세계의 환자 포털 시장 규모는 2024년 42억 5,140만 달러에 달했습니다. IMARC Group은 향후 시장이 2033년까지 114억 2,600만 달러에 이를 전망이며, 2025년부터 2033년까지 성장률(CAGR)은 11.03%가 될 것으로 예측했습니다. 환자 포털의 특징과 기능의 개선과 강화가 진행되고 있는 것, 혁신적인 솔루션을 개발하기 위해 의료기관과 기술 기업과의 협력 관계가 높아지고 있는 것, 전자 처방 시스템과의 통합이 진행되고 있는 것 등이 시장을 추진하고 있는 요인 중 하나입니다.
환자 포털은 환자가 건강 관련 정보에 편리하고 비밀리에 액세스하고 관리할 수 있는 안전한 온라인 플랫폼입니다. 환자와 헬스케어 제공업체 간의 의사 소통의 가교가 되어 다양한 기능과 서비스를 제공합니다. 이 포털 사이트에서는 검사 결과, 예약 기록, 투약 등의 의료 기록을 볼 수 있습니다. 또한 보안 메시징을 통해 헬스케어 제공업체와 의사 소통할 수 있으므로 긴급하지 않은 경우 전화나 방문이 필요하지 않습니다. 또한, 환자는 처방전 보충을 요청하고, 예약을 넣고, 다음 번의 진찰과 예방 검진에 대한 알림을 받을 수 있습니다. 이러한 포털 사이트는 환자가 자신의 건강 관리에 적극적으로 참여할 수 있도록 하며 충분한 정보를 바탕으로 의사 결정 및 경과를 모니터링할 수 있습니다. 이러한 플랫폼의 안전한 특성은 데이터의 프라이버시와 기밀성을 보장하고 환자와 의료 제공업체 간의 신뢰를 구축합니다. 이러한 플랫폼은 건강 관련 정보를 관리하기 위한 사용자 친화적이고 접근하기 쉬운 인터페이스를 제공하여 환자 참여를 강화하고, 의료 프로세스를 간소화하고, 환자 경험을 향상시킵니다.
세계 시장은 헬스케어 시설에서 전자 의료 기록(EHR)의 도입 확대가 주요 요인이 되었습니다. 이에 따라 환자 중심의 케어와 환자 참여에 대한 주목이 고조되고 시장에 크게 기여하고 있습니다. 게다가 Meaningful Use 요건으로 인해 이러한 포털을 홍보하는 세걔 정부의 이니셔티브는 시장에 긍정적인 영향을 미치고 있습니다. 이와는 별도로, 급속한 기술 진보가 시장에 많은 기회를 가져오고 있습니다. 또한 데이터 보안 대책이 강화되고 환자 정보의 기밀성이 보장됨에 따라 시장이 활성화되고 있습니다. 또한 의료 정보에 대한 편리하고 원격 액세스에 대한 수요 증가도 시장을 뒷받침하고 있습니다. 게다가, 가치관을 기반으로 한 의료로의 전환은 의료 제공업체에게 환자와의 커뮤니케이션과 협력을 개선하도록 촉구하고 시장을 뒷받침하고 있습니다.
모바일 애플리케이션과의 통합 증가
포털 사이트와 모바일 애플리케이션의 통합이 진행됨에 따라 시장에 긍정적인 영향을 미치고 있습니다. 이 통합을 통해 환자는 의료 정보에 대한 편의성과 접근성을 향상시켜 이동 중에도 헬스케어를 할 수 있습니다. 모바일 앱에서 액세스할 수 있는 포털 사이트에서는 스마트폰이나 태블릿에서 직접 의료 기록과 검사 결과, 향후 일정을 확인할 수 있습니다. 또한 알림 및 알림을 받을 수 있으므로 치료 계획에 대한 참여 및 준수가 강화됩니다. 또한 모바일 애플리케이션과의 통합을 통해 환자는 의료 서비스 제공업체와 안전하게 의사소통할 수 있어 실시간으로의 상호작용이 용이해지고 긴급한 문의에 대한 응답 시간이 단축됩니다. 의료 제공자도 이 통합을 통해 혜택을 받고, 보다 광범위한 환자층으로 도달하고, 환자 참여도를 높일 수 있습니다. 환자가 언제 어디서나 자신의 건강 정보에 액세스할 수 있게 되면 힘과 진료에 참여하는 의식을 키우고 결국 건강 결과와 환자 만족도를 높일 수 있습니다. 모바일 기기의 사용이 계속 증가하고 있는 동안, 이러한 포털과 모바일 애플리케이션의 원활한 통합은 환자에게 헬스케어에 더 큰 통제와 편의성을 제공하고 시장을 더욱 홍보할 것으로 예상됩니다.
