Playout Automation and Channel-in-a-Box Market Report by Component, Operation, Application, Channel Type, End-User, and Region 2024-2032
세계 플레이아웃 자동화 및 채널 인어박스 시장 규모는 2023년 197억 달러에 달했습니다. 향후 IMARC 그룹은 2024-2032년간 12.6%의 연평균 성장률(CAGR)을 보이며 2032년까지 시장 규모가 590억 달러에 달할 것으로 예측했습니다.
플레이아웃 자동화 및 채널 인어박스(CiaB)는 단일 또는 여러 개의 TV 채널을 방송하는 데 사용되는 통합 플레이아웃 서버 솔루션을 말합니다. 또한 시청자에게 방송하기 전에 방송 프로그램 예약 및 자동화, 브랜딩, 로고, 로고, 3D 캐릭터, 오버레이, 광고 삽입을 통해 원활한 워크플로우를 설명합니다. 이를 통해 시스템 설치 및 유지보수를 간소화하고 관련 컨텐츠 획득을 간소화하여 방송사가 리소스를 최대한 최적화하여 새로운 채널을 시작할 수 있도록 지원합니다. 라디오와 TV에서 시청자에게 전달되는 컨텐츠의 품질을 관리하고 상업적 과금을 모니터링하기 위해 광범위하게 적용되고 있습니다.
전 세계 방송 산업의 괄목할만한 성장은 시장 전망을 밝게 하는 중요한 요소 중 하나입니다. 기존 시스템과 비교하여 최신 CiaB 시스템은 서버, 믹서, 라우터, 컨텐츠 인서트를 자동으로 결합하여 원하는 출력을 생성할 수 있습니다. 또한, 다양한 중소기업의 빠른 업계 진입과 고품질 채널 프레젠테이션에 대한 요구가 증가함에 따라 CiaB는 고급 플레이아웃 솔루션과 높은 수준의 사용자 정의 및 통합성을 제공하여 시장 성장을 가속하고 있습니다. 또한, 실감나는 경험을 위한 음질과 기능 활용 등 다양한 기술 발전도 시장 성장에 기여하고 있습니다. 서비스 제공업체들은 소비자에게 고해상도(HD) 및 초고화질(UHD) 컨텐츠와 게임을 제공하는 데 주력하고 있습니다. 급속한 도시화와 소비자의 소비 여력 증가 등 다른 요인들도 시장을 더욱 견인할 것으로 예상됩니다.
본 보고서에서 다룬 주요 질문들
- 세계 플레이아웃 자동화 및 채널 인어박스 시장은 지금까지 어떻게 성장해왔고, 앞으로 어떻게 발전할 것인가?
- 주요 지역 시장은?
- 코로나19는 전 세계 플레이아웃 자동화 및 채널 인어박스 시장에 어떤 영향을 미쳤는가?
- 컴포넌트별 시장 분석은?
- 운용사별 시장 분석은?
- 용도별 시장 분석은?
- 채널 유형별 시장 분석은?
- 최종사용자별 시장 분석은?
- 산업 가치사슬의 다양한 단계는?
- 업계의 주요 촉진요인과 과제는?
- 세계 플레이아웃 자동화 및 채널 인어박스 시장 구조와 주요 진출 기업은?
- 업계의 경쟁은 어느 정도인가?
목차
제1장 서문
제2장 조사 범위와 조사 방법
- 조사 목적
- 이해관계자
- 데이터 소스
- 시장 추정
- 조사 방법
제3장 주요 요약
제4장 서론
제5장 세계의 플레이 아웃 자동화 및 채널 인어박스 시장
- 시장 개요
- 시장 분석
- COVID-19의 영향
- 시장 예측
제6장 시장 분석 : 컴포넌트별
- 결제 자동화
- 서버
- 캐릭터 제너레이터
- 로고 인서터
- 채널 인어박스
- 기타
제7장 시장 분석 : 운영별
제8장 시장 분석 : 용도별
- 엔터테인먼트
- 뉴스
- 스포츠
- 만화
- 라이프스타일
- 기타
제9장 시장 분석 : 채널 유형별
제10장 시장 분석 : 최종사용자별
제11장 시장 분석 : 지역별
- 북미
- 아시아태평양
- 유럽
- 독일
- 프랑스
- 영국
- 이탈리아
- 스페인
- 러시아
- 기타
- 라틴아메리카
- 중동 및 아프리카
제12장 SWOT 분석
제13장 밸류체인 분석
제14장 Porter의 Five Forces 분석
- 개요
- 바이어의 교섭력
- 공급 기업의 교섭력
- 경쟁 정도
- 신규 진출업체의 위협
- 대체품의 위협
제15장 경쟁 구도
- 시장 구조
- 주요 기업
- 주요 기업 개요
- Anyware Video company
- Aveco s.r.o
- Axel Technology Srl
- BroadStream Solutions Inc.
