건강 관리에 새로운 기회를 제공합니다. 고급 분석 및 머신러닝 알고리즘은 이 데이터를 분석하여 동향을 파악하고, 건강 위험을 예측하고, 개인화된 치료 권고를 제공함으로써 보다 정확하고 맞춤형 치료를 가능하게 합니다. 이와 함께 COVID-19의 대유행은 원격 의료 및 가상 케어 솔루션의 채용을 가속화했습니다. 봉쇄 및 사회적 거리를 두는 조치에 의해 원격 헬스케어 제공이 필요하게 되어, 원격 의료의 이용이 급증했습니다. 팬데믹은 위기 상황에서도 지속적으로 헬스케어에 접근할 수 있도록 하는 디지털 헬스의 중요성을 부각시켰습니다. 게다가 모바일 기기, 웨어러블 센서, 인공지능, 클라우드 컴퓨팅 등의 기술의 급속한 진보가 혁신적인 디지털 헬스 솔루션에 대한 길을 열었습니다.
기술 진보
스마트폰, 웨어러블 디바이스, IoT(사물인터넷) 센서의 보급으로 개인이 자신의 건강을 지속적으로 모니터링하고 헬스케어 서비스에 원격으로 액세스할 수 있게 되었습니다. 모바일 건강 앱과 웨어러블 피트니스 트래커는 생명 징후, 신체 활동, 수면 패턴, 영양을 추적하는 힘을 사용자에게 제공하고 개인 헬스케어에 적극적인 접근을 촉진합니다. 또한 인공지능과 머신러닝 알고리즘은 디지털 헬스 솔루션에 통합되어 엄청난 양의 건강 데이터를 분석하고 개인화된 인사이트 및 치료 권고를 제공합니다. 클라우드 컴퓨팅은 건강 기록을 안전하게 저장하고 공유할 수 있어 의료 제공업체가 위치에 관계없이 환자 정보에 액세스할 수 있도록 합니다. 기술이 지속적으로 발전함에 따라 디지털 헬스는 유전체, 가상현실, 블록체인과 같은 분야의 진보를 활용하여 진단, 치료 및 환자 참여에 혁명을 일으키는 태세를 갖추고 있습니다.
헬스케어 비용 상승
디지털 헬스 솔루션은 전통적인 헬스케어 서비스를 대체하는 비용 효율적인 옵션을 제공하여 이 경제적 부담을 해결합니다. 특히 원격 의료는 대면 진료의 필요성을 줄이고 관리 비용을 줄이며, 특히 원격지와 서비스가 충분하지 않은 지역의 헬스케어 액세스를 향상시킵니다. 원격 환자 모니터링 및 가상 케어를 도입함으로써 병원은 불필요한 재입원을 예방하고 만성 질환 관리를 개선할 수 있어 비용 절감으로 이어집니다. 디지털 헬스 도구는 또한 예방 의료 및 건강 문제의 조기 발견을 촉진하고 진행성 질환의 경제적 영향을 완화하는 데 도움이 됩니다. 포커스의 중심이 피포 서비스 모델에서 가치 기반 케어로 전환되는 동안, 디지털 헬스의 데이터 중심 접근 방식을 통해 공급자는 헬스케어 제공을 최적화하고, 케어 성과를 개선하며, 전반적인 비용을 절감할 수 있습니다.
편의성에 대한 소비자의 요구
소비자는 헬스케어 여정에서 점점 편의성, 접근성, 개인화된 경험을 추구합니다. 원격 의료 및 가상 진단과 같은 디지털 헬스 기술을 통해 환자는 집에 머무르면서 의료 전문가와 연결되어 시간과 이동 비용을 절약할 수 있습니다. 모바일 건강 앱 및 웨어러블 기기는 사용자에게 건강 데이터, 건강 팁, 개인화된 코칭에 대한 이동 중에도 액세스할 수 있으며 자신의 건강을 관리할 수 있는 힘을 제공합니다. 실용적인 인사이트 및 개인화된 건강 추천 수요는 AI 주도 건강 채팅봇과 가상 어시스턴트의 통합으로 이어졌습니다. 게다가 기술에 익숙한 젊은 세대가 의료 소비자층의 대부분을 차지함에 따라 원활한 디지털 헬스 경험에 대한 수요는 계속 확대되고 이 분야의 혁신과 시장 확대를 촉진합니다. 편의성을 요구하는 소비자 요구 증가에 부응하는 것은 디지털 헬스 기업이 시장에서 경쟁 우위를 차지하고 장기적인 성공을 확립하는 데 필수적입니다.