헬스케어 지출 증가 및 디지털 건강 솔루션 투자
헬스케어 지출 증가와 디지털 건강 솔루션에 대한 투자는 시장에 크게 기여하고 있습니다. 세계의 헬스케어 시스템이 과제 증가에 직면하면서 효율적이고 환자 중심의 솔루션을 도입하는 것이 중요하다는 것이 인식되고 있습니다. 의료 서비스 제공업체와 의료 기관은 환자 참여를 개선하고, 관리 프로세스를 간소화하고, 의료 제공을 강화하기 위해 디지털 건강 기술에 투자하고 있습니다. 포털은 이러한 디지털 건강 솔루션의 중요한 구성 요소로 등장하여 환자가 자신의 건강 정보에 액세스하고, 의료 종사자와 의사 소통하고, 치료에 적극적으로 참여할 수 있는 안전하고 접근하기 쉬운 플랫폼을 제공합니다. 이러한 포털에 대한 투자는 더 나은 케어 코디네이션, 종이 작업 감소, 환자 결과 개선을 통해 비용 절감을 달성할 수 있는 잠재력이 있습니다. 환자가 자신의 헬스케어에 적극적으로 참여할 수 있도록 함으로써 이러한 포털은 환자 만족도와 충성도를 높일 수 있습니다. 헬스케어 지출은 늘어나고 있으며, 이러한 포털 및 기타 디지털 헬스 솔루션의 채용은 확대되고, 헬스케어의 상황을 일변시키고 시장의 추가 확대를 촉진할 것으로 예상됩니다.
만성 질환 관리에서 집단 헬스케어 및 환자 참여에 대한 관심 증가
만성 질환 관리에서 집단 헬스케어 및 환자 참여에 대한 관심 증가가 시장을 활성화하고 있습니다. 헬스케어 시스템이 전반적인 건강 결과를 개선하고 비용을 억제하는 것을 목표로 하는 동안, 예방 의료 및 만성 질환 관리로의 전환이 진행되고 있습니다. 이러한 포털은 환자가 자신의 건강 정보에 쉽게 액세스할 수 있게 하고, 경과를 추적할 수 있도록 하고, 헬스케어에 적극적인 수단을 취할 수 있게 함으로써, 집단 헬스케어를 위한 귀중한 도구를 제공합니다. 환자는 포털을 통해 개인에 맞는 건강 교육 자료, 예방 검진 리마인더, 복약 준수 경고 등을 받을 수 있습니다. 만성 질환이 있는 환자는 포털을 통한 원격 모니터링, 원격 진단, 헬스케어 제공업체와의 안전한 메시징을 가능하게 하여 지속적인 관리 및 질병 관리를 용이하게 합니다. 환자를 건강에 적극적으로 참여시킴으로써 이러한 포털은 질병 관리를 개선하고, 입원을 줄이고, 환자 결과를 개선할 수 있습니다. 헬스케어 조직이 집단 헬스케어 및 만성질환 관리를 우선하는 가운데 이러한 포털의 채용은 앞으로도 확대되고 시장 전체의 성장에 기여할 것으로 예상됩니다.
The global patient portal market size reached USD 4,251.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 11,426.0 Million by 2033, exhibiting a growth rate (CAGR) of 11.03% during 2025-2033. The increasing improvements and enhancements to patient portal features and functionalities, the rising collaborations between healthcare organizations and technology companies to develop innovative solutions, and the growing integration with electronic prescription systems are some of the factors propelling the market.