- Evertz Microsystems Ltd
- Florical Systems Inc
- Harmonic Inc
- Imagine Communications(The Gores Group)
- Pebble Beach Systems Ltd.(Vislink plc)
- Pixel Power Ltd.(Rohde & Schwarz)
- PlayBox Technology(UK) Ltd
LSH
The global playout automation and channel-in-a-box market size reached US$ 19.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 59.0 Billion by 2032, exhibiting a growth rate (CAGR) of 12.6% during 2024-2032.
The playout automation and channel-in-a-box (CiaB) refers to an integrated playout server solution that is used for broadcasting single or multiple television channels. It also provides a seamless workflow by scheduling and automating on-air shows, inserting branding, logos, 3D characters, overlays, and advertisements before broadcasting it to the audience. This, in turn, streamlines the installation and maintenance of the system, simplifies the acquisition of associated content, and enables the broadcaster to launch new channels with maximum resource optimization. It finds extensive applications in radio and television to manage the quality of content being delivered to the viewers and monitor commercial billing.
Significant growth in the broadcasting industry across the globe is one of the key factors creating a positive outlook for the market. In comparison to the traditionally used systems, modern CiaB systems can automatically combine servers, mixers, routers, and content inserts to produce the desired output. Furthermore, the rapid entry of various small and medium-sized enterprises in the industry, along with the increasing need for high-quality channel presentation, is also providing a boost to the market growth. CiaB offers advanced playout solutions and a high level of customization and integration. Additionally, various technological advancements, such as the utilization of sonic quality and features for an immersive experience, are acting as other growth-inducing factors. Service providers are emphasizing on providing consumers with High-Definition (HD) and Ultra-High-Definition (UHD) content and games. Other factors, including rapid urbanization and increasing expenditure capacities of the consumers, are expected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global playout automation and channel-in-a-box market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, operation, application, channel type and end-user.
Breakup by Component:
Payment Automation
Servers
Character Generators
Logo Inserters
Channel-In-A-Box
Others
Breakup by Operation:
Broadcasting
Video and Image Processing
Graphics
Others
Breakup by Application:
Entertainment
News
Sports
Cartoons
Lifestyle
Others
Breakup by Channel Type:
Single Channel
Multiple Channel
Multi-purpose/Advanced Channel
Breakup by End-User:
National Broadcasters
International Broadcasters
Breakup by Region:
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Anyware Video company, Aveco s.r.o, Axel Technology Srl, BroadStream Solutions Inc., Evertz Microsystems Ltd, Florical Systems Inc, Harmonic Inc, Imagine Communications (The Gores Group), Pebble Beach Systems Ltd. (Vislink plc), Pixel Power Ltd. (Rohde & Schwarz), PlayBox Technology (UK) Ltd, etc.
Key Questions Answered in This Report:
- How has the global playout automation and channel-in-a-box market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What has been the impact of COVID-19 on the global playout automation and channel-in-a-box market?
- What is the breakup of the market based on the component?
- What is the breakup of the market based on the operation?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the channel type?
- What is the breakup of the market based on the end-user?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global playout automation and channel-in-a-box market and who are the key players?