The global digital health market size reached USD 493 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,913.2 Billion by 2033, exhibiting a growth rate (CAGR) of 16.3% during 2025-2033. The market is propelled by the increasing diagnosis of chronic diseases among individuals, rapid shift toward value-based care, significant technological advancements and innovation, and rising healthcare costs and demand for efficiency.
Digital health refers to the integration of digital technologies into healthcare practices and services to enhance the delivery and management of healthcare. It encompasses a broad spectrum of applications, including telemedicine, mobile health (mHealth) apps, wearable devices, electronic health records (EHRs), remote patient monitoring, and health data analytics. The advent of digital health has revolutionized the healthcare industry, empowering patients to actively participate in their health management and enabling healthcare providers to deliver more personalized and efficient care. One of the key aspects of digital health is telemedicine, which allows patients to consult with healthcare professionals remotely through video conferencing or virtual platforms. This has proven especially beneficial in providing medical services to individuals in rural or underserved areas, increasing accessibility and reducing geographical barriers to healthcare. Additionally, mHealth apps and wearable devices have gained popularity as they facilitate health tracking, medication adherence, and lifestyle management, fostering a proactive approach to health and wellness.
The escalating healthcare costs have become a global concern. Digital health technologies offer cost-effective alternatives to traditional healthcare delivery by reducing hospital readmissions, minimizing unnecessary medical visits, and optimizing resource utilization. As a result, healthcare providers and payers are increasingly adopting digital health solutions to contain costs while maintaining the quality of care. Additionally, the prevalence of chronic diseases, such as diabetes, cardiovascular diseases, and respiratory disorders, has surged worldwide. Digital health tools, such as wearable fitness trackers and mobile health apps, empower individuals to actively manage their health, promote preventive care, and facilitate early detection of health issues, contributing to better disease management and improved outcomes. Other than this, consumers are increasingly seeking convenient and accessible healthcare solutions. Digital health technologies offer the convenience of virtual consultations, remote monitoring, and health information at their fingertips. The shift toward consumer-centric healthcare has fueled the demand for digital health tools and services. Besides this, the abundance of health data generated by digital health devices and platforms has opened new opportunities for data-driven healthcare. Advanced analytics and machine learning algorithms analyze this data to identify trends, predict health risks, and provide personalized treatment recommendations, enabling more precise and tailored care. In line with this, the COVID-19 pandemic accelerated the adoption of telehealth and virtual care solutions. Lockdowns and social distancing measures necessitated remote healthcare delivery, leading to a surge in telemedicine usage. The pandemic highlighted the importance of digital health in ensuring continuous healthcare access during crises. Moreover, rapid advancements in technology, such as mobile devices, wearable sensors, artificial intelligence, and cloud computing, have paved the way for innovative digital health solutions.
Technological Advancements
The proliferation of smartphones, wearable devices, and IoT (Internet of Things) sensors has enabled individuals to monitor their health continuously and access healthcare services remotely. Mobile health apps and wearable fitness trackers empower users to track vital signs, physical activity, sleep patterns, and nutrition, fostering a proactive approach to personal health management. Moreover, artificial intelligence and machine learning algorithms are being integrated into digital health solutions to analyze vast amounts of health data and provide personalized insights and treatment recommendations. Cloud computing facilitates secure storage and sharing of health records, making patient information accessible to healthcare providers irrespective of their location. As technology continues to evolve, digital health is poised to leverage advancements in areas like genomics, virtual reality, and blockchain to revolutionize diagnosis, treatment, and patient engagement.
Rising Healthcare Costs
Digital health solutions offer cost-effective alternatives to traditional healthcare services, addressing this financial burden. Telemedicine, in particular, reduces the need for in-person visits, lowering administrative costs, and enhancing healthcare access, especially for remote and underserved areas. By implementing remote patient monitoring and virtual care, hospitals can prevent unnecessary readmissions and better manage chronic conditions, resulting in cost savings. Digital health tools also facilitate preventive care and early detection of health issues, helping to mitigate the financial impact of advanced-stage diseases. As the focus shifts from a fee-for-service model to value-based care, digital health's data-driven approach enables providers to optimize healthcare delivery, improve care outcomes, and reduce overall expenses, making it a critical driver in the evolving healthcare landscape.