A patient portal is a secure online platform that allows patients to access and manage their health-related information conveniently and confidentially. It serves as a communication bridge between patients and healthcare providers, offering a range of features and services. This portal lets individuals view their medical records, including lab results, appointment history, and medications. They can also communicate with their healthcare providers through secure messaging, eliminating the need for phone calls or in-person visits for non-urgent matters. Additionally, patients can request prescription refills, schedule appointments, and receive reminders for upcoming visits or preventive screenings. These portals empower individuals to take an active role in their healthcare, enabling them to make informed decisions and monitor their progress. The secure nature of these platforms ensures data privacy and confidentiality, building trust between patients and their healthcare providers. They enhance patient engagement, streamline healthcare processes, and improve patient experience by providing a user-friendly and accessible interface for managing health-related information.
The global market is majorly driven by the increasing adoption of electronic health records (EHRs) in healthcare facilities. In line with this, the rising focus on patient-centered care and patient engagement is significantly contributing to the market. Furthermore, the government's worldwide initiatives promoting these portals for Meaningful Use requirements are positively influencing the market. Apart from this, rapid technological advancements are offering numerous opportunities for the market. Moreover, the enhanced data security measures, assuring patients of their information's confidentiality, are catalyzing the market. Besides, the escalating demand for convenient and remote access to healthcare information is propelling the market. Additionally, the shift towards value-based care, encouraging healthcare providers to improve patient communication and coordination, is providing a boost to the market.
Increasing integration with mobile applications
The increasing integration of these portals with mobile applications is favorably impacting the market. This integration offers patients greater convenience and accessibility to their healthcare information, enabling them to manage their health on the go. With these portals accessible through mobile apps, individuals can view their medical records, test results, and upcoming appointments directly from their smartphones or tablets. They can also receive notifications and reminders, enhancing engagement and adherence to treatment plans. Furthermore, the integration with mobile applications enables patients to securely communicate with their healthcare providers, facilitating real-time interactions and reducing response times for non-urgent queries. Healthcare providers also benefit from this integration, reaching a broader patient base and enhancing patient engagement. Patients' ability to access their health information anytime, anywhere fosters a sense of empowerment and involvement in their care, ultimately leading to improved health outcomes and patient satisfaction. As the use of mobile devices continues to rise, the seamless integration of these portals with mobile applications is expected to propel the market further, providing patients with greater control and convenience in managing their health.
Rising healthcare spending and investments in digital health solutions
The rising healthcare spending and investments in digital health solutions have significantly contributed to the market. As healthcare systems worldwide face increasing challenges, there is a growing recognition of the importance of implementing efficient and patient-centric solutions. Healthcare providers and institutions invest in digital health technologies to improve patient engagement, streamline administrative processes, and enhance healthcare delivery. These portals have emerged as a key component of these digital health solutions, providing a secure and accessible platform for patients to access their health information, communicate with their healthcare providers, and actively participate in their care. Investments in these portals are driven by the potential to achieve cost savings through better care coordination, reduced paperwork, and improved patient outcomes. By empowering patients to take a more active role in managing their health, these portals can lead to greater patient satisfaction and loyalty. As healthcare spending continues to increase, adopting these portals and other digital health solutions is expected to grow, transforming the healthcare landscape and driving further market expansion.
Growing focus on population health management and patient engagement in chronic disease management
The growing focus on population health management and patient engagement in chronic disease management is catalyzing the market. As healthcare systems aim to improve overall health outcomes and control costs, there is a shift towards preventive care and managing chronic conditions. These portals offer valuable tools for population health management by providing patients with easy access to their health information, allowing them to track their progress, and empowering them to take proactive measures in managing their health. Patients can receive personalized health education materials, reminders for preventive screenings, and alerts for medication adherence through the portal. For individuals with chronic diseases, these portals enable remote monitoring, remote consultations, and secure messaging with healthcare providers, facilitating continuous care and disease management. By actively engaging patients in their health, these portals can improve disease control, reduce hospital admissions, and improve patient outcomes. As healthcare organizations prioritize population health management and chronic disease management, adopting these portals is expected to continue to grow, contributing to the market's overall growth.
Integrated Patient Portal
Standalone Patient Portal
Integrated patient portal dominates the market
An integrated patient portal is a comprehensive solution seamlessly connected to the healthcare provider's electronic health records (EHR) system. It offers patients a unified platform to access their medical information, including test results, medical history, and treatment plans. These portals enable patients to communicate with their healthcare providers, schedule appointments, and request prescription refills through the EHR system. This seamless integration streamlines administrative processes and enhances care coordination between patients and healthcare providers.