- What is the degree of competition in the industry?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Playout Automation and Channel-in-a-Box Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Component
- 6.1 Payment Automation
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Servers
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
- 6.3 Character Generators
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
- 6.4 Logo Inserters
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
- 6.5 Channel-In-A-Box
- 6.5.1 Market Trends
- 6.5.2 Market Forecast
- 6.6 Others
- 6.6.1 Market Trends
- 6.6.2 Market Forecast
7 Market Breakup by Operation
- 7.1 Broadcasting
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Video and Image Processing
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Graphics
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
8 Market Breakup by Application
- 8.1 Entertainment
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 News
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Sports
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Cartoons
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 8.5 Lifestyle
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
- 8.6 Others
- 8.6.1 Market Trends
- 8.6.2 Market Forecast
9 Market Breakup by Channel Type
- 9.1 Single Channel
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
- 9.2 Multiple Channel
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
- 9.3 Multi-purpose/Advanced Channel
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
10 Market Breakup by End-User
- 10.1 National Broadcasters
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
- 10.2 International Broadcasters
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
11 Market Breakup by Region
- 11.1 North America
- 11.1.1 United States
- 11.1.1.1 Market Trends
- 11.1.1.2 Market Forecast
- 11.1.2 Canada
- 11.1.2.1 Market Trends
- 11.1.2.2 Market Forecast
- 11.2 Asia Pacific
- 11.2.1 China
- 11.2.1.1 Market Trends
- 11.2.1.2 Market Forecast
- 11.2.2 Japan
- 11.2.2.1 Market Trends
- 11.2.2.2 Market Forecast
- 11.2.3 India
- 11.2.3.1 Market Trends
- 11.2.3.2 Market Forecast
- 11.2.4 South Korea
- 11.2.4.1 Market Trends
- 11.2.4.2 Market Forecast
- 11.2.5 Australia
- 11.2.5.1 Market Trends
- 11.2.5.2 Market Forecast
- 11.2.6 Indonesia
- 11.2.6.1 Market Trends
- 11.2.6.2 Market Forecast
- 11.2.7 Others
- 11.2.7.1 Market Trends
- 11.2.7.2 Market Forecast
- 11.3 Europe
- 11.3.1 Germany
- 11.3.1.1 Market Trends
- 11.3.1.2 Market Forecast
- 11.3.2 France
- 11.3.2.1 Market Trends
- 11.3.2.2 Market Forecast
- 11.3.3 United Kingdom
- 11.3.3.1 Market Trends
- 11.3.3.2 Market Forecast
- 11.3.4 Italy
- 11.3.4.1 Market Trends
- 11.3.4.2 Market Forecast
- 11.3.5 Spain
- 11.3.5.1 Market Trends
- 11.3.5.2 Market Forecast
- 11.3.6 Russia
- 11.3.6.1 Market Trends
- 11.3.6.2 Market Forecast
- 11.3.7 Others
- 11.3.7.1 Market Trends
- 11.3.7.2 Market Forecast
- 11.4 Latin America
- 11.4.1 Brazil
- 11.4.1.1 Market Trends
- 11.4.1.2 Market Forecast
- 11.4.2 Mexico
- 11.4.2.1 Market Trends
- 11.4.2.2 Market Forecast
- 11.4.3 Others
- 11.4.3.1 Market Trends
- 11.4.3.2 Market Forecast
- 11.5 Middle East and Africa
- 11.5.1 Market Trends
- 11.5.2 Market Breakup by Country
- 11.5.3 Market Forecast
12 SWOT Analysis
- 12.1 Overview
- 12.2 Strengths
- 12.3 Weaknesses
- 12.4 Opportunities
- 12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
- 14.1 Overview
- 14.2 Bargaining Power of Buyers
- 14.3 Bargaining Power of Suppliers
- 14.4 Degree of Competition
- 14.5 Threat of New Entrants
- 14.6 Threat of Substitutes
15 Competitive Landscape
- 15.1 Market Structure
- 15.2 Key Players
- 15.3 Profiles of Key Players
- 15.3.1 Anyware Video company
- 15.3.1.1 Company Overview
- 15.3.1.2 Product Portfolio
- 15.3.2 Aveco s.r.o
- 15.3.2.1 Company Overview
- 15.3.2.2 Product Portfolio
- 15.3.3 Axel Technology Srl
- 15.3.3.1 Company Overview
- 15.3.3.2 Product Portfolio
- 15.3.3.3 Financials
- 15.3.4 BroadStream Solutions Inc.
- 15.3.4.1 Company Overview
- 15.3.4.2 Product Portfolio
- 15.3.5 Evertz Microsystems Ltd
- 15.3.5.1 Company Overview
- 15.3.5.2 Product Portfolio
- 15.3.6 Florical Systems Inc
- 15.3.6.1 Company Overview
- 15.3.6.2 Product Portfolio
- 15.3.7 Harmonic Inc
- 15.3.7.1 Company Overview
- 15.3.7.2 Product Portfolio
- 15.3.7.3 Financials
- 15.3.7.4 SWOT Analysis
- 15.3.8 Imagine Communications (The Gores Group)
- 15.3.8.1 Company Overview
- 15.3.8.2 Product Portfolio
- 15.3.9 Pebble Beach Systems Ltd. (Vislink plc)
- 15.3.9.1 Company Overview
- 15.3.9.2 Product Portfolio
- 15.3.9.3 Financials
- 15.3.10 Pixel Power Ltd. (Rohde & Schwarz)
- 15.3.10.1 Company Overview
- 15.3.10.2 Product Portfolio
- 15.3.10.3 Financials
- 15.3.11 PlayBox Technology (UK) Ltd
- 15.3.11.1 Company Overview
- 15.3.11.2 Product Portfolio
- 15.3.11.3 Financials