Consumer Demand for Convenience
Consumers are increasingly seeking convenience, accessibility, and personalized experiences in their healthcare journey. Digital health technologies, such as telemedicine and virtual consultations, allow patients to connect with healthcare professionals from the comfort of their homes, saving time and travel costs. Mobile health apps and wearable devices provide users with on-the-go access to health data, health tips, and personalized coaching, empowering them to take charge of their well-being. The demand for actionable insights and personalized health recommendations has led to the integration of AI-driven health chatbots and virtual health assistants. Additionally, as the younger, tech-savvy generation becomes a larger part of the healthcare consumer base, the demand for seamless digital health experiences will continue to grow, driving innovation and market expansion in this domain. Meeting the rising consumer demand for convenience is vital for digital health companies to gain a competitive edge and establish long-term success in the market.
Telehealth
Medical Wearables
EMR/EHR Systems
Medical Apps
Healthcare Analytics
Others
Telehealth dominates the market
Telehealth offers unparalleled accessibility, breaking down geographical barriers and connecting patients with healthcare professionals regardless of their physical location. This has been especially crucial in underserved and rural areas where access to healthcare facilities is limited. Additionally, telehealth provides convenience and time-saving benefits, enabling patients to schedule virtual appointments at their preferred times, reducing waiting times, and eliminating the need for extensive travel. As the world faced the COVID-19 pandemic, telehealth proved indispensable in maintaining healthcare services while adhering to social distancing measures. Moreover, the integration of telehealth with advanced technologies, such as real-time video conferencing, remote monitoring devices, and secure electronic health records, has bolstered its effectiveness and reliability, making it a preferred choice for both patients and healthcare providers. As healthcare systems increasingly prioritize value-based care and patient-centric approaches, telehealth's ability to enhance accessibility, convenience, and quality of care has solidified its position as the dominant segment in the evolving landscape of digital health.
Software
Hardware
Service
Service holds the largest share in the market
While digital health technologies and products provide the foundation, it is the services that complement and optimize their functionalities. Healthcare organizations and providers often require specialized expertise to integrate digital health solutions into their existing workflows, customize them according to their unique requirements, and train their staff to use the technologies effectively. Service providers offer consultancy, implementation, and training services, ensuring a seamless transition to digital health platforms. Moreover, ongoing support and maintenance services are essential to address any technical issues and to keep the systems up-to-date with evolving healthcare regulations and best practices. The services segment also encompasses data analytics, which plays a crucial role in transforming the vast amounts of health data into actionable insights, enabling evidence-based decision-making and improving patient outcomes. As the demand for digital health solutions continues to grow, the services segment remains indispensable in providing the necessary expertise and support to unlock the full potential of digital health technologies and drive their successful integration into the healthcare ecosystem.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for digital health.
North America has a highly developed healthcare infrastructure and a robust technological ecosystem, providing a fertile ground for the adoption of digital health solutions. The presence of advanced healthcare facilities and a high level of technology penetration, including widespread internet and smartphone usage, has facilitated the seamless integration of digital health technologies into existing healthcare systems. Moreover, the region faces several healthcare challenges, such as rising chronic disease prevalence, an aging population, and increasing healthcare costs. In response to these challenges, digital health solutions have gained prominence as a means to address these issues efficiently and cost-effectively. Telehealth, in particular, has gained widespread acceptance, offering convenient access to healthcare services, especially in remote or underserved areas. Furthermore, the thriving start-up culture in North America has given rise to a plethora of innovative digital health companies, fostering competition and driving continuous advancements in the industry.
One of the primary efforts by key players is continuous research and development to create cutting-edge digital health solutions. Investment in innovation and technology allows for the creation of new products and services that cater to evolving healthcare needs. This includes the development of advanced telemedicine platforms, wearable health devices, remote patient monitoring systems, and artificial intelligence-driven health analytics. Additionally, collaborations and partnerships between digital health companies and healthcare providers are also pivotal in driving market growth. These alliances enable the integration of digital health solutions into existing healthcare systems, ensuring seamless implementation and adoption. By working together, key players can leverage their respective expertise to deliver comprehensive and efficient digital health services to patients and healthcare professionals. Furthermore, efforts to improve interoperability and data exchange standards have been essential in promoting the widespread use of digital health technologies. Key players have been actively involved in establishing common protocols to enable seamless sharing of patient information, facilitating better care coordination and patient outcomes. Moreover, marketing and awareness campaigns are being conducted by key players to educate healthcare providers, policymakers, and the general public about the benefits and potential of digital health.
AirStrip Technologies Inc.
AT&T
Athenahealth Inc.
eClinicalWorks
iHealth Lab Inc.
Kininklijke Philips N.V.
McKesson Corporation
Omron Healthcare (Omron Corporation)
Oracle Corporation
Qualcomm Technologies Inc.
Veradigm LLC