On the other hand, a standalone patient portal is an independent platform that may or may not be directly linked to a healthcare provider's EHR system. While it may offer similar functionalities to an integrated patient portal, it operates independently, requiring patients to enter their information separately from the EHR system. Healthcare organizations often utilize standalone portals without full EHR integration or by patients seeking to access health information from multiple providers in one centralized portal.
Cloud-based
On-premises
Cloud-based dominates the market
Cloud-based patient portals are hosted on external servers and accessed through the Internet. These portals offer the advantage of easy scalability, flexibility, and accessibility from any device with an internet connection. Healthcare organizations can avoid extensive IT infrastructure and maintenance as the service providers manage and update cloud-based solutions. These portals are especially beneficial for smaller healthcare practices and organizations seeking cost-effective, hassle-free solutions.
On the contrary, on-premises patient portals are installed and managed directly on the healthcare organization's local servers and infrastructure. This deployment mode offers greater control and customization capabilities, as the organization can tailor the portal to specific requirements and integrate it with existing systems. On-premises solutions may be preferred by larger healthcare facilities or those with strict data security and regulatory compliance needs, as they allow for direct patient data management within the organization's premises.
Hospitals and Clinics
Pharmacies
Others
Hospitals and clinics dominates the market
Hospitals and clinics widely adopt these portals as essential tools for enhancing patient engagement and communication. These institutions use portals to provide secure and convenient access to medical records, test results, appointment scheduling, and communication with healthcare providers. These portals in hospitals and clinics enable patients to participate in their healthcare actively, improving care coordination and patient outcomes. They also streamline administrative processes, reducing the paperwork burden and enabling healthcare providers to focus more on patient care.
On the other hand, pharmacies are increasingly incorporating these portals to offer added value to their customers. These portals enable patients to access medication information, request prescription refills, and receive medication reminders. Pharmacies can use these portals to provide personalized medication counseling and health education resources. The integration of these portals with pharmacies fosters medication adherence and patient safety, as patients can review their medication histories and communicate with pharmacists about any concerns or side effects.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest patient portal market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Russia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America is a prominent market due to its well-established healthcare infrastructure and advanced adoption of digital health technologies. The region's healthcare providers and institutions have been early adopters of these portals to enhance patient engagement, improve healthcare communication, and facilitate better care coordination. The rising focus on value-based care and patient-centered approaches has further accelerated the adoption of these portals across the region. Additionally, government initiatives and incentives promoting the use of electronic health records (EHRs) have contributed to the market growth in this region.
On the contrary, the Asia Pacific region is experiencing significant growth, driven by the increasing emphasis on healthcare digitization and the rising demand for improved patient outcomes. As healthcare systems in the region undergo digital transformation, these portals are becoming essential tools for enhancing patient access to healthcare information, remote consultations, and medication management. The region's large population and diverse healthcare landscape present opportunities for these portal providers to cater to the varied needs of healthcare providers and patients alike. Government initiatives aimed at improving healthcare access and quality are also contributing to the adoption of these portals across the region.
Top companies fuel market growth through innovative solutions and commitment to improving patient engagement and healthcare communication. These companies continuously invest in research and development to enhance their patient portal platforms, making them more user-friendly, secure, and feature-rich. Through strategic marketing and partnerships with healthcare providers, they assist in increasing awareness and adoption of their solutions. They actively collaborate with healthcare institutions to implement their portals and offer comprehensive training and support to ensure successful integration and utilization. The key companies also prioritize data security and regulatory compliance, instilling confidence in patients and healthcare providers regarding the privacy and confidentiality of patient information. These companies foster greater patient satisfaction and loyalty by offering personalized patient experiences, such as tailored health information, appointment scheduling, and medication management. Furthermore, top companies stay abreast of industry trends and evolving patient needs, allowing them to continually adapt and improve their offerings. Their dedication to advancing patient portal technology and expanding their reach globally drives market growth and reinforces their position as industry leaders.
Allscripts Healthcare Solutions Inc.
Athenahealth Inc.
Bridge Patient Portal Inc.
Cerner Corporation
Chetu Inc.
CureMD Healthcare
Eclinicalworks LLC
General Electric Company
Greenway Health LLC
Intelichart LLC
McKesson Corporation
Nextgen Healthcare Inc.